scholarly journals Machine Learning Based Mathematical Modelling for Prediction of Social Media Consumer behaviour using Big Data Analytics

2021 ◽  
Author(s):  
Kiran Chaudhary ◽  
Mansaf Alam ◽  
Mabrook S. Al-Rakhami ◽  
Abdu Gumaei
Keyword(s):  
Social Media ◽  
Big Data ◽  
Data Analytics ◽  
High Speed ◽  
Consumer Behaviour ◽  
Big Data Analytics ◽  
Quality Data ◽  
Volume Data ◽  
Process Data ◽  
Big Data Technology

Abstract Almost many consumers are inclined by social media to purchase the product and spend more money on purchasing. We got the data from social media to analyse the consumer behaviour. We have considered the consumer data from Facebook, Twitter, LinkedIn and YouTube. There is diversity and high-speed, high volume data is coming from social media, so we used big data technology. Big Data Technology is the recent technology is used in various field of research. In this paper we have used the concept of big data technology to process data and analyse to predict the consumer behaviour on social media. We have analysed the consumer behaviour based on certain parameter and criteria. we have analysed the consumer perception, attitude towards the social media. For doing the prediction we have pre-process the data to make the quality data so that we can take the quality decision based on outcome of our model. We have used the predictive big data analytics technique to analyse the consumer behaviour prediction in this paper.

scholarly journals Machine learning-based mathematical modelling for prediction of social media consumer behavior using big data analytics

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Kiran Chaudhary ◽  
Mansaf Alam ◽  
Mabrook S. Al-Rakhami ◽  
Abdu Gumaei
Keyword(s):  
Social Media ◽  
Big Data ◽  
Consumer Behavior ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Process Data ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform

AbstractSocial media is popular in our society right now. People are using social media platforms to purchase various products. We collected the data from various social media platforms. We analyzed the data for prediction of the consumer behavior on the social media platform. We considered the consumer data from Facebook, Twitter, Linked In and YouTube, Instagram, and Pinterest, etc. There are diverse and high-speed, high volume data which are coming from social media platform, so we used predictive big data analytics. In this paper, we have used the concept of big data technology to process data and analyze it to predict consumer behavior on social media. We have analyzed consumer behavior on social media platforms based on some parameters and criteria. We analyzed the consumer perception, attitude towards the social media platform. To get good quality of result, we pre-process data using various data pre-processing to detect outlier, noises, error, and duplicate record. We developed mathematical modeling using machine learning to predict consumer behavior on the social media platform. This model is a predictive model for predicting consumer behavior on the social media platform. 80% of data are used for training purposes and 20% for testing.

scholarly journals EXPRESS: “Get a £10 Free Bet Every Week!” – Gambling Advertising on Twitter: Volume, Content, Followers, Engagement and Regulatory Compliance

2021 ◽  
pp. 074391562199967
Author(s):  
Raffaello Rossi ◽  
Agnes Nairn ◽  
Josh Smith ◽  
Christopher Inskip
Keyword(s):  
Social Media ◽  
Big Data ◽  
Content Analysis ◽  
Volume Content ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Regulatory Compliance ◽  
The Internet ◽  
Policy Recommendations ◽  
Policy Makers

The internet raises substantial challenges for policy makers in regulating gambling harm. The proliferation of gambling advertising on Twitter is one such challenge. However, the sheer scale renders it extremely hard to investigate using conventional techniques. In this paper the authors present three UK Twitter gambling advertising studies using both Big Data analytics and manual content analysis to explore the volume and content of gambling adverts, the age and engagement of followers, and compliance with UK advertising regulations. They analyse 890k organic adverts from 417 accounts along with data on 620k followers and 457k engagements (replies and retweets). They find that around 41,000 UK children follow Twitter gambling accounts, and that two-thirds of gambling advertising Tweets fail to fully comply with regulations. Adverts for eSports gambling are markedly different from those for traditional gambling (e.g. on soccer, casinos and lotteries) and appear to have strong appeal for children, with 28% of engagements with eSports gambling ads from under 16s. The authors make six policy recommendations: spotlight eSports gambling advertising; create new social-media-specific regulations; revise regulation on content appealing to children; use technology to block under-18s from seeing gambling ads; require ad-labelling of organic gambling Tweets; and deploy better enforcement.

Big Data Analytics and Social Media in Disaster Management

2018 ◽  
pp. 287-294 ◽  
Author(s):  
Joice K. Joseph ◽  
Karunakaran Akhil Dev ◽  
A.P. Pradeepkumar ◽  
Mahesh Mohan
Keyword(s):  
Social Media ◽  
Big Data ◽  
Disaster Management ◽  
Data Analytics ◽  
Big Data Analytics

Classification of Pests for Rice Crop Using Big Data Analytics

2019 ◽  
Vol 8 (3) ◽  
pp. 27-31
Author(s):  
R. P. L. Durgabai ◽  
P. Bhargavi ◽  
S. Jyothi
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Andhra Pradesh ◽  
Big Data Analytics ◽  
Rice Crop ◽  
Strategic Decisions ◽  
High Productivity ◽  
Almost All ◽  
Big Data Technology

Data, in today’s world, is essential. The Big Data technology is rising to examine the data to make fast insight and strategic decisions. Big data refers to the facility to assemble and examine the vast amounts of data that is being generated by different departments working directly or indirectly involved in agriculture. Due to lack of resources the pest analysis of rice crop is in poor condition which effects the production. In Andhra Pradesh rice is cultivated in almost all the districts. The goal is to provide better solutions for finding pest attack conditions in all districts using Big Data Analytics and to make better decisions on high productivity of rice crop in Andhra Pradesh.

Challenges and Uses of Big Data Analytics for Social Media

2020 ◽  
pp. 1074-1081
Author(s):  
Mudassir Khan ◽  
Mohd Dilshad Ansari ◽  
Syed Yasmeen Shahdad
Keyword(s):  
Social Media ◽  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics

Predictive Analysis for Digital Marketing Using Big Data

2017 ◽  
pp. 259-283
Author(s):  
Balamurugan Balusamy ◽  
Priya Jha ◽  
Tamizh Arasi ◽  
Malathi Velu
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Big Data ◽  
Statistical Analysis ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Predictive Analysis ◽  
Cognitive Computing ◽  
Internet Resources ◽  
To Come

Big data analytics in recent years had developed lightning fast applications that deal with predictive analysis of huge volumes of data in domains of finance, health, weather, travel, marketing and more. Business analysts take their decisions using the statistical analysis of the available data pulled in from social media, user surveys, blogs and internet resources. Customer sentiment has to be taken into account for designing, launching and pricing a product to be inducted into the market and the emotions of the consumers changes and is influenced by several tangible and intangible factors. The possibility of using Big data analytics to present data in a quickly viewable format giving different perspectives of the same data is appreciated in the field of finance and health, where the advent of decision support system is possible in all aspects of their working. Cognitive computing and artificial intelligence are making big data analytical algorithms to think more on their own, leading to come out with Big data agents with their own functionalities.

scholarly journals The importance of big data technology

2018 ◽  
Vol 7 (4.5) ◽  
pp. 485
Author(s):  
Samson Fadiya ◽  
Arif Sari
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Management Systems ◽  
Apache Hadoop ◽  
Industry Standard ◽  
Data Framework ◽  
Efficiency And Effectiveness ◽  
Relational Database Management ◽  
Big Data Technology

The adoption of Web 2.0 technologies, Internet of Things, etc. by individuals and organization has led to an explosion of data. As it stands, existing Relational Database Management Systems (RDBMSs) are incapable of handling this deluge of data. The term Big Data was coined to represent these vast, fast and complex datasets that regular RDBMSs could not handle. Special tools or frameworks were developed to deal with processing, managing and storing this big data. These tools are capable of functioning in distributed industry- standard environments thereby maintaining efficiency and effectiveness at a business level. Apache Hadoop is an example of such a framework. This report discusses big data, it origins, opportunities and challenges that it presents, big data analytics and the application of big data using existing big data tools or frameworks. It also discusses Apache Hadoop as a big data framework and provides a basic overview of this technology from technological and business perspectives.  

scholarly journals Artificial Intelligence Imagery Analysis Fostering Big Data Analytics

2019 ◽  
Vol 11 (8) ◽  
pp. 178 ◽  
Author(s):  
Stefan Cremer ◽  
Claudia Loebbecke
Keyword(s):  
Artificial Intelligence ◽  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Quality Data ◽  
Background Information ◽  
Research And Practice ◽  
Management Approaches ◽  
Thumbnail Images

In an era of accelerating digitization and advanced big data analytics, harnessing quality data and insights will enable innovative research methods and management approaches. Among others, Artificial Intelligence Imagery Analysis has recently emerged as a new method for analyzing the content of large amounts of pictorial data. In this paper, we provide background information and outline the application of Artificial Intelligence Imagery Analysis for analyzing the content of large amounts of pictorial data. We suggest that Artificial Intelligence Imagery Analysis constitutes a profound improvement over previous methods that have mostly relied on manual work by humans. In this paper, we discuss the applications of Artificial Intelligence Imagery Analysis for research and practice and provide an example of its use for research. In the case study, we employed Artificial Intelligence Imagery Analysis for decomposing and assessing thumbnail images in the context of marketing and media research and show how properly assessed and designed thumbnail images promote the consumption of online videos. We conclude the paper with a discussion on the potential of Artificial Intelligence Imagery Analysis for research and practice across disciplines.

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