An Empirical Study of Scarcity Marketing Strategies: Limited-time Products with Umbrella Branding in Beer Market

2021 ◽  
Author(s):  
Masakazu Ishihara ◽  
Minjung Kwon ◽  
Makoto Mizuno
Keyword(s):  
Empirical Study ◽  
Marketing Strategies ◽  
Limited Time ◽  
Umbrella Branding

scholarly journals Discovering Environmental Attitude and Lifestyle Segmentation of Green Consumers: a Conceptual Model for Research

2014 ◽  
Vol 5 (2) ◽  
pp. 102-110 ◽  
Author(s):  
Ratchaneekorn Dansirichaisawat
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Empirical Study ◽  
Random Sampling ◽  
Marketing Strategies ◽  
Survey Method ◽  
Environmental Attitude ◽  
Male And Female ◽  
Green Consumers ◽  
Potential Customers

The primary purpose of this research is to reviews the literature on green consumers segments with different profiles. It utilizes two constructs–environmental attitude and lifestyle- in the context of electric appliances products in Thailand. This research employs an empirical study by means of the questionnaire survey method to verify the hypotheses. Data will be collected by random sampling from working aged male and female customers who purchased electric appliances. The data will be analyzed using factor analysis, cluster analysis, discriminant and ANOVA. The usefulness of this research was identifying groups of similar customers and potential customers; to prioritize the groups to address; to understand their behavior; and to respond with appropriate marketing strategies.

scholarly journals CREATING LOVEMARKS THROUGH STUDENTS OF PUBLIC UNIVERSITIES IN IRELAND

2021 ◽  
Author(s):  
Javier Casanoves-Boix ◽  
◽  
Ana Cruz-García ◽  
Maurice Murphy ◽  
◽  
...  
Keyword(s):  
Empirical Study ◽  
Brand Loyalty ◽  
Public Universities ◽  
Brand Image ◽  
Perceived Quality ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Suitable Model ◽  
Brand Capital

This research was carried out to examine the role of educational brand capital applied to public universities in Ireland. To this end, the main contributions in the literature related to the study of brand capital and its application in the Irish educational sector were analyzed, identifying which variables determine brand capital in this sector. Once a suitable model was established, an empirical study was realized using a sample of 423 valid responses from students at the two main public universities in Cork (Ireland). The results obtained will show the repercussion of each variable of the brand capital relative to the determining variables (brand awareness, brand image, perceived quality, and brand loyalty), while laying the foundation for university managers to develop marketing strategies adapted to maximize the building of educational brand capital.

scholarly journals STUDY ON THE CORRELATION EFFECT OF INCOME LEVEL ON CONSUMER PSYCHOLOGY AND INSURANCE BEHAVIOR

2021 ◽  
Author(s):  
JIAQI SHI ◽  
WEIKE CHEN ◽  
JIAQI LI ◽  
YUQI MA ◽  
XIAOYU LIU
Keyword(s):  
Empirical Study ◽  
Behavioral Economics ◽  
Insurance Industry ◽  
Consumer Psychology ◽  
Income Level ◽  
Correlation Effect ◽  
Marketing Strategies ◽  
Transformation Mechanism ◽  
The Social ◽  
Insurance Density

Abstract. At present, the consumer psychology of some consumers does not match with the insurance behavior because of insufficient income. The performance is that many people who have the intention to insure do not produce the insurance behavior. Therefore, it is one of the insurance marketing strategies that how to break the hesitancy of those people who have the intention to insure to become insurance customers. From the perspective of behavioral economics, this paper puts forward the hypothesis that income level has correlation effect on consumer psychology and insurance behavior, conducts the empirical study, constructs the model of income level—consumer psychology— insurance behavior correlation effect, reveals the transformation mechanism of policy holder’s psychology—willingness—behavior, and puts forward some reasonable suggestions for effectively stimulating consumption to increase the insurance density. Its study value lies in guiding the insurance practice with the basic theory of behavioral insurance, which is helpful for both parties to have a win-win situation and promoting the social security function and coverage of insurance, so as to promote the healthy and orderly development of insurance industry.

scholarly journals The perception of educational brand capital in the Spanish context: a proposal for measurement with internal stakeholders

2020 ◽  
Vol 9 (1) ◽  
pp. 40
Author(s):  
Javier Casanoves-Boix ◽  
Pablo Pinazo-Dallenbach ◽  
José Ricardo Flores-Pérez
Keyword(s):  
Empirical Study ◽  
Least Squares ◽  
Least Squares Method ◽  
Marketing Strategies ◽  
Measurement Scale ◽  
Suitable Model ◽  
Brand Capital ◽  
Spanish Universities ◽  
Internal Stakeholders ◽  
Partial Least Squares Method

This research was carried out to develop and validate a measurement scale to determine internal stakeholders’ perceptions of university brand capital by internal stakeholders. To this end, the main contributions in the literature related to the study of brand capital and its application in the educational sector were analysed, identifying which variables determine brand capital in this sector. Once a suitable model was established, an empirical study was realised using a sample of 303 valid responses from lecturers at two Spanish universities (one public and one private). In order to validate the proposed construct, the partial least squares method (PLS) has been applied. The results obtained show the significance of all the variables, while laying the foundation for university managers to develop marketing strategies adapted to maximize the building of educational brand capital.

scholarly journals The Influence Of Marketing Strategy and Brand Community On MSME Sales In South Tangerang City

2020 ◽  
Vol 4 (1) ◽  
pp. 102
Author(s):  
Sam Cay ◽  
Jeni Irnawati
Keyword(s):  
Statistical Analysis ◽  
Linear Regression ◽  
Marketing Strategy ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Limited Time ◽  
Brand Community ◽  
Purchasing Decisions

The purpose of this study was to determine the appropriate marketing strategy to increase sales volume at MSME South Tangerang, to find out which Brand Community could improve purchasing decisions at MSME South Tangerang and to find out marketing strategies and Brand Community that could increase sales at MSME South Tangerang. The method used for this research is the mix methods method. The population in this study is the population of all MSMEs in the South Tangerang area, and the sample we use is the MSMEs who are members of a Tangsel community called Tangsel Berkibar which number more than 500 MSME members. Because the population is too large, namely more than 100 people and limited time and personnel, the number of samples taken by the researcher is 50 respondents in that population. Where according to Arikunto (2002: 112) if the population is more than 100 then 5-10% or 20-30% of the population is taken. The statistical analysis used was the classical assumption test and multiple linear regression using the SPSS 26 program.The results obtained were that there was a partially significant influence between E-commerce Marketing on the Sales of South Tangerang MSMEs, there was a partially significant effect between Brand Community and the Sales of Tangerang MSMEs. South and there is a significant influence simultaneously between E-commerce Marketing and Brand Community on the Sales of South Tangerang MSMEs.

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