INFOGRAPHICS AS A VISUAL COMMUNICATION STRATEGY IN SCHOOLBOOKS

2021 ◽  
Author(s):  
Fátima Gonçalves ◽  
Joaquim Brigas ◽  
Jorge Gonçalves
Keyword(s):  
Visual Communication ◽  
Communication Strategy

scholarly journals Penciptaan Komunikasi Visual Perancangan Program Edutainment “Seri Aktivitas Alam: Gunung Meletus”

Humaniora ◽  
2015 ◽  
Vol 6 (4) ◽  
pp. 552
Author(s):  
Andreas James Darmawan ◽  
Dyah Gayatri Putri
Keyword(s):  
Visual Communication ◽  
Qualitative Method ◽  
Communication Strategy ◽  
Visual Design ◽  
The Creation ◽  
Design Experience

This research is the continuation of previous research. The research is included in the creation of visual communication solutions on how a process of visual communication strategy can contribute a persuasive invitation. Research aims to expose the solution in the realm of visual communication. The research applied qualitative method. It began with the development of communicators becoming a mascot, continued on the delivery of messages through the comics, and invited children as audience target for design experience with game and gimmick. Result of the research is the visual design, as well as including the process of visual communication creation. As a conclusion, creating a visual communication solution could be carried out by the same method, similar matching scope, as well as the contents adjusted with new needs.  

Jihadist visual communication strategy: ISIL’s hostage executions video production

2018 ◽  
Vol 18 (4) ◽  
pp. 519-548 ◽  
Author(s):  
Alexandra Herfroy-Mischler ◽  
Andrew Barr
Keyword(s):  
Visual Communication ◽  
Qualitative Content Analysis ◽  
Communication Strategy ◽  
Video Production ◽  
First Year ◽  
Islamic State ◽  
Audience Studies ◽  
Organizational Narrative ◽  
Inherent Nature

Based on a visual, verbal and aural quantitative and qualitative content analysis of the 62 execution videos produced by the Islamic State of Iraq and the Levant (ISIL) during its first year of existence (2014–2015), the aim of this research is to further the understanding of the inherent nature of the narratives spread by ISIL execution videos and to which audience(s) they are targeted. The authors adopt a bottom-up systematic approach of coding based on grounded theory to process visual and aural communication data as well as verbal communication of more than seven hours of ISIL hostage execution videos. In so doing, this research contributes to the understanding of multimodal communication interactions and the role of their discrepancies in framing fundamentalist ideologies. Moreover, the study adds perspective to previous research on Jihadist visual communication and audience studies. The results demonstrate how hostage execution videos discourse relies on ‘framing packages’ linked to values, norms and archetypes to create a recurrent and coherent organizational narrative aimed at segmenting ISIL’s audiences.

scholarly journals Communicate Hope to Motivate Action Against Highly Infectious SARS-CoV-2 Variants

2021 ◽  
Author(s):  
Michael Bang Petersen ◽  
Lasse Engbo Christiansen ◽  
Alexander Bor ◽  
Marie Fly Lindholt ◽  
Frederik Juhl Jørgensen ◽  
...  
Keyword(s):  
Health Communication ◽  
Visual Communication ◽  
Population Based ◽  
Communication Strategy ◽  
Protective Behavior ◽  
Vaccination Programs ◽  
Public Action ◽  
Communication Aid ◽  
Health Authorities ◽  
Trade Offs

The world is facing a race between controlling new and more infectious variants of coronavirus and implementing vaccinations: How can health authorities and governments most effectively communicate the need to engage more strongly in protective behavior to avoid a collapse of the healthcare system until vaccination programs are effective? In the first wave of the pandemic, citizens became engaged in `flattening the curve' via powerful visualizations. Here, we use epidemiological modelling to develop a new visual communication aid, `buying time with hope', which reflects the pandemic trade-offs currently facing governments, authorities and citizens. Using a population-based experiment conducted in United States (N = 3,022), we demonstrate that this hope-oriented visual communication aid, depicting the competing effects on the epidemic curve of (1) more infectious variants and (2) vaccinations, motivates public action and communicates more effectively than fear-oriented visual communication, focusing exclusively on the threat of the new variants. Finally, using cross-national representative surveys from eight countries (N = 3,995), we document the urgent need to motivate public action to halt the spread of the new, more infectious variants. These findings not only provide public health authorities globally with a validated blueprint for health communication in a critical period of the pandemic but also provide general psychological insights into the importance of hope as a health communication strategy.

scholarly journals Penggunaan Model AIDA Sebagai Struktur Komunikasi Pada Media Sosial Instagram

2019 ◽  
Vol 1 (2) ◽  
pp. 72-82
Author(s):  
Brian Alvin Hananto
Keyword(s):  
Social Media ◽  
Design Process ◽  
Visual Communication ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Consumer Perception ◽  
Communication Structure ◽  
Visual Communication Design ◽  
Communication Design ◽  
Aida Model

AIDA is a model that explains the steps or levels of consumer perception. Seeing how AIDA is often used as a basis for creating marketing strategies, the author would like to see whether AIDA could be used as a structure for visual communication strategy. The research was done by observing the design process of students from Universitas Pelita Harapan’s Visual Communication Design department. The author had asked the students to design their Instagram’s communication media using the AIDA model as their basis. By using narratology as their design approach, the designers divide timelines and the needs of communication to acts, plots and also Instagram panels. From the design that was done, the author concludes that the usage of structure to create a visual communication strategy helps to define what message is to be made and when should the message be posted on Instagram. The author hoped that this paper had shown the possibility of using AIDA as a communication structure, especially for social media.

Testing a Binding Communication Strategy in a Company: How Could Persuasive Information be More Efficient?

2011 ◽  
Vol 39 (9) ◽  
pp. 1209-1216 ◽  
Author(s):  
Isabelle Grandjean ◽  
Nicolas Guéguen
Keyword(s):  
Performance Indicators ◽  
Visual Communication ◽  
Communication Strategy ◽  
Persuasive Communication ◽  
Behavioral Variables ◽  
Before And After ◽  
Progress Plan ◽  
Available Information ◽  
A Company

The aim in this study was to improve persuasive communication in a French workplace context. Within the framework of a global progress plan, visual communication changes were proposed in an aeronautical factory. We applied the paradigm of binding communication to contribute to making communication more effective. In accordance with the theory of commitment, we induced employees to perform freely a visible preparatory act (i.e., answer a questionnaire) before the upgrading of notice boards and institution of a monthly newsletter. We compared behavioral variables before and after the introduction of these changes. The results indicated that employees consulted the newly available information more frequently. Moreover, according to 2 performance indicators, they significantly enhanced the quality of their work.

Using Binding Communication to Promote Conservation Among Hotel Guests

2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing
Keyword(s):  
Low Cost ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Model ◽  
Classical Communication ◽  
Persuasive Message ◽  
Sustainable Behavior ◽  
And Behavior ◽  
Attitudes And Behavior

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.

Review of Ecological Perception Research, Visual Communication, and Aesthetics.

1991 ◽  
Vol 36 (6) ◽  
pp. 541-541
Author(s):  
No authorship indicated
Keyword(s):  
Visual Communication
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