scholarly journals CRIAÇÃO DE VALOR COMPARTILHADO E NEGÓCIOS SOCIAIS: EXPLORANDO RELAÇÕES ENTRE ESTRATÉGIAS E DIMENSÕES

2020 ◽  
Vol 17 (1) ◽  
pp. 24
Author(s):  
Alexandre De Araújo Gomes Júnior ◽  
Verônica Macário de Oliveira ◽  
Amanda De Araujo Rodrigues Lira ◽  
Suzanne Érica Nobrega Correia

O objetivo deste estudo foi analisar como o modelo de negócios sociais se relaciona com as estratégias de criação de valor compartilhado propostas por Porter e Kramer (2011). Para atingi-lo, optou-se pela realização de um estudo de caso múltiplo em dois negócios sociais do setor de educação e tecnologia que atuam no Brasil, que teve como técnicas de coleta de dados a pesquisa documental e a entrevista semiestruturada. Os resultados apontaram que nos modelos de negócios sociais analisados estão implícitas as estratégias de criação de valor compartilhado, pois para atender as necessidades dos mercados em que atuam, os de pessoas de baixa renda e/ou com necessidades especiais, essas organizações precisaram oferecer produtos distintos daqueles que são ofertados em mercados tradicionais. Além disso, esses negócios sociais necessitaram de uma estrutura de operações e competências que contribuíssem para a redução de custos e geração de impacto social; e de um ambiente externo que apoiasse suas atividades para que os benefícios sociais e econômicos pudessem ser disseminados.Palavras-chave: Negócios sociais. Modelo de negócio. Estratégias de criação de valor compartilhado.ABSTRACTThe purpose of this study was to analyze how the social business model relates to the shared value creation strategies proposed by Porter and Kramer (2011). Thus, it was conducting a multiple case study in two social businesses of the education and technology sector operating in Brazil, which had as data collection techniques the documentary research and the semi-structured interview. The results pointed out that the social business models analyzed are implicit in shared value creation strategies because to meet the needs of the markets in which they operate, those of low-income and people with special needs, these organizations had to offer different products those provided in traditional markets. Also, these social businesses required a structure of operations and competencies that contributed to cost reduction and social impact generation; and an external environment that supports their activities to disseminate social and economic benefits.Keywords: Social Business. Business model. Strategies for creating shared value.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Olu Oludele Akinloye Akinboade ◽  
Trevor Taft ◽  
Johann Friedrich Weber ◽  
Obareng Baldwin Manoko ◽  
Victor Sannyboy Molobi

Purpose This paper aims to understand social entrepreneurship (SE) business model design to create values whilst undertaking public service delivery within the complex environments of local governments in South Africa. Design/methodology/approach Face-to-face semi-structured interview was conducted with 15 purposively selected social entrepreneurs in Gauteng and Western Cape provinces. The interview guide consisted of main themes and follow-up questions. Themes included SEs’ general history, the social business model; challenges faced and how these were overcome; scaling and growth/survival strategies. These enabled the evaluation of SEs in terms of identifying key criteria of affordability, availability, awareness and acceptability, which SEs must achieve to operate successfully in low-income markets. Social enterprise owners/managers within the electricity distribution, water reticulation and waste management services sectors were surveyed. Findings Most respondents focus on building a network of trust with stakeholders, through communication mechanisms that emphasize high-frequency engagements. There is also a strong focus on design-thinking and customer-centric approaches that strengthen value creation. The value creation process used both product value and service value mechanisms and emphasized quality and excellence to provide stakeholder, as well as societal value, within their specific contexts. Practical implications This study builds upon other research that emphasizes SEs’ customer-centric approaches to strengthen value creation and on building a network of trust with multiple stakeholders. It contributes to emphasizing the business paradigm shift towards bringing social values to the business practice. Social implications Social good, but resource providers are demanding more concrete evidence to help them understand their impact (Struthers, 2013). This is because it is intrinsically difficult for many social organizations to document and communicate their impact in more than an anecdotal way. The research has contributed to the understanding of how SEs can provide evidence of value creation. Originality/value This study contributes to the understanding of how business models are designed to create value within the context of the overwhelming complexity of local government services in South Africa.


Author(s):  
Adam Jabłoński ◽  
Marek Jabłoński

Currently, trust is one of the key factors that ensures the acceptable mechanisms of economic and social relationships. It is not only an element of correct communication, but also a factor in inter-organizational bonds and a source of social dialogue. Trust has become a factor in the creation of value, as well as a key component of the conceptualization and operationalization of business models. It has revealed many problems at the strategic level, in the water sector in particular. From this perspective, trust is a major factor of strategies, models, and business processes which are currently being built. New types of business models that emerge have also started to include trust as part of their configuration. This is the case in the construction and implementation of social business models. A social business model can be understood as a business model whose factors that stimulate development include social aspects expressed in balancing economic, environmental, and social issues with the involvement of communities and their dynamic communication focused on the selected attributes of business models that stimulate growth and that are conducive to achieving success, expressed by economic and/or social profit. The satisfaction of stakeholders with such a solution is another condition for embedding this solution in the sphere of the social economy. In this approach, trust, which stimulates the growth of social and economic value in the component structure of the social business model, becomes particularly important. The aim of the paper is to present the place and role of trust as a key component of social business models. The scope of the paper includes research into public water sector industry companies located in the Province of Silesia and their social business models, with a focus on defining the position of trust among other attributes of these business models. The authors put forward a hypothesis that trust is a crucial component of the social business models of water supply companies that operate at the intersection of the market and social economy. Trust also helps companies from the water supply sector achieve both social and economic effects. It also becomes a source of reverse market polarization, where the value of a social business model materializes to create social and environmental effects without detriment to the economic effects.


2019 ◽  
Vol 11 (20) ◽  
pp. 5805 ◽  
Author(s):  
Jabłoński ◽  
Jabłoński

The current principles of doing business differ radically from those that were applied a few years ago. Global economic crises have shown that business must have a more social character. This gave rise to the creation of management solutions that would guarantee the satisfaction of a wide range of corporate stakeholders. In this context, ideas based on social potential began to emerge. As a consequence, the concept of social business models was born, accompanied by an attempt to search for the best business models possible in order to build the appropriate configuration of their components. According to the authors, an attribute of trust may be such a component based on which effective social business models can be built. As water supply companies are social enterprises, they have become the object of scientific research in this case. The purpose of the article is to determine the position of trust in the construction and application of social business models of water supply companies. The scope of the article includes scientific research into water supply companies in the most industrial region of Poland, Upper Silesia, with the most extensive and dense water supply network in the country. In this article, the AHP (analytic hierarchy process) method was used to conduct research. The aim of the analysis was focusing on the issue of trust as a key factor in shaping the social business model of the company. In the questionnaires, respondents were asked to answer questions on the following issues: trust-based organizational behavior at the company; trust-based social capital at the company; trust-based relationships at the company; trust-based processes and activities at the company; trust-based risk at the company; and the trust-based business model at the company. The adopted logic of the scientific argument conducted indicates that trust and its place and role in the social business model of a water supply company have a significant impact on the social and economic performance of the water supply company, and as a consequence, on increased social responsibility towards stakeholders as well. Trust even stabilizes the organization and its business model; it is also a value catalyst and neutralizes the potentially negative impact of the organization on other entities gathered around it. Trust as a stabilizer can also affect the consistency and scalability of the social business model of a water supply company.


2020 ◽  
Vol 9 (2) ◽  
pp. 168-177
Author(s):  
Shalaghya Sharma ◽  
Anjani K. Singh ◽  
Amarendra Pratap Singh

This case presents the innovative approach adopted by a for-profit social enterprise through utilization of technology, changed processes and improved business models to deliver the desired social impact. It also highlights the various challenges that the social entrepreneur faced and how the bottom of the pyramid was uplifted through success of this new social entrepreneurial venture. The case study is based on an interview conducted with the founder and managing director of SMV Wheels Pvt. Ltd. An exploratory schedule was prepared, and the researchers tried to develop an understanding of the business model deployed, challenges faced, competencies needed and strategic decisions made by the social entrepreneur that helped it in becoming sustainable. The challenges highlighted in the case study were lack of trust of beneficiaries, stakeholder scepticism, funding the business, testing the business model, need to retain self-motivation, handling family opposition and building a team. Moreover, with the use of technology, the traditional rickshaw was converted into a lightweight, technologically superior and cost-effective model; the health hazards were minimized; and the product became accessible with small weekly payments. Dilemma How to alleviate the daily struggle of the rickshaw pullers who perform labour-intensive work with meagre income? Their children lacked access to schools, no nutritious food was available, many rickshaw pullers consumed alcohol on a regular basis, domestic violence was prevalent, they were unable to afford good healthcare and suffered from diseases such as tuberculosis. What could be done for them? Theory: New product launch. Product and process innovations. Type of the Case: Problem solving and applied. Protagonist: Present. Options Redesign the rickshaw as a lightweight vehicle requiring less effort to pull. Strengthen supply side and easy access to bank financing, revenue sharing from advertisements. Discussions and Case Questions How to further optimize economic and social value creation? What steps can reduce the cost of a rickshaw while making it robust but lightweight? Perhaps a community of networks of rickshaw pullers in different towns can give critical mass to better negotiate with the vendors. What can be done for the welfare of the dependents of the rickshaw pullers?


2017 ◽  
Vol 36 (1) ◽  
pp. 48-57 ◽  
Author(s):  
Valerie Sabatier ◽  
Ignace Medah ◽  
Peter Augsdorfer ◽  
Anthony Maduekwe

Purpose The purpose of this paper is to contribute to the emergent research on social business models by revealing challenges encountered by the design and implementation of such business models. Design/methodology/approach Case study of the development of FACA, an affordable medicine used to treat sickle cell disease, from traditional medicine to market in Burkina Faso. Findings Social business models present important challenges in terms of value capture for all stakeholders. The social profit equation and the profit equation suggested by Yunus et al. are difficult to apply in practice, and therefore, social business model design should consider the social and profit equations jointly. Originality/value Developing countries are seeking different approaches to innovation and healthcare. Social business models appear as one of the potential solutions to bring value to society, organizations, and individuals. The identification of challenges raised by social business models can help policymakers and executives in the design and implementation of these social business models.


Kybernetes ◽  
2019 ◽  
Vol 48 (10) ◽  
pp. 2190-2216 ◽  
Author(s):  
Rossella Canestrino ◽  
Marek Ćwiklicki ◽  
Primiano Di Nauta ◽  
Pierpaolo Magliocca

Purpose The purpose of this paper is to identify the key factors for successful creation of social value using the social business model (SBM) as an explanatory framework. Design/methodology/approach This study follows the Krippendorff and Gioia’s methodology seeking the rigor while examining the selected case study – a social cooperative named La Paranza, in the city of Naples in the south of Italy. In doing so, the SBM canvas is used to present the research’s results in a systematic way. Findings The existence of a strong “identity” with the local context, the “enthusiasm and the wish to change things”, the presence of a “visionary”, acting as an orchestrator and the ability to provide for responses to the local needs were identified as key factors in the successful creation of social value in the examined case. Research limitations/implications The main research limits stem from the single case study methodology approach, which embodies the researchers’ subjectivity. A comparative study based on the collection of multiple successful case studies is therefore suggested to develop a generalization of the key drivers underlying the process of social value creation. Originality/value The study’s originality results from its use of the SBM framework in presenting a successful example of social value creation. The examined empirical evidence is also original in itself, mainly because of its inner uniqueness as a new and innovative formula: this allows an in-depth investigation and the inspiration for new ideas in the ground of SBM and, in a broader sense, in the field of social innovation and social value creation.


Author(s):  
Siavash Moheb ◽  
Ali Golrokh

The purpose of this chapter is to define social business and its difference with conventional business type. Governments could not address all the social problems. Because they don't have the knowledge ore the money to do so .however big enterprises have much more resources. Social business is form at the intersection pf social needs and business expertise. Also corporates want to have a good publicity through social responsibility .social business can help them to run social responsibility process through a sustainable approach. The articles reviews the recent literature about social business evolution and definition. And then it goes through social business model literature review to run a social business the definition and models of conventional business models should be redefined. Finally it compare the different Social business models and introduces the social business components in the end there are two cases from Grameen group one of the leading social groups in the word.


Author(s):  
Joanna Wiśniewska-Paluszak ◽  
Grzegorz Paluszak

The research goal of this paper is to identify the possibility to transform the concept of Corporate Social Responsibility (CSR) towards the concept of Creating Shared Value (CSV) in agribusiness. In the paper, both concepts are compared and the ways of their application are exemplified. A literature review and summative content analysis have been used to study CSR reports of four leading food companies in Poland. The study enabled the exemplification of good practices of shared value creation in the analysed agribusiness entities which publish information on their social impact. It concludes that the implementation of a new CSV approach is an important challenge for agribusiness companies. There are many areas where economic value can be augmented by new approach applications in agribusiness. Unfocused philanthropy, in the form of charitable donations and volunteering, should be replaced by the direct activity of companies aimed at solving social and environmental problems of agribusiness. Companies should make more effort towards shared value creation focused on reconceiving products and markets, redefining productivity in the value chain and building supportive agribusiness clusters. Some good practices presented in this study already are implemented. It contributes to identifying and gaining insight into the process of superseding CSR by the CSV approach in agribusiness, in Poland. This paper brings the discussion about social responsibility in agribusiness to a new level.


Author(s):  
Siavash Moheb ◽  
Ali Golrokh

The purpose of this chapter is to define social business and its difference with conventional business type. Governments could not address all the social problems. Because they don't have the knowledge ore the money to do so .however big enterprises have much more resources. Social business is form at the intersection pf social needs and business expertise. Also corporates want to have a good publicity through social responsibility .social business can help them to run social responsibility process through a sustainable approach. The articles reviews the recent literature about social business evolution and definition. And then it goes through social business model literature review to run a social business the definition and models of conventional business models should be redefined. Finally it compare the different Social business models and introduces the social business components in the end there are two cases from Grameen group one of the leading social groups in the word.


2018 ◽  
Vol 4 (2) ◽  
pp. 110
Author(s):  
Koko Iwan Agus Kurniawan ◽  
Dwi Purnomo ◽  
Anas Bunyamin

This research discovers that the model of empowerment of Fruits Up SMEs highlights the empowerment of fruit farmers in Ciayumajakuning village as well as the housewives in Bandung. Done from February to June 2016, it obtains a unique business model description with the social business platform. In the mapped out business model, it is found a host of advantages such as(1) community interdependency, (2) technology mastery, (3) capital rise, (4) significant increase of investment, (5) strengthened collaboration, and (6) the improvement of social impact capable of being replicated in other enterprises. The method used in this research is that of analytical- descriptive with the design thinking approach as well as of qualitative and quantitative with the AHP (Analytical Hierarchy Process) method. Based on the results, the development of the enterprise’s process is highly affected by (1) community with the point of 0.216 out of 1, being the most valuable variable for the existence of the enterprise. It is followed by (2) university (0.178), (3) supplying farmers (0.153), (4)  business actors (0.128), (5) government (0.100), (6) distributor (0.092),(7) technopreneurship laboratory (0.069), (8) banking (0.033), (9) NGO (0,031). Keywords: Agro-industry, AHP, Business Model Canvas, SMEs, Social Business


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