scholarly journals Consuming For Recognition: South African Youth Consumption Of Status Clothing

2017 ◽  
Vol 33 (5) ◽  
pp. 919-928
Author(s):  
Hilda Bongazana Dondolo ◽  
Nkosivile Welcome Madinga

Buying expensive and fashionable brands to portray social status is increasing rapidly among South African township youth. The South African youth mainly spend their income on status-depicting clothing in order to conform to social settings and groups and to be noticed by their community. This study investigates the factors influencing the need to consume status-depicting clothing items among South African township youth. A self-completing survey questionnaire was administered to 400 youth consumers from three township malls in the Sedibeng district, Gauteng region of South Africa. Regression analysis was employed to analyse the data. The results suggest that materialism, fashion clothing involvement and group identity are key factors predicting status consumption among South African township youth consumers (aged 18-24 years). Marketers interested in targeting status conscious township youth consumers are advised to devise their advertisements in such a way that they emphasise the brand or product’s ability to indicate status.

2021 ◽  
Author(s):  
Lauren Kim Barnes

The youth of South Africa today face many challenges in their daily lives. The majority of South Africa's population is made up of youth- people aged between 15 and 35 years old. The youth in South Africa face challenges such as crime, unemployment, poverty, and most importantly unequal opportunities in education. These challenges should not be present in the daily lives of South African youth, especially since it has been over two decades since South Africa’s first democratic elections. The challenges that are faced in the education system is explored and solutions are suggested to help end the chain of poverty.


2021 ◽  
Vol 12 (01) ◽  
Author(s):  
Riley Carpenter ◽  
◽  
Lily Roos ◽  

The South African accounting profession needs racial transformation. Consequently, students pursuing the chartered accountant (South Africa) (CA(SA)) designation, especially at-risk Black students, require adequate support. To be successful, the support must be driven by factors influencing students’ academic performance. As prior academic performance is one such factor, this study examines the relationship between the National Senior Certificate (NSC) exams and the National Benchmark Test (NBT) for students enrolled in an accounting degree at a South African university. Due to numerous moderate and strong correlations between NSC and NBT results, without multicollinearity, it was concluded that both sets of results should be considered as factors contributing to students’ academic performance. The findings highlight the need for further empirical research on NSC and NBT results as determinants of success for accounting students.


Author(s):  
M.E. Kyobe

E-commerce is critical to national development. Small and Medium sized organizations (SMEs) are encouraged to adopt it to address poverty, improve competitiveness and productivity. However, the escalation in electronic crime (e-crime) and lack of compliance with e-commerce regulations threaten e-commerce success in South Africa. While many strategies for improving e-commerce have been suggested, the focus has mainly been on economic and technological factors and less on human and social aspects such as compliance behaviors. This has resulted in the development of e-commerce systems that do not incorporate regulatory requirements. Consequently, the level of exposure to cyber-risks and legal liabilities has increased and SME market competitiveness compromised (Kyobe, 2009). This chapter examines the factors influencing compliance with e-commerce regulations and e-security requirements and how these impact on e-commerce optimization in South African SMEs. It also provides some useful frameworks and checklists SME managers can use to evaluate their compliance behaviors and security practices in order to make improvement to their e-commerce activities.


2020 ◽  
pp. 1097184X2092587
Author(s):  
Antonella (Toni) Pyke

Changes in political, social, and economic structures in South Africa during the transition from apartheid to democratic governance in 1994 have put men and masculinity/ies under public and scholarly scrutiny. Attention has generally focused on the links between masculinity and violence, particularly among black men from low-income backgrounds, in attempts to understand the widespread levels of sexual violence throughout the country. Together, but in tension with the focus on men and violence, has been a literature that documents gender change in South Africa. This literature argues for example, that men are embracing fatherhood and becoming more engaged in childcare. Nevertheless this is a minority literature that is overshadowed by a focus on men and violence. In this article, I reflect on the lives of a group of men living in Alexandra township in Johannesburg, who are exploring what it means to be a man in a contemporary township setting, and the issues and challenges they face in attempts to transition their masculine identities.


1987 ◽  
Vol 5 (2) ◽  
pp. 259-262
Author(s):  
Lawrence G. Albrecht

Valparaiso University School of Law and the Christian Legal Society annually present a symposium on a critical public issue which is examined from a variety of perspectives. Between October 28-31, 1987, a major symposium was held entitled: “Perspectives on South African Liberation.” In the light of press and other media restrictions in effect since a state of emergency was declared in South Africa on June 12, 1986, and the banning of all political activity by 17 anti-apartheid organizations on February 24, 1988, it is crucial that the world community have access to current information and analysis concerning developments in that tragic land.The Pretoria regime has renewed the state of emergency for a third year following an unprecedented three-day nationwide protest strike on June 6-8 by more than two million black workers mobilized by the Congress of South African Trade Unions (COSATU) and other anti-apartheid groups to protest the recent bannings, a proposed restrictive labor bill, the continuation of apartheid and the regime's violence. These comments are written on June 16, the 12th anniversary of the Soweto student uprising (now commonly known as South African Youth Day) as several million black workers again defied the regime by staying away from work in honor of the hundred of blacks killed following the 1976 protests against apartheid education.


2020 ◽  
Vol 15 (3) ◽  
pp. 141-160
Author(s):  
Anna Wilshire Jones Bornman ◽  
Carol Jean Mitchell

Purpose The purpose of this study was to explore children’s pathways through homelessness within the South African context, with particular attention paid to pathways out of homelessness. This study focusses on factors influencing children’s successful transitions out of homelessness. Design/methodology/approach A qualitative exploratory design was used, using interviews with nine children who had exited or were in the process of exiting homelessness. Interviews were conducted at a children’s shelter in Pietermaritzburg or in the children’s home environments. Interviews were analysed thematically. Findings An ecological framework was used to frame the factors influencing children’s pathways in, through and out of homelessness in the children’s narratives. These included institutions, relationships and intrapersonal strengths and resources. The study suggested that constructive relationships with shelter staff and parental figures, as well as intrapersonal strengths, were the most prominent factors in children successfully negotiating their way through their homelessness. The importance of a relationship with the paternal family within some African cultures was also a point of leverage. Research limitations/implications Implications for policy and practise include the need for systemic change, as well as greater support for shelters and shelter staff. The issue of rivalry in the shelter context and the role of the paternal family in the reintegration process require more research attention. The research is limited to homeless children in Pietermaritzburg, South Africa. Practical implications This study provided feedback to the shelter regarding their strategies for assisting homeless children off the streets. It further provided evidence for the importance of the work of the shelter, to strengthen advocacy efforts. This may be useful to others in similar circumstances. Social implications This study highlights the importance of macrosystemic interventions in the efforts to assist homeless children, while at the same time not ignoring the inter and intra, personal elements to enhancing their well-being. Originality/value This paper is singular in its exploration of factors influencing children’s successful transitions out of homelessness within the South African context.


2013 ◽  
Vol 10 (2) ◽  
pp. 184-194 ◽  
Author(s):  
P Van der Merwe ◽  
Melville Saayman ◽  
Waldo Krugell

According to a national survey conducted in 2005, biltong hunters contribute significantly to conservation and the South African economy. This research indicated that the economic contribution of biltong hunting is just over R3 billion (US$ 500 million) per season. The aim of this article is to establish the determinants of biltong hunters’ spending in South Africa. This information could be used to increase spending by biltong hunters on tailor-made packages.The sample population included all members of the SA Hunters and Game Conservation Association. A regression analysis was undertaken to identify the determinants of spending by biltong hunters. The main findings of the research indicated that income, number of game items hunted, number of days spent hunting and distance travelled are the main determinants.


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