What Drives Online Compulsive Buying

2012 ◽  
Vol 4 (4) ◽  
pp. 48-60
Author(s):  
Eun-Jung Lee ◽  
Seung Sin Lee ◽  
JungKun Park
Keyword(s):  
Online Shopping ◽  
Compulsive Buying ◽  
Self Esteem ◽  
Moderating Effect ◽  
Purchasing Behavior ◽  
Negative Consequences ◽  
Buying Behavior ◽  
Goods And Services ◽  
Online Shoppers ◽  
Facilitating Conditions

An increase in e-commerce activity has both positive and negative consequences for consumers. The ease with which experienced online shoppers can access a broad assortment of goods and services are likely to contribute to compulsive buying behavior is an example of this. Although researchers have examined factors related to offline compulsive buying, little is known about online compulsive buying behavior. This study examines the influence of perceived skill and knowledge, facilitating conditions, attitude toward online shopping, and actual online purchasing behavior on the tendency to engage in compulsive buying online. The moderating effect of self-esteem is examined as well. As expected, active online shopping coupled with low esteem may potentially lead to a tendency to engage in compulsive online shopping.

New Market Segmentation Paradigms and Electronic Commerce Adoption

2018 ◽  
pp. 1303-1327
Author(s):  
Ángel F. Agudo-Peregrina ◽  
Julián Chaparro-Peláez ◽  
Ángel Hernández-García
Keyword(s):  
Empirical Study ◽  
Perceived Risk ◽  
Online Shopping ◽  
Customer Segmentation ◽  
Purchasing Behavior ◽  
Online Questionnaire ◽  
Effort Expectancy ◽  
Online Shoppers ◽  
Facilitating Conditions

The purpose of this chapter is to offer a better understanding of online shoppers' behaviour, so that virtual shops may improve and adapt their product offering to effectively reach their target segments. In order to achieve this goal, a characterization of motivations to shop online is proposed as a basis for motivation-based customer segmentation. Building upon this segmentation, acceptance models—namely, an adaptation of UTAUT2 to e-commerce—have been used to look further into the purchasing behavior of each identified segment. The results from the empirical study based on responses to an online questionnaire from a sample of 718 Spanish shoppers shows seven different groups of motivations and five different customer segments, and confirms different behavioral patterns in the adoption of e-commerce for different segments of customers, with special influence of effort expectancy, facilitating conditions, and perceived risk in the online shopping behaviour of individuals.

New Market Segmentation Paradigms and Electronic Commerce Adoption

2014 ◽  
pp. 49-71
Author(s):  
Ángel F. Agudo-Peregrina ◽  
Julián Chaparro-Peláez ◽  
Ángel Hernández-García
Keyword(s):  
Empirical Study ◽  
Perceived Risk ◽  
Online Shopping ◽  
Customer Segmentation ◽  
Purchasing Behavior ◽  
Online Questionnaire ◽  
Effort Expectancy ◽  
Online Shoppers ◽  
Facilitating Conditions

The purpose of this chapter is to offer a better understanding of online shoppers’ behaviour, so that virtual shops may improve and adapt their product offering to effectively reach their target segments. In order to achieve this goal, a characterization of motivations to shop online is proposed as a basis for motivation-based customer segmentation. Building upon this segmentation, acceptance models—namely, an adaptation of UTAUT2 to e-commerce—have been used to look further into the purchasing behavior of each identified segment. The results from the empirical study based on responses to an online questionnaire from a sample of 718 Spanish shoppers shows seven different groups of motivations and five different customer segments, and confirms different behavioral patterns in the adoption of e-commerce for different segments of customers, with special influence of effort expectancy, facilitating conditions, and perceived risk in the online shopping behaviour of individuals.

THE EFFECT OF WEB VENDOR TRUST ON TURKISH ONLINE SHOPPERS BUYING BEHAVIOR

2012 ◽  
Vol 01 (06) ◽  
pp. 87-96
Author(s):  
Tolon Metehan ◽  
Zengin Asude Yasemin
Keyword(s):  
Customer Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Shopping ◽  
Point Of View ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Online Purchase ◽  
Online Shoppers ◽  
Virtual Platform

Firms’ primary objectives are gaining profit and providing continuity. During the recent years virtual platforms are the most popular and strategic way to achieve these objectives. According to this, firms try find different markets to improve their market share as well as their profits. From this point of view increase in sales at virtual platform depends on customers’ trust upon total online system in the related market. In order to create customer loyalty at virtual platform, firms must build trust between firm and customer. For this purpose, it is of strategic importance for e-commerce to create trust among their customers. At this point, firms have to determine trust and perceived risk related to online shopping. Especially firms which want to operate in internet have to analyze trust dimensions and risk perceptions of customers in related online shopping. In this study, the effect of the trust and perceived risk of Turkish customers over online purchase behavior/online shopping has been presented empirically.

Typology of online shoppers

2003 ◽  
Vol 20 (2) ◽  
pp. 139-156 ◽  
Author(s):  
Ah Keng Kau ◽  
Yingchan E. Tang ◽  
Sanjoy Ghose
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Information Seeking ◽  
Online Shopping ◽  
Demographic Information ◽  
Buying Behavior ◽  
Internet Users ◽  
Online Shoppers ◽  
And Cluster Analysis ◽  
Online Buying

This article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3,700 Internet users, this study explores their information‐seeking patterns as well as their motivations and concerns for online shopping. Factor analysis and cluster analysis were used to classify the respondents into six types of online shoppers. Coupled with their demographic information and actual buying behavior, it was possible to constitute a distinct profile for each of the segments. Discriminant analysis was also conducted to seek out the important attitudinal variables that differentiated the various clusters of online shoppers. The implications of such classification are also discussed.

scholarly journals Peran Suasana Hati, Harga Diri dan Sikap Tentang Uang Dalam Mempengaruhi Perilaku Pembelian Kompulsif : Studi Empiris Pada Mahasiswa di Kota Semarang

2019 ◽  
Vol 7 (2) ◽  
pp. 89
Author(s):  
Kemal Budi Mulyono, Rusdarti, Ubaedul Mustofa
Keyword(s):  
Student Learning ◽  
Psychological Factors ◽  
Compulsive Buying ◽  
Self Esteem ◽  
Measurement Scale ◽  
Buying Behavior ◽  
Inferential Statistics ◽  
Personal Behavior ◽  
The City ◽  
Positive Effect

<p><em>Y</em><em>oung people often have fast and underdeveloped decisions, one of which is irrational consumption activities such as compulsive purchases. Some research shows the occurrence of compulsive buying behavior, one of which is due to psychological factors. This study aims to reveal how moods, self-esteem, and attitudes about student money can influence compulsive buying behavior. The data in the study was taken through a measurement scale questionnaire on public or private students in an incidental way to 100 students in the city of Semarang, then with Warp PLS based inferential statistics. From the results of the study showed that mood, self-esteem, a positive effect on compulsive purchases, attitudes about money while negatively affecting compulsive purchases. The implications of this research are psychological factors, it should be controlled through student learning maturity towards personal behavior.</em></p>

Can Indian Online Fruits and Vegetables Companies Break the Jinx of Orthodox Shopping?

2019 ◽  
Vol 9 (4) ◽  
pp. 33-46
Author(s):  
Deepak Verma ◽  
Harish Kumar Singla
Keyword(s):  
Consumer Behavior ◽  
Travel Time ◽  
Fruits And Vegetables ◽  
Online Shopping ◽  
Home Delivery ◽  
Buying Behavior ◽  
Travel Time Savings ◽  
Online Shoppers ◽  
Time Savings

The authors attempted to understand the consumer behavior of fruit and vegetable shoppers in India and identify whether companies offering convenience can break the jinx of orthodox/habitual shopping. The important motivators for online shoppers and orthodox shoppers are identified which was followed by a survey from India's two major cities, Delhi NCR and Pune. The authors observe that online shoppers are mostly driven by convenience in terms of travel time savings, to avoid crowds, queuing, home delivery, avoiding driving/ traffic situations, whereas orthodox shoppers are driven by freshness and quality of fruits and vegetables and give more importance in having a personal touch while purchasing. Orthodox shoppers do get hassled with crowding, queuing, but still they stick to their habitual buying behavior and do not go to the option of online shopping.

A Conceptual Framework to Understanding Online Consumer Buying Behavior

2013 ◽  
Vol 3 (1) ◽  
pp. 47-63 ◽  
Author(s):  
Bijal Zaveri Amin ◽  
Prahant Amin
Keyword(s):  
Conceptual Framework ◽  
Online Shopping ◽  
Buying Behavior ◽  
Online Shoppers ◽  
Managerial Implications ◽  
Online Consumer ◽  
And Control ◽  
Near Future ◽  
Online Buying ◽  
Consumer Buying Behavior

Online shopping is becoming a well-accepted way to purchase a variety of products and services. For online shoppers, an online interactive hypertext environment enables them to search and control information; alteration in the traditional mass media environment in which the sender of messages largely controls what will be seen and heard as well as shift of control in favor of the receiver for customization of information, and quick comparative analysis among competing products/services. The attempt has been made by the researcher to include conceptual framework of online consumer buying behavior by including various aspects of literature review viz, Attitude, orientation and motivation towards online shopping. An attempt would be made in this paper to put forward results and findings based on critical review of available literature in form of earlier research studies relating to trends, growth, developments and future potentials of e-commerce and evolving behavioral patterns of online shopping activities considering its diffusion and issues especially concerning to gender, security etc. with its implications on e-marketplaces, society and businesses in near future. Finally, this study discovered a significantly impact of Consumer online buying behavior and Important managerial implications and recommendations are also presented.

scholarly journals Compulsive and compensative buying among online shoppers: An empirical study

PLoS ONE ◽  
2021 ◽  
Vol 16 (6) ◽  
pp. e0252563
Author(s):  
Grzegorz Adamczyk
Keyword(s):  
General Population ◽  
Empirical Study ◽  
Empirical Data ◽  
Representative Sample ◽  
Online Shopping ◽  
Compulsive Buying ◽  
Net Income ◽  
Target Groups ◽  
Positive Attitudes ◽  
Online Shoppers

The present study examines the phenomenon of compensative and compulsive buying among online shoppers. Firstly, the obtained empirical data make it possible to estimate the prevalence of compensative and compulsive buying among the general population of Poles aged 15 years old and over, with the sample split into users and non-users of the e-commerce market offer. Secondly, the conducted analysis shows to what extent the prevalence of compulsive and compensative buying is differentiated by the frequency of online shopping, by the extent of the expenditures on online shopping compared with offline shopping, by attitudes towards online shopping, and by sociodemographic conditions (gender, age, monthly net income of household). The findings come from a survey conducted in 2019 based on a nationwide statistically representative sample of 1,000 Poles aged 15 years old and over. Drawing on this survey based on the German Compulsive Buying Indicator (GCBI), the prevalence of compulsive buying is observed at about 3% and compensative buying at about 12%. Dividing the general population into online and offline shoppers, one can see serious differences between both target groups; the share of compulsive and compensative buyers in the segment of online shoppers amounts to 3.6% and 16.9%, while among non-online shoppers– 3.3% and 10.1%. The strongest susceptibility to compulsive buying is characteristic of female online shoppers having very positive attitudes towards online shopping and doing online shopping very frequently.

Comparative Analysis Between Online and Offline Shopping Approach and Behavior of Consumers

2020 ◽  
Vol 17 (11) ◽  
pp. 4965-4970
Author(s):  
Anmol Sharma ◽  
Avinash Sharma ◽  
Harpreet Kaur ◽  
Shafali
Keyword(s):  
Online Shopping ◽  
Personal Information ◽  
Descriptive Statistics ◽  
Goods And Services ◽  
Adequate Information ◽  
Online Shoppers ◽  
Online Decision Making ◽  
Customer Services ◽  
And Behavior ◽  
Level Of Agreement

The intent of this study is to present a view of online shopping decision through compare the offline and online decision making. Shopper’s shop when and where they desire, where they are contented with the products and the preference of shopping. The present paper is highlights the distinction among online and offline shopping approach and behavior of consumers of the study. Total 30 statements have been developed. Total 500 respondents have taken part in survey out of which 316 consumers preferred online shopping over offline shopping, whereas, 184 consumers preferred offline shopping over online shopping. Descriptive statistics and t-test is used to examine if mean level of agreement or disagreement between online shoppers and offline shoppers is significant or not. As a result it has been found that response of online and offline shoppers varies significantly for statements like online or offline Shopping saves time, online or offline shopping is convenient, It is safe to give out personal information, online or offline shopping provides overall adequate information, online or offline shopping provides the other required customer services, online or offline shopping requires fewer efforts, online or offline shopping provides faster goods and services, online or offline Shopping avoids botheration, online or offline shopping offers prompt delivery of goods, online or offline shopping allows one to look for the best price before purchasing, During online or offline shopping, one can touch the goods before I buy them, During online or offline shopping, once can try ortake demo of the product, online or offline shopping raises my prestige, I often buy things online or offline because it puts me in a better mood.

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