scholarly journals Penggunaan Model AIDA Sebagai Struktur Komunikasi Pada Media Sosial Instagram

2019 ◽  
Vol 1 (2) ◽  
pp. 72-82
Author(s):  
Brian Alvin Hananto
Keyword(s):  
Social Media ◽  
Design Process ◽  
Visual Communication ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Consumer Perception ◽  
Communication Structure ◽  
Visual Communication Design ◽  
Communication Design ◽  
Aida Model

AIDA is a model that explains the steps or levels of consumer perception. Seeing how AIDA is often used as a basis for creating marketing strategies, the author would like to see whether AIDA could be used as a structure for visual communication strategy. The research was done by observing the design process of students from Universitas Pelita Harapan’s Visual Communication Design department. The author had asked the students to design their Instagram’s communication media using the AIDA model as their basis. By using narratology as their design approach, the designers divide timelines and the needs of communication to acts, plots and also Instagram panels. From the design that was done, the author concludes that the usage of structure to create a visual communication strategy helps to define what message is to be made and when should the message be posted on Instagram. The author hoped that this paper had shown the possibility of using AIDA as a communication structure, especially for social media.

scholarly journals DAKWAH BERBASIS MEDIA DAN KOMUNIKASI VISUAL

2021 ◽  
Vol 2 (2) ◽  
pp. 179
Author(s):  
Ari Wibowo
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Visual Communication ◽  
Digital Communication ◽  
Visual Communication Design ◽  
Communication Design ◽  
Digital Era ◽  
Social Media Platforms ◽  
Information And Communication

This article describes the concept of digitizing da'wah based on visual communication design. The advancement of information and communication technology disrupts various aspects of life including how to preach the da'i. This is both a challenge and an opportunity for preachers to develop da'wa media that are relevant to today's civilization. One of the concepts offered is a visual communication design. This design concept is very relevant to today's conditions (digital era) and can be a reference for preachers, especially for packaging creative and interesting da'wah content on various social media platforms. This article is enriched with literature studies to clarify the concept of visual communication and its relation to da'wah. The observation technique is used to provide an overview of the portrait of visual communication design which is applied in the preaching of Facebook, YouTube, and the website. As a result, there are four social media that can be used as a media for preaching based on visual communication, namely, Facebook, WhatsApp, Instagram, and YouTube. Furthermore, there are three forms of digital communication based on visual communication that is widely used in social media, namely da'wah posters, da'wah cartoons, and da'wah videos.

scholarly journals MISKOMUNIKASI VISUAL DALAM POSTER INSTASTORY INSTAGRAM ACARA GELAR CIPTA TATA RIAS 2019: INDONESIAN FOLKLORE

2020 ◽  
Vol 3 (1) ◽  
pp. 21
Author(s):  
Damara Alif Pradipta
Keyword(s):  
Design Process ◽  
Visual Communication ◽  
State University ◽  
Visual Communication Design ◽  
Communication Design ◽  
Visual Elements

Desain Komunikasi Visual merupakan bidang ilmu yang menggunakan pengelolaan elemen-elemen visual dalam proses perancangannya. Tidak jarang terdapat permasalahan-permasalaham dalam merancang sebuah karya DKV.  Salah satu permasalahan tersebut adalah adanya miskomunikasi visual yang memiliki arti adanya ketidak sinkron-an antara pesan dan elemen visual yang ada. Dalam tulisan ini dibahas mengenai miskomunikasi visual yang terdapat dalam Poster Instastory Instagram dari acara Gelar Cipta Tata Rias 2019: Indonesian Folklore yang diselenggarakan oleh jurusan Tata Rias angkatan 2015 Universitas Negeri Surabaya. Dalam membahas poster ini, penulis menggunakan metode kritik seni dan mendapat hasil bahwa  adanya ketidak sinkron-an antara elemen visual dari poster dengan tema acara yang notabene bertemakan cerita rakyat Indonesia. Visual Communication Design is a science that uses the management of visual elements in the design process. Sometimes there are problems in designing a DKV work. One of these problems is the presence of visual miscommunication which means there is a lack synchronization between the message and the visual elements that exist. In this paper, we discuss the visual miscommunication contained in the Poster story Instagram from the event  named “Gelar Cipta Tata Rias 2019: Indonesian Folklore” which held by the 2015 class of Cosmetology Department, Surabaya State University. In discussing this poster, the author used the art critique method and got the result that there was a lack of synchronization between the visual elements of the poster and themed “Indonesian Folklore”.

Research on the Design of Network Media Visual Communication

2014 ◽  
Vol 687-691 ◽  
pp. 1950-1953
Author(s):  
Suo Li
Keyword(s):  
Design Process ◽  
Visual Communication ◽  
Design Thinking ◽  
Human Life ◽  
The Internet ◽  
Personality Style ◽  
Visual Communication Design ◽  
Communication Design ◽  
Network Media ◽  
Design Style

With the rapid popularization of the Internet, great changes have taken place in human life. Network represents a new way of exchange of information, and network-based visual communication media is a form of media, it is the development of visual communication design that brings changes in the design process, affecting the design style, design thinking, showing magical personality style.

scholarly journals PROSES DESAIN KOMUNIKASI VISUAL IKLAN POLITIK DALAM PILKADA MOROWALI TAHUN 2012

2016 ◽  
Vol 3 (2) ◽  
pp. 127
Author(s):  
Achmad Herman ◽  
Anita Pahlevi ◽  
Yulianti Said
Keyword(s):  
Data Collection ◽  
Design Process ◽  
Visual Communication ◽  
Research Method ◽  
Qualitative Approach ◽  
Research Subject ◽  
Visual Communication Design ◽  
Descriptive Research ◽  
Communication Design ◽  
Depth Interviews

The purpose of this study was to discuss visual communication design process of of political advertisement in the Morowali election 2012. This research method used a qualitative approach with descriptive research. This research subject is chosen by purposive sampling, each people from each candidate and data collection techniques used in-depth interviews and documentation. Ideally, in the process of visual communication design used seven stages, namely inspiration, identification, conceptualization, definition, exploration, communication, and production. The results showed that the campaign team of four candidates in the process of visual communication design political advertising did seven stages. However, in practice some stage wasn't taken maximum yet namely conceptualization, definition and production, due to the successful teams of the four candidates did not understand very well how the process of visual communication design.

Mengkaji Karakteristik Media Televisi untuk Memudahkan Merancang Komunikasi Visual yang Tepat

Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 705
Author(s):  
Tunjung Riyadi
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Print Media ◽  
Literature Study ◽  
Visual Communication Design ◽  
Communication Design ◽  
Television Screen

 A work of visual communication design which aired on the television screen has a different perspective in its interpretation in the eyes of the audience when compared to other media. By understanding the characteristics and nature of media, proper exploration of graphic design can easily be created. Through literature study, observations of the author as a practitioner of graphic design for television and comparisons with the print media will facilitate the understanding of this study. 

Sign in / Sign up

Export Citation Format

Share Document