EXPLORING THE INFLUENCES OF INDIVIDUALISM-COLLECTIVISM BETWEEN PERCEIVED BENEFITS-RISKS AND INFORMATION DISCLOSURE BEHAVIORS IN SOCIAL NETWORK SITES AMONG MALAYSIAN ADOLESCENTS

Author(s):  
Maslin Masrom ◽  
Siti Zainab Ibrahim ◽  
Kamilah Radin Salim
2012 ◽  
Vol 5 (3) ◽  
pp. 85-97
Author(s):  
Norsaremah Salleh ◽  
Ramlah Hussein ◽  
Norshidah Mohamed

People have been using Social Network Sites (SNS) to communicate and make friends online. Although SNS offer many benefits to users, information privacy seems to be overlooked. Based on the Protection Motivation Theory, this study investigated the factors that might influence youths to disclose information about themselves on the SNS. Four factors were investigated to determine whether there are significant relationships between them and information disclosure. The factors were perceived vulnerability, perceived severity, perceived benefits and self-efficacy. A self-administered questionnaire was developed to capture useful information pertaining to the subject matter. Using university students as sample, five hundred questionnaires were distributed and four hundred and eighty six were collected for further analysis. The results revealed that perceived vulnerability, perceived benefits and self-efficacy were significantly related to information disclosure, while perceived severity was not significantly related.


2019 ◽  
Vol 5 (2) ◽  
pp. 205630511882419
Author(s):  
Ali Padyab ◽  
Tero Päivärinta ◽  
Anna Ståhlbröst ◽  
Birgitta Bergvall-Kåreborn

This research investigates user awareness and attitudes toward potential inferences of information posted on social network sites (SNSs). The study reports how user attitudes change after exposure to inferences made based upon information they have disclosed on an SNS, namely, on Facebook. To demonstrate this, two sub-studies involving three focus group sessions were conducted with Facebook users. In the first sub-study, the users received a general introduction to information that can be inferred from posts by using a prototypical privacy-enhancement tool called DataBait. Then, the second sub-study allowed the users to witness the potential inferences of their own Facebook photos and posts by using the DataBait tool. Next, qualitative content analysis was conducted to analyze the results, and these showed that the participants’ attitudes toward privacy on SNSs changed from affective to cognitive when they became aware of potential inferences from actual information posted on their own Facebook accounts. The results imply that end users require more cognitive awareness regarding their genres of disclosure and the effect of their disclosures on their privacy. Moreover, as privacy awareness is contextual, there is a need for more research and development of online tools that will allow users to manage and educate themselves.


2016 ◽  
Vol 7 (3) ◽  
pp. 282-300 ◽  
Author(s):  
Kai Li ◽  
Xiaowen Wang ◽  
Kunrong Li ◽  
Jianguo Che

Purpose As social network sites (SNS) have increasingly become one of the most important channels for communication, the related privacy issues gain more and more attention in both industry and academic research fields. This study aims to connect the antecedents of information privacy disclosure on SNS. Design/methodology/approach Based on exchange theory, this study tries to investigate the decision-making process for information privacy disclosure on SNS. Factors from both user’s and website’s perspectives are taken into account in the proposed model. Findings The results suggest that an individual’s perceived benefits will increase their willingness to disclose information privacy on SNS, but perceived risks decrease this kind of willingness. The authors also find social network size, personal innovativeness and incentive provision positively affect people’s perceived benefits. Originality/value Moreover, privacy invasion experience enhances perceived personal risks, but website reputation helps to reduce perceived risks.


2019 ◽  
Vol 119 (4) ◽  
pp. 774-791 ◽  
Author(s):  
Samar Mouakket ◽  
Yuan Sun

Purpose The purpose of this paper is to develop a research framework by drawing on the network externalities research and previous literature on information systems to understand the antecedents of information disclosure. The framework postulates that the following network externalities are important factors affecting social network sites (SNS) perceived usefulness (PU): perceived external prestige, referent network size and perceived complementarity. In addition, the paper proposes that PU, habit and subjective norms significantly affect information disclosure of SNS among Chinese users. Design/methodology/approach Data are collected from 251 Chinese university students who use SNS. Structural equation modeling was applied to test the hypotheses presented in the model. Findings The findings provide support for all the hypotheses, with the exception of the influence of referent network size on PU and the influence of subjective norms on information disclosure. Both perceived external prestige and perceived complementarity have reported positive effect on PU of SNS. In turn, the authors have found that PU and habit have positive effects on information disclosure. Originality/value SNS encourage users to reveal personal information by allowing them to post photos and videos and share their interests and feelings on the site. Yet, limited empirical research has investigated the concept of self-disclosure of personal information particularly among Chinese users of SNS. To fill this research gap, the authors have developed a research framework by drawing on the network externalities research and previous literature on information systems to understand the antecedents of information disclosure.


Author(s):  
Lemi Baruh ◽  
Zeynep Cemalcılar

Social network sites (SNSs) provide users with ample opportunity to share information about themselves and to engage in social browsing to learn about others. This article reports results from two experiments (with participants from the U.S.) that investigate the impacts of breadth and depth of information disclosed in a profile on viewers’ attributional confidence about and interpersonal attraction to the profile owner. In the first experiment (n = 320), participants viewed a profile containing either low or high breadth of information. Analyses indicated that, higher breadth of information shared in the profile increased interpersonal attraction and that attributional confidence mediated this relationship. The second experiment (n = 537) tested the respective influences of breadth (low vs. high) and depth of disclosure (low vs. high) in a profile on perceivers’ attributional confidence and interpersonal attraction. Analyses indicated that, while increasing the breadth of information had a positive impact on interpersonal attraction to profile owners, increasing the depth of information reduced attraction. Additionally, there was a significant interaction between breadth and depth of information in predicting attributional confidence; increasing the depth of information shared in an SNS profile enhanced attributional confidence only when the breadth of information shared was low.


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