Perceptions Of Lecturing Staff On Social Media Networking Systems And Their Use Of It

The advent of technology has led to a major change in the delivering of knowledge and lecturers are in the forefront of this. No longer can projectors or black boards solely be used as a means of communication, as the student of the new millennia is an astute user of technology. Lecturers and students are both therefore expected to make use of technology in the transfer of knowledge and academic interaction. Students have a right to expect their lecturers, and the institution that they study at, to incorporate the latest technology in the delivery of their qualifications. The main aim of this study was to determine lecturers perceptions on social media networking systems and their use of it in an academic context. The study also focussed on whether lecturers make use of, and believes in, social media networking systems as an effective tool to use in teaching and in providing study content and material to students. These were tested by making use of the Technology Acceptance Model (TAM) constructs namely; Perceive ease of use, Perceived usefulness, Attitude towards using, Intention to use, and System accessibility. A survey was distributed to lecturers, and it was found that social media is being used by the majority of lecturers, but more for social purposes than educational purposes. It was also found that Facebook is the most popular social media networking system to use.

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The Use of Technology Acceptance Model in Mobile Banking

Research Anthology on Concepts, Applications, and Challenges of FinTech ◽

10.4018/978-1-7998-8546-7.ch026 ◽

2021 ◽

pp. 478-487

Author(s):

Kadriye Burcu Öngen Bilir

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Ease Of Use ◽

Perceived Usefulness ◽

Mobile Banking ◽

Research Model ◽

Normative Pressure ◽

Use Of Technology ◽

Customer Attitude ◽

Acceptance Model

This chapter aims to determine the variables that explain using mobile banking. This study identifies and investigates the factors that influence the adoption of mobile banking, and specifically focuses on the evaluation of mobile banking application with users or non-users. The research model includes the basic concepts of the technology acceptance model. The technology acceptance model (TAM) tries to explain the adoption process and underlying influencing factors in technology acceptance. The survey was conducted to gather data which was coded in SPSS 17. Confirmatory factor analysis was used to analyze data, and structural equation modeling using Amos 17 software was used to validate the research model. The result shows that perceived ease of use, perceived usefulness, and perceived normative pressure significantly influences customer attitude, which affects the adoption of mobile banking.

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Experience Alters Perceptions of Educational Technology Acceptance among Adolescents

Proceedings of the Human Factors and Ergonomics Society Annual Meeting ◽

10.1177/1541931218621250 ◽

2018 ◽

Vol 62 (1) ◽

pp. 1088-1092

Author(s):

Ellie Arndt ◽

Douglas Peterson

Keyword(s):

High School ◽

Technology Acceptance ◽

Technology Acceptance Model ◽

Ease Of Use ◽

Perceived Usefulness ◽

Technology In Education ◽

Perceived Ease Of Use ◽

Use Of Technology ◽

Acceptance Model ◽

School Careers

With the increase in the use of technology in education, it is important to understand why some implementations of one-to-one computing programs have been successful where others have failed. A questionnaire containing measures for the Technology Acceptance Model (TAM: Davis, 1989) was distributed to a high school in the rural Midwest to determine how the students’ perceived usefulness and perceived ease of use ratings of iPads change with experience across their high school careers. A multivariate analysis of variance showed that both ratings for perceived usefulness and perceived ease of use changed with experience.

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APLIKASI TECHNOLOGY ACCEPTANCE MODEL PADA SISTEM INFORMASI MANAJEMEN RUMAH SAKIT DI RUMAH SAKIT ORTOPEDI PROF. DR. R. SOEHARSO SURAKARTA

Jurnal Manajemen Dayasaing ◽

10.23917/dayasaing.v18i1.3817 ◽

2017 ◽

Vol 18 (1) ◽

pp. 42

Author(s):

Supriyanti Supriyanti ◽

Muhammad Cholil

Keyword(s):

Information System ◽

Technology Acceptance ◽

Technology Acceptance Model ◽

Management Information System ◽

Hospital Management ◽

Ease Of Use ◽

Perceived Usefulness ◽

Management Information ◽

Use Of Technology ◽

Acceptance Model

The purpose of this study to apply the Technology Acceptance Model (TAM) on theHospital Management Information System. This research is important because changesin hospital management information system (SIMRS) of the old system in collaborationwith third parties to the new system is a standalone system that was developed by the ITteam RSO Prof. dr. R. Soeharso requires a process of transition, which for some employeeslead to conflict in the process of adaptation. This study is an empirical research withquantitative methods. The population of all employees who use information managementsystem as much as 382 people, 193 people sampled with sample random samplingtechnique. The results of this study include shows, computer selt efficacy influence theperceived usefulness and perceived ease of use of technology in hospital managementinformation system. Subjective norms affect the perceived usefulness and perceived easeof use of technology in hospital management information system. System accessibilitywhile no effect on the perception of the benefits, but the effect on the perceived ease ofuse of technology in hospital management information system.

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ODL students and the use of social media networking systems as an educational tool: can lecturers stay connected

Corporate Ownership and Control ◽

10.22495/cocv11i1c6art3 ◽

2013 ◽

Vol 11 (1) ◽

pp. 556-566

Author(s):

Johannes Arnoldus Wiid ◽

Michael Colin Cant

Keyword(s):

Social Media ◽

Technology Acceptance ◽

Ease Of Use ◽

Perceived Usefulness ◽

Transfer Of Knowledge ◽

Perceived Ease Of Use ◽

Tertiary Institution ◽

Course Content ◽

Use Of Technology ◽

Use Of Social Media

The use of technology in education is not a fad anymore- it is real and happening at a fast pace. Students are expecting lecturers to become more and more adept at using technology and to make use of the media available to transfer knowledge. Therefore, lecturers in all tertiary institutions have tobecome more and more adapted in the use of technology. In many instances there is a disconnection between the expectations of these two groups and the main aim of this study was to investigate lecturers’ perceptions on the use of social media networking systems in the transfer of knowledge, at an open distance learning (ODL) tertiary institution. The study also investigated whether lecturers feel at ease when using social media networking systems, whether they will be able to find information on these social media networking systems and whether they believe it will be an effective and easy way to present course content. These aspects were tested by making use of the Technology Acceptance Model (TAM) constructs namely; ‘Perceived ease of use’, ‘Perceived usefulness’, ‘Attitude towards using’, and ‘System accessibility’. A survey was distributed to lecturers, and it was found that lecturers regarded ‘Perceived ease of use’ as being the most important factor to consider when they are using social media networking systems.

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Social Media: Factor Influencing Personal Transport for Leisure

LOGI – Scientific Journal on Transport and Logistics ◽

10.2478/logi-2019-0009 ◽

2019 ◽

Vol 10 (1) ◽

pp. 79-86

Author(s):

Mohammad Zainul ◽

Zakky Zamrudi

Keyword(s):

Social Media ◽

Technology Acceptance ◽

Technology Acceptance Model ◽

Ease Of Use ◽

University Student ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

East Kalimantan ◽

Acceptance Model

Abstract This paper is trying to examine the effect of social media in the use of personal transport for leisure purposes. Youngster are frequently identified as being adventurous and highly mobile, even few researcher modes of transportation choices play in important role in enhancing and fulfilling their desired experiences. In this paper, we would like to know the role of social media in enhancing the personal transport desire in south-east Kalimantan. Social media role is measured by borrowing the theory of technology acceptance model by using two variables namely perceived ease of use and perceived usefulness. A quantitative method was used to measure the variable by using questionnaire given to 230 respondents given to university student near south-east Kalimantan. The gathered data is analyzed by using generalized structured component analysis. The finding in this research indicates that both perceived ease of use and perceived usefulness of social media could affect individual intention to use personal transport. However, the larger effect has reflected by perceived usefulness. This means that social media has been recognized as a good reference to stimulate leisure by using personal transport.

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Technology Acceptance Model and its Scope of Application in Teaching Practices at Secondary Level

Pakistan Journal of Education ◽

10.30971/pje.v31i2.71 ◽

2014 ◽

Vol 31 (2) ◽

Author(s):

Shahida Parveen

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Teaching Practices ◽

Secondary Level ◽

Ease Of Use ◽

Perceived Usefulness ◽

Literacy Skill ◽

Use Of Technology ◽

Scope Of Application ◽

Acceptance Model

1989. Still this model is most popular to predict anyone’s technology intention to use it. So this study used TAM to find out its scope of application in Pakistani context. Secondary level education is a big milestone in any student’s learning career. To know about the use of Technology is considered important literacy skill in twenty first century, so this study aimed to explore the scope of Technology Acceptance Model in teaching practices at Pakistani secondary level institutes. The population of this study was delimited to the secondary level Public school teachers of district Gujranwala (Punjab). According to Punjab School Education Department, 4921 teachers were working in District Gujranwala; 2497male teachers and 2424 female teachers at secondary level. So 500 teachers, 250 male and 250 female were randomly selected as participants of this study. This study was descriptive research. Researcher developed a tool on the constructs of TAM. This tool was consisted of 20 statements on seven point Likert scale. Researcher observed teaching practices of participants in learning environment also. During observations some of their students were interviewed to triangulate the data. Researcher used mixed methods approach to analyze the data. This study proved that Perceived usefulness (PU) plays significant role in developing attitude towards use of technology. Previous experience and technology aversions or harmonies were influencing the perceived ease of use (PEOU) and then behavior intension (BI) to use technology. The findings of this study proved that teachers should be trained and facilitated to integrate technology in teaching learning process so teachers will be able to better perform. Moreover this study contributes to the related literature and provides new dimensions to future researches.

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Adopting E-Mailing Systems Technology

Advances in Electronic Government, Digital Divide, and Regional Development - Developing E-Government Projects ◽

10.4018/978-1-4666-4245-4.ch004 ◽

2013 ◽

pp. 63-88

Author(s):

Ahed S Al-Haraizah

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

New Technologies ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Current State ◽

Use Of Technology ◽

Governmental Institutions ◽

Acceptance Model

Insight into the reasons why people adopt or reject technology is one of the most challenging issues in information technology research. This chapter draws on the Electronic Commerce Technology Acceptance (ECTA) framework, which is in turn based on Technology Acceptance Model (TAM) and examines Jordanian government’s employees’ attitudes towards adoption and use of Electronic Mailing systems within their job. The chapter is aimed at providing an overview of the current state of use, adoption and implementation of electronic mailing innovation within organisations, specifically governmental institutions in developing countries like Jordan. More precisely, the author first quantify constructs relating to the current state of governmental institutions’ beliefs and attitudes toward E-Mailing systems technology in Jordan, and then develop and validate the relationships between the various factors that drive the adoption and acceptance of such innovation. A quantitative survey is used to establish and illustrates employee’s behavioural intention and decision to e-mailing systems. The main influencing issues discussed in this chapter that affect these employees imply perceived usefulness, perceived ease of use, employees’ attitudes towards new technologies, and behavioural intentions to use. Whereas, these various issues are suggested in the Technology Acceptance Model (TAM), the enhanced Technology Acceptance Model extends them to include the external social factors proposed in this chapter such as trust, cultural beliefs, and sociology of technology. Eventually, the significant insight emanated from the findings identifies ways of assisting and spurring employees to make use of technology more effectively.

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Social media for outbound leisure travel: a framework based on technology acceptance model (TAM)

Journal of Tourism Futures ◽

10.1108/jtf-10-2018-0058 ◽

2019 ◽

Vol 5 (1) ◽

pp. 43-61 ◽

Cited By ~ 9

Author(s):

Snigdha Singh ◽

Pallavi Srivastava

Keyword(s):

Social Media ◽

Technology Acceptance ◽

Technology Acceptance Model ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Content Type ◽

Perceived Trust ◽

Tourism Sector ◽

Acceptance Model

Purpose The purpose of this paper is to explore the applicability of technology acceptance model (TAM) to explain the widespread acceptance and usage of social media (SM) for travel purposes by Indian outbound leisure travellers during their travel cycle. Design/methodology/approach The study has adopted a qualitative approach involving in-depth interviews of 30 respondents, who had taken at least one international vacation in the last 12 months. Content analysis was used to arrive at the conclusion. Findings Findings of the study are used to develop a conceptual model which upholds the validity of the TAM with perceived usefulness (PU) and perceived ease of use (PEU) as determinants of SM usage. The model has been extended to include perceived trust (PT) and social capital (SC) as important constructs to explain the travellers’ use of SM. Disposition readiness (DR) of the user towards SM was found to have an effect on all the four constructs. Originality/value Theoretically, this study suggests a modification to the existing TAM, which shows a unidirectional effect of PU and PEU on attitude. This study suggests that the effect would be bi-directional where the attitude (DR) of the traveller towards SM usage will affect PU and PEU. Furthermore, this study extends the TAM to include PT and SC as important constructs to explain SM usage by travellers. This study provides valuable insights into the hospitality and tourism sector which might help in further segmentation of travellers leading to more customised service offerings.

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THE EFFECTS OF SOCIAL MEDIA ADVERTISING AMONG ECO-TOURISTS IN MALAYSIA: AN EMPIRICAL STUDY ON MALAYSIAN ECOTOURISM

GeoJournal of Tourism and Geosites ◽

10.30892/gtg.38402-736 ◽

2021 ◽

Vol 38 (4) ◽

pp. 997-1004

Author(s):

Mohammad Arije ULFY ◽

◽

Md Suliman HOSSIN ◽

Md Wasiul KARIM ◽

Zohurul ANIS ◽

...

Keyword(s):

Social Media ◽

Technology Acceptance ◽

Technology Acceptance Model ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Positive Effects ◽

Intent To Use ◽

Acceptance Model ◽

Product Ratings

The focus of the study is to achieve the maximum advertising value on ecotourists using social media. In this area, the main objective of the “Technology Acceptance Model (TAM)” is to increase the present awareness of social media marketing. This topic is primarily concerned with exploring the context of social media advertisement with knowledge, service, and its behavioural intent to use social media ads within the unique environment of ecotourism in Malaysia. The approach of the study is to analyse a survey of 395 local Malaysian tourists in Klang Valley to test the “Technology Acceptance Model (TAM)”. The empirical findings denote that social media advertisement in ecotourism has positive effects on “Perceived ease of use” and “Perceived usefulness,” in terms of its ‘Informativeness’ and “Service Functionality.” That, in effect, contributes to the behavioural purpose of using social media ecotourism advertisements. The discipline’s findings indicate that advertising in social media in ecotourism needs to be utilized to provide a quick understanding. Also, the advertising is updated continuously to ensure reliable and appropriate sources to meet ecotourists’ information requirements and the support of tourist product ratings. These traits should satisfy travellers, making them likely to re-visit different ecotourism sights. These appearances should satisfy tourists and allow them to re-visit various ecotourist attractions.

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