Commodification via the New Media: Content, Audience, and Labour in GoJek’s GoFood service

The existence of new media makes humans have control over the media they consume only through a smartphone on their hands. GoJek contributes new dynamics because the use of new media in the form of an application has changed most of the life patterns of media behavior. In the context of new media, media behavior is inseparable from the concept of political economy communication. This research uses a qualitative approach by extracting information from users, merchants, and drivers on GoFood service features taken by purposive sampling. The collected data from the result of observations, interviews, and documentation will be associated and analyzed using the political economy communication concept of Vincent Mosco, especially the commodification. Researchers found that the aspects of the commodification of content, commodification of audience, and commodification of labor of GoFood service features resulted in changes in society in adapting internet technology which also affected the welfare of the Indonesian economy.Keywords: GoFood, commodification, political economy of communication, and new media

Students’ Literacy and Articles’ Quality Improvement in the Faculty of Da’wa and Communication in Sunan Kalijaga State Islamic University

The aim of this article is to investigate student interest in accessing online platform of academic journals in the Faculty of Da’wah and Communication, UIN Sunan Kalijaga, Yogyakarta. This research applied survey method with quantitative technique to analyse collected data. The results show that all variables tested by conclusions are accepted. This means, after processing the data from the results of questionnaires, it can be seen that the data tested with simple linear regression methods have a positive value so it shows that students’ interest in accessing online journal has an effect on improving quality of their articles. Meanwhile, student interest in accessing online journal survey was still minimal, with 42.2% answered that they do not know the existence of the academic journals. However, 98% of students answered that the internet is a primary need. Unfortunately, the internet, as a tool to access online journals, is mostly used to find entertainment contents with a percentage of 56%. This value is obtained from the average access to the internet; 38% in between 1-3 hours, 30.4% in between 4-6 hours, 22.8% in between 7-10 hours, 4.8% in between 11-13%, ad 4% in > 14 hours.Keywords: Online academic journals, student interest, and survey.

Cultural Preaching on Modern Society: A Phenomenological Study of an Islamic Foundation in Kudus

Rapid changes in both rural and urban societies require da’wa to be delivered more creatively. This paper aims at investigating the development of cultural da’wa by analyzing the dynamics of socio-cultural life in an Islamic da’wa institution named Yayasan Pendidikan Islam Kyai Thelingsing (YPIKT). This paper applies a qualitative phenomenological approach. Finding reveals that the cultural da’wa approach to the urban community was manifested in three ways: education, cultural heritage (grave pilgrimage), and recitation. On the education aspect, the YPIKT has four levels. The cultural heritage is shown by Haul Mbah Kyai Thelingsing activity, which attended whether Muslim and non-muslim (Chinese descendent) every Muharram. The recitation aspect has an ultimate goal this activity is happened every day after Maghrib or every Thursday night by the name of tahlilan.Keywords: Da’wa, Cultural, Community, Modern, Education

Manajemen Dakwah Pesantren Berbasis Daring: Studi pada Kanal Youtube AlamienTV

Rapid development in the area of information and communication technology has attracted most organization to move into the digital world. In the world of education, not only contemporary schools but also Islamic boarding schools (pesantren) have also begun to migrate to the digital realm. One of the aspects of Islamic boarding schools that has begun to penetrate the online world is the process of preaching. In the past, Islamic boarding schools was only known as institutions to study classical books and religious laws internally, but nowadays many Islamic boarding schools have started to develop media to expand the reach of their da'wah, one of which is the Al-Amien Prenduan Islamic Boarding School with its Youtube channel called AlamienTV. This study aims to find out how Al-Amien Prenduan uses AlamienTV as an online-based da'wah tool. Using a qualitative approach with framing analysis, this article finds that AlamienTV is a place for Al-Amien Prenduan to preach about religion, education, and culture. Keywords: Management, Da’wah, Online, Boarding School

DAKWAH MUSLIM PROGRESIF DALAM MENYIKAPI KESETARAAN GENDER

Women has long been in a relatively less beneficial position in society compared to their male couterparts. In the Muslim world, this situation has also long been a source of serious discussions among ulamas (experts), especially since Islam is founded upon the spirit of equality and anti-oppression. This paper, thus, deals with ideas from the camp of Progressive Muslims regarding gender equality, especially on the implementation of Islamic Da’wa (proselytizing) to promote gender equality according the perspective of Progressive Muslim. Utilizing literary approach, this paper argues that the implementation of the Da’wa of Progressive Muslims stresses on several aspects such as the importance of critical thinking, being no too textual, being moderate, not being apologetic, and being open about gender issues.Keywords: Da’wa, gender equality, progressive Muslims, and Omid Safi.

Peran Majelis Ulama Indonesia Kabupaten Enrekang dalam Penyadaran Masyarakat Menunaikan Zakat, Infaq, dan Sedekah

The aim of this research is to understand the role of Majelis Ulama Indonesia (Ulama Council of Indonesia, MUI) in promoting the fulfilment of zakat, infaq, and sedekah among Muslims in Enrekang Regency. This paper applied descriptive method with qualitative approach. Findings reveal that the MUI of Enrekang Regency has implemented several strategic steps regarding its’ advising and guiding roles pertaining to the fulfilment of zakat, infaq, and sedekah. Those steps are: (1) Advocating the collection of zakat, infaq, and sedekah funds, (2) educating the community about zakat, infaq, and sedekah gradually, (3) maintaining good cooperation with Badan Amil Zakat Nasional (BAZNAS) in the regency, and (4) delivering targeted explanation on the importance of the zakat of profession. Keywords: Infaq, Majelis Ulama Indonesia Enrekang, sedekah, and zakat.

DAKWAH DI TENGAH PANDEMI (STUDI TERHADAP RESPONS DAI DI MEDIA SOSIAL)

The Covid-19 (Corona Virus Disease-19) outbreak has managed to change the patterns of social life on society, including the change regarding the way Da’wa is performed; from conventional direct Da’wa to mediated Da’wa through internet. This article aims at describing responses of the Da’is (proselytizers) in social media pertaining to the spread of the Covid-19. This article applied qualitative method to analyse Da’wa contents related to Covid-19 on social media. Data were collected through observation and documentation. Findings show that there are at least three types of responses from the Da’is; cognitive, affective, and behavioural responses. Cognitive response is manifested in the form of delivering information regarding Covid-19 from the general and medical perspective such as promoting frequent hand-washing, maintaining good hygiene, obeying the government measurements, maintaining healthy level of gratitude and praying to God to be saved from the outbreak. Affective response is manifested in the form of promoting empathy, positive thinking, and avoiding panic. Behavioural response is manifested in the form of giving real-life example such as performing online congregation (pengajian online), wearing face mask, applying appropriate disinfection, and helping those heavily affected by the outbreak.Keywords: Covid-19, Dai, responses, and social media.

Strategi Public Relations dalam Pengembangan Brand Image Sekolah di Sekolah Dasar Islam Terpadu (SDIT) Kota Samarinda

Public relation is an important aspect within the process of building positive image for an organization. Selecting appropriate strategy, therefore, must be applied very carefully since it determines the success or failure of the organization in the long run. This paper, thus, aims at explaining the strategy of public relation applied by Cordova Integral Islamic Elementary School in Samarinda in building a positive brand image that suits its’ long-term objectives. Utilizing qualitative approach, this paper finds out that Cordova Integral Islamic Elementary School in Samarinda applies four strategy such as research-listening, planning-decision, communication-action, and evaluation.Keywords: Image brand, organizational strategy, and public relation.

Kontribusi Dakwah Struktural dan Dakwah Kultural dalam Pembangunan Kota Palopo

Development strategy applied in Palopo is based on the spirit of religion, local wosdom, and geographical position of the city. Such strategy is represented on the seven dimensions of Palopo’s development strategy, namely: religion, education, health/sports, traditions and culture, trade, industry, and tourism. The contribution of Da’wa towards the development of Palopo is quite significant as structural Da’wa is implemented by Municipal Government, the Ministry of Religious Affairs in Palopo, Socio-religious Organizations, and Police Department. In addition to structural da’wa, cultural da’wa is also applied by Socio-religious Organizations in cooperation with traditional-indigeous organizations in the city. The implementation of both structural and cultural da’wa has made people in Palopo love the beauty, tranquility, safety, and hospitality of their city that is built according the principle of Madinah society. There are both internal and external hinderances on the way of da’wa in Palopo. Internal obstacles consist of the diversity of Islamic school of teachings that lead to a cinflicting image of moderate vs extreme and substantial vs symbolic teachings of Islam. External onstacles, on the other side, consist of radical understandings and practices of Islamic teachings, negative impacts of information coming from social media, and globalization.Keywords: Da’wa, development, and Palopo.

Studi Dramaturgi Presentasi Diri Da’i Migran di Kota Bengkulu

This paper aims at descriptively revealing the impression management regarding self-presentation of da’i migran (migrant preachers) in Bengkulu that includes: front stage and back stage within the communication process of everyday social life. This research applies qualitative approach within the tradition of dramaturgy. Data were collected through observation, interview and documentation. Findings reveal that the life of migrant preachers that occur in the front stages are very different with those that happened in the back stages. When he/she is in his/her front stages, a migrant preacher is required to act in a distinct manner to match his/her role such as exemplary role, polite in speaking, appropriate and proper in dressings, and live a humble life. In his/her back stage, a migrant preacher is free from such norms since there are no one to watch him/her. Here, a migrant preacher can live his/her take off his/her social mask and can life more authentically because without having to follow the instructions as she/he has to do in the front stage. Keywords: Da'wah activities, dramaturgy, migrant preachers and self-presentation