The Effect of Online Customer Review, Influencer Marketing, Quality Website on Purchase Decisions Online on Online Marketplace Shopee

2021 ◽  
Author(s):  
Nurullita Tri Handayani ◽  
Osly Usman
Keyword(s):  
Purchase Decisions ◽  
Online Marketplace ◽  
Customer Review

scholarly journals Consumers Choosing Retailers On Online Marketplaces: How Can Retailers Differentiate Apart From The Price? – An Exploratory Investigation

2020 ◽  
Vol 1 (1) ◽  
pp. 27-36
Author(s):  
Manuel Adler ◽  
Atilla Wohllebe
Keyword(s):  
Binary Logistic Regression ◽  
Previous Experience ◽  
Purchase Decisions ◽  
Profit Margins ◽  
Online Marketplace ◽  
Online Marketplaces ◽  
Exploratory Investigation ◽  
Research Questions ◽  
Time Price ◽  
The Right

Online marketplaces are becoming increasingly important for many traders. At the same time, price transparency is a challenge. To secure their profit margins and to be able to convince consumers outside of pricing, it is therefore important for retailers in online marketplaces to understand which factors besides pricing influence the purchasing decision of consumers. This paper focuses therefore on situations where the decision for a certain product is already made and where consumers are only looking for the right retailer in an online marketplace. This paper uses a binary logistic regression to investigate what consumers previous experience with retailers is and how it influences them, apart from price, delivery time, ratings and the consumer's previous experience with the retailer have. The investigation is based on 700 purchase decisions collected in a survey. The paper provides important insights into which aspects retailers should focus on in order to be able to sell successfully via marketplaces even outside of a price war. In addition, the paper suggests more in-depth research questions.

scholarly journals Intention to buy, interactive marketing, and online purchase decisions

2020 ◽  
Vol 23 (2) ◽  
pp. 339-356
Author(s):  
Yusepaldo Pasharibu ◽  
Jessica Aprilia Soerijanto ◽  
Ferry Jie
Keyword(s):  
Sampling Technique ◽  
Purchase Decisions ◽  
Interactive Marketing ◽  
Online Marketplace ◽  
Digital Era ◽  
Online Purchase ◽  
Online Marketplaces ◽  
Multiple Regression Technique ◽  
Marketing Activities ◽  
The Relationship

The digital era changes marketing activities and consumer behavior, particularly by changing conventional transactions into digitalized ones through online marketplaces. Before consumers make purchase decisions, they usually experience a phase in which they have needs and desires to choose, have, and use certain products. This phase is commonly known as intention to buy. However, intention to buy alone is insufficient in encouraging ones to make purchase decisions, especially in the online shopping environment. In this respect, the trust factor in online transactions that is established by maintaining good relationships with consumers through interactive marketing also likely explains online purchase decisions. Consequently, this study tests the effect of intention to buy on online purchase decisions as moderated by interactive marketing at an online marketplace in Indonesia, namely Sale-Stock. Data are generated from 200 respondents with the purposive sampling technique by distributing the questionnaires in Google Form through social media. Data are then analyzed with the multiple regression technique. The results show that intention to buy and interactive marketing affect online purchase decisions, both individually and simultaneously. Further, interactive marketing does not moderate the relationship between intention to buy and online purchase decisions.

scholarly journals KEPUTUSAN PEMBELIAN ONLINE MELALUI APLIKASI SHOPEE DI SURAKARTA DITINJAU DARI KUALITAS LAYANAN, ONLINE CUSTOMER REVIEW DAN KEPERCAYAAN

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Yoga Endhi Pratama ◽  
Sudarwati Sudarwati ◽  
Istiqomah Istiqomah
Keyword(s):  
Quality Of Service ◽  
Digital Media ◽  
Significant Positive Effect ◽  
Online Marketplace ◽  
Online Business ◽  
Causal Approach ◽  
Customer Review ◽  
Online Buying ◽  
Positive Effect

Developments in the digital media era as of today, having an online business is indeed one of the most profitable things. Once the community recognizes the online transaction system, it is also known that the user rates of online buying and selling services are increasing. It's what makes online business segments drastically rising. Especially, nowadays more and more selling sites or online marketplace that special provide online buy and sell transactions such as Shopee. Study reserch uses a descriptive and causal approach with a quantitative approach. Questionnaires were used to obtain data from citizens living in all areas of Surakarta. Samples in this study uses of 100 respondents, the research was carried out throughout Surakarta and the time needed in this study was more or less for 3 months. The results of this study indicate that quality of service, online customer review variables and trust have a significant positive effect on online purchasing decision. Keyword: Quality of service, Customer review, Trust, Shopee

Analisa Pengaruh Motivasi Konsumen, Persepsi Kualitas, Dan Sikap Konsumen Terhadap Keputusan Pembelian Sepeda Motor PT. Yamaha Indonesia MFG

CICES ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 188-203
Author(s):  
Ria Wulandari ◽  
M. Ifran Sanni ◽  
Dani Ramadhan
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Qualitative Analysis ◽  
Purchase Decisions ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Processing Data ◽  
Customer Purchases ◽  
Customer Attitudes ◽  
Quantitative And Qualitative Methods

This research is motivated by a decline in motorcycle sales produced by PT. Yamaha Indonesia MFG in the 2014-2018 period. In this research there was a decrease in the decision on the power of interest in customer purchases on PT. Yamaha Indonesia MFG so that later can be analyzed in the formulation of this paper, that how customer take motorcycle purchase decisions amid the phenomenon of competition and increasingly crowded sales rivalries. The purpose of this research was to analyze the influence of motivation, perceived quality, and customer attitudes toward decisions in purchasing Yamaha motorbikes. This research uses quantitative and qualitative methods. The respondents in this research were 100 people who could meet one to five criteria consisting of; initiator (initiator), influencer (influencer), decision making (decider), purchase (buyer), user (user) motorcycle production PT. Yamaha Indonesia MFG. There are 3 hypotheses formulated and tested using the Regression Analysis method. In qualitative analysis it is obtained from the interpretation of processing data by providing information and explanation. In the results of this research shows the results of Motivation, Quality Perception, and Customer Attitudes have a relationship that has a significant impact on Purchasing Decisions.

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