The influence of self-determination factors and information quality of YouTube comments on attitude, co-creation value, and customer citizenship behavior : Using self-determination theory and the elaboration likelihood model

Author(s):  
Minhwan Ko ◽  
Choong-Ki Lee
2021 ◽  
pp. 026666692110203
Author(s):  
Xinghan Wu ◽  
Xitong Guo ◽  
He Zhu

MHealth service is widely accepted as a good path towards healthcare promotion. However, patients’ low-level usage restricted its effectiveness. This work draws upon the elaboration likelihood model and mindfulness theory to investigate the mindfulness mechanism in mHealth service usage, which highlights: First, both perceived information quality and mindfulness positively affect mHealth service usage. Also, perceived information quality is observed to affect the establishment of mindfulness positively. These findings stress that both perceived information quality and mindfulness are essential for mHealth service usage. Second, peer patient influence and physicians’ recommendations positively affect the establishment of mindfulness. These findings stress that human factors are essential for consumers’ establishment of mindfulness. Third, mindfulness mediates the relationship between human factors and mHealth service usage. This phenomenon indicates that when consumers adopt a mHealth service, both peer patient influence and physicians’ recommendations have a positive impact on mHealth service usage indirectly. Fourth, the effects of both peer patient influence and physicians’ recommendations on mindfulness depend on patients’ perceived eHealth literacy levels. This finding illustrates that while peer patient influence is especially crucial for improving mindfulness in a cohort with a high-level perceived eHealth literacy, physicians’ recommendations are especially crucial for improving mindfulness in a cohort with low-level perceived eHealth literacy.


2012 ◽  
Vol 9 (1) ◽  
Author(s):  
Yudi Perbawaningsih

Abstract: Persuasion is a communication process to establish or change attitudes, which can be understood through theory of Rhetoric and theory of Elaboration Likelihood Model (ELM). This study elaborates these theories in a Public Lecture series which to persuade the students in choosing their concentration of study. The result shows that in term of persuasion effectiveness it is not quite relevant to separate the message and its source. The quality of source is determined by the quality of the message, and vice versa. Separating the two routes of the persuasion process as described in the ELM theory would not be relevant.Abstrak: Persuasi adalah proses komunikasi untuk membentuk atau mengubah sikap, yang dapat dipahami dengan teori Retorika dan teori Elaboration Likelihood Model (ELM). Penelitian ini mengelaborasi teori tersebut dalam Kuliah Umum sebagai sarana mempersuasi mahasiswa untuk memilih konsentrasi studi studi yang didasarkan pada proses pengolahan informasi. Menggunakan metode survey, didapatkan hasil yaitu tidaklah cukup relevan memisahkan pesan dan narasumber dalam melihat efektivitas persuasi. Keduanya menyatu yang berarti bahwa kualitas narasumber ditentukan oleh kualitas pesan yang disampaikannya, dan sebaliknya. Memisahkan proses persuasi dalam dua lajur seperti yang dijelaskan dalam ELM teori menjadi tidak relevan.


1990 ◽  
Vol 18 (2) ◽  
pp. 181-188 ◽  
Author(s):  
Greg J. Neimeyer ◽  
April E. Metzler ◽  
Tracy Dongarra

This study examined the impact of depression on attitude formation concerning the effectiveness of cognitive restructuring as a treatment technique. Based on the Elaboration Likelihood Model of persuasion (Petty & Cacioppo, 1981a), we predicted that mild depression would enhance peripheral precessing by minimizing message elaboration. Subjects in the mixed-sex sample of 101 individuals were assigned to one of eight conditions which varied the quality of the persuasive intervention (high or low), the credibility of the source (high or low), and the level of depression reported by the subject (non-depressed, depressed). Consistent with predictions, depression enhanced peripheral processing. More highly depressed individuals responded more to the peripheral cue (source credibility) than did non-depressed subjects, although the quality of the interventions had an impact under both conditions. As with other recent studies, however, this attitudinal change did not generalize to behavioral indicators. The implications of these findings for further research and application are discussed.


Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lixin Zhou ◽  
Zhenyu Zhang ◽  
Laijun Zhao ◽  
Pingle Yang

PurposeLarge volumes of users' creative information have rapidly become vital resources in the open innovation platforms, so it is crucial to identify high-quality information from massive creative information. However, the existing literature on the quality of creative information only focuses on the information characteristics or publishers' features.Design/methodology/approachIn this paper, the authors used the elaboration likelihood model to examine the joint effect of central route factors (information characteristics: timeliness, readability and sentiment) and peripheral route factors (source characteristics: personality traits, past successful experiences and social network location) on the quality of creative information. Furthermore, the author explored the moderating roles of companies' support between central and peripheral route factors on the quality of creative information. Finally, binary logistic regression was adopted to test the research hypotheses on the empirical data from Salesforce.FindingsThe results indicated that users with high extroversion, conscientiousness, social centrality and prior success rate tended to propose high-quality information. Meanwhile, information timeliness, readability and sentiment also negatively influence the quality of creative information.Originality/valueDifferent from previous studies, the study findings not only provide insights on identifying the quality of creative information from an information perspective, but also promotes the awareness of the intrinsic personality traits of information users and innovative support efforts by platforms and their managers.


2021 ◽  
Vol 10(4) (10(4)) ◽  
pp. 1152-1168
Author(s):  
Dalal Hodaed Alsheikh ◽  
Norzalita Abd Aziz ◽  
Layla Hodaed Alsheikh

relationship between e-WOM and tourist visit intentions. As e-WOM in the form of comments, reviews, opinions, suggestions and recommendation are largely available in the online space, it has been found crucial to investigate the quality and credibility of such information. Elaboration Likelihood Model has been used to build the research model or framework. The study findings suggest the mediating role of source credibility and argument quality in the relationship between e-WOM and tourist visit intention. The study reveals that traveler seeks highly credible sources and information quality before deciding on any travel related products and services. The mediating role of source credibility and argument quality from ELM theory has been investigated from domestic tourism perspective.


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