Motive Uses and Gratification Platform E-Traveling Traveloka: Analysis of Uses and Gratifications

2021 ◽  
Vol 7 (1) ◽  
Keyword(s):  
Uses And Gratifications ◽  
Uses And Gratification

scholarly journals Efektivitas Media Internet Terhadap Kepuasan Khalayak Media

InterKomunika ◽  
2017 ◽  
Vol 2 (1) ◽  
pp. 61
Author(s):  
Riyanto Riyanto
Keyword(s):  
Uses And Gratifications ◽  
Social Contact ◽  
Uses And Gratification

Masyarakat kampus Stikom InterStudi dibangun melalui interaksi sosial sesama masyarakat maya bahwa interaksi sosial dalam masyarakat harus memiliki social contact dan  hubungan sebagai substansi utama masyarakat maya.  Faktor motivasi  mendorong terpenuhinya kebutuhan, keinginan, dan harapan yang dapat memacu seseorang memenuhinya sehingga tujuannya terpenuhi. Komunikasi yang terbentuk membutuhkan dorongan kepuasan sebagai penghargaan penggunaan internet. Penelitian ini untuk mengetahui seberapa besar kontribusi tingkat efektivitas media internet www.interstudi.edu  dengan tingkat kepuasan mahasiswa kelas eksekutif, Stikom InterStudi. Model Uses and Gratification memandang individu sebagai makhuk suprarasional dan aktif, mendapatkan kritikan, namun model uses and gratification merubah perhatian sehingga bergeser dari proses pengiriman pesan ke penerimaan pesan. Inti  teori uses and gratifications adalah gagasan pengguna media tergantung informasi media dalam  memenuhi kebutuhan dan pencapaian tujuan, dimana model  mengasumsikan tiga cara berinteraksi, media, pengguna media dan masyarakat, yang mempengaruhi media untuk berinteraksi. Konsep kepuasan pengguna internet  www.interstudi.edu  terbagi dua yaitu (1) motif  Gratifications Souhgt dan (2) kepuasan yang diperoleh. Kepuasan terhadap situs berdasarkan kesenjangan  antara gratifications sought dan gratifications obtained. Semakin kecil discrepancy-nya, semakin memuaskan. Sedangkan semakin besar discrepancy-nya semakin tidak memuaskan. Gratifications Sought adalah kepuasan yang diinginkan pengguna dalam menggunakan media,atau pengguna memilih atau tidak memilih media  karena  didasari motif pemenuhan kebutuhan. Penelitian motif menggunakan internet  dijadikan  motif pengansumsian media. Kepuasan diperoleh akibat penggunaan media adalah kebutuhan informasi, kebutuhan identitas pribadi, kebutuhan integritas dan interaksi, dan kebutuhan hiburan.

Uses and Gratifications Theory dalam Media Sosial WA (WhatsApp)

2017 ◽  
Vol 5 (2) ◽  
pp. 27-37
Author(s):  
Ludwiq Suparmo
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Methodology ◽  
Uses And Gratifications ◽  
Mass Communications ◽  
Uses And Gratifications Theory ◽  
Uses And Gratification ◽  
The Social

It has been known for decades that the conventional mass communications have been eroded and transformed due to the information technology into advanced means of communication. One of these has become viral as the social media through WA (whatsApp) application, which surely has brought a phenomenal effect on the uses and gratifications theory that was more applied on mass communications. The research based on a qualitative methodology exploring to several WA Groups has revealed the rank of uses and gratification in using the WA social media.

scholarly journals The Importance of Needs in Uses and Gratification Theory

2021 ◽  
Author(s):  
Faiswal Kasirye
Keyword(s):  
Uses And Gratifications ◽  
Uses And Gratifications Theory ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

<p>Coined in the early 1940s by Katz and Blumler (1974), the uses and gratifications theory deals with understanding why people use certain types of media, what needs do they have to use them, and what gratifications do they get from using them. Historically, the theory was first introduced to understand why people chose to consume the various forms of media that were present at the time in 1940s.</p>

scholarly journals The Importance of Needs in Uses and Gratification Theory

2021 ◽  
Author(s):  
Faiswal Kasirye
Keyword(s):  
Uses And Gratifications ◽  
Uses And Gratifications Theory ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

<p>Coined in the early 1940s by Katz and Blumler (1974), the uses and gratifications theory deals with understanding why people use certain types of media, what needs do they have to use them, and what gratifications do they get from using them. Historically, the theory was first introduced to understand why people chose to consume the various forms of media that were present at the time in 1940s.</p>

scholarly journals Utilisation of Uses and Gratifications Theory and Newspapers by Citizens for Political Information Purposes

2018 ◽  
pp. 22-32
Author(s):  
Alex Eloho Umuerri
Keyword(s):  
Mass Communication ◽  
Uses And Gratifications ◽  
Political Information ◽  
Uses And Gratifications Theory ◽  
Daily Newspapers ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Leading Role ◽  
The Media ◽  
Adequate Coverage

One of the theories in mass communication studies, namely the media uses and gratifications theory has always attracted the attention of scholars in researches. This article explored the effectiveness of the utilisation of the uses and gratification theory in newspapers by citizens for the political information purposes. The study employed the survey research method to explore two Nigerian newspapers, namely Urhobo Voice, and Urhobo Vanguard; the research questions posed from the theoretical premise of the uses and gratifications theory. The result indicated that the newspapers were not the leading sources of political information for the residents; instead, radio played the leading role as attested to in this study. Secondly, voter education was found as the most helpful factor, as indicated by respondents. The study recommends establishment of daily newspapers as a way to bridge this gap of citizens not attesting to the use of the newspapers as their leading source of political information, and also to ensure that journalists provide adequate coverage on issues of election campaigns and government-related political matters for the enlightenment of citizens.

Unterhaltungsrezeption als Gegenstand medienpsychologischer Emotionsforschung

2001 ◽  
Vol 13 (2) ◽  
pp. 62-72 ◽  
Author(s):  
Frank Schwab
Keyword(s):  
Uses And Gratifications ◽  
Stimulus Evaluation

Zusammenfassung. Der Beitrag unterscheidet Ansätze der Untersuchung der Unterhaltungsrezeption in explorative und theoriegeleitete. Der “Uses and Gratifications“-Ansatz sowie der Eskapismusansatz sind dem explorativen Vorgehen zuzuordnen. Theoriegeleitete Ansätze werden in erregungspsychologische Konzepte und in identitätsorientierte Konzepte unterteilt und durch eigene Überlegungen zu emotionspsychologischen Konzepten ergänzt. Es lässt sich verdeutlichen, dass die Auseinandersetzung mit Emotionen fruchtbar im Lichte der Evolution geführt werden kann. Proximate Erklärungsansätze der Unterhaltungsrezeption lassen sich am Beispiel des “Stimulus Evaluation Check“-Modells (SEC) der Emotionsgenese erörtern, während distale/ultimate Erklärungen mit dem Konzept “Evolvierter Psychischer Mechanismen“ (EPMs) am Beispiel der Funktionsanalyse positiver Emotionalität dargestellt werden. Ergänzend zum SEC-Modell wird neben der Berücksichtigung der Realitäts-Fiktions-Unterscheidung eine Differenzierung positiver Emotionalität in Freude, Interesse und Zufriedenheit vorgeschlagen. Diese Unterscheidungen führt der Beitrag aus einer evolutionspsychologischen Perspektive heraus ein. Die adaptive Funktion positiver Emotionalität liegt dabei in einer Erweiterung des Denk- und Handlungsraumes. Dies lässt sich ohne weiteres mit dem identitätsorientierten Ansatz der Unterhaltungsrezeption in Einklang bringen.

scholarly journals Who Likes What Kind of News? The Relationship Between Characteristics of Media Consumers and News Interest

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402110030
Author(s):  
Kai Kaspar ◽  
Lisa Anna Marie Fuchs
Keyword(s):  
Big Five ◽  
Information Filtering ◽  
Personal Characteristics ◽  
Self Esteem ◽  
Big Five Personality ◽  
Regression Analyses ◽  
Uses And Gratification ◽  
German Speaking ◽  
Explained Variance ◽  
The Relationship

Stimulated by the uses-and-gratification approach, this study examined the joint relation of several consumer characteristics to news interest. In total, 1,546 German-speaking participants rated their interest in 15 major news categories and several personal characteristics, including gender, age, the Big Five personality traits, self-esteem, as well as general positive and negative affect. Regression analyses examined the amount of interindividual variance in news interest that can be explained by this set of consumer characteristics. Overall, the amount of explained variance differed remarkably across news categories, ranging from 4% for entertainment-related news to 25% for news about technology. The most powerful explaining variables were participants’ gender, age, openness to experiences, and their amount of general positive affect. The results suggest that news interest should be defined and operationalized as a concept with multiple facets covering a huge range of content. Also, the results are important for media producers and journalists with respect to the conflict between increased need gratification of consumers and information filtering via personalized news content.

scholarly journals Augmenting Function with Value: An Exploration of Reasons to Engage and Disengage from Music Listening

2021 ◽  
Vol 4 ◽  
pp. 205920432110225
Author(s):  
Amanda E Krause ◽  
Solange Glasser ◽  
Margaret Osborne
Keyword(s):  
Everyday Life ◽  
Thematic Analysis ◽  
Uses And Gratifications ◽  
Affective Responses ◽  
Cognitive Factors ◽  
Music Listening ◽  
Online Questionnaire ◽  
Functional Perspective ◽  
Research Questions ◽  
Inductive Thematic Analysis

Investigations of music in everyday life are dominated by a functional perspective, drawn from work using the theory of Uses and Gratifications. In so doing, we may have neglected to fully appreciate the value people place on music listening. Therefore, the present study considered if, and why, people value music listening and probed instances when they may not want to listen to music in everyday life. A sample of 319 university students residing in Australia (76.50% female, M age = 20.64) completed an online questionnaire, on which they were asked to provide short responses to open-ended questions directly addressing two research questions. Inductive thematic analysis yielded 13 themes synthesizing how participants valued listening to music, such as appreciation, emotion, time and engagement, cognitive factors, and mood regulation. Reasons for not listening to music were summarized by eight themes dominated by interference with activities that required focus or concentration, followed by environmental context, affective responses, music engagement and inversely, a preference for silence or other auditory stimuli. Fifteen percent of participants stated there was never a time they did not want to listen to music. The findings provide a novel perspective on the value of music listening beyond that considered by uses and gratifications with regard to the function of listening to music in everyday life.

scholarly journals Transcending Uses and Gratifications: Media use as social action and the use of event history analysis

2006 ◽  
Vol 31 (2) ◽  
Author(s):  
Henk Westerik ◽  
Karsten Renckstorf ◽  
Jan Lammers ◽  
Fred Wester
Keyword(s):  
Social Action ◽  
Event History Analysis ◽  
Uses And Gratifications ◽  
Media Use ◽  
Event History ◽  
History Analysis

Uses and Gratifications of MP3 Players by College Students: Are iPods More Popular than Radio?

2007 ◽  
Vol 14 (2) ◽  
pp. 102-121 ◽  
Author(s):  
Douglas A. Ferguson ◽  
Clark F. Greer ◽  
Michael E. Reardon
Keyword(s):  
College Students ◽  
Uses And Gratifications ◽  
Mp3 Players
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