Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences

Author(s):  
Gal Zauberman ◽  
B. Kyu Kim ◽  
Selin A. Malkoc ◽  
James R. Bettman
2009 ◽  
Vol 46 (4) ◽  
pp. 543-556 ◽  
Author(s):  
Gal Zauberman ◽  
B. Kyu Kim ◽  
Selin A. Malkoc ◽  
James R. Bettman

Consumers often make decisions about outcomes and events that occur over time. This research examines consumers' sensitivity to the prospective duration relevant to their decisions and the implications of such sensitivity for intertemporal trade-offs, especially the degree of present bias (i.e., hyperbolic discounting). The authors show that participants' subjective perceptions of prospective duration are not sufficiently sensitive to changes in objective duration and are nonlinear and concave in objective time, consistent with psychophysical principles. More important, this lack of sensitivity can explain hyperbolic discounting. The results replicate standard hyperbolic discounting effects with respect to objective time but show a relatively constant rate of discounting with respect to subjective time perceptions. The results are replicated between subjects (Experiment 1) and within subjects (Experiments 2), with multiple time horizons and multiple descriptors, and with different measurement orders. Furthermore, the authors show that when duration is primed, subjective time perception is altered (Experiment 4) and hyperbolic discounting is reduced (Experiment 3).


1967 ◽  
Vol 24 (3_suppl) ◽  
pp. 1235-1240 ◽  
Author(s):  
James J. McGrath ◽  
James F. O'Hanlon

A method was developed for measuring rate of subjective time ( RST). Subjective time ( T) was recorded in subjects making a series of contiguous estimations of a standard interval of time. The results showed that T generally increased as a linear function of real time ( t). RST was measured by describing T as a linear function of t and by differentiating that function in respect to t. Individual differences in RST were large and stable within a test session. The differences were reliable from one session to the next. Within the range studied (1 to 10 min.) the duration of the standard interval had no systematic effect upon RSTs. And, RSTs were related in the appropriate direction to traditional measures of time perception. It was concluded that the RST is a useful measure for research on time perception.


2005 ◽  
Vol 97 (3) ◽  
pp. 921-935 ◽  
Author(s):  
Marc Wittmann ◽  
Sandra Lehnhoff

Despite the widespread belief that the subjective speed of the passage of time increases with age, empirical results are controversial. In this study, a combination of questionnaires was employed to assess subjective time perception by 499 subjects, ages 14 to 94 years. Pearson correlations and nonlinear regression analyses on a variety of questionnaires and the age of the participants show that the momentary perception of the passage of time and the retrospective judgment of past periods of time are a function of chronological age; however, small-to-moderate effects accounted for at most 10% of the variance. Results generally support the widespread perception that the passage of time speeds up with age. These results are discussed in the context of models of prospective and retrospective time judgment, but interpretations have to be treated with caution given methodological limitations.


PLoS ONE ◽  
2015 ◽  
Vol 10 (11) ◽  
pp. e0141030 ◽  
Author(s):  
Meredith S. Berry ◽  
Meredith A. Repke ◽  
Norma P. Nickerson ◽  
Lucian G. Conway ◽  
Amy L. Odum ◽  
...  

2021 ◽  
Vol 11 (11) ◽  
pp. 1502
Author(s):  
Lulu Liu ◽  
Adam Bulley ◽  
Muireann Irish

The capacity for subjective time in humans encompasses the perception of time’s unfolding from moment to moment, as well as the ability to traverse larger temporal expanses of past- and future-oriented thought via mental time travel. Disruption in time perception can result in maladaptive outcomes—from the innocuous lapse in timing that leads to a burnt piece of toast, to the grievous miscalculation that produces a traffic accident—while disruption to mental time travel can impact core functions from planning appointments to making long-term decisions. Mounting evidence suggests that disturbances to both time perception and mental time travel are prominent in dementia syndromes. Given that such disruptions can have severe consequences for independent functioning in everyday life, here we aim to provide a comprehensive exposition of subjective timing dysfunction in dementia, with a view to informing the management of such disturbances. We consider the neurocognitive mechanisms underpinning changes to both time perception and mental time travel across different dementia disorders. Moreover, we explicate the functional implications of altered subjective timing by reference to two key and representative adaptive capacities: prospective memory and intertemporal decision-making. Overall, our review sheds light on the transdiagnostic implications of subjective timing disturbances in dementia and highlights the high variability in performance across clinical syndromes and functional domains.


2021 ◽  
Vol 12 ◽  
Author(s):  
Feiming Li ◽  
Lei Wang ◽  
Lei Jia ◽  
Jiahao Lu ◽  
Youping Wu ◽  
...  

Previous research has demonstrated that duration of implied motion (IM) was dilated, whereas hMT+ activity related to perceptual processes on IM stimuli could be modulated by their motion coherence. Based on these findings, the present study aimed to examine whether subjective time perception of IM stimuli would be influenced by varying coherence levels. A temporal bisection task was used to measure the subjective experience of time, in which photographic stimuli showing a human moving in four directions (left, right, toward, or away from the viewer) were presented as probe stimuli. The varying coherence of these IM stimuli was manipulated by changing the percentage of pictures implying movement in one direction. Participants were required to judge whether the duration of probe stimulus was more similar to the long or short pre-presented standard duration. As predicted, the point of subjective equality was significantly modulated by the varying coherence of the IM stimuli, but not for no-IM stimuli. This finding suggests that coherence level might be a key mediating factor for perceived duration of IM images, and top-down perceptual stream from inferred motion could influence subjective experience of time perception.


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