Vietnamese Reception Of Soft Masculinities In Korean Television Dramas: Desires, Identifications, And Gender

<p><b>This doctoral thesis explores Vietnamese audience reception of soft masculinities, defined by the aestheticisation and romantic idealisation of male characters, in South Korean television dramas (K-dramas). Based on interview data collected in 2019, the thesis focuses on patterns of gendered desire, identification, and negotiation in viewers in their 20s and 30s. It highlights the popularity of K-dramas in Vietnam, which have established an enduring presence there since the late 1990s, overlapping with ongoing changes in gender relations following the introduction of the 1986 Đổi Mới (reform) policy, marked by Vietnam’s transition to a market economy and gradual integration into global trade. The thesis demonstrates how the spread of this “Korean Wave” is correlated with a changing local mediascape, the rise of a consumer culture, and a growing interest in exploring the self.</b></p> <p> In this thesis, I adopt the Free Association Narrative Interview (FANI) method, which draws on the solicitation of free talk and storytelling and psychosocial attention to case studies in order to connect interview participants’ biographical details with their viewing experiences. The study is influenced by Judith Butler’s theoretical work on gender and performativity, as well as related material by scholars such as Michel Foucault and Pierre Bourdieu. I highlight how a nuanced understanding of the viewing experience treats it as a complex process linked to an individual’s biographical details and explore how this process intertwines with larger sociocultural contexts, including local norms, Confucian values, feminism, Western gender images, notions of modernity, and globalised aesthetic ideals. The study reveals that although gendered desires and identifications are shaped by norms, they can also subvert them, and thus provides empirical evidence for Butler’s theories from a Vietnamese context. It also shows that desires and identifications that result from engagement with fantasy on screen may follow viewers’ personalised logics and open up multiple avenues for interpretations. Prominent themes of viewing experiences in relation to soft masculinities analysed in this thesis include escapism, parasocial interactions with characters, romantic imaginations, melancholic identification with romantic relationships on screen, desires for upward mobility, queer pleasures, ambivalence, and disidentification. The thesis thus contributes to contemporary Vietnamese studies, gender studies, psychosocial studies, media audience studies, and research on the Korean Wave.</p>

Vietnamese Reception Of Soft Masculinities In Korean Television Dramas: Desires, Identifications, And Gender

<p><b>This doctoral thesis explores Vietnamese audience reception of soft masculinities, defined by the aestheticisation and romantic idealisation of male characters, in South Korean television dramas (K-dramas). Based on interview data collected in 2019, the thesis focuses on patterns of gendered desire, identification, and negotiation in viewers in their 20s and 30s. It highlights the popularity of K-dramas in Vietnam, which have established an enduring presence there since the late 1990s, overlapping with ongoing changes in gender relations following the introduction of the 1986 Đổi Mới (reform) policy, marked by Vietnam’s transition to a market economy and gradual integration into global trade. The thesis demonstrates how the spread of this “Korean Wave” is correlated with a changing local mediascape, the rise of a consumer culture, and a growing interest in exploring the self.</b></p> <p> In this thesis, I adopt the Free Association Narrative Interview (FANI) method, which draws on the solicitation of free talk and storytelling and psychosocial attention to case studies in order to connect interview participants’ biographical details with their viewing experiences. The study is influenced by Judith Butler’s theoretical work on gender and performativity, as well as related material by scholars such as Michel Foucault and Pierre Bourdieu. I highlight how a nuanced understanding of the viewing experience treats it as a complex process linked to an individual’s biographical details and explore how this process intertwines with larger sociocultural contexts, including local norms, Confucian values, feminism, Western gender images, notions of modernity, and globalised aesthetic ideals. The study reveals that although gendered desires and identifications are shaped by norms, they can also subvert them, and thus provides empirical evidence for Butler’s theories from a Vietnamese context. It also shows that desires and identifications that result from engagement with fantasy on screen may follow viewers’ personalised logics and open up multiple avenues for interpretations. Prominent themes of viewing experiences in relation to soft masculinities analysed in this thesis include escapism, parasocial interactions with characters, romantic imaginations, melancholic identification with romantic relationships on screen, desires for upward mobility, queer pleasures, ambivalence, and disidentification. The thesis thus contributes to contemporary Vietnamese studies, gender studies, psychosocial studies, media audience studies, and research on the Korean Wave.</p>

Cinema audience immersion in story worlds through "ouen-jouei"

In Japan, ouen-jouei (cheer screening) events permit novel forms of audience participation, with screened events allowing cheering, glowstick waving, and cosplaying. Fans immerse themselves in story worlds by physically performing at such ouen-jouei events. Ouen-jouei audience members become immersed in the film's story world through a process of negotiation between their physical state as a spectator and their imagined self as a story world character, as is demonstrated by ouen-jouei events associated with the 2016 Japanese animated film King of Prism. Theories associated with audience studies, media studies, and fan tourism are deployed to analyze this novel form of cinema audience immersion. It is impossible to physically integrate audience members and a film's story world, so fans' inner experiences become the primary concern.

EMPTY BENCH IN INDONESIAN PERFORMING ARTS STUDIES: AUDIENCE

Many Indonesian performing art experts have stated that audience studies were conducted in minimal numbers. However, the exact number of research on performing art audiences in Indonesia remains unclear. The factors that influence it are still not known in detail. This paper used a literature review on seven nationally accredited performing arts journals from art institutes in Indonesia over the past ten years. The results showed that only 3 out of 1034 journal titles focusing on performing art audiences in the last ten years. From these findings, we can conclude that the study on the audiences is so scarce. This research theme is not interesting for performing art experts in Indonesia. Indonesian performing art experts and academicians have left the importance of audience studies. This paper also discusses the factors that influence the negligible of performing arts audience studies in Indonesia.

The Role of Popular Culture for Queer Teen Identities’ Formation in Netflix’s Sex Education

Queer teenagers are avid readers of popular culture; as numerous audience studies prove, television plays a significant role in identity-formation for LGBTIQ+ youth, providing them with the information about sexuality, gender roles or non-normative relationships usually unavailable in their educational and home environments. In this article we analyze how some of the protagonists of Netflix’s TV show <em>Sex Education </em>(2019-present) utilize popular culture as a tool to explore their desires, forbidden fantasies, and gender expressions, becoming instrumental in the formation of their queer identities in a way that metatextually reflects the role LGBTIQ+ shows play for their audiences. Such is the case of Adam, a bisexual teenager that masturbates to the image of a fictional actor featured in a 1980s action film poster; Lily, whose sexual fantasies of role playing with alien creatures are strongly influenced by spatial sci-fi; and Ola, whose onyric universe is influenced by David Bowie’s genderbending aesthetics. However, the most representative example of how popular culture influences the formation of queer identities is Eric, whose non-conforming gender expression follows the example set by the trans characters in <em>Hedwig and the Angry Inch</em>.

The (Ir)Relevance of Audience Studies in Journalism Education

Journalism stakeholders increasingly believe that they need to better understand the news audience to accomplish their goals. Our study explores the extent to which this “audience turn” has unfolded in the education of future journalists. Drawing on data collected from course syllabi from leading journalism schools throughout the United States, we find that few journalism courses include aspects focused on news audiences. Those that include readings and/or assignments relating to news audiences maintain a narrow focus on audience metrics. We conclude by discussing what these trends mean for the future of journalism and the audience gap in journalism education.

Queer Memory and Film

The relationship between queer memory and cinema is a complex one. Lesbian, gay, bisexual, transgender, and queer (LGBTQ) histories have often been and continue to be systematically and deliberately excluded from the “official” memory narratives of nation-states, whether it be within the context of education or other commemorative projects. In order to counter this erasure, activists and artists have worked to preserve and reimagine LGBTQ pasts, creating archives, undertaking historiographic work, and, finally, reimagining queer histories in film and television. While memory remains an underutilized concept in queer studies, authors working in this nascent area of the field have nonetheless examined how the queer past is being commemorated through national, educational, and cinematic technologies of memory. For example, Scott McKinnon’s work has focused on gay male memories of cinema-going, therein highlighting the role of audience studies for the understanding of gay memory. Like McKinnon, Christopher Castiglia and Christopher Reed have also focused on the gay male community, emphasizing the ways in which film and television can combat the effects of conservative and homonormative politics on how the past is remembered. While Castiglia, Reed, and McKinnon’s work focuses on the memories of gay men, a monograph by the author of this article has analyzed how contemporary film and television represent LGBTQ histories, therein interrogating the role these mediums play in the creation of what can be termed specifically queer memory. Furthermore, while monographs dealing with queer memory are only beginning to appear, a number of single case studies and book chapters have focused on specific cinematic works, and have looked at how they present the LGBTQ past, particularly with respect to activist histories. Authors like Dagmar Brunow have also emphasized the link between queer memory and film preservation, exhibition and distribution, therein pointing toward the ways in which practices of curation shape one’s perception of the past. Taken together, these different approaches to queer filmic memory not only illuminate the relevance of cinema to the ways in which LGBTQ people recall and imagine the past of their own community, but also to the unfixed and continually evolving nature of queer memory itself.

Documentary imaginary: Production and audience research of The Act of Killing and The Look of Silence

Oppenheimer describes The Act of Killing as a ‘documentary about the imagination. We are documenting the ways we imagine ourselves, the ways we know ourselves’. This research analyses the documentary films The Act of Killing (Director Oppenheimer, co-directors Christine Cynn and anonymous 2012) and The Look of Silence (director Oppenheimer 2014), and the documentary imaginary. The research combines normally separate sites of analysis in production and audience studies in order to understand the power of documentary and the spectrum of social stories we inhabit. The article asks: how do the films document and imagine fear and impunity in memories of the genocide, and how do audiences engage with this documentary imaginary? Particular focus is paid towards the endings of the two documentary films and how audiences in this study reflect on the absence of justice for the victims of the genocide. Through the empirical research, we take a journey with the director and his film making process, understanding the lengthy and complex filming for the two documentaries in Indonesia. The films signal Oppenheimer’s political and ethical commitment towards victim recognition, the possibility and impossibility of forgiveness, and the challenge of reconciliation between victims and perpetrators. The filmmaker’s journey is intertwined with the enactments of the genocide by the perpetrators in their own surreal ways of imagining themselves, and the experience of victims seeking recognition. Audiences become intertwined in these journeys, finding along the way a critically productive space for documentary and the imaginary.

Viewing I, Daniel Blake in the English Regions: Towards an Understanding of Realism through Audience Interpretation

This article examines focus group responses to Ken Loach's I, Daniel Blake (2016). Situated in four English regions (North East, North West, South West and Yorkshire and Humber), the focus groups were structured around a process of film elicitation that gathered a set of plural and richly textured responses to the film. Focusing on the participants’ understanding of realism within the film, the article complements existing textual analyses of realism in order to understand better the kinds of interpretive resources that audiences bring to their engagement with films such as I, Daniel Blake. We examine in detail how participants drew on different interpretive resources as a set of personal, emotional and intellectual anchoring points that they used to situate and articulate their readings of the film. These resources ranged from related life experiences and personal memories to emotional responses and political views. In particular, we examine how participants interpreted the film through differing degrees of personal familiarity and empathy with the narrative, characters and places depicted, how the participants dealt with the emotional labours of realism and the feelings evoked through representations of place. Using film elicitation to understand the plurality of interpretations of realism has allowed us to develop a located and multifaceted understanding of the affective dimensions of realist film, and to extend the reach of audience studies to a hitherto under-explored genre.

Reality/Television

Reality TV’s impact on television programming and content has been well documented. In recent years, the persistence of reality television as a phenomenon has also been reflected in the number of popular and scholarly publications aimed at its investigation; several books, anthologies, and journal issues have been devoted to various aspects of this kind of programming that straddles the line between the factual and the fictional. The topics discussed in this rich field of inquiry are as varied as the mutations of the reality genre itself. They include audience studies, governmentality, surveillance, voyeurism, digital consumption, ritual, gender, race—the list goes on.