Targeted Advertising in Magazine Markets and the Advent of the Internet

2011 ◽  
Author(s):  
Ambarish Chandra ◽  
Ulrich Kaiser
Keyword(s):  
The Internet ◽  
Targeted Advertising

Targeted Advertising in Magazine Markets and the Advent of the Internet

2014 ◽  
Vol 60 (7) ◽  
pp. 1829-1843 ◽  
Author(s):  
Ambarish Chandra ◽  
Ulrich Kaiser
Keyword(s):  
The Internet ◽  
Targeted Advertising

6. Big data, big business

2017 ◽  
pp. 75-89 ◽  
Author(s):  
Dawn E. Holmes
Keyword(s):  
Big Data ◽  
Collaborative Filtering ◽  
Recommender Systems ◽  
Data Storage ◽  
The Internet ◽  
Business Practices ◽  
Big Business ◽  
Targeted Advertising ◽  
Wide Range ◽  
Commercial Enterprise

Since the use of computers became feasible in commercial enterprise, there has been interest in using computers to improve efficiency, cut costs, and generate profits. When IBM launched the IBM-PC in 1981, with the use of floppy disks for data storage, the idea really took off for business, but it was the widespread adoption of the Internet that made e-commerce a practical proposition. ‘Big data, big business’ considers pay-per-click advertising, cookies, targeted advertising, recommender systems, and collaborative filtering used by a wide range of businesses. Alongside the analysis of business practices it provides case studies on Amazon and Netflix, each highlighting different features of marketing using big data.

scholarly journals On some problems of legal regulation of the use of personal data during the election campaign

2021 ◽  
Vol 39 (3) ◽  
pp. 181-185
Author(s):  
V. L. Rasskazov ◽  
◽  
M. M. Pastukhov ◽  
Keyword(s):  
Social Networks ◽  
Personal Data ◽  
Legal Regulation ◽  
The Internet ◽  
Election Campaign ◽  
Targeted Advertising ◽  
Political Campaigning ◽  
Political Agitation

This article is devoted to the analysis of some problems of legal regulation of the use of personal data during election campaigning. The authors carried out a study of the risks of using personal data, including those obtained by owners and operators of social networks and communication platforms on the Internet, for the purpose of political campaigning during the election campaign. The paper develops and justifies a system of proposals to resolve these problems, including: to counteract illegal actions related to the processing, transfer or use of personal data for political agitation; to supplement the current legislation with a number of terms, for example, "targeted advertising".

scholarly journals Digitalisation and Labour: A Rejoinder to Christian Fuchs

2015 ◽  
Vol 13 (1) ◽  
Author(s):  
César Ricardo Siqueira Bolaño
Keyword(s):  
New Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Network Sites ◽  
System Structure ◽  
The Political ◽  
The Internet ◽  
Targeted Advertising ◽  
The World ◽  
Theory Of Value

I have published a paper about social network sites in the journal Television & New Media, criticising some ideas of Christian Fuchs, who considers the mere act of surfing on commercial websites using targeted advertising, such as Facebook, a form of labour. His rejoinder deserves some responses from me. We share the same concern about the need to analyse the Internet from a Marxist perspective—revealing its dominative features and its functions as an instrument of exploitation, while considering the counter-hegemonic possibilities allowed by the system structure or, as Fuchs puts it, regarding the fact that “alternatives to Facebook and the capitalist Internet are needed”. Although, Fuchs in his response concerns mainly one major idea, he makes the same mistake as Dallas Smythe regarding the labour theory of value. In his rejoinder he refers to some old polemic issues known in the Marxist debate that have nothing to do with the problem itself. Acknowledgement: The two articles, on which this contribution is based, are: Bolaño, César R. S. and Eloy S. Vieira. 2015. The Political Economy of the Internet: Social Networking Sites and a Reply to Fuchs. Television & New Media 16 (1): 52–61. Fuchs, Christian. 2015. Against Divisiveness: Digital Workers of the World Unite! A Rejoinder to César Bolaño and Eloy Vieira. Television & New Media 16 (1): 62–71.

A hitchhiker’s guide to microscopy and microanalysis using telecommunications, e-mail, and the Internet

1994 ◽  
Vol 52 ◽  
pp. 390-391 ◽  
Author(s):  
Nestor J. Zaluzec
Keyword(s):  
The Internet ◽  
Information Superhighway ◽  
The World ◽  
Exchange Information ◽  
On Line ◽  
Computer Based ◽  
Software And Hardware ◽  
Communication Software ◽  
Basic Ideas ◽  
E Mail

The Information SuperHighway, Email, The Internet, FTP, BBS, Modems, : all buzz words which are becoming more and more routine in our daily life. Confusing terminology? Hopefully it won't be in a few minutes, all you need is to have a handle on a few basic concepts and terms and you will be on-line with the rest of the "telecommunication experts". These terms all refer to some type or aspect of tools associated with a range of computer-based communication software and hardware. They are in fact far less complex than the instruments we use on a day to day basis as microscopist's and microanalyst's. The key is for each of us to know what each is and how to make use of the wealth of information which they can make available to us for the asking. Basically all of these items relate to mechanisms and protocols by which we as scientists can easily exchange information rapidly and efficiently to colleagues in the office down the hall, or half-way around the world using computers and various communications media. The purpose of this tutorial/paper is to outline and demonstrate the basic ideas of some of the major information systems available to all of us today. For the sake of simplicity we will break this presentation down into two distinct (but as we shall see later connected) areas: telecommunications over conventional phone lines, and telecommunications by computer networks. Live tutorial/demonstrations of both procedures will be presented in the Computer Workshop/Software Exchange during the course of the meeting.

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