The effects of self-image congruity with uniforms of airline service department on uniform satisfaction and commitment to major department : Moderating effects of self-construal type

2021 ◽  
Vol 35 (7) ◽  
pp. 229-246
Author(s):  
Mi-Yeon Jung ◽  
Hyoung-Gon Kim
Keyword(s):  
Moderating Effects ◽  
Self Image ◽  
Self Construal ◽  
Service Department

Effects of Congruence of Product, Visual Image, and Consumer Self-Image on Art Infusion Advertising

2015 ◽  
Vol 43 (10) ◽  
pp. 1725-1740 ◽  
Author(s):  
Jieun Lee ◽  
Junghyun Kim ◽  
Jinhyun Yu
Keyword(s):  
University Students ◽  
Purchase Intention ◽  
Visual Art ◽  
Positive Emotion ◽  
Visual Image ◽  
Consumer Response ◽  
Moderating Effects ◽  
Self Image ◽  
Image Congruence ◽  
Art Infusion

Although previous researchers have reported that use of visual art in advertising induces more positive responses in consumers than does no art, which variables are important in inducing these responses has been largely unexamined. We investigated the moderating effects on advertising of the congruence between product and visual image, and also the congruence between visual image and self-image. The sample consisted of 228 university students in Korea and the results showed that the students experienced stronger purchase intention when exposed to art infusion advertising with high levels of advertisement–product congruence and advertisement–self-image congruence than they did when the levels of congruence were low. Further, we found that positive emotion mediated the effects of art infusion advertising on attitude toward advertising only for a hedonic product, and that consumer response to art infusion advertising differed according to product type.

Coping as a Mediation Mechanism Between Severity of Spectator Dysfunctional Behavior and Revisit Intention: The Moderating Effects of Self-Construal in Sport Consumption

2020 ◽  
Vol 34 (1) ◽  
pp. 38-52
Author(s):  
Kyungyeol (Anthony) Kim ◽  
Kevin K. Byon ◽  
Paul M. Pedersen
Keyword(s):  
Coping Strategies ◽  
Repeated Measures ◽  
Survey Experiment ◽  
Moderating Effects ◽  
Experiment Study ◽  
Primary Appraisal ◽  
Dysfunctional Behavior ◽  
Revisit Intention ◽  
Self Construal ◽  
Secondary Appraisal

The stress and coping theory posits that in the face of negative consumption situations, individuals experience a sequential process: primary appraisal, secondary appraisal, and behavioral outcomes. Drawing on the theory, the purpose of the study is to test (a) the mediating effects of coping strategies (i.e., secondary appraisal) between the severity of spectator dysfunctional behavior (SDB; i.e., primary appraisal) and revisit intention and (b) the moderating effects of self-construal (i.e., interdependence vs. independence). Across two studies, using a survey experiment (Study 1) and a repeated-measures survey experiment (Study 2), the findings indicate that coping strategies (i.e., active, expressive, and denial coping) significantly and uniquely mediated the relationship between the severity of SDB (high vs. low) and revisit intention. Furthermore, in responding to highly severe SDB, spectators with interdependent self-construal engaged more in active and expressive coping, and less in denial coping and revisit intention than those with independent self-construal. Overall, the present study highlights (a) the importance of coping strategies for a clearer understanding of the SDB–revisit intention relationship and (b) a boundary condition of self-construal for the influences of SDB on coping strategies and revisit intention.

Attitude toward the use of electronic medical record systems: Exploring moderating effects of self-image

2017 ◽  
Vol 35 (1) ◽  
pp. 67-79 ◽  
Author(s):  
Noh Mijin ◽  
Hyeongyu Jang ◽  
Beomjin Choi ◽  
Gantumur Khongorzul
Keyword(s):  
Medical Record ◽  
Electronic Medical Record ◽  
Moderating Effects ◽  
Self Image ◽  
Electronic Medical Record Systems

What drives café customers to spread eWOM?

2015 ◽  
Vol 27 (2) ◽  
pp. 261-282 ◽  
Author(s):  
DongHee Kim ◽  
SooCheong (Shawn) Jang ◽  
Howard Adler
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Content Type ◽  
Self Identity ◽  
Self Image ◽  
Site Survey ◽  
Self Construal ◽  
Simple Evaluation

Purpose – The purpose of this paper is to determine hidden drivers of electronic word-of-mouth (eWOM) by modeling attributes of self-relevant and quality-relevant values. This is a meaningful extension of previous consumer behavior research regarding the association of eWOM and self-constructs. Design/methodology/approach – An on-site survey was conducted to collect data. Statistical analyses, including structural equation modeling and multigroup analysis, were used to empirically examine which factors significantly influence café customers to engage in eWOM. Findings – The study found significant drivers of eWOM intentions by examining self-relevant values connected with the café, such as conveying reflected appraisal of self, conspicuous presentation and self-image congruity beyond the simple evaluation of service quality. The moderating effect of consumer opinion leadership on the relationships between those drivers and eWOM intentions was also investigated. Practical implications – The results demonstrated that consumers’ self-construal value was a salient diver of eWOM intentions rather than service quality value itself. However, the findings showed that these service qualities positively influenced opinion leaders’ eWOM intentions to generate information. This makes an important contribution by providing practical messages for foodservice operators to develop more effective marketing strategies. Originality/value – The present research extends our understanding of the drivers of eWOM beyond the idea that eWOM simply reflects perceived quality evaluations. The authors found that consumers can construct a self-identity and present themselves to others in the virtual world by showing “what they eat or experience”.

scholarly journals Are Compassionate and Self-Image Goals Comparable across Cultures?

2015 ◽  
Vol 46 (4) ◽  
pp. 513-522 ◽  
Author(s):  
Dariusz Kuncewicz ◽  
Yu Niiya ◽  
Jennifer Crocker
Keyword(s):  
Factor Structure ◽  
Multiple Group ◽  
Self Compassion ◽  
Defensive Responses ◽  
Self Image ◽  
Compassionate Goals ◽  
Three Samples ◽  
Self Construal ◽  
Validation Seeking ◽  
Zero Sum

Abstract This study tested whether compassionate goals to support others and self-image goals to maintain and defend desired self-images: 1) are equivalent constructs across three cultures (U.S., Japan, Poland); 2) overlap with interdependent self-construal; and 3) predict relationships and growth measures similarly in each country. We re-analyzed data from American (n = 130) and Japanese (n = 203) students, reported in Niiya et al. (2013), along with new data from Poland (n = 246). Single and multiple group confirmatory analyses showed that the two-factor structure holds across the three cultures. Interdependence correlated with compassionate and self-image goals only in Japan. In all three samples, compassionate goals correlated with non-zero-sum belief, feeling close, growth-seeking, self-compassion, and learning from failures, whereas self-image goals correlated with defensive responses to conflicts and validation-seeking. Our results suggest that compassionate and self-image goals may serve similar functions in relationships and growth across cultures.

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