scholarly journals Strategic Implications of Corporate Social Responsibility in Hotel Industry: A Comparative Research between NH Hotels and Meliá Hotels International

2012 ◽  
Vol 2 (4) ◽  
pp. 37 ◽  
Author(s):  
Marina Mattera ◽  
Alberto Moreno Melgarejo
Keyword(s):  
Comparative Research ◽  
Hotel Industry ◽  
Triple Bottom Line ◽  
Tourism Industry ◽  
Competitive Advantages ◽  
Bottom Line ◽  
Wide Scale ◽  
Key Aspects ◽  
Corporate Social ◽  
Sustainable Competitive Advantages

<p>The hospitality industry serves millions of people globally and is a multibillion-dollar industry with a significant growth expectation in the upcoming years. The Spanish tourism industry is one of the most developed sectors of the nation, being one of the main contributors to the country’s GDP. On a world wide scale, and specifically in the European context, there is a rising awareness for firms’ actions to be responsible towards the environment and the community in which they operate. Based on “triple bottom line” guidelines, companies’ mission in such a context is achieving competitive advantage by means of a business model considering three key aspects: people, profit, and planet. Considering the hospitality industry’s characteristics, it becomes essential to fulfill these new requirements to achieve sustainable competitive advantages. This exploratory study will outline which are the best practices of two main Spanish hotel corporations: NH Hotels and Meliá Hotels International. By pointing out actions undertaken by the most important firms of the sector, they can serve as an example and be replicated by other firms, thus increasing sustainability practices, improving understanding of triple bottom line, minimizing negative social as well as environmental footprint, and enhancing positive firms’ impacts in their operating contexts.<strong></strong></p>

Case Study on the Implementation of G Company’s Strategic Corporate Social Responsibility

2020 ◽  
Vol 11 (10) ◽  
pp. 398-409
Author(s):  
Lu Sun ◽  
◽  
Yuan-Yuan Huang ◽  
Yi-Ling Luo
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Strategy ◽  
Listed Company ◽  
Competitive Advantages ◽  
Industrial Economics ◽  
Whole Process ◽  
G Company ◽  
Corporate Social ◽  
Sustainable Competitive Advantages

Over the years, scholars have verified that corporate social responsibility activities can bring sustainable competitive advantages to enterprise, but few have studied how to apply the corporate social responsibility theoretical framework to corporate activities. This paper selects G company, a listed company in China, as the case. It is an excellent company rated as “five-star social responsibility fulfillment enterprise” by CFIE (China Federation of Industrial Economics) from 2014 to 2017, we explore the way of combining social responsibility activities with corporate strategy, so as to provide experience and reference for other companies in fulfilling social responsibility continuously. We found that G company took the R&D of green silicone material products as the main driving force to fulfill its social responsibility, and closely combines its core business activities with social responsibility activities, runs the concept of social responsibility through the whole process of production and operation, and strives to build a social responsibility management mechanism with the characteristics of company, thus bringing sustainable competitive advantages of enterprise.

scholarly journals The Influence of CSR Program "Desa Wisata Buah Diwak" on the Image of PT Industri Jamu Dan Farmasi Sido Muncul. Tbk Company

2019 ◽  
Vol 9 (2) ◽  
pp. 145
Author(s):  
Ega Karismabumi Latunagari
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Triple Bottom Line ◽  
Bottom Line ◽  
Corporate Social

Sebagai organisasi bisnis yang hidup berdampingan dengan masyarakat, maka sebuah perusahaan perlu menjalankan konsep triple bottom line (Profit, Planet, People). Program CSR berbasis Community Development merupakan salah satu saluran komunikasi antara perusahaan dengan lingkungan. Sehingga, diharapkan mampu memberikan dampak positif bagi kesejahteraan masyarakat sekaligus menciptakan citra positif perusahaan di mata stakeholder. Maka dari itu, penelitian ini bertujuan untuk mengetahui pengaruh efektivitas program CSR Desa Wisata Buah Diwak terhadap citra PT Industri Jamu Dan Farmasi. Tbk. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada kelompok tani. Melalui hasil olah data, diketahui bahwa nilai R square sebesar 0.101 dan nilai signifikansi sebesar 1.130. Sehingga dapat disimpulkan bahwa pengaruh antara efektivitas program CSR dengan citra perusahaan belum maksimal. Hal ini dipengaruhi oleh beberapa faktor, salah satunya karena program CSR baru berjalan selama 3 tahun. Padahal hasil dan manfaat dari program CSR baru dapat dirasakan secara langsung oleh kelompok tani minimal dalam jangka waktu 5 tahun. Keywords : corporate social responsibility, community development, citra perusahaan

Sustainability

2012 ◽  
pp. 118-141
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Organizational Learning ◽  
Social Responsibility ◽  
Triple Bottom Line ◽  
Global Reporting Initiative ◽  
Bottom Line ◽  
Global Priority ◽  
Corporate Social ◽  
Positive Results

Organizations of all kinds must increasingly take into account not only the simple bottom line of their organizational operations, but also address their sustainability in broader terms. This chapter reviews sustainable development and the various definitions of sustainability accepted in the literature and in organizational practice, including what has become known as “Triple Bottom Line” (tbl) sustainability. The complex systemic properties of sustainability are detailed, and the general status of sustainability as an organizational, national, and global priority is characterized. The importance of organizational learning in achieving sustainability is explained, and important guidelines are outlined for sustainability performance measurement and reporting, including Corporate Social Responsibility and the Global Reporting Initiative. Details of attempts by various individuals and organizations to address sustainability in practice and how they achieve positive results are described, and latent opportunities to express leadership are highlighted.

scholarly journals The impact of Corporate Social Responsibility on brand loyalty in the process of globalization

2020 ◽  
Vol 74 ◽  
pp. 04017
Author(s):  
Margareta Nadanyiova ◽  
Lubica Gajanova
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Loyalty ◽  
Questionnaire Survey ◽  
Triple Bottom Line ◽  
Sustainable Growth ◽  
Customer Relationships ◽  
Bottom Line ◽  
Corporate Social ◽  
The Impact

In the process of globalization, the topic of sustainable development is among the most up-to-date and discussed issues. Companies applying the principles of social responsibility are focused not only on profit, but above all on sustainable growth and development. And just the triple bottom line concept represents a tool that enables CSR put into practice and points out that economic interests may not be in conflict with social and environmental issues. The aim of this article includes providing a literature review on the issue from the perspective of several foreign and domestic authors. By using methods of description, comparison, deduction, induction, it discusses the essence of corporate social responsibility, the concept of triple bottom line and also analyses its practical use in the case of the particular company. The secondary data for the analysis were obtained from annual company reports, statistical tables and published professional publications. In order to determine the impact of corporate social responsibility on brand loyalty in the process of globalization, a questionnaire survey was conducted among Slovak consumers. General scientific methods were applied for the processing of the data, as well as mathematical methods to evaluate the data collated from the results of the questionnaire survey. Based on this, benefits of using CSR principles are highlighted, that includes, in particular, building customer relationships, increasing the brand value and gaining brand loyalty. Finally, proposals are put forward for the effective implementation of corporate social responsibility principles in the process of globalization.

scholarly journals Perempuan dan pemaknaan triple bottom line di kawasan mangrove surabaya

2019 ◽  
Vol 3 (3) ◽  
pp. 444
Author(s):  
Anastasia Yuni Widyaningrum ◽  
Yuli Nugraheni
Keyword(s):  
Environmental Management ◽  
Corporate Social Responsibility ◽  
Nature Conservation ◽  
Social Responsibility ◽  
Natural Environment ◽  
Triple Bottom Line ◽  
Bottom Line ◽  
Daily Lives ◽  
Mangrove Area ◽  
Corporate Social

Mangrove area identically are slum because they are located in river estuaries with unplanned environmental management. Not so with the mangrove area at Gunung Anyar Tambak Surabaya. Women in this region actively carry out nature conservation and protect the environment so that they are well preserved. This research was conducted with the aim to find out how women interpret the triple bottom line concept as a pillar of Corporate Social Responsibility implemented by the National Electricity Company of East Java. Data was collected by FGD, interviews and also environmental observations. Phenomenology as a theory and also the method used in this study. Triple bottom line concept and Corporate Social Responsibility are used to analyse. The results of the study show that the meaning of women about the triple bottom line concept is a part of their daily lives that cannot be separated. The existence and absence of a Corporate Social Responsibility program from the National Electricity Company will make women in the mangrove area of Gunung Anyar Tambak continue to carry out environmental hygiene from garbage flowing in the river. Thus the triple bottom line pillar, namely planet (natural environment) is maintained and benefits profit (profit, second pillar) and this is an active awareness (people, third pillar) of women in the mangrove area of Gunung Anyar Tambak Surabaya.

scholarly journals MODEL USAHA BERBASIS GREEN BUSINESS YANG DAPAT MENEMBUS PASAR DUNIA (PADA UKM KERAMIK DI KECAMATAN PLERED KABUPATEN PURWAKARTA).

2020 ◽  
Vol 11 (1) ◽  
pp. 65
Author(s):  
Mentiana Sibarani ◽  
Evasaria Sipayung ◽  
Deny Supratman
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Triple Bottom Line ◽  
Bottom Line ◽  
Green Business ◽  
Corporate Social

Label Green Business pada suatu usaha akan berdampak positif pada pendapatan usaha tersebut. Green Business layak diberikan pada perusahaan yang telah melakukan Corporate Social Responsibility secara konsisten. Kekonsistenan ini tidak hanya diukur melalui upaya  berapa besar laba yang dihasilkan, namun juga upaya apa saja yang telah dilakukan berhubungan dengan pengaruh terhadap perekonomian secara luas, lingkungan dan masyarakat di mana mereka beroperasi (Triple Bottom Line). Disebut triple sebab konsep ini memasukkan tiga ukuran kinerja sekaligus, yaitu  3P: “Profit-Planet-People”.Penerapan Green Business ini akan diimplemenatasikan pada usaha keramik yang saat ini tidaklah sejaya dahulu yaitu UKM Pengrajin Keramik di Plered Purwakarta. Unit Pelaksana Teknis Daerah (UPTD) Pengembangan Sentra Keramik merupakan Pembina UKM keramik ini yang terus berusaha mengembangkan bisnis mereka. Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana  pelaksanaan green business pada UKM industri keramik di Kecamatan Plered  Purwakarta yang dapat meningkatkan penjualan hingga ke luar negri . Penelitian ini  menggunakan metode kualitatif yaitu analisis deskriptif dengan cara menganalisis data dengan kalimat, kata, skema, dan gambar dengan cara mengelompokan data, memberikan gambaran dan menggunakan teori yang ada kemudian ditarik kesimpulannya­­­Hasil penelitian adalah Usaha keramik ini masih mengalami masalah dalam pengembangannya seperti produksi dengan biaya optimal, promosi secara digital,  pengiriman produk secara aman, ketersediaan sumber daya manusia. Model green business yang dibuat memberi petunjuk untuk menjawab permasalahan yang ada.

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