scholarly journals Commercial creolized texts in the language space of the modern city (based on the material of the names of enterprises in the service sector of Vladivostok)

2021 ◽  
pp. 3-10
Author(s):  
Marina Yu. Krinitskaya ◽  
◽  
Pavel M. Tyurin
Keyword(s):  
Service Sector ◽  
Proper Names ◽  
Modern City ◽  
Structural Types ◽  
Communicative Space ◽  
Modern Russian

Article is devoted to studying of commercial creolized texts (CCT), that stand out in the communicative space of the modern Russian city. The article analyzes and describes the types of CCT presented on the business signs (evidence from enterprises of the restaurant business and clothing and footwear stores in Vladivostok) in terms of their structure and the nature of the use of verbal and non-verbal means. It is paid attention to modern approaches to the description of proper names in the context of their use in the nomination of various commercial objects and note that this area of linguistic science has not yet developed a one term for designation of this type of proper names. Nomination of commercial objects in our days is almost impossible without the use of creolizing elements, and even quiet color and absence of light oт signs of shops and enterprises of the restaurant business can be considered as a certain nominator’s strategy. In this regard, the study of the names of commercial enterprises is impossible without the analysis of non-verbal means. The analysis of the structure of the characterized units shows that very often non-duplicating images are used in the structure of the CCT, which are designed to formation of certain associations in perception of receiver, often due to a certain understatement or intended concealment by the sender his intensions. It is concluded that the different structural types of CCT in trading and services represent linguistic facts: borrowing, hypertextuality, intertextuality and globalization.

Hramatychni formy zvertanʹ u komunikatyvnomu prostori ukrayinsʹkoho suspilʹnoho radio

2021 ◽  
pp. 9-17
Author(s):  
Kateryna Horodenska
Keyword(s):  
Proper Names ◽  
Academic Rank ◽  
Public Radio ◽  
Male And Female ◽  
Personal Names ◽  
Communicative Space ◽  
Ordinary Citizens

This article focuses on the study of various forms of the vocative case of nouns in the communicative space of Ukrainian public radio. The variety of forms of address is interpreted as a result of expansion of unofficial communication of authors and presenters with politicians, experts, independent experts, ordinary citizens. The paper proves the extensive use of etiquette words "pane", "pani" with proper names (personal names or surnames) and common nouns – names of persons by position, military or academic rank, other characteristics. The author analyses difficulties and typical errors in the use of forms of the vocative case of some male and female personal names or two proper names – personal name and patronymic. The obtained results indicate the new tendency to consistently distinguish the forms of the vocative case of common nouns depending on the sex of the person. The author concludes that the morphological norm, which is the grammatical specificity of the Ukrainian language, returns to the communicative space of the Ukrainian public radio.

The types of truncated derivatives in contemporary Russian speech

2021 ◽  
Vol 82 (3) ◽  
pp. 69-74
Author(s):  
N. A. Nikolina
Keyword(s):  
Mass Media ◽  
21St Century ◽  
Word Formation ◽  
Russian Language ◽  
Parts Of Speech ◽  
Early 21St Century ◽  
Russian Word ◽  
Structural Types ◽  
Modern Fiction ◽  
Modern Russian

This article studies a highly productive way of Russian word formation — truncation. This method of word formation, considered to be the "youngest", plays an important role in the contemporary compressive word formation. The purpose of this article lies in identifying new trends in the area of truncation in the Russian speech of the early 21st century. The author reveals the structural types of truncation and determines their relationship in the contemporary Russian language. The largest group of truncated derivatives includes personal nouns; there are also other new subject groups of the truncated units noted. The results show that truncation in modern Russian speech is becoming more widespread than before and it begins to extend to other parts of speech besides nouns. The author pays attention to the interaction of truncation with the suffixation characteristic of contemporary Russian speech. The derivatives, formed by truncation, are different from univerbated nouns, which are formally attributed by adjectives, which are part of the substantive word formation; thus, a criterion for differentiating truncated univerbated words seems in order. The material for analysis includes modern fiction, texts from mass media, and oral recordings. Using them has helped in revealing the dynamics of truncation processes.

Tendencies in modern verbal derivation

2021 ◽  
Vol 82 (5) ◽  
pp. 80-85
Author(s):  
N. A. Nikolina
Keyword(s):  
Object Relations ◽  
21St Century ◽  
Foreign Languages ◽  
Part Of Speech ◽  
Structural Types ◽  
Modern Fiction ◽  
Reflexive Verbs ◽  
Intensive Formation ◽  
Modern Russian

The article examines various types of verbal neologisms functioning in modern Russian speech. The aim of the research is to reveal the tendencies of verbal derivation at the turn and at the beginning of the 21st century. It is noted that verb vocabulary is regularly enriched by neologisms of different structural types despite the fact that this part of speech is less open to neologization. It has been demonstrated that suffixation, prefixation, and postfixation (grammatical suffixation) are the most productive processes of derivation. The following tendences of modern verbal derivation have been revealed: intensive formation of new verbs via borrowing from foreign languages; expansion of denominative derivation of verbs; an increase in the number of reflexive verbs expressing various aspects of subject-object relations. It is concluded that verbal neologisms are consistently used not only in media language, but also in the language of modern fiction where they enhance its expressiveness and imagery.

CONNOTATIVE PROPER NAMES OF THE POST-SOVIET PERIOD AS AN OBJECT OF COMPARISON

2020 ◽  
pp. 83-88
Author(s):  
I.V. Kryukova
Keyword(s):  
Proper Names ◽  
Soviet Period ◽  
Structural Types ◽  
Emotional Evaluation ◽  
Comparative Constructions ◽  
Post Soviet Period

The article is devoted to the analysis of the use of certain proper names as objects of comparison. The names changed their old emotional-evaluative connotattions or acquired new ones in the post-Soviet period. We select different structural types of comparison with connotative proper names, namely: direct comparison with comparative markers, conjunctionless comparison, negative comparison. We show the potential ability of connotonymic comparative constructions to serve as the means of emotional evaluation.

scholarly journals Functionality of the adverb “contrarily” in adnominal position

Litera ◽  
2021 ◽  
pp. 25-32
Author(s):  
Limei Lin
Keyword(s):  
Foreign Language ◽  
Proper Names ◽  
Theoretical Description ◽  
Russian Language ◽  
Continuous Sampling ◽  
Part Of Speech ◽  
National Corpus ◽  
Modern Russian ◽  
Abstract Semantics

The object of this research is the adverb “contrarily” adjacent to the noun. The goal of this article is to indicate the peculiarities of functionality of the adverb in this position. It is established that the adverb “contrarily” is characterized by adjunction to nouns of substantive semantics and proper names, as well as nouns of abstract semantics. The use of this adverb as a characteristic of an object or phenomenon requires explanation, which is usually given in the preceding or subsequent context. The adverb “contrarily” or a substantive-adverbial combination as a whole is often enclosed in quotation marks. This underlines the irregular method selected by the speaker for describing an object or phenomenon using an adjacent adverb. This article is the first to analyze the peculiarities of functionality of the adverb “contrarily” in adnominal position. The article employs the Russian National Corpus for collecting the material; the analysis of language material is based on the method of continuous sampling. The adnominal use of the adverb “contrarily” in associated with the absence of a special lexeme for denoting the described object of speech. The acquired results contribute to the theoretical description of adverbs as part of speech, and can be used in teaching morphology, syntax and semantics in the course of modern Russian language, as well as in teaching Russian as a foreign language.

scholarly journals TRUNCATION AS A METHOD OF COMPRESSIVE WORD FORMATION

2021 ◽  
pp. 107-111
Author(s):  
E.S. Konopkina ◽  
◽  
T.P. Lunina ◽  
Keyword(s):  
Mass Media ◽  
Word Formation ◽  
Morphological Features ◽  
Internet Communication ◽  
Structural Types ◽  
Modern Russian

The article is devoted to the study of truncation — one of the ways of compressive word formation. The paper identifies the main reasons that contribute to the activation of this method of derivation in modern Russian speech, describes the structural types of truncated words, and analyses their morphological features. It is shown that at present, truncations are increasingly used in everyday speech, jargon, Internet communication, and the language of mass media. It is concluded that the activation of truncation reflects the tendency to expressiveness of speech.

Monument on the square: life in the shadow of the holiday

10.12737/5596 ◽  
2014 ◽  
Vol 8 (3) ◽  
pp. 27-35
Author(s):  
Евгений Кринко ◽  
Evgeniy Krinko ◽  
Татьяна Хлынина ◽  
Tatyana Khlynina
Keyword(s):  
Modern City ◽  
Everyday Practices ◽  
The City ◽  
Communicative Space

The article is devoted to everyday practices of monument inclusion in communicative space of the modern city. On the example of the Rostov Nika – the memorial devoted to the release of the city from Nazi invaders and located at Theater Square, life of the monument after the holiday is considered. It is emphasized that outside the context of holiday the main symbol of Victory is perceived only as an element of the city architectural landscape.

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