scholarly journals Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image

2021 ◽  
Author(s):  
Kenan AYDIN ◽  
Ece ÖZER ◽  
Gizem KÖSE
Keyword(s):  
Country Of Origin ◽  
Country Of Origin Image

scholarly journals Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia

2015 ◽  
Vol 11 (27) ◽  
pp. 185 ◽  
Author(s):  
Suharyanti Suharyanti ◽  
Bambang Sukma Wijaya ◽  
Melida Rostika
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Country Of Origin ◽  
Quality Standard ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Competitive Advantages ◽  
Country Of Origin Image ◽  
Post Purchase

This paper examines the role of country-of-origin image (COO image) values in the process of purchase decision making of big motorcycle consumers in Indonesia. Referring to the COO image values such as Authenticity, Differentiation, Quality Standard and Expertise, as well as the elements of purchase decision making process such as Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post Purchase Decision, researchers conducted in-depth interviews to five Triumph big motorcycle consumers. The results show that the authenticity of the British-made product is the main consideration of consumers both in searching for information and in recognizing the need of big motorcycles. The competitive advantages of product that make it different from other products is the consideration in evaluating the brands, while product quality has the role in stimulating the purchase decision and post purchase actions, in which also strengthened by the perception towards the British-expertise in producing big motorcycles. This research is very beneficial to big motorcycle brands in understanding the mindset of Indonesian consumers.

The Role of Brand Image in Mediating the Influence of Country of Origin Image and Price on Purchasing Decisions (Study Case on Car Credit Products PT. Maybank Indonesia Finance)

SIASAT ◽  
2021 ◽  
Vol 6 (4) ◽  
pp. 204-218
Author(s):  
Melitina Tecoalu ◽  
Saparso ◽  
Fernandes
Keyword(s):  
Brand Image ◽  
Country Of Origin ◽  
Purchasing Decisions ◽  
Loan Financing ◽  
Study Case ◽  
Credit Financing ◽  
Country Of Origin Image ◽  
Wheeled Vehicles ◽  
Buying Decisions

The development of transportation, especially four-wheeled vehicles, is very fast, which can cause finance companies to move dynamically. The development of finance companies today leads to intense competition. The increasing need for cars and other necessities of life drives people to buy cars in cash or credit financing (Leasing). One of the car loan financing companies in Indonesia is PT. Maybank Indonesia Finance. Before purchasing the product they want, some consumers will assess and see where this product company comes from. In addition to COO, price is also one of the determining elements for consumers to purchase a product or service they want. When the image of the country of origin is good, and the price set is cheap, it will make consumers perceive the idea of the product and will later influence purchasing decisions. Therefore, this study wanted to examine the role of brand image in the mediating country of origin image and price on purchasing decisions. This research was conducted by non-probability sampling method with purposive sampling type. Researchers distributed questionnaires to 100 Maybank Finance consumer respondents in Indonesia who had purchased Maybank Finance car loans in 2018-2020. The analysis results conclude that the image of the country of origin has no positive and significant effect on buying decisions. Price has a positive and significant effect on purchasing decisions. The idea of the country of origin has a positive and significant effect on brand image. Price has a positive and significant effect on brand image. Brand image has a positive and significant effect on purchasing decisions. Brand image mediates the idea of the country of origin on purchasing decisions. Brand image negotiates price on buying decisions.

scholarly journals The Effect of Country‐of‐Origin Image on Purchase Intention. The Mediating Role of Perceived Quality and Perceived Price

2020 ◽  
Vol 5 (6) ◽  
Author(s):  
Amina Merabet
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Mediating Role ◽  
Perceived Price ◽  
Country Of Origin Image ◽  
The Impact ◽  
The Relationship

This study aims to evaluate the impact of Country-of-origin image on purchase intention through two mediating variables (perceived quality and perceived price). After a short literature review, an empirical study was conducted among 120 participants. Results indicate that the country-of-origin Image has a positive impact on perceived quality and perceived price. They also highlight the mediating role of perceived price in the relationship between Country‐of‐origin image and purchase intention.

scholarly journals Exploring the Impact of Country-of-Origin Image and Purchase Intention in Cross-Border E-Commerce

2022 ◽  
Vol 30 (2) ◽  
pp. 1-20
Author(s):  
Ying Bao ◽  
Xusen Cheng ◽  
Alex Zarifis
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Product Evaluation ◽  
Purchase Behavior ◽  
Research Model ◽  
Level Of Involvement ◽  
Cross Border ◽  
Country Of Origin Image ◽  
The Impact

Product country-of-origin (COO) is now playing a central role in consumers’ purchase behavior. Previous studies have investigated several factors that impact COO. However, little attention has been paid to the impact of COO on consumers’ product evaluation on Chinese products, especially in the cross-border e-commerce context. Using a multi-methods design, this study first unearthed the antecedents of COO image towards Chinese products from the qualitative data in Study 1 by drawing on the legitimacy theory and then develops a contextual model of consumers’ product evaluation and purchase intention, integrating the role of a product with a different level of involvement. Using quantitative survey data from 252 foreign consumers, the study tests the research model in Study 2. The findings provide empirical evidence to support the model and highlight the importance of COO cues on foreign consumers’ purchase intention towards Chinese products. The results also enhance our understanding of consumers’ purchase decision in cross-border e-commerce.

Exploring the impact of country-of-origin image and purchase intention in cross-border e-commerce

2022 ◽  
Vol 30 (2) ◽  
pp. 0-0
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Product Evaluation ◽  
Purchase Behavior ◽  
Research Model ◽  
Level Of Involvement ◽  
Cross Border ◽  
Country Of Origin Image ◽  
The Impact

Product country-of-origin (COO) is now playing a central role in consumers’ purchase behavior. Previous studies have investigated several factors that impact COO. However, little attention has been paid to the impact of COO on consumers’ product evaluation on Chinese products, especially in the cross-border e-commerce context. Using a multi-methods design, this study first unearthed the antecedents of COO image towards Chinese products from the qualitative data in Study 1 by drawing on the legitimacy theory and then develops a contextual model of consumers’ product evaluation and purchase intention, integrating the role of a product with a different level of involvement. Using quantitative survey data from 252 foreign consumers, the study tests the research model in Study 2. The findings provide empirical evidence to support the model and highlight the importance of COO cues on foreign consumers’ purchase intention towards Chinese products. The results also enhance our understanding of consumers’ purchase decision in cross-border e-commerce.

scholarly journals Analisis Pengaruh Ekuitas Merek, Preferensi Merek, dan Harga Dengan Citra Negara Asal sebagai Variabel Moderasi Terhadap Minat Pembelian Laptop Oleh Mahasiswa di Kota Batam

2017 ◽  
Vol 4 (2) ◽  
pp. 211-226
Author(s):  
Lily Purwianti ◽  
Mehdar Badrus Zaman
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Country Of Origin ◽  
Brand Preference ◽  
Independent Variables ◽  
Price Data ◽  
Country Of Origin Image ◽  
Moderating Role ◽  
Program Version

The main purpose of this study is to investigate the relationships among brand equity, brand preference, price and purchase intention. Moreover secondary aim of this research is examining the moderate role of country of origin image. Independent variables used in this research are brand equity, brand preference and price. Data were collected from 500 students in Batam who recognized the selected brand of laptop using judgmental sampling from 5 universities they are Universitas Putera Batam, Universitas Riau Kepulauan, Politeknik Negeri Batam, Universitas Internasional Batam, and Universitas Batam. Hypotheses were tested using SPSS program version 21. Results indicated that brand equity, brand preference and price positively influence consumer’s purchase intention. But results unsupported moderating role of country of origin image in the relationships among brand equity, brand preference and purchase intention. Keywords: brand equity, brand preference, price, country of origin and purchase intention.

Country-of-origin image; SMEs and emerging economies – evidence from a case study of manufacturing SMEs from Turkey

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vahideh Arghashi ◽  
Abdullah Okumuş
Keyword(s):  
Country Of Origin ◽  
International Market ◽  
Foreign Country ◽  
Internationalization Process ◽  
Content Type ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Country Of Origin Image

Purpose The purpose of this study is to investigate small and medium-sized enterprises (SMEs’) internationalization process in emerging Islamic markets and to introduce the factors affecting SMEs’ entry modes into a foreign country with emphasis on the role of country-of-origin image (COI) in these processes. Design/methodology/approach This study provides a case study to investigate the internationalization experiences of one successful SMEs in Turkey. First, this paper conducted face-to-face and semi-structured interviews with the company’s senior executives through open-ended questions. Second, this paper considered the company documentation and researchers’ observations. Finally, this paper did several classifications of the data, analyzed data by the Nvivo 10 software and extracted the results. Findings The results demonstrated that SMEs’ internationalization process designed in three stages by four key structures contained decision-making for entering and target market selection (pre-entry stage), entry mode and factors affecting it (entry-stage), designing and using control mechanisms (post-entry stage). Findings also showed that information and knowledge level, the risk level in a foreign country, the control level and supply of resources in the international market, the level of trust in knowledge, political and economic structures that governing in a foreign country are important factors influencing SMEs’ entry strategies. In particular, the results revealed that the COI significantly determines the impact rate of the factors influencing the decision to enter the international market. Research limitations/implications The most important limitation of this research is the use of a case study to investigate the subject. Findings showed COI has a significant impact on SMEs’ internationalization processes and especially on adopting a suitable entry strategy. Therefore, SMEs should pay more attention to the role of COI in the internationalization process. Originality/value This case study provides new empirical insight into the SMEs’ internationalization processes in the emerging Islamic economy. Findings introduce the factors that influence the strategy of SMEs entering foreign markets and provide a new research model for future studies.

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