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2022 ◽  
Vol 14 (1) ◽  
pp. 567
Author(s):  
Anastasiia Berestova ◽  
Da-Yeon Kim ◽  
Sang-Yong Kim

With the growing interest in sustainability, brands increasingly use social media not simply to advertise their products but also to share their positions on ongoing public issues. This study investigates the effect of public-issue posts on consumers’ active reactions and provides comparisons between two samples—public-issue posts and all Twitter posts. After collecting data from Twitter based on tweets from official sportswear brand pages, we find that public-issue posts have a positive influence on consumers’ active reaction (i.e., number of retweets, number of quotes, number of replies, and post-social search behavior). Moreover, the effect of brand activeness, which is brand social activity on Twitter, and media type (photo or video presence in a tweet) are included in the analysis. With user engagement in the public-issue post sample, the effect of the media type is not significant, whereas the effect of brand activeness is significant. This study aggregates literature on brand activism and environmental, social, and governance (ESG) criteria to propose a measurement for a public issue in a single post rather than at the corporate level. The results of this study are useful for brands of all scales taking sustainable marketing strategies and aiming to improve interactions with consumers on Twitter.


Author(s):  
Vanesa Saiz Echezarreta ◽  
Cristina  Peñamarin

In this paper, we address affective and motivational aspects in relation to the controversy, which can be articulated around a mediatised public issue. We are interested in how emotions are a part of the experience and definition of a phenomenon that is seen as intolerable and forwhich intervention is demanded and the strategic appeal to an affective repertoire in reaching aposition on the issue. We analyse the systems of meaning and emotions mobilised in the currentcontroversy about prostitution and trafficking of persons for the purpose of sexual exploitation. The goal here is to grasp how the perspectives involved employ emotional strategies in which basic affective dispositions and transitory emotions intersect, and how this affects deliberation on the issue. Discourses and stories, as well as defining and framing the emotions of the actors in the controversy furnish emotional experiences to their publics, encouraging them to incorporatecertain rules of feeling that form part of the moral and ideological perspectives promoted. Methodologically, we use an ethnographic approach to follow the conflict and a socio-semioticdiscourse analysis. Our case study covers two linked viral campaigns in social networks (Hola Putero and Hola Abolicionista). The goal is to reflect on the way in which setting and affectivestrategies hinder resolution of the issue.


Author(s):  
Shubham Naphade ◽  
Sumit Jare ◽  
Rohan Chavan ◽  
Nayan Nawale ◽  
Dr. Shwetambari Chiwhane

In our day to day life there are several civic issues which are being faced by each& every person in the world.& if we take countries just like India or any other country where population is too much, in such countries there are several civic issues which are faced by each citizen in such countries. There is another kind of people also present in respective countries, they are very sciatic who really wants to act regarding such as garbage wasting or any other issues. They register their complaint but they don’t know the status of their complaint, just because of that they leave from that topic & easily move on.So, this is just an effort for finding remedy for all above mentioned issues.


Author(s):  
Udo Pesch

Abstract New technologies will have a big impact on our public life-world, suggesting that it is necessary to have a public debate on innovation. Such a debate is missing: instead of having a debate on the process of technology development, only expected effects of new technologies are discussed. This is undesirable as innovation processes recruit implicit normative assumptions that should be opened up for public scrutiny. This article aims to outline conditions and possibilities for organizing such public debates on innovation. It will do so by depicting innovations as wilful metamorphoses which materialize worldviews and expectations entertained by technology developers. Existing technology assessment organizations could instigate discussions on the desirability and credibility of these worldviews and expectations, so as to further democratize the process of technology development.


2021 ◽  
pp. 002218562199676
Author(s):  
Ruth Weatherall ◽  
Mihajla Gavin ◽  
Natalie Thorburn

Although domestic violence is increasingly acknowledged as a workplace issue and a gender equality issue, a gap remains in the effective implementation of domestic violence policies in workplaces. The Domestic Violence – Victims Protection Act passed in 2018 in Aotearoa New Zealand was a global landmark for holding workplaces accountable for safeguarding victims through a codification of employer responsibility. While the legislation is a milestone, such moves are nascent compared with other workplace gender equality initiatives. In this article, we assess ‘where we are now’ in relation to domestic violence policy initiatives, arguing that knowledge necessary for successful policy implementation is limited by the historical ‘gender blindness’ of industrial relations scholarship. For successful implementation, scholars and practitioners must understand domestic violence as a public issue embedded in broader patterns of gender inequality, reinforced by a gendered labour market. Drawing upon vignettes of victims’ experiences from empirical data on intimate partner stalking in Aotearoa New Zealand, a research and practice agenda is proposed to consider ‘where to next’ for implementing domestic violence policies. Our agenda proposes recognising domestic violence as a gendered, public issue which blurs boundaries between work, home and society in order to truly safeguard women at work.


2020 ◽  
pp. 183-210
Author(s):  
Raquel Varela ◽  
Roberto Della Santa ◽  
Henrique M. Oliveira ◽  
António Coimbra De Matos ◽  
Roberto Leher ◽  
...  
Keyword(s):  

Na segunda metade do século passado o cientista social norte-americano Wright Mills1 cunhou a distinção entre o que chamou de “perturbação privada” (private trouble) e “questão pública” (public issue). As ditas perturbações diriam respeito ao caráter do indivíduo e às relações imediatas deste com os outros. Estão, assim, relacionadas com seu próprio self e com as zonas proximais da vida social que lhe dizem respeito mais diretamente. Já as questões públicas transcenderiam os ambientes e os locais do indivíduo e da sua vida mais íntima. Remeter-nos-iam para um ambiente social historicamente determinado, composto pela interpenetração de um avassalador número de ambientes pessoais e locais, e pela sua inserção numa estrutura de vida social histórica, numa perspectiva de totalidade.


Author(s):  
Paul Lichterman

This chapter explores how, if at all, housing and homelessness advocates made claims about both homelessness and housing problems together. Many advocates make fleeting claims about homelessness or homeless people. Yet they do not talk much about homelessness as a housing problem, even though it may seem like the most urgent one. Here is where investigating discursive fields and style can help. The chapter compares Tenants of South Los Angeles and Housing Justice coalition members' claims about homelessness with those of professional-led volunteer efforts organized to address homelessness as a problem in itself. The evidence suggests that in Los Angeles, cultural conditions conspired to make homelessness a marginal topic across different quarters of the housing advocacy world. And homeless service workers talked little, if at all, about affordable housing as a public issue.


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