scholarly journals Its Called Fruit Juice So Its Good For Me Right?: An Exploratory Study Of Childrens Fruit Content Inferences Made From Food Brand Names And Packaging

2012 ◽  
Vol 28 (3) ◽  
pp. 501 ◽  
Author(s):  
Jill K. Maher
Keyword(s):  
Childhood Obesity ◽  
Food Packaging ◽  
Food Product ◽  
Brand Names ◽  
Brand Strategy ◽  
Obesity Epidemic ◽  
Food And Beverage ◽  
Potential Contributor ◽  
Marketing To Children ◽  
Brand Information

Food and beverage marketing to children has come under extreme scrutiny in the past several years as it has been recognized as a potential contributor to the childhood obesity epidemic. It is not the purpose of this research to make the connection between food marketing and childhood obesity. However, an important aspect in fighting this epidemic is corporate responsibility in conveying clear brand information. From an information processing framework, this research examines the inferences made by children about fruit content in childrens food and beverage products. It focuses on food products that are linked to fruit through signals of fruit in the brand name or packaging. Broadly speaking, this research examines the question, when exposed to food product brand names and packaging with fruit-like cues, what do children infer about the amount of fruit found in these products? Findings illustrate extreme confusion in the marketplace. Research addressing how children perceive brand names and other elements of food packaging is important for brand strategy and public policy.

scholarly journals The use of sports references in marketing of food and beverage products in supermarkets

2012 ◽  
Vol 16 (4) ◽  
pp. 738-742 ◽  
Author(s):  
Marie A Bragg ◽  
Peggy J Liu ◽  
Christina A Roberto ◽  
Vishnu Sarda ◽  
Jennifer L Harris ◽  
...  
Keyword(s):  
Content Analysis ◽  
Childhood Obesity ◽  
Professional Sports ◽  
Food Products ◽  
Descriptive Study ◽  
Food Marketing ◽  
Obesity Epidemic ◽  
Nutrient Profile ◽  
Food And Beverage ◽  
Marketing Data

AbstractObjectiveFood marketing has been identified as a significant driver of the childhood obesity epidemic. The purpose of the present study was to (i) conduct a content analysis of the types of sports references that appear on supermarket food and beverage products and (ii) assess each product's nutritional and marketing profile.DesignThis was a descriptive study. Every product featuring sports references on the packaging was purchased in two major supermarkets during 2010. A content analysis was conducted and nutritional evaluations were made based on the Nutrient Profile Model, a validated nutrition model. Marketing data were obtained from The Nielsen Company.SettingTwo major supermarkets in Connecticut, USA.SubjectsFood and beverage products (n 102) were selected from two supermarkets.ResultsThe 102 products (fifty-three foods and forty-nine beverages) had sports references as part of their packaging: 72·5 % featured a character exercising, 42·2 % were endorsed by a professional sports entity and 34·0 % were child-targeted. The median nutrition score for food products was 36 (1 = unhealthiest and 100 = healthiest; scores of ≥63 are considered healthy according to this model). More than two-thirds of beverages (69·4 %) were 100 % sugar-sweetened. Children saw significantly more commercials for these products than adults.ConclusionsCompanies place sports figures on food and beverage products that are child-targeted and unhealthy.

Television Food Marketing to Children Revisited: The Federal Trade Commission Has the Constitutional and Statutory Authority to Regulate

2010 ◽  
Vol 38 (1) ◽  
pp. 98-116 ◽  
Author(s):  
Jennifer L. Pomeranz
Keyword(s):  
Government Regulation ◽  
Federal Trade Commission ◽  
Self Regulation ◽  
Child Advocacy ◽  
Obesity Epidemic ◽  
Commercial Speech ◽  
Statutory Authority ◽  
Time Period ◽  
Food And Beverage ◽  
Marketing To Children

In response to the obesity epidemic, much discussion in the public health and child advocacy communities has centered on restricting food and beverage marketing practices directed at children. A common retort to appeals for government regulation is that such advertising and marketing constitutes protected commercial speech under the First Amendment. This perception has allowed the industry to function largely unregulated since the Federal Trade Commission (FTC)'s foray into the topic, termed KidVid, was terminated by an act of Congress in 1981. The FTC has since focused on self-regulation as a potential solution to such concerns. However, this method of control has proven ineffective to protect children, and has led to growing recognition that federal regulation may be necessary.Since KidVid, the evidence has only mounted that children are uniquely vulnerable to the effects of advertising. Over the same time period, the exposition of commercial speech jurisprudence has plateaued, as the Supreme Court has not decided a pure commercial speech case since 2002.

scholarly journals Composition of ready-to-eat-cereals and their eligibility for marketing to children. How much does Cyprus deviate from the WHO Nutrient Profile Model?

2020 ◽  
Vol 11 (1) ◽  
pp. 58-67
Author(s):  
Stella Antoniou ◽  
Georgia Hadjimichael ◽  
Arsenios Tselengidis ◽  
Victoria Virginia Beeks
Keyword(s):  
Childhood Obesity ◽  
Product Category ◽  
Food Product ◽  
World Health ◽  
Nutrient Profile ◽  
Profile Model ◽  
Food Retailers ◽  
Health Organization ◽  
Legislative Activities ◽  
Marketing To Children

Background: Governments have introduced legislative activities, such as restricting marketing to children of foods high in fat, sugar and/or salt, to curb the childhood obesity burden. In the European Region, the World Health Organization (WHO/Europe) has facilitated them with the development of the Nutrient Profile Model (WHO/Europe-NPM). Cyprus is the country with the highest childhood obesity rates in the Region.  Nonetheless, it does not currently restrict marketing to children. The purpose of this study is to evaluate the composition of ready-to-eat-cereals (RTECs), a fat, sugar and/or salt dense food product category on the Cypriot market and to examine whether the marketing of these products to children should be permitted according to the WHO/Europe-NPM. Methods: Two hundred RTEC samples from four national food retailers were collected from March to April 2018. The samples were assessed for their nutritional quality with the use of the WHO/Europe-NPM and statistical comparisons were performed between child-targeted and non-child-targeted RTECs. Results: The average content of sugar and salt was significantly higher in “child-targeted” than in “non-child-targeted” RTECs. 87.3% of the “child-targeted” RTECs would not be permitted for marketing to children according to the WHO/Europe-NPM and 73.5% of the overall sample exceeded at least one of the WHO/Europe-NPM recommendations for fat, sugar and/or salt. Conclusions: In case of the implementation of any marketing restriction legislation domestically in the future, most of the RTECs currently sold in Cyprus would not be permitted to be marketed to children according to the WHO/Europe-NPM. Incorporating marketing restrictions in the health policy agenda and adopting the WHO/Europe-NPM may improve the childhood obesity rates in Cyprus.

scholarly journals Protein-Based Films and Coatings for Food Industry Applications

Polymers ◽  
2021 ◽  
Vol 13 (5) ◽  
pp. 769
Author(s):  
Vlad Mihalca ◽  
Andreea Diana Kerezsi ◽  
Achim Weber ◽  
Carmen Gruber-Traub ◽  
Jürgen Schmucker ◽  
...  
Keyword(s):  
Food Packaging ◽  
Meat Products ◽  
Water Vapor Permeability ◽  
Food Product ◽  
Edible Films ◽  
Vapor Permeability ◽  
Area Of Interest ◽  
Industry Applications ◽  
Economic Perspectives ◽  
Materials Used

Food packaging is an area of interest not just for food producers or food marketing, but also for consumers who are more and more aware about the fact that food packaging has a great impact on food product quality and on the environment. The most used materials for the packaging of food are plastic, glass, metal, and paper. Still, over time edible films have become widely used for a variety of different products and different food categories such as meat products, vegetables, or dairy products. For example, proteins are excellent materials used for obtaining edible or non-edible coatings and films. The scope of this review is to overview the literature on protein utilization in food packages and edible packages, their functionalization, antioxidant, antimicrobial and antifungal activities, and economic perspectives. Different vegetable (corn, soy, mung bean, pea, grass pea, wild and Pasankalla quinoa, bitter vetch) and animal (whey, casein, keratin, collagen, gelatin, surimi, egg white) protein sources are discussed. Mechanical properties, thickness, moisture content, water vapor permeability, sensorial properties, and suitability for the environment also have a significant impact on protein-based packages utilization.

scholarly journals Exposure of Children to Unhealthy Food and Beverage Advertisements in South Africa

2021 ◽  
Vol 18 (8) ◽  
pp. 3856
Author(s):  
Daniel A. Yamoah ◽  
Jeroen De Man ◽  
Sunday O. Onagbiye ◽  
Zandile J. Mchiza
Keyword(s):  
South African ◽  
Healthy Food ◽  
Food Advertising ◽  
Regulation System ◽  
Unhealthy Food ◽  
The South ◽  
Food And Beverages ◽  
Persuasive Strategies ◽  
Food And Beverage ◽  
Marketing To Children

Television (TV) is a powerful medium for marketing food and beverages. Food and beverage marketers tend to use this medium to target children with the hope that children will in turn influence their families’ food choices. No study has assessed the compliance of TV marketers with the South African Marketing to Children pledge since the enactment of the 2014 food advertising recommendations by the South African Department of Health and the Advertising Standards Authority. This study investigated the extent and nature of advertising of unhealthy versus healthy food and beverages to children in South African TV broadcasting channels. The date, time, type, frequency and target audience of food advertisements (ads) on four free-to-air South African TV channels were recorded and captured using a structured assessment guide. The presence of persuasive marketing techniques was also assessed. Unhealthy food and beverage advertising was recorded at a significantly higher rate compared with healthy food and beverages during the time frame when children were likely to be watching TV. Brand benefit claims, health claims and power strategies (e.g., advertising using cartoon characters and celebrated individuals) were used as persuasive strategies. These persuasive strategies were used more in unhealthy versus healthy food ads. The findings are in breach of the South African Marketing to Children pledge and suggest a failure of the industry self-regulation system. We recommend the introduction of monitored and enforced statutory regulations to ensure healthy TV food advertising space.

Calories and Cents

2016 ◽  
Vol 22 (4) ◽  
pp. 325-339 ◽  
Author(s):  
David Gertner ◽  
Alex K. Gertner ◽  
Denizar Vianna Araujo ◽  
Luciana Bahia ◽  
Isabel Bouzas
Keyword(s):  
Fast Food ◽  
Customer Value ◽  
Quantity Discounts ◽  
Fast Food Industry ◽  
Obesity Epidemic ◽  
Lifestyle Choices ◽  
Food And Beverage ◽  
Global Health Issue ◽  
Value Pricing ◽  
New Consumer

In recent decades, obesity has become a critical global health issue. Experts and laypeople alike attribute high obesity rates to lifestyle choices involving diet and exercise. Following decades of increasing portion sizes and decreasing nutritional value, the food and beverage and fast-food industries have felt intense pressure to answer to new consumer priorities and what some see as their role in fueling the obesity epidemic. This article examines marketing and pricing practices implemented by some of the most popular food and beverage and fast-food industry players in the U.S. market that are involved in this response. Although marketers claim they are offering healthier choices and supporting the fight against obesity, our analysis reveals common industry strategies, including value pricing, psychological pricing, quantity discounts, and combo deals that undermine healthy food choices. We argue that in order to truly encourage healthy eating, these industries must revise not only their products but also their fundamental approach to creating customer value. It is also imperative that consumers, legislators, and the media be informed about deceitful strategies used pervasively by food and beverage manufacturers and fast-food restaurant chains that ultimately aggravate the obesity epidemic.

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