scholarly journals Developing a National Strategic Plan for Consumer Horticulture

2016 ◽  
Vol 26 (4) ◽  
pp. 372-378 ◽  
Author(s):  
Lucy K. Bradley ◽  
Ellen M. Bauske ◽  
Thomas A. Bewick ◽  
John R. Clark ◽  
Richard. E. Durham ◽  
...  

Consumer horticulture encompasses a wide array of activities that are practiced by and of interest to the gardening public, garden-focused nongovernmental organizations, and gardening-related industries. In a previous publication, we described the current lack of funding for research, extension, and education in consumer horticulture and outlined the need for a strategic plan. Here, we describe our process and progress in crafting a plan to guide university efforts in consumer horticulture, and to unite these efforts with stakeholders’ goals. In 2015, a steering committee developed a first draft of a plan, including a mission statement, aspirational vision, core values, goals, and objectives. This draft was subsequently presented to and vetted by stakeholders at the 2015 American Society for Horticultural Science Consumer Horticulture and Master Gardeners (CHMG) working group workshop, a 2015 Extension Master Gardener Coordinators’ webinar, and a 2015 meeting in Washington, DC. Feedback received from these events is being used to refine and focus plan goals and objectives. The most recent working draft of the plan can be found on the website, where stakeholders and other interested parties can register to receive updates and to provide input into the process.

1982 ◽  
Vol 13 (2) ◽  
pp. 53-60
Author(s):  
Kenneth C. Krogh

The article outlines an approach to strategic planning for financial institutions in which functional strategic plans are first developed for each business unit or unique area of service in the organization. The bank's overall strategic plan is then developed by approving or modifying individual plans so that resources are channelled into areas offering the greatest potential for achievement of the bank's goals. The strategic planning cycle for each line of business should include eight planning elements: mission statement; internal analysis including the unit's strengths and weaknesses; external analysis which includes opportunities and threats in the environment; goals and objectives; strategies for action; management review action; planning for implementation; and continuous evaluation of performance of both people and products in terms of the strategic plan and stated objectives. Several models are shown to illustrate the process.


2015 ◽  
Vol 25 (4) ◽  
pp. 477-479 ◽  
Author(s):  
Ellen M. Bauske ◽  
Gary R. Bachman ◽  
Tom Bewick ◽  
Lucy Bradley ◽  
David Close ◽  
...  

Consumer horticulture encompasses interior and exterior ornamental, food, and community gardening. These activities influence the environment in many ways, affecting water quality and quantity, waste management, wildlife, and environmental sustainability. Consumer horticulture also impacts human health and well-being. In spite of keen consumer interest and the robust commercial impact, there is a paucity of support for consumer horticulture at both the state and federal levels. To explore strategies for increasing support for consumer horticulture, a workshop with four presentations was held at the annual conference of the American Society for Horticultural Science on 31 July 2014 in Orlando, FL. Presentations described the formation of a new Southern Experiment Extension/Research Activity, Landscapes and Gardens for Better Living (SERA44); the local funding sources and local issues that focus research, education, and extension efforts in consumer horticulture; and the need to develop shared goals to drive regional projects. The need for a national strategic plan for consumer horticulture, and a process for creating one, was outlined. A strategic plan could galvanize the support of diverse stakeholders; focus research, education, and extension efforts; and build a strong case for resources dedicated to consumer horticulture.


2020 ◽  
Vol 30 (6) ◽  
pp. 642-649
Author(s):  
Esther McGinnis ◽  
Alicia Rihn ◽  
Natalie Bumgarner ◽  
Sarada Krishnan ◽  
Jourdan Cole ◽  
...  

The millennial generation, born between 1981 and 1996, is the largest demographic age group in the United States. This generation of plant enthusiasts has experienced financial setbacks; nevertheless, they collectively wield immense economic power. In 2018, this generation made one-quarter of all horticulture purchases. Consumer horticulture (CH) is challenged to develop targeted programming and outreach methods to connect with this influential and information-hungry generation. To examine the possibilities, the CH and Master Gardener Professional Interest Group held a workshop on 23 July 2019, in Las Vegas, NV, at the American Society for Horticultural Science (ASHS) annual conference. The workshop first actively engaged participants to build points of connection by discussing nontraditional terminology that resonates with younger audiences. Suggested terminology included plant parent, plant enthusiast, plant babies, apartment-friendly, sustainable, and urban agriculture. After the opening discussion, three presentations explored innovative content, marketing and outreach in the areas of social media, retail promotions, and public gardens. The social media presentation focused on building a two-way partnership with millennials on Instagram that emphasized shared values of sustainability, local foods, and wellness. During the second presentation, the speaker highlighted retail point-of-sale promotions that appeal to younger audiences. The final presentation described creative programming used by botanical gardens to engage younger visitors. A facilitated discussion followed the presentations to identify and evaluate techniques and content that could be incorporated into CH research, teaching, and extension to reach and interact with new millennial audiences. Based on the workshop presentations and the facilitated discussions, the ASHS CH and Master Gardener Professional Interest Group concluded that more CH professionals should engage in social media outreach tailored to the needs and preferences of younger generations. To support this valuable outreach, research of consumer behavior and retail marketing should be encouraged to identify the preferred terminology and subject matter that appeal to millennials. Finally, CH can learn from and partner with public gardens as they implement multidisciplinary programming and exhibitions.


2022 ◽  
Vol 32 (1) ◽  
pp. 1-9
Author(s):  
Sarada Krishnan ◽  
Heather Kirk-Ballard ◽  
Esther McGinnis ◽  
Lauren Garcia Chance

The retail gardening industry in the United States is expected to reach $50 billion by 2023, and it is a significant driver of the agricultural economy. To meet the corresponding demand for information, consumer horticulture (CH) professionals will need to develop innovative digital outreach, research-based solutions, a concerted recruitment of youth, and enhanced collaborations. To understand the current gaps in CH research and the extent of the involvement of public gardens in CH, surveys were conducted among the two groups, CH/extension researchers and staff of public gardens. The results of the surveys were presented at the virtual conference of the American Society for Horticultural Science on 12 Aug. 2020 during a workshop hosted by the Consumer Horticulture and Master Gardener Professional Interest Group. The workshop included four presentations, and two of those are discussed in this paper: 1) research gaps in CH and 2) bridging the divide between CH and public gardens. Among researchers, even though there was a general understanding of CH, there was a disconnect in participants’ perceptions of the roles of CH in the economy and recreation. The greatest knowledge gap was in basic horticultural practices. Regarding public garden professionals, there needs to be a concerted effort to educate them about CH so they can provide a consistent message to their audiences and the general public.


2021 ◽  
Vol 13 (7) ◽  
pp. 3997
Author(s):  
Roberto Cagliero ◽  
Francesco Bellini ◽  
Francesco Marcatto ◽  
Silvia Novelli ◽  
Alessandro Monteleone ◽  
...  

The process to define the 2023–2027 Common Agriculture Policy (CAP) is underway. The implementation model governing the process requires each EU Member State to design a National Strategic Plan to deliver operational actions exploiting the synergies under the two pillars of the policy. Each Plan must be built from an evidence-based needs assessment that undergoes rigorous prioritisation and planning to create comprehensive, integrated, and achievable interventions. In Italy, the success of this planning process requires all interested stakeholders to generate options for the regional authorities who plan, manage, and legislate agricultural activities. This research proposes a decision-making technique, based on the cumulative voting approach, that can be used effectively when multiple persons from different backgrounds and perspectives are engaged in problem-solving and needs prioritisation. The results indicate that the model can be applied both theoretically and practically to prioritise Strategic Plan needs that involve national and regional authorities. Validation of the model allows it to be used in the next consultative processes and for expansion to socioeconomic stakeholders.


2021 ◽  
Author(s):  
Tiffany Z. Yu ◽  
Vakhtang Tchantchaleishvili ◽  
Pramod N. Bonde ◽  
Marvin J. Slepian

2021 ◽  
Vol 104 (10) ◽  
pp. 1692-1697

Objective: To evaluate the effects of low-dose fentanyl combined with a reduced dose of propofol on seizure duration and hemodynamic response during electroconvulsive therapy (ECT). Materials and Methods: Twenty-two patients with the American Society of Anesthesiologist Physical Status II to III undergoing ECT were enrolled in the present study. One hundred and five bilateral ECT sessions randomized to receive thiopental 2 mg/kg, propofol 1 mg/kg, and fentanyl 0.3 mcg/kg, followed by propofol 0.5 mg/kg. Succinylcholine 0.5 mg/kg was used for muscle paralysis. Seizure duration, awakening time and hemodynamic changes were compared between groups. Results: One hundred and five bilateral ECT treatments were randomized into thiopental group (n=35), propofol group (n=35), and fentanyl plus propofol group (n=35). The thiopental and fentanyl plus propofol groups had longer EEG and motor seizure durations than the propofol group, but the differences were not statistically significant. There was no difference in stimulus intensity across groups. However, fentanyl plus propofol group had statistically significant prolonged awakening time compare with thiopental group [mean difference 2.71, (95% CI 0.37 to 5.06, p=0.019)] and propofol group (mean difference 2.77, 95% CI 0.42 to 5.12, p=0.016). Only systolic blood pressure in propofol group was significantly lower than thiopental group [mean difference –10.4, (95% CI –19.4 to –1.38, p=0.018)]. There were no significant differences in diastolic blood pressure (df=2, F=2.546, p=0.083), heart rate (df=2, F=0.596, p=0.553), or oxygen saturation across group (df=2, F=2.914, p=0.059). Conclusion: Using a combination of low-dose fentanyl and low-dose propofol during ECT could be beneficial. Further investigation is needed to establish the optimal dose of propofol and fentanyl. Keywords: Electroconvulsive therapy; Fentanyl, Hemodynamic response; Propofol; Thiopental; Seizure duration


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