scholarly journals Consumer Horticulture Outreach: Communication Challenges and Solutions

2014 ◽  
Vol 24 (3) ◽  
pp. 266-269
Author(s):  
Ellen M. Bauske ◽  
Gary R. Bachman ◽  
Lucy Bradley ◽  
Karen Jeannette ◽  
Alison Stoven O’Connor ◽  
...  
Keyword(s):  
State Level ◽  
Critical Issue ◽  
Extension Agents ◽  
Annual Conference ◽  
Master Gardener ◽  
The North ◽  
Social Media Site ◽  
One Stop ◽  
Communication Challenges ◽  
American Society

Communication is a critical issue for consumer horticulture specialists and extension agents. They must communicate effectively with the public interested in gardening, with Extension Master Gardener (EMG) volunteers and with other scientists. A workshop was held at the Annual Conference of the American Society for Horticultural Science on 22 July 2013 in Palm Desert, CA, with the intent of sharing tips and techniques that facilitated consumer horticulture and EMG programming. Presentations focused on communication. One program leader reported on the North Carolina Master Gardener web site, which integrates an online volunteer management system (VMS) with widely available web tools to create one-stop shopping for people who want to volunteer, get help from volunteers, or support volunteers at both the county and state level. Another program used the state VMS to house videos providing continuing education (CE) training required for EMG volunteers. This training is available 24 hours per day and 7 days per week. Agents created the videos by recording live presentations with widely available, screen capture software and a microphone. Features that make the social media site Pinterest a strong tool for gathering together focused programming resources and professional collaboration were outlined. Finally, the use of a compact, subirrigated gardening system that uses peat-based potting mix was suggested as a means to simplify communication with new urban gardeners and address their unique gardening issues.

scholarly journals Farmer’s Market, Demonstration Gardens, and Research Projects Expand Outreach of Extension Master Gardeners

2013 ◽  
Vol 23 (4) ◽  
pp. 411-415
Author(s):  
Pamela J. Bennett ◽  
Ellen M. Bauske ◽  
Alison Stoven O’Connor ◽  
Jean Reeder ◽  
Carol Busch ◽  
...  
Keyword(s):  
Research Process ◽  
Extension Agents ◽  
Annual Conference ◽  
Extension Programs ◽  
Master Gardener ◽  
Program Leader ◽  
The Public ◽  
Conducting Research ◽  
American Society ◽  
The University

Extension Master Gardener (EMG) volunteers are central to expanding the outreach and engagement of extension staff. A workshop format was used at the Annual Conference of the American Society for Horticultural Science on 31 July 2012 in Miami, FL to identify successful management techniques and projects that expand EMG volunteer outreach, leading to increased extension effectiveness. One program leader described how EMGs manage a farmer’s market that has been thriving for more than 30 years, generating income for the EMG program as well as the county extension office. Another program leader described a beneficial partnership between EMGs and the university in which EMGs grow plants for demonstration gardens and classroom use, facilitating learning for university students, EMGs, and the public. EMGs in another program have assumed much of the management role of the university orchard, using it for teaching and demonstrations. The final discussion focused on extension programs that used volunteers to assist in conducting research to expand extension’s capabilities, and also increasing EMGs’ understanding of the research process. All projects emphasized the need for extension agents to empower volunteers to take on leadership and decision-making roles as well as the value of EMGs to extension.

NASPEM Abstracts

1991 ◽  
Vol 3 (1) ◽  
pp. 78-89
Keyword(s):  
North American ◽  
Annual Conference ◽  
North American Society ◽  
The North ◽  
Exercise Medicine ◽  
American Society

These abstracts are from the Fifth Annual Conference of the North American Society of Pediatric Exercise Medicine held in Cincinnati, Ohio, September 21-23, 1990.

scholarly journals ASSESSING THE NORTH CAROLINA MASTER GARDENER PROGRAM

HortScience ◽  
1996 ◽  
Vol 31 (5) ◽  
pp. 742e-743
Author(s):  
Larry Bass ◽  
Robert D. Mustian
Keyword(s):  
North Carolina ◽  
Administrative Support ◽  
Community Support ◽  
State Level ◽  
Master Gardener ◽  
Support Materials ◽  
The North ◽  
Phone Calls ◽  
Local Program ◽  
Service Training

A total of 51 Extension agents were surveyed in the North Carolina Master Gardener program. Thirty-five (68%) agents returned the survey. The highest benefits from participation in the Master Gardener program were expanded outreach of the county office and increased community support. The top three program barriers are limited time, financial resources, and the recruiting/supporting of volunteers. The majority (60% agreed) of agents felt the Master Gardener program was a cutting-edge program and the Master Gardener Association (67.7% agreed) should continue to be supported. The three significant programming thrusts at the county level were new clientele, increased number of volunteers, and volunteer input into the local program. Significant features from the state level were the production of support materials, administrative support, and the N.C. Master Gardener Manual. Future changes/improvements to the Master Gardener program should be done through in-service training, completion of the teaching modules project, and more agent sharing sessions. Most agents (58.8%) have been in the Master Gardener program for 5 years or less, with 42.9% possessing horticulture undergraduate degrees. At least 100 median hours per agent were freed up by Master Gardeners answering phone calls and conducting workshops. The estimated savings to homeowners per county was a $20,000 median.

Not an “Extraordinary Event”: NFL Games and Militarized Civic Ritual1

2017 ◽  
Vol 34 (1) ◽  
pp. 79-89 ◽  
Author(s):  
Kimberly S. Schimmel
Keyword(s):  
Urban Life ◽  
Memorial Lecture ◽  
Annual Conference ◽  
Super Bowl ◽  
Intelligence Gathering ◽  
Mobile Phone Application ◽  
Domestic Security ◽  
The North ◽  
The Us ◽  
American Society

In this article, which was delivered as the Alan G. Ingham Memorial Lecture to the 37th annual conference of the North American Society for the Sociology of Sport, I extend Ingham’s ideas regarding sport as civic ritual and combine it with my own work on the relationship between sport and the increasing militarization of US cities in the post 9/11 era. I suggest that militarized civic rituals have now become an ever-present feature of urban life and represent a troubling new conflation between military and civilian discourses and practices employed through sport, specifically the NFL and the Super Bowl. The term “citizen soldier” is used here to provoke thought about the role of “ordinary” citizens in this context where domestic security telescopes down from the highest levels of the US Department of Defense to the micropersonal. Legally equated with a soldier at war, the NFL fan’s call of duty is received through a mobile phone application, everyday citizens recruited to assist, in the name of patriotism, in terrorism prevention. This blurs legal and operational separations between intelligence-gathering and citizenship and further collapses civilian-military boundaries suggesting a changed notion of duty for all of us.Dans cet article, qui a été présenté en tant que Conférence Commémorative Alan G. Ingham au 37ème Congrès Annuel de la Société Nord-Américaine de Sociologie du Sport, je prolonge les idées d’Ingham sur le sport vu comme un rituel civique et je les combine avec mon propre travail sur la relation entre le sport et l’augmentation de la militarisation des villes américaines dans la période post 11 septembre. Je suggère que des rituels civiques militarisés sont maintenant devenus des composants omniprésents de la vie urbaine et qu’ils représentent un nouvel amalgame troublant entre les discours civils et militaires et les pratiques employées dans le sport, plus spécifiquement dans la NFL et au Super Bowl. Le terme de « soldat citoyen » est utilisé ici pour provoquer une réflexion sur le rôle des citoyens « ordinaires » dans ce contexte où la sécurité intérieure s’interpénètre des plus hauts niveaux du Département Américain de la Défense au niveau micro-individuel. Légalement assimilé à un soldat en guerre, l’appel du devoir du fan de la NFL est reçu sur une application de téléphone portable, les citoyens ordinaires sont recrutés pour aider, au nom du patriotisme, à la prévention du terrorisme. Cela brouille la séparation légale et opérationnelle entre les services de renseignements et la citoyenneté, et, en outre, anéantie les frontières entre le civil et le militaire, suggérant une nouvelle notion du devoir pour nous tous.

scholarly journals Enhancing Consumer Horticulture’s Millennial Outreach: Social Media, Retail, and Public Garden Perspectives

2020 ◽  
Vol 30 (6) ◽  
pp. 642-649
Author(s):  
Esther McGinnis ◽  
Alicia Rihn ◽  
Natalie Bumgarner ◽  
Sarada Krishnan ◽  
Jourdan Cole ◽  
...  
Keyword(s):  
Social Media ◽  
Interest Group ◽  
The United States ◽  
Annual Conference ◽  
Master Gardener ◽  
Public Gardens ◽  
Media Presentation ◽  
Professional Interest ◽  
Public Garden ◽  
American Society

The millennial generation, born between 1981 and 1996, is the largest demographic age group in the United States. This generation of plant enthusiasts has experienced financial setbacks; nevertheless, they collectively wield immense economic power. In 2018, this generation made one-quarter of all horticulture purchases. Consumer horticulture (CH) is challenged to develop targeted programming and outreach methods to connect with this influential and information-hungry generation. To examine the possibilities, the CH and Master Gardener Professional Interest Group held a workshop on 23 July 2019, in Las Vegas, NV, at the American Society for Horticultural Science (ASHS) annual conference. The workshop first actively engaged participants to build points of connection by discussing nontraditional terminology that resonates with younger audiences. Suggested terminology included plant parent, plant enthusiast, plant babies, apartment-friendly, sustainable, and urban agriculture. After the opening discussion, three presentations explored innovative content, marketing and outreach in the areas of social media, retail promotions, and public gardens. The social media presentation focused on building a two-way partnership with millennials on Instagram that emphasized shared values of sustainability, local foods, and wellness. During the second presentation, the speaker highlighted retail point-of-sale promotions that appeal to younger audiences. The final presentation described creative programming used by botanical gardens to engage younger visitors. A facilitated discussion followed the presentations to identify and evaluate techniques and content that could be incorporated into CH research, teaching, and extension to reach and interact with new millennial audiences. Based on the workshop presentations and the facilitated discussions, the ASHS CH and Master Gardener Professional Interest Group concluded that more CH professionals should engage in social media outreach tailored to the needs and preferences of younger generations. To support this valuable outreach, research of consumer behavior and retail marketing should be encouraged to identify the preferred terminology and subject matter that appeal to millennials. Finally, CH can learn from and partner with public gardens as they implement multidisciplinary programming and exhibitions.

Feminist Cultural Studies: Uncertainties and Possibilities

2016 ◽  
Vol 33 (1) ◽  
pp. 75-91 ◽  
Author(s):  
Mary Louise Adams ◽  
Michelle T. Helstein ◽  
Kyoung-yim Kim ◽  
Mary G. McDonald ◽  
Judy Davidson ◽  
...  
Keyword(s):  
Cultural Studies ◽  
Annual Conference ◽  
Feminist Scholarship ◽  
North American Society ◽  
Sociology Of Sport ◽  
The North ◽  
History Of ◽  
Feminist Cultural Studies ◽  
American Society ◽  
Rich History

This collection of commentaries emerged from ongoing conversations among the contributors about our varied understandings of and desires for the sport studies field. One of our initial concerns was with the absence/presence of feminist thought within sport studies. Despite a rich history of feminist scholarship in sport studies, we have questioned the extent to which feminism is currently being engaged or acknowledged as having shaped the field. Our concerns crystallized during the spirited feminist responses to a fiery roundtable debate on Physical Cultural Studies (PCS) at the annual conference of the North American Society for the Sociology of Sport (NASSS) in New Orleans in November 2012. At that session, one audience member after another spoke to what they saw as the unacknowledged appropriation by PCS proponents of longstanding feminist—and feminist cultural studies—approaches to scholarship and writing. These critiques focused not just on the intellectual moves that PCS scholars claim to be making but on how they are made, with several audience members and some panelists expressing their concerns about the territorializing effects of some strains of PCS discourse.

NASPEM Abstracts

1991 ◽  
Vol 3 (2) ◽  
pp. 176-181
Keyword(s):  
North American ◽  
Annual Conference ◽  
North American Society ◽  
The North ◽  
Exercise Medicine ◽  
American Society

These abstracts are from the Fifth Annual Conference of the North American Society of Pediatric Exercise Medicine held in Cincinnati, Ohio, September 21-23, 1990.

Sign in / Sign up

Export Citation Format

Share Document