scholarly journals A Marketing Plan for Applying 5W1H (What, Why, Where, When, Who, and How) in Design Postgraduate Degrees: A Case Study from Thailand

2022 ◽  
Vol 16 (1) ◽  
pp. 37-49
Author(s):  
Kittichai Kasemsarn
Keyword(s):  
Marketing Plan

Marketing a Blended University Program

E-Marketing ◽  
2012 ◽  
pp. 591-608
Author(s):  
Kathryn Ley ◽  
Ruth Gannon-Cook
Keyword(s):  
Graduate Students ◽  
Culturally Diverse ◽  
Effectiveness Evaluation ◽  
Marketing Plan ◽  
Marketing Effort ◽  
Program Enrollment ◽  
Collaborative Team ◽  
Marketing Principles ◽  
Enrollment Data

This case study describes a successful marketing effort to recruit prospective graduate students for a blended program delivered to a culturally diverse urban and suburban adult nontraditional population. An effectiveness evaluation analyzed and measured program and per class enrollment from the marketing plan from inception through the first three years. The authors detail a plan grounded in simple marketing principles and revealed through analyses based on memoranda, documents, program enrollment data, and planning and meeting notes. A collaborative team developed, implemented and analyzed how the effort increased enrollments by over a third in less than two years.

scholarly journals Launching of a New Product with the Co-Branding Strategy: A Case Study of Indian Brands

2020 ◽  
Vol 8 (2) ◽  
pp. 28-33
Author(s):  
A Ananda Kumar ◽  
R Sakthivel
Keyword(s):  
New Product ◽  
Brand Names ◽  
Research Articles ◽  
Marketing Plan ◽  
Brand Associations ◽  
Single Product ◽  
General Classification ◽  
Brand Association

In recent years, the practice of co-branding has attracted a large number of research scholars and practitioners. Many of the researchers are also done their research articles with branding or co-branding. Commonly co-branding deals with the combination of two or more brands into a single product. Where co-branding is concerned with a marketing plan to associate with multiple brand names in a single product. The researcher discussed the general classification of brand associations. The paper reveals two classifications of the  statements. The first is to form the general classification of Co-branding. The second aims of this paper are to promote the model of co-branding. The paper is also dealing with analyzing the theories of brand association and brand extension. The paper discussed, along with various case studies of co-branding of products and services.

scholarly journals Four Approaches for Implementing Interprofessional Education

2021 ◽  
Vol 5 (Supplement_1) ◽  
pp. 106-106
Keyword(s):  
Interprofessional Education ◽  
Core Competencies ◽  
Community Dwelling ◽  
Marketing Plan ◽  
State University ◽  
Wayne State University ◽  
Online Simulation ◽  
Improve Health

Abstract Using Microsoft Teams, the students from Psychology and marketing at Upper Iowa University, create a marketing plan focused on proposing a product or service targeting older adults. The Michigan LEND program, engages a minimum of 4 disciplines in practice online simulation approaches to respond to a case study. At Wayne State University and University of Detroit Mercy, during a zoom visit with community dwelling 50+ old adults, students from 9 disciplines collaborate on recommendations, referrals, and resources to improve health and/or quality of life. Marquette University students from 10 health professions participate in a series of four half-day workshops, designed in alignment with the Interprofessional Education Collaborative (IPEC) core competencies.

Establishing a Marketing Plan for Nowdar Company Applying a Taxonomy Method

2012 ◽  
Vol 601 ◽  
pp. 426-431
Author(s):  
Mehdi Latifi Mohammad ◽  
Hamid Reza Azimi Seyed
Keyword(s):  
Project Manager ◽  
Marketing Plan ◽  
Business Planning ◽  
Senior Managers ◽  
New Approach ◽  
Marketing Planning ◽  
Four Levels ◽  
Number Of Customers

This paper proposes a new approach for implementation of a marketing plan which is illustrated by using a case study of Nowdar Company selling and distributing profiles produced from pre-painted galvanized coils used in constructions. By using marketing plan which details the necessary actions to achieve one or more marketing objectives, firms will be able to achieve their goals faster and with less frustration. The analysis for this company is performed by using a taxonomy method. The presented methodology facilitates both the selection and the structuring of administrative departments of the company. This can help the managers and leaves time for important tasks such as the development of real marketing plans responding to detected developments. According to the investigations, it was indicated that from the year 2006 to 2008, both the profit and the number of customers had been decreased considerably. The paper proposes four levels of barriers to an effective marketing plan, relating to (i) project manager, (ii) the marketing way the company uses, (iii) the amount of commission which is given to the marketers, and (iv) the contracts between the company and the product installers. The paper may be beneficial for all of the enterprises wish for implementing business planning, marketing planning, etc. It may be of high value to researchers in the marketing field and to practitioners involved with planning and managing the market in the organizations. It gives valuable information and guidelines that will help the leaders and the senior managers to accomplish marketing planning through their organization and to reach their desired goals successfully.

scholarly journals Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia

2020 ◽  
Vol 1 (Number 1) ◽  
pp. 89-110
Author(s):  
Siew Lim Woon ◽  
Norazah Mohd Suki
Keyword(s):  
Positive Impact ◽  
Economic Recession ◽  
Marketing Strategies ◽  
Design And Technology ◽  
Marketing Plan ◽  
Economic Downturn ◽  
Customer Base ◽  
Marketing Team ◽  
Marketing Positioning

During the global economic downturn not only affecting Malaysian property industry but it was also impacted the global property industry, during the economic recession was increasing market competitive eventually the Malaysia property industry is even more challenging with oversupplying properties as more and more building been completed in the markets, but the sales are slow during the economic downturn. Therefore, an effective marketing plan is an integral aspect even for all types of businesses, which also been widely recognized and acknowledged, as an effective marketing plan has a significant positive impact on all kinds of businesses. The goal of this case study is to strengthen the marketing strategies with access and examine the marketing strategies for the traditional property developer firm in Malaysia with the targeted company name is 'S,' a direct interview with the marketing team was applied to examine the company marketing strategy. Strengthening of the marketing strategies plans with considering the marketing factors such as marketing positioning, marketing recognition, diverse customer base, marketing strategies effectiveness, internal environment, promotion strategies, promotion budgets, and product design and technology. The finding of this case study is providing a solution for strengthening the marketing strategies for the traditional property developer firms even during the economic downturn which able to strengthen and improve the company market share and reduce the burden with selling off the completed balance unsold stock units, as this traditional property developer firm need to upgrade, update and improve their marketing strategies.

Marketing a Blended University Program

2010 ◽  
pp. 73-90
Author(s):  
Kathryn Ley ◽  
Ruth Gannon-Cook
Keyword(s):  
Graduate Students ◽  
Culturally Diverse ◽  
Effectiveness Evaluation ◽  
Marketing Plan ◽  
Marketing Effort ◽  
Program Enrollment ◽  
Collaborative Team ◽  
Marketing Principles ◽  
Enrollment Data

This case study describes a successful marketing effort to recruit prospective graduate students for a blended program delivered to a culturally diverse urban and suburban adult nontraditional population. An effectiveness evaluation analyzed and measured program and per class enrollment from the marketing plan from inception through the first three years. The authors detail a plan grounded in simple marketing principles and revealed through analyses based on memoranda, documents, program enrollment data, and planning and meeting notes. A collaborative team developed, implemented and analyzed how the effort increased enrollments by over a third in less than two years.

Ren–Er Co: how to be successful with marketing plan

2012 ◽  
Vol 2 (8) ◽  
pp. 1-7
Author(s):  
Pável Reyes-Mercado ◽  
Rajagopal
Keyword(s):  
Undergraduate Students ◽  
Clean Energy ◽  
Relevant Information ◽  
Subject Area ◽  
Marketing Plan ◽  
Content Type ◽  
Marketing Analysis ◽  
Alternative Approaches ◽  
Energy Equipment

Subject area Marketing. Study level/applicability The case study is intended for undergraduate students pursuing grades in business, management, environmental, and sustainability areas. It can be used in marketing, entrepreneurship, market research and sales management courses. Case overview This case deals with the events surrounding the sales patterns and the marketing practices at a firm that commercializes clean energy equipment, specifically, solar water boilers. Ren-Er Co was founded by Mr Vega and Mr Flores two year ago in a mid-sized city close to Mexico City. At first everything seemed to be going well but as time went by, sales were not reaching the stated objective. In a meeting called by Mr Vega to address this issue many ideas were delivered. Above all, Mr Vega had to collect all relevant information to design a feasible marketing plan that allows the firm to revamp its precarious competitive position. He needed to convince Mr Flores, his partner, to continue operations instead of getting out of the market. Expected learning outcomes These include: enhanced ability to perform marketing analysis; development of alternative approaches to selling and marketing problems; development of effective marketing campaigns. Supplementary materials Teaching notes are available; contact your librarian for access.

scholarly journals Evaluation Of Customer Survey Data To Develop An Effective Marketing Plan For State Parks: A Case Study Using The Texas Parks And Wildlife Department State Park Study

2011 ◽  
Vol 5 (5) ◽  
pp. 19
Author(s):  
Marcy Beverly ◽  
Michael Lau ◽  
Kyle Stutts ◽  
Dominick Fazarro
Keyword(s):  
Customer Satisfaction ◽  
Household Income ◽  
Marketing Strategies ◽  
Marketing Plan ◽  
Target Market ◽  
State Parks ◽  
Marketing Information ◽  
Lower Household Income ◽  
Customer Survey

The Texas Parks and Wildlife Department (TPWD) collected information from 2001-2007 from individual parks throughout Texas in an effort to gain useful marketing information from its customers. This project was the first to survey the majority of state parks in Texas in order to gain a system-wide understanding of state park visitors to help plan for state-wide and regional marketing strategies in the future. This survey project collected data from state park visitors such as demographics, whether they were overnight or day visitors, and season of visit in order to identify distinct patterns. Most visitors to the parks were white/non-Hispanic (92%) despite the fact that this category makes up only about half of the Texas population. There were 13% of park visitors from outside the state of Texas and these visitors were older than the average resident Texan visitor and had a lower household income. The data from this survey will allow TPWD to develop specific marketing strategies to increase attendance, revenue, and customer satisfaction at state parks. Specifically, the information will aid in identifying a specific target market on which TPWD should concentrate its efforts.

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