scholarly journals Intention to buy, interactive marketing, and online purchase decisions

2020 ◽  
Vol 23 (2) ◽  
pp. 339-356
Author(s):  
Yusepaldo Pasharibu ◽  
Jessica Aprilia Soerijanto ◽  
Ferry Jie
Keyword(s):  
Sampling Technique ◽  
Purchase Decisions ◽  
Interactive Marketing ◽  
Online Marketplace ◽  
Digital Era ◽  
Online Purchase ◽  
Online Marketplaces ◽  
Multiple Regression Technique ◽  
Marketing Activities ◽  
The Relationship

The digital era changes marketing activities and consumer behavior, particularly by changing conventional transactions into digitalized ones through online marketplaces. Before consumers make purchase decisions, they usually experience a phase in which they have needs and desires to choose, have, and use certain products. This phase is commonly known as intention to buy. However, intention to buy alone is insufficient in encouraging ones to make purchase decisions, especially in the online shopping environment. In this respect, the trust factor in online transactions that is established by maintaining good relationships with consumers through interactive marketing also likely explains online purchase decisions. Consequently, this study tests the effect of intention to buy on online purchase decisions as moderated by interactive marketing at an online marketplace in Indonesia, namely Sale-Stock. Data are generated from 200 respondents with the purposive sampling technique by distributing the questionnaires in Google Form through social media. Data are then analyzed with the multiple regression technique. The results show that intention to buy and interactive marketing affect online purchase decisions, both individually and simultaneously. Further, interactive marketing does not moderate the relationship between intention to buy and online purchase decisions.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

scholarly journals THE ELEMENTS OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN MARKETING ACTIVITIES OF FITNESS SERVICE PROVIDER AND ITS RELATIONSHIP WITH THE BRAND AWARENESS

2019 ◽  
Vol 4 (2) ◽  
pp. 1-3
Author(s):  
Muhammad Nur Fitri Razak
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Service Provider ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Media Richness Theory ◽  
Global Trend ◽  
Information And Communication ◽  
Marketing Activities ◽  
The Relationship

The use information and communication technology (ICT) as a medium for the brand’s marketing activities has becoming a global trend nowadays. The study will look at the relationship between the elements of implication of ICT in brand’s marketing activities fitness service provider to influence the user’s acceptance of the brand. Further, it also tries to identify the popular ICT platforms among the members. This study also examines the relationship between perceived usage and characteristics with the level of brand awareness among the members in the fitness service organization. This study will be using Media Richness Theory (MRT) as a basis of the research variables looking at the relationship in the ICT platforms implementation with the level of brand awareness.  A quantitative method is used in gathering the data where 351 of questionnaire been distributed to the members in Klang Valley. The questionnaires was distributed physically and through online by emailing it to the members. Convenient sampling is been used as the sampling technique in this study. The findings revealed there is a relationship between the perceived usage, characteristics, information richness and message strength with the level of brand awareness through the Pearson’s Correlation Coefficient test. From the findings, it can be concluded that in this industry, constant monitoring is fundamental in the development of ICT technology so that they can bring their brand closer with the members to ensure the brand always relevant in the member’s mind.

scholarly journals Analisis Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Pembelian Secara Online di Website Tokopedia (Studi Kasus pada Mahasiswa di Universitas Islam Indonesia)

2019 ◽  
Vol 3 (1) ◽  
pp. 65-79
Author(s):  
Ardianto Kusuma
Keyword(s):  
Risk Perception ◽  
Service Quality ◽  
Risk Perceptions ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Positive Effect

The purpose of this study was to determine the effect of trust, safety, service quality, and risk perception on online purchasing decisions. The population in this study are all consumers who have made purchases through online Tokopedia. The sampling technique in this study using purposive sampling. The requirements to be sampled in this study are those who have made purchases through online Tokopedia. In the sense that the sample is consumers who have made purchases through online Tokopedia within the Indonesian Islamic University students as many as 96 samples. The analytical tool used is Multiple Linear Regression Analysis. The results show that simultaneously the four variables of trust, security, service quality, and risk perception simultaneously have an influence on Online Purchase Decisions on the Tokopedia Website, partially trust has a significant positive effect on Online Purchase Decisions on the Tokopedia Website, partially security has a significant positive effect on Online Purchase Decisions on the Tokopedia Website, partially service quality has a significant positive effect on Online Purchasing Decisions on the Tokopedia Website, and partially risk perceptions have a significant positive effect on Online Purchasing Decisions on the Tokopedia Website  

scholarly journals Analysis of Promotion and Product Differentiation of Jukajo on Consumer Purchase Decision

2018 ◽  
Vol 9 (1) ◽  
pp. 9
Author(s):  
Abel Gandhy ◽  
Julio Arthur Hairuddin
Keyword(s):  
Linear Regression ◽  
Product Differentiation ◽  
Quantitative Research ◽  
Positive Impact ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
The Impact ◽  
The Relationship

The purpose of this research was to measure the relationship and the impact of promotion and product differentiation on Jukajo consumer purchase decision. This research was a quantitative research with a questionnaire as the data collection method. The sampling technique in this research is purposive sampling technique. Then, the questionnaire was measured by Likert-scale and multiple linear regression. The result shows that promotion and product differentiation variable have positive impact on purchase decision partially and simultaneously. Bothvariables have 50,5% of impact towards consumer purchase decisions of Jukajo. Moreover, product differentiation becomes the most dominant variable which partially affects consumer purchase decision.

scholarly journals Consumers Choosing Retailers On Online Marketplaces: How Can Retailers Differentiate Apart From The Price? – An Exploratory Investigation

2020 ◽  
Vol 1 (1) ◽  
pp. 27-36
Author(s):  
Manuel Adler ◽  
Atilla Wohllebe
Keyword(s):  
Binary Logistic Regression ◽  
Previous Experience ◽  
Purchase Decisions ◽  
Profit Margins ◽  
Online Marketplace ◽  
Online Marketplaces ◽  
Exploratory Investigation ◽  
Research Questions ◽  
Time Price ◽  
The Right

Online marketplaces are becoming increasingly important for many traders. At the same time, price transparency is a challenge. To secure their profit margins and to be able to convince consumers outside of pricing, it is therefore important for retailers in online marketplaces to understand which factors besides pricing influence the purchasing decision of consumers. This paper focuses therefore on situations where the decision for a certain product is already made and where consumers are only looking for the right retailer in an online marketplace. This paper uses a binary logistic regression to investigate what consumers previous experience with retailers is and how it influences them, apart from price, delivery time, ratings and the consumer's previous experience with the retailer have. The investigation is based on 700 purchase decisions collected in a survey. The paper provides important insights into which aspects retailers should focus on in order to be able to sell successfully via marketplaces even outside of a price war. In addition, the paper suggests more in-depth research questions.

scholarly journals KEPUTUSAN PEMBELIAN PADA BRAND AWARENESS SEPATU PAKALOLO

2019 ◽  
Vol 13 (1) ◽  
pp. 59-70
Author(s):  
Santi Sartika ◽  
Mutia Mawardah
Keyword(s):  
Sampling Technique ◽  
Brand Awareness ◽  
Coefficient Of Determination ◽  
Measuring Instruments ◽  
Purchase Decisions ◽  
Analysis Techniques ◽  
Independent Variable ◽  
Simple Regression Analysis ◽  
The Relationship ◽  
Simple Regression

Abstract : This study aims to determine the relationship between brand awareness with the purchase decisions consumer of Pakalolo shoes in the JM Group Palembang. The hypothesis proposed in study is  there a relationship between brand awareness with the purchase decisions consumer of Pakalolo shoes in the JM Group Palembang. The population in this study were280 subjects, and sampled as many as 155 subjects. This research used nonprobability sampling technique that is incidental sampling. Researched measuring instruments used the brand awareness with purchase decisions. Analysis techniques using simple regression analysis by using SPSS version 20.0 for windows. The results showed a correlation coefficient (r) of 0,303 with a coefficient of determination (R-square) of 0,092 and p = 0,000 (p < 0,01). This suggests that the hypothesis is accepted. The results showed that there is a very significant relationship between brand awareness with the purchase decisions consumer of Pakalolo shoes in the JM Group Palembang. The contribution of the independent variable on the dependent variable it 9,2%.   Keywords: Brand Awareness, Purchase Decisions, Pakalolo Shoes.   Abstrak : Penelitian ini bertujuan untuk mengetahui hubungan antara brand awareness dengan keputusan pembelian konsumen sepatu pakalolo di JM Group Palembang. Hipotesis yang diajukan dalam penelitian ini adalah ada hubungan antara brand awareness dengan keputusan pembelian konsumen sepatu pakalolo di JM Group Palembang. Jumlah populasi dalam penelitian ini sebanyak 280 orang dan yang di jadikan sampel sebanyak 155 orang yang di dapat melalui teknik nonprobability sampling yaitu incidental sampling. Alat ukur yang digunakan dalam penelitian ini adalah skala brand awareness dengan keputusan pembelian. Teknik analisis menggunakan teknik analisis regresi sederhana dengan bantuan SPSS versi 20.0. Hasil analisis data penelitian dengan computer menggunakan program SPSS 20.0 for Windows, menunjukkan koefisien korelasi (r) sebesar 0,303, koefisien determinasi (Rsquare) sebesar 0,092, sertanilai p = 0,000 (p < 0,01) pada uji regresise derhana. Hal ini menunjukkan bahwa hipotesis diterima. Hasil analisis tersebut menunjukkan bahwa ada hubungan yang sangat signifikan antara brand awareness dengan keputusan pembelian konsumen sepatu pakalolo di JM Group Palembang. Komunikasi. Sumbangan variable bebas terhadap variable terikat sebesar 9,2%.   Kata Kunci : brand awareness, KeputusanPembelian, Sepatu Pakalolo

scholarly journals THE INFLUENCE OF TRUST AND INFORMATION QUALITY ON ONLINE PURCHASE DECISION IN THE SHOPEE APPLICATION (A CASE STUDY ON PT SRI BOGOR’S EMPLOYEE)

2021 ◽  
Vol 1 (2) ◽  
pp. 37-42
Author(s):  
Esa Indra Mustika ◽  
Antoni Ludfi Arifin
Keyword(s):  
Information Quality ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Information ◽  
Online Purchase ◽  
A Value ◽  
Positive Effect

This study aims to determine how trust and information quality influence online purchasing decisions for Shopee application users. This research is a quantitative study with trust, information quality, and purchase decisions as variables. The population of this research was employees of PT SRI Bogor, who had at least used the Shopee application once. The sample used in this study consisted of 90 respondents who were taken using the accidental sampling technique. Data collection was carried out using questionnaires, in which each respondent was given 25 statements. The data were then analyzed using regression analysis techniques, classical assumption tests, and hypothesis testing. The results of this study indicate that: (1) Trust has a positive effect on purchasing decisions with a value of 28%; (2) Quality of information has a positive effect on purchasing decisions with a value of 37.4%; (3) Trust and quality of information simultaneously influence purchasing decisions with a value of 43.4%, while the remaining 56.6% is influenced by other variables not examined.  

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK DAN PERSEPSI HARGA PADA PT. HUMPUSS TRADING JAKARTA

INOVATOR ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 8
Author(s):  
Yulianingsih Yulianingsih ◽  
Tini Kartini ◽  
Dede Kurniawan
Keyword(s):  
Significant Relationship ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Correlational Approach ◽  
Study Population ◽  
The Relationship

<p><em>The research aims to analyze the relationship between brand image and price perception with purchasing decisions at PT. Humpuss Trading, Jakarta. The study population was 140 customers and the number of samples 104 respondents using proportional random sampling technique. The research method used was a survey with a correlational approach consisting of two independent variables namely brand image and price perception and one dependent variable, namely purchasing decisions. The results showed that there was a positive and significant relationship between brand image and purchase decision, there was a positive and significant relationship between price perception and purchase decision, there was a positive and significant relationship between brand image and price perception simultaneously with purchase decisions. Thus it can be concluded that purchasing decisions can be improved through brand image and price perception partially or simultaneously.</em></p>

scholarly journals Intensi Pembelian Online Ditinjau dari Tipe Kepribadian Big Five pada Mahasiswa Fakultas Psikologi Universitas Prima Indonesia Medan

2020 ◽  
Vol 8 (1) ◽  
pp. 73-80
Author(s):  
Rianda Elvinawanty ◽  
Winda Liza ◽  
Jeffrey Wong ◽  
Yumelia Putri ◽  
Yennie Chairani Citra ◽  
...  
Keyword(s):  
Big Five ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Big Five Personality ◽  
Test Analysis ◽  
Personality Dimension ◽  
Purposive Sampling ◽  
Online Purchase ◽  
Normality Test ◽  
The Relationship

 AbstractRelationship between big five personality traits and online purchase intension was determined by this study. Researchers stated their hypothesis as follows : Big five personality could predict the intention of online purchase from the students who majoring in Psychology at Universitas Prima Indonesia Medan. There were 186 Psychology's students participating in this study and they was selected using purposive sampling technique. Assumption testing has been done by requirements test analysis including normality test, test of heteroscedasticity, also multicollinearity test. Data was analyzed using multiple regression analysis method through SPSS 16 version. Results of data analysis indicate the relationship between the Big Five Personality Trait and Online PurchaseIntention with the provement of the F value = 5,864 and the significancy value (p) = 0.000; (p<0.05). Results of this study showed that one of the five Big Five Personality dimension having correlation to Online Purchase Intention. It is the dimension of Openness to New Experience with significance (p) = 0.003; (p<0.05). AbstrakPenelitian digelar untuk mengkaji hubungan antara tipe kepribadian Big Five terhadap intensi membeli online. Tipe kepribadian Big Five dapat menjadi prediktor dalam mengukur intensi membeli online pada mahasiswa/i Fakultas Psikologi Universitas Prima Indonesia Medan merupakan hipotesa yang diajukan pihak peneliti. Subjek penelitian ini berjumlah186 mahasiswa fakultas Psikologi dan dipilih menggunakan metode purposive sampling. Uji asumsi dilakukan melalui uji prasyarat analisis yaitu uji auto korelasi, uji multikolinearitas, uji normalitas, uji heteroskedastisitas. Analisa regresi berganda dalam penelitian ini digunakan sebagai analisis data dengan bantuan program SPSS versi 16. Analisa data ini membuktikan bahwa adanya hubungan tipe kepribadian big five dan intensi pembelian online dengan nilai F = 5,864 dan nilai sig. (p) = 0.000; (p<0,05). Hasil lainnya pada penelitian ini juga menunjukkan bahwa salah satu dimensi memiliki hubungan dengan intensi membeli online yaitu openness to experience dengan (p) = 0,003; (p<0,05)

scholarly journals Comparative Analysis of Increasing Online Purchase Decisions during the Covid-19 Pandemic Period among Tangerang area and South Tangerang

2021 ◽  
Vol 19 (1) ◽  
pp. 48
Author(s):  
Diana Silaswara ◽  
Andy Andy ◽  
Tjong Se Fung
Keyword(s):  
Comparative Analysis ◽  
Regression Equations ◽  
Purchase Decisions ◽  
Test Results ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Two Factors ◽  
The Difference ◽  
The Impact ◽  
The Relationship

The basis of research aims to determine the impact of the Covid-19 pandemic, especially on the factors that trigger online purchase decisions made. This study is a comparative study because it compares the effect of Online Promotion (X1) and Lifestyle (X2) Online Purchasing Decisions (Y) between the areas of Tangerang City and South Tangerang. The research questionnaire was distributed within 11 days and obtained 165 valid respondents. The questionnaire was processed using the SPSS 20 program, and from the validity test results it turns out that only 38 statements are valid. From other test results, it was found that the statement was constant, normally distributed and did not occure heteroscedastidity and multicollinearity in the two regression equations formed in each region. The relationship between variables in each region is not very strong. The results obtained are that all hypotheses are proven, namely: Online Promotion and Lifestyle Influence on Purchasing Decisions, as well as proven that there are differences in influencing factors in the two regions. The difference that occurs is in Tangerang City the dominant purchasing decision is influenced by the Online Promotion offered, while in South Tangerang the two factors affect equally.

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