scholarly journals The Importance of Marketing Strategy for Creating and Maintaining Goodwill for Construction Companies

2021 ◽  
Vol 6 (2) ◽  
pp. 21-26
Author(s):  
Radek Radek ◽  
Helena Hanusova ◽  
Zuzana Lipovska
Keyword(s):  
Marketing Strategy ◽  
Construction Industry ◽  
Technological Changes ◽  
Significant Deterioration ◽  
Construction Companies ◽  
Internal Accounting ◽  
The Cost ◽  
Market Construction ◽  
A Company

If a company wants to have a long-term presence on the market, it must have a long-term marketing strategy. It should respect the expected technical, technological and socio-economic development. All these factors are clearly manifested in the construction industry. Construction activities are specific in that their products are for long-term use and financially demanding for the investor. The underestimation of trends, technological changes and investor requirements leads to loss of clients and a significant deterioration in the economic situation. Creating a marketing strategy to keep it on the market can prevent these problems. In construction it means estimating trends and shaping a marketing strategy. This activity is very demanding and costly. It leads to the creation of Goodwill and its focus and is an integral part of the company’s assets. If is the marketing strategy insufficient or wrong, it will result in the loss of Goodwill and therefore clients in the market. Construction companies needs to build Goodwill and record it as part of the company’s property. Goodwill is also part of internal accounting. This is where the cost of marketing will take place, not only in terms of costs. There is a need for companies to deliberately choose the methods through which they will express the value of Goodwill.

scholarly journals Stimulating the accumulation of deposits in banks to finance the construction industry of the European Union

2018 ◽  
Vol 212 ◽  
pp. 08008
Author(s):  
Igor Anokhov
Keyword(s):  
European Union ◽  
Construction Industry ◽  
Construction Projects ◽  
The European Union ◽  
Short Term ◽  
Economic Cycles ◽  
Construction Companies ◽  
Construction Market ◽  
One Year

The paper is devoted to the search for a way of development of the construction industry by the deposits in banks. The analysis of the eurozone statistics has shown that most of the deposits are short-term ones. In addition, loans for the purchase of housing and loans to non-financial corporations are issued mainly for up to one year. This constrains the demand for housing and construction projects, limits the opportunities for long-term crediting construction companies, and also causes Juglar’s economic cycles. In this regard, measures are needed to make the financial plans of all stakeholders on the construction market lengthier. The author proposes to create the targeted deposits in banks under collateral in the form of buildings, structures, and infrastructure facilities. This will increase the propensity to save and invest free money in the construction industry.

Assessing Organisations’ Readiness for Technological Changes in Construction Industry

2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Norfashiha Hashim ◽  
◽  
Aina Syazifa Samsuri ◽  
Nur Hidayah Idris ◽  
◽  
...  
Keyword(s):  
Construction Industry ◽  
Research Work ◽  
Construction Sector ◽  
Kuala Lumpur ◽  
Technological Changes ◽  
Structured Interviews ◽  
Construction Firms ◽  
Construction Companies ◽  
Technological Readiness

Of late, the advancements in technology have witnessed a spike in the number of schemes aimed towards enhancing the deployment of technologies in construction-based entities, thereby increasing the demand for technological modifications. This paper intends to scrutinise the keenness of construction entities to identify technological changes within the construction sector. The goals of this research work are to ascertain the degree of willingness for technological alterations, the norms which construction entities should possess regarding the readiness for technological alterations, and the obstacles encountered by construction firms in terms of technological alterations. Ten semi-structured interviews were carried out comprising ten G7 contractors in Selangor and Kuala Lumpur regarding on the implementation and adopting the technological changes within their companies. Based on the observations, most construction firms in Malaysia are fairly prepared to encounter technological fluctuations. Furthermore, the research deliberates many norms which are essential to generate the technological readiness in construction firms along with the obstacles which could impact the organisational inclination for technological changes. This work intends to help construction companies evaluate their degree of readiness and organise themselves for better adoption of technological alterations in their businesses.

scholarly journals DEFAULT RISK OF THE CONSTRUCTION COMPANIES IN RELATION TO THEIR FINANCIAL CONDITION

2014 ◽  
Vol 9 (1) ◽  
pp. 236-244
Author(s):  
Jindřich Špička
Keyword(s):  
Construction Industry ◽  
Default Risk ◽  
Prediction Models ◽  
Significance Level ◽  
Construction Companies ◽  
Financial Condition ◽  
Highly Sensitive ◽  
Hard Times ◽  
Kolmogorov Smirnov

The construction industry is highly sensitive on economic cycle. So, construction companies have experienced hard times in the crisis period. The aim of the article is to identify, compare and evaluate financial position of companies with different payment habits in the Czech construction industry in the period 2008 – 2012 using individual data and suitable statistical methods (Kolmogorov-Smirnov test at the significance level of α = 0.05). The article also focuses on evaluation of the default risk coming from construction companies. The overall financial condition is analyzed through prediction models IN05 and Altman’s Z Score for emerging markets. Financial ratios of profitability, productivity, liquidity, indebtedness and turnover evaluate separately each area of financial situation. Based on the sample of 3 438 construction companies, the results show that payment habits increase with higher profitability (short-term and long-term), higher liquidity, lower debt ratio and higher liability turnover. Payment habits of construction companies could be better. Frequency analysis shows that 84.12 % of construction companies have proper, above-average or average payment habits with no later than 30 days delay in settlement of debt after maturity. However, 11 % of solvent companies have poor payments habits. Such companies are risky for their suppliers with respect to the secondary insolvency phenomenon.

scholarly journals Sustainable development in marketing strategy

2021 ◽  
pp. 83-95
Author(s):  
Atanaska Reshetkova
Keyword(s):  
Sustainable Development ◽  
Marketing Strategy ◽  
Business Strategy ◽  
Marketing Mix ◽  
Marketing Management ◽  
Strong Impact ◽  
Economic Aspects ◽  
A Company ◽  
Corporate Level

Marketing strategy is an important part of every business strategy because it is crucial in attaining marketing goals and to grant the overall success of a company. Broadly speaking, marketing strategy allows to define the long-term marketing goals of a firm and what needs to be done in order to achieve these goals. This provides a set of planned steps to bring the marketing mix into the desired state to achieve the overall business goal. In this sense, the marketing strategy is never created independently based on the corporate level strategy. Marketing management has evolved over the past decade to become customer-cantered, and it continues to change along with consumers. It is not surprising that the concept of sustainable development (SD) has left its footprints on marketing strategy, as today it has strong impact on the consumer’s mind and behaviour. Managers face the challenge of incorporating the main dimensions of sustainability into the marketing strategy—environmental, social and economic aspects. The main goal of this chapter is to explain how SD is integrated with marketing.

scholarly journals Risks in Construction When Increasing the Efficiency of Investments

2021 ◽  
Vol 7 (5) ◽  
pp. 315-321
Keyword(s):  
Social Responsibility ◽  
Construction Industry ◽  
Investment Climate ◽  
Construction Sector ◽  
Multiple Sources ◽  
Effective Demand ◽  
Construction Companies ◽  
The Creation ◽  
A Company ◽  
Economic Risks

In the construction sector, various risks affect the success of a company. Research has shown that the construction industry is exposed to multiple sources of internal and external risks, which underscore the investment climate, inflation, effective demand dynamics and social responsibility for the safety of projects. This article is aimed at identifying the most pressing risks inherent in construction companies, with a focus on the group of financial and economic risks and the creation of final products in this industry.

scholarly journals Factors Affecting Talent Management Strategies in Construction Companies

2020 ◽  
Vol 4 (3) ◽  
pp. 392-397
Author(s):  
Agustinus Setyawan ◽  
Alden Nelson
Keyword(s):  
Knowledge Management ◽  
Construction Industry ◽  
Management Strategy ◽  
Talent Management ◽  
Career Management ◽  
Significant Positive Effect ◽  
Construction Companies ◽  
Management Commitment ◽  
A Company ◽  
Positive Effect

Business competition in construction companies is getting tighter and human resource management is one of the essential things in supporting the company’s competitiveness. The right strategy is needed if a company wants to build a strong team by forming highly talented people in a company. This study aims to analyze the influence of management commitment, organizational culture, reward system, career management, and knowledge management on talent management strategy. The method used in sample selection is a non-probability method with purposive sampling technique and the population is employees who work in the offshore construction industry in Batam. This study uses a questionnaire to frontline management employees of the offshore construction industry and the rate of return of the questionnaire is 50 sheets. The statistical method used to test the hypothesis is multiple regression using the SPSS program. The results of the research conducted indicate that the management commitment and knowledge management variables have a significant positive effect on the talent management strategy, while the organizational culture variables, reward systems, and career management do not have a significant positive effect on the talent management strategy.

scholarly journals The current state and ways of prospects of the construction industry of Ukraine

2020 ◽  
pp. 5-11
Author(s):  
Irina YEPIFANOVA ◽  
Sofiia MURADOVA
Keyword(s):  
Construction Industry ◽  
Innovation Activity ◽  
Construction Enterprises ◽  
Construction Companies ◽  
Doing Business ◽  
Current State ◽  
Number Of Factors ◽  
Fixed Assets ◽  
Wear And Tear

The paper reveals the current state of the construction industry in Ukraine. There is an important role for construction in creating conditions for the dynamic development of the country's economy. The purpose of the paper is to cover the current state of the construction industry in Ukraine on the basis of statistical information, to identify trends and factors influencing the dynamics of the industry. The main trends in the development of the construction industry have been identified and the changes that have occurred in industrial, residential and unfinished construction in recent years have been analyzed. The main reasons for the low innovation activity of Ukrainian enterprises are identified, which is especially dangerous in high conditions of wear and tear on fixed assets in construction. The influence of factors on the dynamics of construction development has been identified, priority areas for the development of the industry and construction enterprises have been proposed. Proposals have been formed to improve the state of the industry can provide construction companies with a long-term prospect of economic growth through the implementation of modern projects, sustainable increase in the volume of services sold, the formation of a positive image, and the like. The directions of ensuring the efficiency of activities are considered and the main ways to intensify the development of construction companies that contribute to their development are defined. A number of factors will further accelerate the growth rate, including the creation of a favorable investment climate, changes in legislation to facilitate doing business in Ukraine and, in particular, in the construction industry, improve the skills of personnel, and expand the introduction of the latest construction technologies. Their decisions generally affect the development of other sectors of the economy, stimulate improving the quality of life of the population.

scholarly journals Increasing the efficiency of Russian uranium mining enterprises in conditions of excessive supply

2021 ◽  
Vol 266 ◽  
pp. 06006
Author(s):  
A. Dudina ◽  
M. Shabalov ◽  
L. Nikolaichuk
Keyword(s):  
Uranium Mining ◽  
Technological Changes ◽  
Market Mechanisms ◽  
The Past ◽  
Excess Amount ◽  
Market Situation ◽  
Mining Centers ◽  
Market Factors ◽  
The Cost

The article describes the current situation in the global uranium concentrate market, explains the reasons for the formation of an excess amount of finished goods and the subsequent decreasein prices. The authorsevaluated the prospects of using market mechanisms to improve the financial results of Russian uranium mining enterprises. The location of the main mining centers in comparison with the centers of consumption of finished goods, pricing for the products of uranium mining companies, the dynamics of price changes over the past 20 years, the influence of non-market factors on the supply of finished products are analyzed.This study led to the conclusion that the expectation of changes in the market situation is not viable in a long term. The authors outlined the direction to improve the profitability of mining enterprises by introducing technological changes aimed at reducing the cost of the final product.

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