scholarly journals Penciptaan Komunikasi Visual Perancangan Program Edutainment “Seri Aktivitas Alam: Gunung Meletus”

Humaniora ◽  
2015 ◽  
Vol 6 (4) ◽  
pp. 552
Author(s):  
Andreas James Darmawan ◽  
Dyah Gayatri Putri
Keyword(s):  
Visual Communication ◽  
Qualitative Method ◽  
Communication Strategy ◽  
Visual Design ◽  
The Creation ◽  
Design Experience

This research is the continuation of previous research. The research is included in the creation of visual communication solutions on how a process of visual communication strategy can contribute a persuasive invitation. Research aims to expose the solution in the realm of visual communication. The research applied qualitative method. It began with the development of communicators becoming a mascot, continued on the delivery of messages through the comics, and invited children as audience target for design experience with game and gimmick. Result of the research is the visual design, as well as including the process of visual communication creation. As a conclusion, creating a visual communication solution could be carried out by the same method, similar matching scope, as well as the contents adjusted with new needs.  

PERANCANGAN IDENTITAS VISUAL REBRANDING CITRA PERUSAHAAN CEMARA CERAMICS (DESIGN OF CEMARA CERAMICS VISUAL REBRANDING IDENTITY)

2021 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Anak Agung Ngurah Gede Marhendra ◽  
Agung Eko Budiwaspada ◽  
Sangayu Ketut Laksemi Nilotama
Keyword(s):  
Design Thinking ◽  
Corporate Identity ◽  
Corporate Image ◽  
Visual Design ◽  
Stage Design ◽  
The Core ◽  
Visual Identity ◽  
The Creation ◽  
Strategy Design ◽  
Core Problem

<p>Abstract Design of Cemara Ceramics Visual Rebranding Identity aims to produce a concept strategy and visual rebranding of the Cemara Ceramics company and produce a Cemara Ceramics rebranding visual identity design in order to encourage the creation of a new identity image. The method in this design uses a 5-stage Design Thinking approach, namely Empathize, Define, Ideate, Prototype and Test. The result achieved is the design of the new Cemara Ceramics corporate identity. With the use of the design thinking method in this research, various problems related to the company image of Cemara Ceramics can be found. The core problem obtained is how to design a strategy and concept of visual identity rebranding to encourage the creation of a new corporate image of Cemara Ceramics.</p><p>Keywords: visual rebranding identity, concept strategy, design thinking</p><p>Abstrak Perancangan Identitas Visual Rebranding Citra Perusahaan Cemara Ceramics ini bertujuan untuk menghasilkan strategi konsep dan visual rebranding perusahaan Cemara Ceramics serta menghasilkan rancangan identitas visual rebranding Cemara Ceramics dalam rangka mendorong terciptanya citra identitas yang baru. Metode dalam perancangan ini menggunakan pendekatan 5 tahapan Design Thinking yaitu Empathize, Define, Ideate, Prototype dan Test. Hasil yang dicapai yaitu rancangan corporate identity Cemara Ceramics yang baru. Dengan adanya penggunaan metode design thinking pada penelitian ini dapat menemukan berbagai permasalahan terkait citra perusahaan Cemara Ceramics. Permasalahan inti yang didapat yaitu mengenai bagaimana merancang strategi dan konsep identitas visual rebranding untuk mendorong terciptanya citra baru perusahaan Cemara Ceramics.</p><p>Kata kunci: identitas visual rebranding, strategi konsep dan visual, design thinking</p>

INFOGRAPHICS AS A VISUAL COMMUNICATION STRATEGY IN SCHOOLBOOKS

2021 ◽  
Author(s):  
Fátima Gonçalves ◽  
Joaquim Brigas ◽  
Jorge Gonçalves
Keyword(s):  
Visual Communication ◽  
Communication Strategy

scholarly journals Analysis of Brand Visual Design Based on Collaborative Filtering Algorithm

2022 ◽  
Vol 2022 ◽  
pp. 1-8
Author(s):  
Gao Chaomeng ◽  
Wang Yonggang
Keyword(s):  
Collaborative Filtering ◽  
Visual Communication ◽  
Visual Design ◽  
Design System ◽  
Original Algorithm ◽  
Filtering Algorithm ◽  
Visual Communication Design ◽  
Communication Design ◽  
Collaborative Filtering Algorithm ◽  
The Impact

With the continuous development of China’s social economy, the competitiveness of brand market is gradually increasing. In order to improve their own level in brand building, major enterprises gradually explore and study visual communication design. Brand visual design has also received more and more attention. Building a complete and rich visual design system can improve the brand level and attract users to consume. Based on the abovementioned situation, this paper proposes to use collaborative filtering algorithm to analyze and study brand visual design. Firstly, a solution is proposed to solve the problem of low accuracy of general recommendation algorithm in brand goods. Collaborative filtering algorithm is used to analyze the visual communication design process of enterprise brand. Research on personalized image design according to consumers’ trust and recognition of brand design is conducted. In traditional craft brand visual design, we mainly study the impact of image design on consumer behavior. The brand loyalty model is used to predict and analyze the visual design effect. Also, the user’s evaluation coefficient is taken as the expression of brand visual design recognition. Finally, the collaborative filtering algorithm is optimized to improve the consumer similarity based on the original algorithm. The results show that the brand visual design using collaborative filtering algorithm can help enterprises obtain greater benefits in their own brand construction. It provides effective data help in the development of traditional craft brands.

scholarly journals A Field Research as an Anthropological Tool in Literary Reportage (on the Examples of Journalistic Texts by Joseph Roth)

2019 ◽  
pp. 135-145
Author(s):  
Olesya Yaremchuk
Keyword(s):  
Twentieth Century ◽  
Content Analysis ◽  
Qualitative Method ◽  
Field Research ◽  
Paradigmatic Analysis ◽  
The Creation ◽  
Harsh Criticism ◽  
Depth Interviews ◽  
Joseph Roth

This article studies the use of field research as an anthropological tool in literary reportage which is a comprehensive element of the creation of journalistic content. Based on the examples of journalistic texts of the 20s by the Austrian writer Joseph Roth, we have analyzed the anthropological methods which were used by this author in his reportages, that is the main objective of this study. Using diachronic comparison, qualitative method and content analysis to evaluate and to explain the concept of Joseph Roth’s texts, as well as the methodology of textual, syntagmatic (by Volodymyr Propp) and paradigmatic analysis (by Claude Levi-Strauss), we have examined the generated meanings in the texts of the mentioned author. As a result of the study, we have identified four methods that Joseph Roth used writing his news reportages in the 1920s, including “In Midday France” and “White Cities”. Those methods are as follows: overt observation, in-depth interviews, fixing details and gaining empirical experience. The modern authors call these methods as classic ones, without which it is impossible to work in this genre. As we have seen from the examples of literary reportages of the French cycle by Joseph Roth, the anthropological tools used by this author for his works contributed to deepening and improving the quality of his texts which is of great significance for our study. Joseph Roth created a panoramic picture of the twentieth century in his texts through watching, communicating and studing. However, it is worth to add that he was often too subjective, suffering harsh criticism for this.

Research on the Visual-Thinking in “Re-Design” Based on Macromedia

2011 ◽  
Vol 58-60 ◽  
pp. 978-982
Author(s):  
Yi Wang ◽  
Si Er Chen
Keyword(s):  
Visual Communication ◽  
Vision System ◽  
Visual Design ◽  
Visual Thinking ◽  
The Relationship

Re-design is a new concept based on visual-thinking, which not only emphasis more on apperceive of objects with vision system, but also for the judgment made by it. The thesis discussing for the relationship between the processes of visual-thinking, visual design based on computer and macromedia by tracing of the theories as well as instance of visual communication. The purpose of the paper is to lead the designer go beyond the audient and to recreate new visual forms to express intentions.

COMMUNICATION STRATEGY USED IN THE INTERACTION BETWEEN LOCAL GUIDES AND FOREIGN TOURISTS WHEN GUIDING IN MUSEUM KESEJARAHAN JAKARTA

2021 ◽  
Vol 6 (1) ◽  
pp. 15-24
Author(s):  
Sri Arfani ◽  
Rini Martiwi ◽  
Hepi Andes
Keyword(s):  
Data Collection ◽  
Qualitative Method ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Primary Data ◽  
Field Observations ◽  
Self Monitoring ◽  
Dominant Type ◽  
Monitoring Strategies ◽  
Interaction Strategy

This research was conducted to determine the communication strategy used by the local guide when guiding foreigners in museum kesejarahan Jakarta, especially the types of strategy in communication and the function of each strategy for the local guide to solving their problem in the museum. Communication strategy is the important thing that the guide needed to build a good conversation with the foreigners' visitor there. The objective of this study is to find out the most dominant type of strategy in communication and the functions of each strategy when the guide faced the problem when guiding, the writer used the descriptive qualitative method. The data collection was done by collecting the data from observation and the conversation problem with each foreign tourist. Primary data collected from direct field observations and interviews. The writer analyzes some conversations that can be shown as the problem faced by the tour guide. This research used theory by Celce-Murcia et al’s (1995) model of communication strategies is considered as the most complete and detailed. The writer divided communication strategies into five main categories. They are avoidance, achievement, stalling, self-monitoring strategies, and interactional strategies.  Results showed that there were 5 types of communication strategy and The dominant of those theories was an interaction strategy. Problems that faced by the local guide are different culture, limited vocabulary, shyness, difficult accent, too attached to the modules being thought

STRATEGI KOMUNIKASI IKATAN WANITA GEMUK INDONESIA SEBAGAI WADAH MOTIVASI WANITA PLUS SIZE

2017 ◽  
Vol 5 (1) ◽  
pp. 41-59
Author(s):  
Yolanda Stellarosa ◽  
Desy Iwanti
Keyword(s):  
Qualitative Method ◽  
Large Scale ◽  
Communication Strategy ◽  
Self Control ◽  
Motivational Messages ◽  
Interactive Analysis ◽  
Self Confidence ◽  
Ideal Body ◽  
Research Show

Media Features beautiful as an ideal body shape which is slim, not fat with a flat stomach.  There are various beauty concepts which have been adopted by the mass media which stick in the public's mind. This often leads to acts of discrimination and bullying, which happened to a plus body size woman. Plus size women federation community (KAGUMI) has become a place for self expression and help for women of plus size to increase their confidence. This research aims to determine the communication strategy of Kagumi as a place to motivate and increase self confidence of their members. This research uses qualitative method; interviewees are the founder and members of Kagumi. The data obtained were analyzed using interactive analysis techniques including reduction, data presentation and conclusion. Results of this research show that the community role of Kagumi is a place to motivate through a credible communicator in conveying motivational messages can be quotes, words of wisdom which contain positive values for life, using inspirational stories through social media facebook, television, tabloids and offline activities. Obstacles encountered in the implementation of the communication strategy are self control from members, cyber crime and the spread of the message on a large scale in media which is contrary to the purpose of Kagumi.

Rethinking patient–provider care through visual communication

2020 ◽  
pp. 147035722091560
Author(s):  
Stacy Elko ◽  
John A Velez ◽  
Melinda Corwin ◽  
Justin Robert Keene
Keyword(s):  
Health Care Providers ◽  
Visual Processing ◽  
Visual Communication ◽  
Visual Design ◽  
Interactive Narrative ◽  
Care Providers ◽  
Narrative Intervention ◽  
Life Issues ◽  
Visual Design Principles

The case study presented in this article developed an improved intervention for visually communicating with persons diagnosed with a communication disorder known as aphasia. The Visual Interactive Narrative Intervention (VINI) assists health-care providers in educating post-stroke persons with aphasia (PWA) about their stroke, symptoms, rehabilitation options, and quality of life issues. Visual communication is under-utilized to convey health information to PWA despite its ability to capitalize on their intact cognitive and visual processing. The current Reflections on Practice summarizes visual guidelines from previous research, discusses visual design principles to achieve these guidelines, and presents a case study of creating visual stimuli for PWA based on these considerations and initial pilot testing with PWA. The case study demonstrates the creative process, the visual design considerations, and the interdisciplinary effort (i.e. health professionals, artists, and communication scholars) necessary for visually communicating with PWA.

GRAPHIC DESIGN OF THE VISUAL COMMUNICATION OF THE EXHIBITION OF THE VILAKAS COUNTY MUSEUM

2018 ◽  
pp. 106
Author(s):  
Santa Miezite ◽  
Diāna Apele
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Cognitive Process ◽  
Visual Design ◽  
School History ◽  
History Of ◽  
Design Requirements ◽  
Design Solutions ◽  
Goals And Objectives ◽  
The Way

Communication is a conversation, communication, the way information is provided. The museum's exposure language must be aesthetic, informative, cognitive process and memory stimulation.The designer, who designs and offers museum–oriented and up–to–date design solutions, plays a major role in solving the issues. The designer, in collaboration with the museum's staff, should prepare materials and programs for the society that are in line with the museum's goals and objectives and which society would also consider worthwhile. The authors of the article have learned the wishes of the director of Vilakas County Museum and information about the graphic design requirements of ergonomic visual communication have been gathered, and the school history of the Vilakas County Museum has been developed.The purpose of the article is to study the materials necessary for the exhibition of the Vilakas Region Museum and testimonies, information on visual communication in museums, analysis of interactions between graphic design and visual communication, as well as to analyze the visual design of the graphic design for the Vilakas Museum exposition on the history of regional schools.Research methods are the study of literature and internet sources and analyzes the opinion of the director of the museum.

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