scholarly journals DINAMIKA KOMUNIKASI POLITIK DI KASKUS PADA PERIODE KAMPANYE PEMILIHAN PRESIDEN 5 JUNI - 5 JULI 2014 (Studi pada Aktifitas Kaskuser dalam Pemilihan Presiden 2014)

2017 ◽  
Vol 26 (2) ◽  
pp. 136
Author(s):  
Muhammad Muhtadin Kholil
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Political Communication ◽  
Presidential Election ◽  
Vice President ◽  
Social Networking Site ◽  
Communication Tool ◽  
General Elections ◽  
Liquid Condition ◽  
Use Of Social Media

General elections is a requisite in democratic system. In the seventh presidential election of Indonesia in 2014, started a lot of use of social networking media such as facebook, twitter, whatsapps, blackberry messenger (bbm), and an internet forum such as Kaskus as an effective communication tool in getting support of society. In a relatively short time, social media can gather a lot of followers. The use of social media by volunteers and supporters not only as a mean of promoting the candidate of president and vice-president, but also conducted black campaign and negative campaign to attack and bring down the rival. Dynamics of social networking community has characteristics of: liquid condition, huge individual freedom, could be used by anyone and for any interest. Kaskus has interactive and very diverse expression as a social networking site. Kaskus loaded with dynamics offorce that can cause changes in the livelihood of the concerned society. The purpose of this study is determining how the dynamics of political communication of one of president candidate, Joko Widodo, on Kaskus forum at the presidential election campaign period (5 June to 5 July 2014). The research method used was qualitative method with content analysis approach. The study concludes that the result of political communication obtained from social media can only generate trust of voters but not as a winning factor.

Young Citizen's Political Engagement in India

2020 ◽  
pp. 115-132
Author(s):  
Mandakini Paruthi ◽  
Priyam Mendiratta ◽  
Gaurav Gupta
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Political Engagement ◽  
Major Influence ◽  
Digital Citizenship ◽  
Digital Medium ◽  
General Elections ◽  
Marketing Tool ◽  
Use Of Social Media

Social media has emerged as a dominant digital medium platform in contemporary society. The quick development of social media has instigated changes concerning the way publics to interact with a group of people with similar ideologies, the quality of information they share, or the opportunity to acquire and share ideas. Social media use has a major influence on public relations, marketing, and political communication. Therefore, politicians are formulating their strategies to reach increasingly networked individuals. The chapter defines political engagement concept, focuses on excessive use of social media to understand how the emergence of digital citizenship is changing political engagement. In addition to this, the chapter also examines whether the use of social media exercise any effect on 2014 and 2019. General elections outcome or not and discuss the proposed conceptual framework for future empirical testing. The chapter highlights the various concerns needed to be taken care of while using social media as a marketing tool for promoting political participation and engagement.

scholarly journals Social media and visual framing of the conflict in Eastern Ukraine

2017 ◽  
Vol 10 (3) ◽  
pp. 359-381 ◽  
Author(s):  
Mykola Makhortykh ◽  
Maryna Sydorova
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Networking ◽  
Online Communities ◽  
Social Networking Site ◽  
Russian Population ◽  
Large Set ◽  
Visual Data ◽  
Visual Framing ◽  
Use Of Social Media

This article investigates the use of social media for visual framing of the conflict in Eastern Ukraine. Using a large set of visual data from a popular social networking site, Vkontakte, the authors employ content analysis to examine how the conflict was represented and interpreted in pro-Ukrainian and pro-Russian online communities during the peak of violence in summer 2014. The findings point to the existence of profound differences in framing the conflict among pro-Ukrainian and pro-Russian online communities. The former tended to interpret the conflict as a limited military action against local insurgents, whereas the latter presented it as an all-out war against the Russian population of Eastern Ukraine. The article suggests that framing the conflict through social media facilitated the propagation of mutually exclusive views on the conflict and led to the formation of divergent expectations in Ukraine and Russia concerning the outcome of the war in Donbas.

Personality and Social Media Use

2014 ◽  
pp. 992-1012
Author(s):  
Teresa Correa ◽  
Ingrid Bachmann ◽  
Amber W. Hinsley ◽  
Homero Gil de Zúñiga
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Digital Media ◽  
Social Networking Sites ◽  
Positive Impact ◽  
Emotional Stability ◽  
Social Networking Site ◽  
Site Use ◽  
Use Of Social Media ◽  
Negative Predictor

Research on digital media has mostly paid attention to users' demographics, motivations, and efficacy, but with increasingly popular web tools like social media, it is important to study more stable psychological characteristics such as users' personality traits, as they may significantly affect how people use the Web to communicate and socialize. Relying on the “Big Five Framework” as a theoretical approach, this chapter explores such relationships. Survey data from a national sample of U.S. adults show that more extraverted people are more likely to use social networking sites, instant messaging, and video chats, while those more open to new experiences tend to use social networking sites more frequently. Also, emotional stability is a negative predictor of social networking site use. That is, individuals who are more anxious and unstable tend to rely on these sites. When looking at a specific use of social media–to create political content—emotional stability was a negative predictor, whereas extraversion had a positive impact. These findings confirm the usefulness of combining explorations of personality and digital media usage.

Personality and Social Media Use

2013 ◽  
pp. 41-61 ◽  
Author(s):  
Teresa Correa ◽  
Ingrid Bachmann ◽  
Amber W. Hinsley ◽  
Homero Gil de Zúñiga
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Digital Media ◽  
Social Networking Sites ◽  
Positive Impact ◽  
Emotional Stability ◽  
Social Networking Site ◽  
Site Use ◽  
Use Of Social Media ◽  
Negative Predictor

Research on digital media has mostly paid attention to users’ demographics, motivations, and efficacy, but with increasingly popular web tools like social media, it is important to study more stable psychological characteristics such as users’ personality traits, as they may significantly affect how people use the Web to communicate and socialize. Relying on the “Big Five Framework” as a theoretical approach, this chapter explores such relationships. Survey data from a national sample of U.S. adults show that more extraverted people are more likely to use social networking sites, instant messaging, and video chats, while those more open to new experiences tend to use social networking sites more frequently. Also, emotional stability is a negative predictor of social networking site use. That is, individuals who are more anxious and unstable tend to rely on these sites. When looking at a specific use of social media–to create political content—emotional stability was a negative predictor, whereas extraversion had a positive impact. These findings confirm the usefulness of combining explorations of personality and digital media usage.

Effectiveness of Social Media Recruitment on Employer Branding -A Study

2019 ◽  
Vol 118 (5) ◽  
pp. 111-121
Author(s):  
M. Bagirathi ◽  
Dr.R. Magesh
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Communication Tool ◽  
Employer Branding ◽  
New Employees ◽  
Major Player ◽  
Employer Brand ◽  
Use Of Social Media

Social media is becoming increasingly more important in today’s world. It brings along offer and demand in accomplishment and choice. In addition to this it also gives employers the possibility to verify potential employers. This article presents associate wildcat investigation on the role of social networking sites in accomplishment. Social media is becoming increasingly more important in today’s world. It brings along offer and demand in achievement and choice. In addition to this it also gives employers the possibility to verify potential employers. This article presents Associate in nursing searching investigation on the role of social networking sites in achievement. Particularly Evolution of technology and the disruptive nature of social media in the twenty first century workplace is a central concern of this paper. The framework of exploring the perception that the use of social media for recruitment is devoid of any recruiter bias. The use of social media and its propensity to create a permanent digital record also raises interesting questions connected with the level at which individual’s experience a world in which constant digital surveillance has become the norm. This paper is focused on the usage of social networking sites. For human resources departments in the process of hiring new employees. It also maps the development and influence of social networking sites on recruiter’s behaviour and customs. The main aim is to find out, whether SNS will replace traditional online job boards in the current scenario. Our findings confirm the rising importance of social networking sites usage as a new recruiting technology. However, as a major player in the field of recruitment, job boards are still important. Social networking sites today can be seen as the most utilized services within Web 2.0, in which Facebook, Twitter, LinkedIn, and MySpace have attracted hundreds of millions of users which integrated these sites into their daily practices. Because of the large number of individuals active on SNS, it is also frequently used as a tool for promoting purposes within businesses. So has social networking sites already have proven to be an effective tool for the branding of products and services (Constantinides, 2010). Even more recently SNS is increasingly used as a tool for promoting the employer brand, referring to the image of desirability and uniqueness as an employer. Employer Branding messages including story telling for inspiring people. Employer branding content that fits the special interests of the focus group. Employer branding advertisements for reaching new people. The findings suggest that participants perceive social networking sites as important tools for communicating the employer brand. This study contributes to research project by providing new insights into the usages of social media as a communication tool for leader stigmatization.

Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India

2013 ◽  
Vol 3 (3) ◽  
pp. 62-75
Author(s):  
Baisakhi Banerjee ◽  
Ashwini Kumar BJ
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Brand Image ◽  
Social Networking Site ◽  
Marketing Communications ◽  
Brand Identity ◽  
Traditional Media ◽  
Use Of Social Media ◽  
The Way

The advent of Social Media has changed the way FMCG companies conduct their business. With nearly 45 million users in India and growing rapidly, social media’s popularity is making organizations to participate in social media to communicate with their customers and also encourage sales. By some estimates, social networking now accounts for 40 percent of all time spent online in India. Nearly one in 10 Internet visits ends up at a social network; nearly one in four page views is on a social networking site, thus making social networking a lucrative option for brand managers to communicate their brand and to create a brand identity. The Indian FMCG Sector has recently started adopting social media as a tool of marketing communications along with traditional media. This paper, based on desk reviews, highlights that Indian FMCG businesses are using Social Media for brand re-positioning and developing a brand image while focusing on developing relationships with consumers rather than on merely providing information.

Young Citizen's Political Engagement in India

2022 ◽  
pp. 594-607
Author(s):  
Mandakini Paruthi ◽  
Priyam Mendiratta ◽  
Gaurav Gupta
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Political Engagement ◽  
Major Influence ◽  
Digital Citizenship ◽  
Digital Medium ◽  
General Elections ◽  
Marketing Tool ◽  
Use Of Social Media

Social media has emerged as a dominant digital medium platform in contemporary society. The quick development of social media has instigated changes concerning the way publics to interact with a group of people with similar ideologies, the quality of information they share, or the opportunity to acquire and share ideas. Social media use has a major influence on public relations, marketing, and political communication. Therefore, politicians are formulating their strategies to reach increasingly networked individuals. The chapter defines political engagement concept, focuses on excessive use of social media to understand how the emergence of digital citizenship is changing political engagement. In addition to this, the chapter also examines whether the use of social media exercise any effect on 2014 and 2019. General elections outcome or not and discuss the proposed conceptual framework for future empirical testing. The chapter highlights the various concerns needed to be taken care of while using social media as a marketing tool for promoting political participation and engagement.

scholarly journals Youth activism through Social media in Assam: An Exploratory Study

2014 ◽  
Vol 4 ◽  
pp. 08-17
Author(s):  
MANOJ DEORI ◽  
SUNIL K. BEHERA
Keyword(s):  
Social Media ◽  
Collective Action ◽  
New Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Urban Areas ◽  
Physical World ◽  
Social Networking Site ◽  
Capital City ◽  
Use Of Social Media

The paper is an attempt to study the online participation behavior of youth in Assam in organizing social and political protests through Social media. During several protest demonstrations and rallies which took place in the middle of the year, 2012; there has been a series of cyber activism that took place prior to the street demonstrations and rallies. The paper attempts to justify the fact that, the street demonstrations and rallies which took place during that particular period, gained its momentum largely through Social Media. Therefore the period can be regarded as the beginning of cyber activism in Assam, since such online activities in publicizing and organizing any collective action in the physical world with regards to activism was not seen in the past. Based on the data collected through onsite surveys, such online communities have considerably given rise to new forms of collective action such as on/offline social and political protest in Assam through social media by publicizing and organizing people where the predominance of the youths is distinctly visible. It is seen that, there has been an increasing number of cyber activism among the online ‘Assamese’ youth communities which has apparently given raise to cyber-civil societies in urban areas. The predominance of youth in such protests is visible, since the use of social media has become a popular culture among the youth.  About 17% of the Indian populations are between 15 and 24 and they are experiencing the changes brought by the New Media technology. In examining the practices on social media, authors focus primarily on “Facebook”, which is the most popular social networking site in social media. Series of protest took place in the months of July, August and September, 2012 against unethical media practices; particularly the television media in Assam. Eventually protests against the insecurity of the women in Guwahati, the capital city of Assam and protest against illegal Bangladeshi immigrants in Assam were also demonstrated on the streets of Assam which gathered huge civic support. Few youth groups from Assam were also established who organized themselves through social networking sites to raise street demonstrations, along with certain other political parties, NGOs and offline civil society groups. The paper mainly studies the participation of youth in such protests and reflects on the case studies which can be regarded as the beginning of youth cyber activism that apparently gained momentum through social media in Assam.

scholarly journals SOCIAL MEDIA AS A TOOL OF POLITICAL PERMANENT CAMPAIGN ON THE EXAMPLE OF THE ACTIVITY OF POLISH POLITICIANS

2019 ◽  
Vol 1 (2) ◽  
pp. 1-12
Author(s):  
Małgorzata Adamik-Szysiak
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Basic Research ◽  
Point Of View ◽  
Communication Tool ◽  
Party Leaders ◽  
Political Reality ◽  
The Media ◽  
Use Of Social Media ◽  
Political Scene

In the context of the processes of professionalization and modernization of political communication and mediatization of politics, the aim of the article is to show how to use social media in strategies for communicating of party leaders on the Polish political scene. The research questions concerned attempts of the politicians to use social media to implement communication marketing strategies, in particular in the aspect of engaging and mobilizing Internet users not only in the periods of electoral campaigns, but also in the long-term perspective. The messages disseminated by politicians in social media (mainly on Facebook and Twitter) were analysed primarily from the point of view of their effectiveness (measured by the popularity of entries and their media visibility). It was important to pay attention to the ways of presenting and creating the political reality by politicians through the media. The empirical research covered the years 2015-2017 and were of the longitudinal nature. The basic research method is the analysis of the content, both quantitative and qualitative. Examining the way of the presentation of specific issues I am using the concept of framing the media messages. According to the first hypothesis (H1), the use of social media by Polish politicians proves the growing professionalization of political communication, especially through the prism of its Americanization based on the concept of a hybrid style of communication, thus adapting selected solutions tested on the American political scene to Polish realities. The second hypothesis (H2) indicates that in the communication strategies of political party leaders, social media are perceived as a communication tool which primary function is not only to inform but also to maintain relations with a potential electorate, in accordance with the assumptions of relationship marketing.

Effectiveness of Social Media Recruitment on Employer Branding -A Study

2019 ◽  
Vol 118 (5) ◽  
pp. 111-121
Author(s):  
M. Bagirathi ◽  
Dr.R. Magesh
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Communication Tool ◽  
Employer Branding ◽  
New Employees ◽  
Major Player ◽  
Employer Brand ◽  
Use Of Social Media

Social media is becoming increasingly more important in today’s world. It brings along offer and demand in accomplishment and choice. In addition to this it also gives employers the possibility to verify potential employers. This article presents associate wildcat investigation on the role of social networking sites in accomplishment. Social media is becoming increasingly more important in today’s world. It brings along offer and demand in achievement and choice. In addition to this it also gives employers the possibility to verify potential employers. This article presents Associate in nursing searching investigation on the role of social networking sites in achievement. Particularly Evolution of technology and the disruptive nature of social media in the twenty first century workplace is a central concern of this paper. The framework of exploring the perception that the use of social media for recruitment is devoid of any recruiter bias. The use of social media and its propensity to create a permanent digital record also raises interesting questions connected with the level at which individual’s experience a world in which constant digital surveillance has become the norm. This paper is focused on the usage of social networking sites. For human resources departments in the process of hiring new employees. It also maps the development and influence of social networking sites on recruiter’s behaviour and customs. The main aim is to find out, whether SNS will replace traditional online job boards in the current scenario. Our findings confirm the rising importance of social networking sites usage as a new recruiting technology. However, as a major player in the field of recruitment, job boards are still important. Social networking sites today can be seen as the most utilized services within Web 2.0, in which Facebook, Twitter, LinkedIn, and MySpace have attracted hundreds of millions of users which integrated these sites into their daily practices. Because of the large number of individuals active on SNS, it is also frequently used as a tool for promoting purposes within businesses. So has social networking sites already have proven to be an effective tool for the branding of products and services (Constantinides, 2010). Even more recently SNS is increasingly used as a tool for promoting the employer brand, referring to the image of desirability and uniqueness as an employer. Employer Branding messages including story telling for inspiring people. Employer branding content that fits the special interests of the focus group. Employer branding advertisements for reaching new people. The findings suggest that participants perceive social networking sites as important tools for communicating the employer brand. This study contributes to research project by providing new insights into the usages of social media as a communication tool for leader stigmatization.

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