Kompulsif Satın Alma Davranışının Demografik Özelliklere Göre Değerlendirilmesi: Görgül Bir Araştırma - Evaluation of Compulsive Buying Behavior According to Demographic Characteristics: An Empirical Study

This paper aims to identify the factors that affect consumers' buying behavior towards goods of consumers' shopping basket to classify them into groups according to their similar buying behavior patterns and to profile each group of consumers. A primary survey conducted to 242 consumers in Greece. Principal component analysis (PCA) conducted to identify the main factors that affect consumers purchasing behavior. Cluster analysis performed to classify consumers into groups with similar purchasing behavior whilst discriminant analysis conducted to check cluster predictability. Nonparametric tests are performed to profile each group of consumers according to their demographic characteristics and other factors. PCA identified six main factors: (1) price, (2) entertainment during shopping, (3) advertisement, (4) public relationships, (5) product features, (6) promotion activities. Cluster analysis classified consumers into three groups: (1) advertisement-orientated consumers, (2) promotion-orientated consumers, and (3) entertainment-orientated consumers.

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E-Government

International Journal of E-Politics ◽

10.4018/jep.2010100105 ◽

2010 ◽

Vol 1 (4) ◽

pp. 77-95

Author(s):

S. S. M. Sadrul Huda ◽

Rumana Parveen ◽

Masud Ibn Rahman

Keyword(s):

Empirical Study ◽

Demographic Characteristics ◽

Positive Outcomes ◽

Critical Factors ◽

Urban People ◽

Relationship Of

E-Government can be used as an effective tool to create a relationship of trust and confidence between government and people as well as to generate greater efficiency and responsiveness of government. This empirical study observes people’s opinions and expectations about positive outcomes of e-Government. The researchers have identified the expectation level among urban people in Bangladesh concerning outcomes of e-Government and the variability in these expectations in terms of their demographic characteristics. In this regard, the authors emphasize the application of e-Government to improve government’s performance as well as locating the critical factors to succeed in such application.

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What Drives Online Compulsive Buying

International Journal of E-Services and Mobile Applications ◽

10.4018/jesma.2012100104 ◽

2012 ◽

Vol 4 (4) ◽

pp. 48-60

Author(s):

Eun-Jung Lee ◽

Seung Sin Lee ◽

JungKun Park

Keyword(s):

Online Shopping ◽

Compulsive Buying ◽

Self Esteem ◽

Moderating Effect ◽

Purchasing Behavior ◽

Negative Consequences ◽

Buying Behavior ◽

Goods And Services ◽

Online Shoppers ◽

Facilitating Conditions

An increase in e-commerce activity has both positive and negative consequences for consumers. The ease with which experienced online shoppers can access a broad assortment of goods and services are likely to contribute to compulsive buying behavior is an example of this. Although researchers have examined factors related to offline compulsive buying, little is known about online compulsive buying behavior. This study examines the influence of perceived skill and knowledge, facilitating conditions, attitude toward online shopping, and actual online purchasing behavior on the tendency to engage in compulsive buying online. The moderating effect of self-esteem is examined as well. As expected, active online shopping coupled with low esteem may potentially lead to a tendency to engage in compulsive online shopping.

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An Empirical Study of Salesforce Turnover

Journal of Marketing ◽

10.1177/002224298705100303 ◽

1987 ◽

Vol 51 (3) ◽

pp. 34-59 ◽

Cited By ~ 23

Author(s):

George H. Lucas ◽

A. Parasuraman ◽

Robert A. Davis ◽

Ben M. Enis

Keyword(s):

Empirical Study ◽

Longitudinal Studies ◽

Employee Turnover ◽

Job Attitudes ◽

Demographic Characteristics ◽

Sales Managers ◽

Sales Organization ◽

Salesforce Turnover

Employee turnover is a subject of great importance to practitioners and researchers alike. Though the research on employee turnover in general is extensive, a search of the literature uncovered few truly longitudinal studies of salesperson turnover. On the basis of the general turnover findings, the authors develop seven hypotheses relating salesperson demographic characteristics and job attitudes to turnover and test them by analyzing data gathered over a decade by a large national sales organization. The results raise questions about conclusions from previous studies and afford several new insights and implications for sales managers and researchers.

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Dubai Shopping Festival: tourists’ nationality and travel motives

International Journal of Event and Festival Management ◽

10.1108/ijefm-08-2013-0022 ◽

2014 ◽

Vol 5 (2) ◽

pp. 116-131 ◽

Cited By ~ 7

Author(s):

Sangeeta Peter ◽

Victor Anandkumar

Keyword(s):

Empirical Study ◽

Design Methodology ◽

Research Literature ◽

Demographic Characteristics ◽

Destination Marketing ◽

Content Type ◽

Tourism Product ◽

Marketing Organisation ◽

English Speaking ◽

Practical Implications

Purpose – Tourists differ in their needs, motives and activities but they can be described based on demographic characteristics, nationality being one of them. The purpose of this paper is to compare the different nationalities travelling to Dubai during the Dubai Shopping Festival on their travel motives. Design/methodology/approach – Data were collected from 604 English-speaking tourists, using the mall intercept technique, during the XVIII edition of the shopping festival from January-February 2013. Findings – The study found that a total of 23 nationalities differed on their travel motives. Research limitations/implications – Only English-speaking tourists were included in the study. Practical implications – Tourists from different nationalities differ on their travel motives .The findings of this study will help the Destination Marketing Organisation in understanding the travel motives of the tourists which would help in developing products and market-specific destination promotion. Originality/value – Shopping festivals are being promoted by various destinations as a tourism product. Yet there is a lack of research literature on this topic. This empirical study on travel motives of international tourists visiting a shopping festival will be a worthy addition to the literature.

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