scholarly journals Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia

2020 ◽  
Vol 1 (Number 1) ◽  
pp. 89-110
Author(s):  
Siew Lim Woon ◽  
Norazah Mohd Suki
Keyword(s):  
Positive Impact ◽  
Economic Recession ◽  
Marketing Strategies ◽  
Design And Technology ◽  
Marketing Plan ◽  
Economic Downturn ◽  
Customer Base ◽  
Marketing Team ◽  
Marketing Positioning

During the global economic downturn not only affecting Malaysian property industry but it was also impacted the global property industry, during the economic recession was increasing market competitive eventually the Malaysia property industry is even more challenging with oversupplying properties as more and more building been completed in the markets, but the sales are slow during the economic downturn. Therefore, an effective marketing plan is an integral aspect even for all types of businesses, which also been widely recognized and acknowledged, as an effective marketing plan has a significant positive impact on all kinds of businesses. The goal of this case study is to strengthen the marketing strategies with access and examine the marketing strategies for the traditional property developer firm in Malaysia with the targeted company name is 'S,' a direct interview with the marketing team was applied to examine the company marketing strategy. Strengthening of the marketing strategies plans with considering the marketing factors such as marketing positioning, marketing recognition, diverse customer base, marketing strategies effectiveness, internal environment, promotion strategies, promotion budgets, and product design and technology. The finding of this case study is providing a solution for strengthening the marketing strategies for the traditional property developer firms even during the economic downturn which able to strengthen and improve the company market share and reduce the burden with selling off the completed balance unsold stock units, as this traditional property developer firm need to upgrade, update and improve their marketing strategies.

scholarly journals Marketing Strategies Used by Hospitality Businesses in Times of Crisis of the COVID-19 Pandemic: Case Study

2021 ◽  
Vol 4 (1) ◽  
pp. 121-131
Author(s):  
Finny Redjeki ◽  
Umi Narimawati ◽  
Sidik Priadana
Keyword(s):  
Far East ◽  
Marketing Strategies ◽  
International Travel ◽  
Hotel Management ◽  
Customer Base ◽  
Tourism Sector ◽  
Travel Restrictions ◽  
Reducing Costs ◽  
State Of Tension

A crisis is a state of tension that occurs at an unexpected time and significantly affects business continuity. The tourism sector is susceptible to being impacted by its multi-purpose structure—natural disasters, terrorist incidents, epidemics, political tensions, economic fluctuations, etc. By creating a problem, it can cause the accommodation business to lose tourists at any time. Developing new products, shifting to alternative tourism markets, and reducing costs may be options for businesses. However, because every crisis is different, managers must determine the most appropriate strategy for the problem. Effective crisis management is made possible by strategic control. With the application of smart strategic management, crises can be turned into opportunities. With the Covid-19 outbreak, many hotel businesses have had to reconsider their marketing strategies. In this research, a case study was conducted at the four-star Prime Park Hotel in Bandung. This study aims to determine how hotels are affected by the Pandemic and determine what kind of marketing strategies they employ in dealing with this crisis. It has been observed that Hotel Prime Park, whose customer base consists of foreign tourists arriving from the Far East on package tours before the Pandemic, was negatively affected by domestic and international travel restrictions that started with the Pandemic. Hotel management has mostly followed a market share strategy and cost reduction, and customer acquisition.

Understanding Customer Perception on Sustainable Tourism and Related Practices Using Cluster Analysis: A Study in Indian Context

Paradigm ◽  
2021 ◽  
pp. 097189072110461
Author(s):  
Shanu Jain ◽  
Pooja Sharma
Keyword(s):  
Cluster Analysis ◽  
Positive Impact ◽  
Sustainable Tourism ◽  
Marketing Strategies ◽  
Full Time ◽  
Customer Perception ◽  
Customer Base ◽  
Tourist Destinations ◽  
Indian Context ◽  
Full Time Employment

‘Sustainable tourism’ has emerged as an increasingly acceptable phenomenon and is widely recognized as an important factor in making a positive impact on protecting the environment as well as contributing to the economy. Several agencies and organizations worldwide promote sustainable tourism but the adoption and practice amongst the travellers have been seldom explored in the Indian context. This article attempts to identify the class of ‘sustainable tourists’ by identifying their demographic characteristics through the application of K-means cluster analysis. The results depicted that females are likely to be more sustainable than their male counterparts. Apart from that, young, more educated along with those in full-time employment are more likely to exhibit characteristics of a ‘sustainable tourist’. Further, this study is also successful in identifying specific practices in which a ‘sustainable tourist’ is likely to engage themselves. This article provides important implications for a range of stakeholders including tour and travel agencies, hoteliers as well as tourist guides who can reformulate their marketing strategies to include ‘sustainable tourists’ in their efforts to expand their customer base. It will also give useful insights to the administration and other authorities of the tourist destinations to minimize the damage and promote the culture of sustainable tourism.

scholarly journals STRATEGI PEMASARAN KOMUNIKASI DIGITAL MARKETING PLATFORM (CASHBAC) UNTUK MENINGKATKAN DAYA BELI KONSUMEN

2020 ◽  
Vol 6 (1) ◽  
pp. 14
Author(s):  
Katrina Katrin ◽  
Zon Vanel
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Purchasing Power ◽  
Case Study Approach ◽  
Study Approach ◽  
Sales Team ◽  
Marketing Team

This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is the communication marketing strategy by the sales team and the Marketing team at PT. Global Pay Indonesia (Cashbac). The research method used is qualitative with a case study approach. The results of this study are that Cashbac has run all four aspects of prices, places, products and also promotions to increase consumer purchasing power from time to time to be even higher. 

scholarly journals Different Aspects of Tourism Marketing Strategies With Special Reference to Bangladesh: An Analysis

2008 ◽  
pp. 91-106 ◽  
Author(s):  
Dr. Muhammad Mahboob Ali ◽  
Chowdhury Sifat-e-Mohsin
Keyword(s):  
Regional Cooperation ◽  
Positive Impact ◽  
Secondary Data ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Primary Data ◽  
Marketing Plan ◽  
Positive Contribution ◽  
Tourism Marketing ◽  
Tourism Sector

Tourism marketing depends on successful formulation of strategic planning and its implementation. Tourism can add value in the economy if proper marketing plan and strategy can be built and implemented. Tourism market may be segmented on the basis of local and foreign tourists as well as income level of the tourists. Tourism sector should be properly explored, so that it will have positive contribution towards increase of Gross domestic product. Entrepreneurship development is required in the tourism sector and regional cooperation can bring benefits for Bangladesh. The article tried to analyze various aspects of tourism marketing strategies. Growth of the tourism industry of a country largely depends on domestic and global environment. The situation of the globe as well as current situation of the tourism sector in Bangladesh was also discussed. The study is based on both primary data and secondary data. Time period of the study is in between 1st November 2005 and 31st January 2006. Through estimating a regression equation, authors observe that for Bangladesh- spots and cost of services have positive impact on the tourism sector. Authors suggested that tourism should be acted as an important ingredient of economic development of the country for which synergy may be applied between tourism marketing plan and its implementation process. Integrated marketing communications channel should be used to develop tourism sector of the country.

scholarly journals Evaluation Of Customer Survey Data To Develop An Effective Marketing Plan For State Parks: A Case Study Using The Texas Parks And Wildlife Department State Park Study

2011 ◽  
Vol 5 (5) ◽  
pp. 19
Author(s):  
Marcy Beverly ◽  
Michael Lau ◽  
Kyle Stutts ◽  
Dominick Fazarro
Keyword(s):  
Customer Satisfaction ◽  
Household Income ◽  
Marketing Strategies ◽  
Marketing Plan ◽  
Target Market ◽  
State Parks ◽  
Marketing Information ◽  
Lower Household Income ◽  
Customer Survey

The Texas Parks and Wildlife Department (TPWD) collected information from 2001-2007 from individual parks throughout Texas in an effort to gain useful marketing information from its customers. This project was the first to survey the majority of state parks in Texas in order to gain a system-wide understanding of state park visitors to help plan for state-wide and regional marketing strategies in the future. This survey project collected data from state park visitors such as demographics, whether they were overnight or day visitors, and season of visit in order to identify distinct patterns. Most visitors to the parks were white/non-Hispanic (92%) despite the fact that this category makes up only about half of the Texas population. There were 13% of park visitors from outside the state of Texas and these visitors were older than the average resident Texan visitor and had a lower household income. The data from this survey will allow TPWD to develop specific marketing strategies to increase attendance, revenue, and customer satisfaction at state parks. Specifically, the information will aid in identifying a specific target market on which TPWD should concentrate its efforts.

scholarly journals CUSTOMER SATISFACTION FROM PUBLIC SERVICE OBLIGATION (PSO) ROUTES: THESSALONIKI AS A CASE STUDY

2017 ◽  
Vol 3 (2) ◽  
pp. 23-37 ◽  
Author(s):  
Andreas Papatheodorou ◽  
Foteini Koura
Keyword(s):  
Customer Satisfaction ◽  
Public Service ◽  
Marketing Research ◽  
Economic Recession ◽  
Primary Data ◽  
Marketing Plan ◽  
The Public ◽  
Key Stakeholders ◽  
The Government

Ten years after the implementation of the Public Service Obligations (PSO) scheme in Greece, the mechanism has not led to the desired results. Among others, the state has imposed PSOs onto a number of routes that are either of questionable social value or which could prove financially self-sustainable without the need for a PSO after appropriate consultation with key stakeholders. In this context, and given the dearth of resources during a period of severe economic recession, it is necessary for the government to reconsider the structure of the PSO programme and adjust it to the new reality in Greece. In fact, as a first step towards this direction, the present paper seeks to gather all necessary information using the tools of marketing research, to study customer satisfaction and fulfilment of passenger needs on the PSO routes from/to Thessaloniki, the second largest city in Greece. Based on the results of primary data research, the paper aims at contributing to the effective communication of the value of the PSO routes to the passengers and set the fundamentals for a subsequent undertaking of a full marketing plan on how to render such routes financially viable.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

The Local Government of Kulon Progo Regency Innovation in Subduing Capitalism through Community Empowerment

2020 ◽  
Vol 4 (2) ◽  
pp. 229
Author(s):  
Muhammad Eko Atmojo ◽  
Helen Dian Fridayani
Keyword(s):  
Qualitative Method ◽  
Positive Impact ◽  
Community Empowerment ◽  
Case Study Approach ◽  
Study Approach ◽  
The Past ◽  
The People ◽  
District Government ◽  
The Government

Kulon Progo Regency is one of the districts that has many innovations, one of which is community empowerment in collaboration with a modern shop abbreviated as the shop name owned by the people (tomira). This research was motivated by the achievements of the Kulon Progo district government in carrying out development and innovation in the development of the Kulon Progo region by fully involving the Kulon Progo district community through community empowerment. This initiative was taken by the government of Kulon Progo Regency to improve community empowerment and protect the people of Kulon Progo Regency from various economic threats. Considering that in the past few years many modern shops have mushroomed in each district/city, so this is what makes Kulon Progo Regency move quickly to empower the community by collaborating between MSMEs or cooperative with modern shops. This study uses a qualitative method which case study approach. With the empowerment that has been done, the original products of Kulon Progo Regency or local products can be traded in modern stores so that local products in Kulon Progo Regency can compete with national products in these modern stores. The existence of such cooperation will indirectly improve the image of Kulon Progo Regency and lift the original products of Kulon Progo Regency. The lifting of the original products of Kulon Progo Regency will have a positive impact on the community, where indirectly the economy of the community will increase so that there will be prosperity for the community. Kabupaten Kulon Progo adalah salah satu kabupaten yang memiliki banyak inovasi, salah satunya adalah pemberdayaan masyarakat bekerja sama dengan toko modern disingkat nama toko yang dimiliki oleh masyarakat (tomira). Penelitian ini dilatarbelakangi oleh pencapaian pemerintah kabupaten Kulon Progo dalam melakukan pengembangan dan inovasi dalam pengembangan wilayah Kulon Progo dengan melibatkan sepenuhnya masyarakat kabupaten Kulon Progo melalui pemberdayaan masyarakat. Inisiatif ini diambil oleh pemerintah Kabupaten Kulon Progo untuk meningkatkan pemberdayaan masyarakat dan melindungi masyarakat Kabupaten Kulon Progo dari berbagai ancaman ekonomi. Menimbang bahwa dalam beberapa tahun terakhir banyak toko-toko modern telah menjamur di setiap kabupaten/kota, jadi inilah yang membuat Kabupaten Kulon Progo bergerak cepat untuk memberdayakan masyarakat dengan berkolaborasi antara UMKM atau bekerjasama dengan toko-toko modern. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus, dengan metode yang digunakan adalah dokumentasi. Dengan pemberdayaan yang telah dilakukan, produk asli Kabupaten Kulon Progo atau produk lokal dapat diperdagangkan di toko modern sehingga produk lokal di Kabupaten Kulon Progo dapat bersaing dengan produk nasional di toko modern ini. Adanya kerjasama tersebut secara tidak langsung akan meningkatkan citra Kabupaten Kulon Progo dan mengangkat produk asli Kabupaten Kulon Progo. Pencabutan produk asli Kabupaten Kulon Progo akan berdampak positif bagi masyarakat, di mana secara tidak langsung perekonomian masyarakat akan meningkat sehingga akan ada kesejahteraan bagi masyarakat.

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