scholarly journals Commodification via the New Media: Content, Audience, and Labour in GoJek’s GoFood service

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Kun Muhammad Adi ◽  
Anang Sujoko ◽  
Antoni Antoni

The existence of new media makes humans have control over the media they consume only through a smartphone on their hands. GoJek contributes new dynamics because the use of new media in the form of an application has changed most of the life patterns of media behavior. In the context of new media, media behavior is inseparable from the concept of political economy communication. This research uses a qualitative approach by extracting information from users, merchants, and drivers on GoFood service features taken by purposive sampling. The collected data from the result of observations, interviews, and documentation will be associated and analyzed using the political economy communication concept of Vincent Mosco, especially the commodification. Researchers found that the aspects of the commodification of content, commodification of audience, and commodification of labor of GoFood service features resulted in changes in society in adapting internet technology which also affected the welfare of the Indonesian economy.Keywords: GoFood, commodification, political economy of communication, and new media

INFORMASI ◽  
2016 ◽  
Vol 46 (2) ◽  
pp. 155
Author(s):  
Achmad Nashrudin P

Research on Political Economy of Media: At the news ahead of elections for the governor of Banten in 2017 by Radar Banten and Baraya TV, phenomenon triggered by the loosening of the values of objectivity and independence of the mass media in carrying out its functions as set in the Press Law and the Broadcasting Law. At the time of the campaign, the candidates for governor and lieutenant governor are competing to get the “place ‘and is known well as sell to prospective election promise to get sympathy. At the time, the media seemed to forget the function and position. This study aims to determine the phenomenon of media relations with the candidates and how the phenomenon of the political economy of media in both institutions (Radar Banten and Baraya Pos) at the time before the election for governor of Banten in 2017. This study uses this study used a qualitative approach, with the constructivist paradigm and using the method of data collection through the depth-interview, the informant was elected. The results of the study illustrate that media relations (relations between) media with prospective relatively loose, drawn from observations and interviews show that the two media are “very affectionate” with the candidates, and the media policy in lifting more headlines have suggested the economic interests vis a vis political interests.


2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Rifka Hanifah ◽  
Vinda Fauzia Hamdani Putri ◽  
Ajeng Setia Utari

Instagram is one of the social media that is widely used by Indonesians. Instagram users in Indonesia are under Instagram users from the United States, Brazil and China. The emergence of social media Instagram is a new and interesting dynamic to research based on Vincent Mosco's descriptive study of the political economy of the economy. One way to see and analyze an issue or phenomenon of communication is through the descriptive study of Vincent Mosco's political economy and economy. In theory, Mosco refers to the globalization of the political economy of media which explains where there is a transition from old media and when new media emerge. Thus the formulation of the problem of this research is how the political economy practice of communication in the use of Instagram social media during the Covid-19 pandemic which was observed from Anies Baswedan's Instagram account. This study uses a descriptive research method in order to provide an overview description of the political economy practice of communication on Instagram social media during the Covid-19 pandemic which was observed from the Instagram account of the Governor of DKI Jakarta, Anies Baswedan. It can be concluded that social media is a means based on internet technology (online media) such as Instagram which allows a person to interact, communicate, collaborate and share information with others. Even Instagram users can easily participate directly in it. Commodification, spatialization and structuration are three important elements in political economy because they can bring about changes in function or use values. Commodification is one of the elements that is directly related to how the process of transforming goods or services (along with their use value) into a commodity that has an exchange value in the market. Spatialization is a process when dealing with time and space. Structuring is a communication or media activity associated with social structures.


Author(s):  
Christian Fuchs ◽  
Matthias Schafranek ◽  
David Hakken ◽  
Marcus Breen

The worldwide economic downturn is indicative for a new large crisis of capitalism. The future of capitalism is in this situation not determined, but depends on collective human agency. This introduction to the special issue of tripleC on “Capitalist Crisis, Communication & Culture” presents general arguments about the crisis, a general model of the political economy of capitalist communication, and a systematic typology of literature about capitalist crisis & communication. The introduced model of the political economy of capitalist communication is comprised of seven interconnected moments: 1) the media content industry, 2) the media infrastructure industry, 3) the interaction of the media economy and the non-media economy, 4) the interaction of the finance sector and the media economy, 5) alternative media, 6) media reception, 7) media prosumption. The model is used for classifying actual and potential research about the communicative dimension of the new capitalist crisis.


Author(s):  
Christian Fuchs ◽  
Matthias Schafranek ◽  
David Hakken ◽  
Marcus Breen

The worldwide economic downturn is indicative for a new large crisis of capitalism. The future of capitalism is in this situation not determined, but depends on collective human agency. This introduction to the special issue of tripleC on “Capitalist Crisis, Communication & Culture” presents general arguments about the crisis, a general model of the political economy of capitalist communication, and a systematic typology of literature about capitalist crisis & communication. The introduced model of the political economy of capitalist communication is comprised of seven interconnected moments: 1) the media content industry, 2) the media infrastructure industry, 3) the interaction of the media economy and the non-media economy, 4) the interaction of the finance sector and the media economy, 5) alternative media, 6) media reception, 7) media prosumption. The model is used for classifying actual and potential research about the communicative dimension of the new capitalist crisis.


Author(s):  
Ullamaija Kivikuru

The 1990s brought radical changes to Sub-Saharan Africa. In the rhetoric, the ownership mode appeared as a crucial marker of freedom. However, neither the access to the media nor the media content has changed much. The media mode, inherited from previous phases of social history, seems to change slowly. Old modes reproduce themselves in new media titles disregarding ownership mode. In this chapter, empirical evidence is sought from Namibia and Tanzania. The empirical evidence is based on two sets of one-week samples (2007, 2010) of all four papers. In this material, a government paper and a private paper from one particular country resemble each other more than when ownership modes are compared. Bearers of the journalistic culture seem to be to a certain extent media professionals moving from one editorial office to another, but the more decisive factors are the ideals set for journalism. The “first definition of journalism” reflects old times.


Author(s):  
Gökhan Bulut

This article is an attempt to reestablish the linkage of the political economy of communication with the field of social classes and class relations. Studies in the field of political economy of communication are mostly shaped within the scope of instrumentalist explanation: Social communication institutions such as communication and media are perceived as a very homogeneous structure and these institutions are directly considered as the apparatus of capital and capitalists. However, in this study, it is argued that in capitalist societies, communication, and media should be understood as a field and medium of class struggle loaded with contradictions. Another point is that the political economy of communication is mostly limited to media studies. However, in today's capitalist societies, the media is not the only structure and actor in which communication forms. In this study, communication practices in capitalist society are discussed in the context of class discussions and the relationship between class struggle, culture and communication is discussed.


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