scholarly journals The community in business: strategic relationship between companies and environment and marketing

2014 ◽  
Vol 7 (1) ◽  
pp. 8-11
Author(s):  
Fernando Juárez Acosta
Keyword(s):  
Social Responsibility ◽  
Social Marketing ◽  
Shared Value ◽  
Social Programs ◽  
The Social ◽  
Community Language

Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the community-corporation involvement (Burke, 1999) that adds value to the latter ones (Rochlin, & Christoffer, 2000, p.1) in regards to the social marketing (Whitcombe, 2009) aiming to the elimination of barriers that hamper the implementation of social programs (McKenzie-Mohr, 2000a, 2000b), or, with a strategic view, in regards to the shared value that benefits community and companies at the same time (Porter & Kramer, 2011). There are, of course, many other ways to incorporate such language in companies.

Some Considerations Regarding the Social Responsibility of Entrepreneurs in the European Union

2013 ◽  
Vol 2 (1) ◽  
pp. 26-35
Author(s):  
Mirela Matei ◽  
Marian Catalin Voica
Keyword(s):  
Social Responsibility ◽  
Social Impact ◽  
Social Programs ◽  
The European Union ◽  
Negative Effects ◽  
The Social ◽  
Transnational Companies ◽  
The One ◽  
Corporate Social ◽  
The Impact

The concept of corporate social responsibility is in constant development. It passes from the sphere of large transnational companies to the smaller sized companies, in the field of SMEs. Although SMEs don’t have the impact of great corporations, they have a duty to carry out social responsibility programs. An SME, as a singular unit, does not have the social impact of transnational corporations, but the large number of SMEs creates a social impact comparable to the one generated by large corporations. Due to competitive pressures, large transnational companies have outsourced some activities. SMEs that have taken over these activities have taken over responsibility for social programs to offset the negative effects arising

scholarly journals FIND A SHARED VALUE IN THE SOCIAL RESPONSIBILITY OF ALGERIAN BUSINESS ORGANIZATIONS

2019 ◽  
Vol 9 (3) ◽  
pp. 142-153
Author(s):  
Mouna Mesghouni ◽  
Assma Youcef ◽  
Aicha Selma Selma Kiheli ◽  
Lamia Amani ◽  
Safia Seddiki
Keyword(s):  
Social Responsibility ◽  
Shared Value ◽  
Business Organizations ◽  
The Social

scholarly journals "Public satisfaction with social programs in Bahraini telecoms companies"A Field Study: رضا الجمهور عن البرامج الاجتماعية في شركات الاتصالات البحرينية "دراسة ميدانية"

2020 ◽  
Vol 3 (11) ◽  
Author(s):  
Yasmeen Abbas Khalaf  ,  Layla Hassan AlSaqer
Keyword(s):  
Public Relations ◽  
Social Responsibility ◽  
Field Study ◽  
Social Programs ◽  
Sufficient Knowledge ◽  
Raising Awareness ◽  
The Social ◽  
Telecommunication Companies ◽  
Telecommunications Companies

The aim of this study is to measure public satisfaction with the social programs organized by Bahraini telecommunication companies and the extent of their participation and knowledge of these programs. The study also aims to determine the types of social programs applied in public Relations departments in these companies and the objectives or goals of their application. The researcher was guided by the theory of social responsibility. The study was applied to three social programs in each of the three telecommunication companies operating in the Kingdom of Bahrain: Batelco, Zain, and VIVA. The results of the study showed that one of the most important aims of implementing the social programs in the Bahraini telecommunications companies was to fulfill their social responsibility towards the society and its members, especially unprivileged ones; in addition to raising awareness and developing the community. The study also found that most of the study’s participants lacked sufficient knowledge of the social programs in the Bahraini telecommunications companies, and that the majority of them were “dissatisfied" with the level of the social programs of these companies.    

scholarly journals The role of agroholdings in the creation of cooperatives by rural communities

2021 ◽  
Vol 7 (3) ◽  
pp. 107-122
Author(s):  
Oleh Skydan ◽  
Olha Budnik ◽  
Lesya Sus
Keyword(s):  
Rural Communities ◽  
Social Responsibility ◽  
Social Marketing ◽  
Rural Areas ◽  
Rural Economy ◽  
Methodological Approach ◽  
Practical Importance ◽  
The Social ◽  
Institutional Model

Purpose. The purpose of this study was a theoretical and methodological generalization of the agroholdings’ social initiatives within their charitable activities with the interaction of cooperatives based on the institutional model. Methodology / approach. This study was based on applying the general economic and special methods. The abstract-logical method was used for scientific discussion and scientific views about the role of agroholdings and their impact on the rural population. The method of critical analysis was applied to outline the social aspects of agroholdings’ activities. The system approach allowed contouring the main problems that arise in the process of agroholding growing. The study of the state of agricultural cooperatives’ financing by agroholdings was also conducted. On the basis of the monographic method the motives and directions of the management of separate agroholdings within their social responsibility limits were defined. With the generalization method, the basic forms and resources of agroholdings’ social responsibility were determined. Thanks to the correlation-regression analysis, it was established the relationship between the social responsibility indicator of agroholdings and their efficiency by EBITDA, as well as their social responsibility and market capitalization degree. Results. The study examined the main scientific approaches to the role of agroholdings, which allowed outlining their ambiguity and contradictions. The systematization of the presented materials allowed developing arguments in favor of the agroholdings’ functioning and identifying counterarguments of their activities as well as emphasizing the need of the basic methodological provisions for further harmonious development of agroholding structures and cooperatives. The results of the presented empirical analysis showed a low level of agroholdings’ social responsibility, which affects the development of the rural areas and significantly increases social tensions. On the basis of the conducted research and data processing the mechanism of agroholdings’ and cooperatives’ interaction on the basis of social responsibility is offered. It was proved that the basis of the presented interaction must be financial and economic, social, marketing and environmental motives. Originality / scientific novelty. It was improved the theoretical and methodological approach to the formation of institutional model of the agroholdings’ and cooperatives’ interaction on the principles of social responsibility, which provides financial and economic, social, marketing, environmental problems solutions by agroholdings and promotes the rural community’s development in the near future. Practical value / implications. The results of the study are of great practical importance and can be useful for various ownership forms of agricultural producers as well as for agricultural holding organizations which are interested in harmonizing the rural economy development.

scholarly journals CORPORATE SOCIAL RESPONSIBILITY FOR THE INSTITUTE'S STRATEGIC DEVELOPMENT

2017 ◽  
Vol 5 (2) ◽  
pp. 203-210
Author(s):  
Семен Резник ◽  
Semen Reznik
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Marketing ◽  
Strategic Development ◽  
Social Component ◽  
The Social ◽  
Corporate Social

The article reveals the essence of the concept of social responsibility, presents the main areas of involvement of business structures in socially-oriented activities, gives the results of its study on the example of Russian enterprises, identifies specific features of social marketing in Russia and offers recommendations for integrating the social component in the strategy of commercial companies.

scholarly journals Socially responsible marketing impact to organizations implementing socially responsibility

2014 ◽  
Vol 36 (3) ◽  
pp. 616-626 ◽  
Author(s):  
Jurgita Paužuolienė ◽  
Daiva Viningienė
Keyword(s):  
Corporate Governance ◽  
Social Responsibility ◽  
Social Marketing ◽  
Public Interest ◽  
Research Problem ◽  
Literature Analysis ◽  
Socially Responsible ◽  
The Public ◽  
The Social ◽  
The Impact

This, article analyze the social responsible marketing, its benefits and importance of organizations implementing social responsibility. Social marketing is defined as an ethical corporate governance orientation in order to meet the needs of the public, consistent with the public interest. Research problem: what impact and how social responsible marketing makes for organizations implementing social responsibility. Aim of the research. Analyze the impact of social responsible marketing, providing examples of the organizations implementing social responsibility, benefits and importance. Research methods: literature analysis, synthesis, documents analyze. Social responsible organizations examples illustrate how organizations integrate their activities in a social responsible marketing. Emphasis, that social responsible marketing impact on social responsible organization's image, reputation, customer satisfaction with the service / product.

scholarly journals SOCIAL ACCOUNTING - SOURCE OF RELEVANT INFORMATION IN ASSESSING THE SOCIAL RESPONSIBILITY OF THE ORGANIZATION

2019 ◽  
Vol 4 (special) ◽  
pp. 52-59
Author(s):  
Carmen-Florentina Paunescu
Keyword(s):  
Social Responsibility ◽  
Pollution Control ◽  
Accounting Information ◽  
Relevant Information ◽  
Social Programs ◽  
Sources Of Information ◽  
Growth Trend ◽  
Social Accounting ◽  
Evaluation Procedures ◽  
The Social

At present, accounting efforts have been extended to assessing the state of society and social programs, not for the satisfaction of any individual or group, but for the application of evaluation procedures in the allocation of resources to a better social welfare. In this paper we try to find the answer to the following questions: Is the accounting information relevant to the social responsibility assessment of the organization? What are the tools for measuring the degree of social responsibility achievement and what are the sources of information on which they are based? What are the characteristics and benefits of knowing and applying social accounting? The product provided by accounting is the information and, like any other product, in order to be accepted by customers, it must meet certain qualitative criteria, certain standards to satisfy the needs of the beneficiaries. Social objectives are less common in organizations' strategies, but with a rapid growth trend over the last decade, especially for large and medium-sized organizations, with these objectives referring to: pollution control, cooperation with authorities, waging and working conditions of employees, customer satisfaction through the quality, durability, flexibility and price of the products and services offered, making suppliers permanent in return for offering quality products at affordable prices and upon the agreed deadlines.

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