Retail Strategies for E-tailers in Live Streaming Commerce: When Does an Influencer Marketing Channel Work?

2022 ◽  
Author(s):  
GuangYU LI ◽  
Guofang Nan ◽  
Ronghui Wang ◽  
Giri Kumar Tayi
Keyword(s):  
Marketing Channel ◽  
Live Streaming

A new approach to Marketing Channel Relationship

2018 ◽  
pp. 7-10
Author(s):  
Sebastiano Grandi
Keyword(s):  
Marketing Channel ◽  
New Approach ◽  
Channel Relationship

The Role of Ties and Structural Holes in the Buyer’s Performance across Vertical Marketing Channel Systems: A Triadic Perspective

2015 ◽  
Vol 01 (04) ◽  
pp. 72-77
Author(s):  
Joohyun Nam ◽  
Sharon Smith ◽  
Mijin Kwon
Keyword(s):  
Marketing Channel ◽  
Structural Holes ◽  
Channel Systems

Viewing Status and Improvement Plan of ‘Live Streaming’ Dance Performances in the Post-corona Era

2020 ◽  
Vol 59 (5) ◽  
pp. 309-321
Author(s):  
Ga-eun Kim ◽  
Misung Hong
Keyword(s):  
Live Streaming ◽  
Improvement Plan

Research on marketing channel grid resource integration and configuration

2013 ◽  
Author(s):  
Qiong Li ◽  
Yanxia Cheng ◽  
Xinran Liu
Keyword(s):  
Marketing Channel ◽  
Resource Integration ◽  
Grid Resource

Application Of Live Streaming Video In Multimedia Technology

2013 ◽  
Vol 1 (4) ◽  
pp. 1-4 ◽  
Author(s):  
M. Saranya ◽  
Keyword(s):  
Streaming Video ◽  
Live Streaming ◽  
Multimedia Technology

Live Streaming mit Hangout On Air

2014 ◽  
pp. I-XI
Author(s):  
Hannes Schleeh ◽  
Gunnar Sohn
Keyword(s):  
Live Streaming

PEMASARAN SELEDRI DI DESA OEPAHA KECAMATAN NEKAMESE KABUPATEN KUPANG

2020 ◽  
Vol 21 (2) ◽  
pp. 122-129
Author(s):  
Maria C K Nadjib ◽  
Alfetri N.P Lango ◽  
Paulus Un
Keyword(s):  
Sampling Methods ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Market Information ◽  
Snowball Sampling ◽  
Zero Level ◽  
Farming Community ◽  
Profit Analysis ◽  
The Village

The research, which was conducted in the village of Oepaha, Nekamese District, Kupang Regency, from June to July 2019, aims to identify marketing channels, capabilities and margins, and the share and benefits of celery marketing for farmers. The location of the research was determined using purposive sampling methods, considering that the location was the most important supplier area for celery in Kupang Regency. The population in this study was the farming community in Oepaha Village, Nekamese district, Kupang Regency,in the amount of 96 celery farmers. The sampling methods is carried out by simple random sampling according to the Slovenian formula, so that a sample of 49 celery farmers is obtained. Sampling for marketing institutions was determined by selecting the marketing institutions which directly involved in celery marketing using snowball sampling methods. In the end, respondents selected marketing institutes consisting of village collectors amounted to 4 people and retailers amounted to 4 people. The analysis of the data used in this study includes descriptive analysis, marketing margin analysis, farmer's share analysis and marketing profit analysis. The results showed that the marketing channel for celery carried out by farmers consisted of two channels, namely farmers directly to consumers and farmers to consumers through intermediaries, namely village collectors and retailers. Celery marketing functions that arise are the functions of sales, purchases, transport, standardization and financing and market information on the zero level channel,while sales, purchasing, transportation, storage, standardization, and financing, as well as market information, run on the second level channel. The marketing margin at zero level is Rp. 51.000,-, while the second level marketing channel is Rp. 17,000 at the collector and Rp. 34,000 at the retailer. The percentage of farmer’s share received by farmers is 25% at zero level and 25% at second level channel. The profit from celery marketing in the zero level marketing channel is Rp. 8.261 (farmers), the second level marketing channel is Rp. 16,688 (farmers), Rp. 15.267 (collectors' traders), Rp. 28,029 (retailers).

ANALISIS TATANIAGA TANDAN BUAH SEGAR KELAPA SAWIT DI DESA TEMPAKAN KECAMATAN BATU ENGAU KABUPATEN PASER (Marketing Analysis of Fresh Fruit Bunches of Oil Palm in Tempakan Village, Batu Engau Subregency, Paser Regency)

2019 ◽  
Vol 2 (2) ◽  
pp. 113
Author(s):  
SIMON SUTRADO SIMANJUNTAK ◽  
ACHMAD ZAINI
Keyword(s):  
Oil Palm ◽  
Sampling Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Snowball Sampling ◽  
Level Zero ◽  
Average Share ◽  
Marketing Analysis ◽  
Fresh Fruit Bunches

The purposes of this study were to know marketing channel, marketing margin, share, and marketing profit of fresh fruit bunches of oil palm in Tempakan Village, Batu Engau Subregency, Paser Regency. The study was conducted from June to August 2016. The sampling method was done with two ways as random sampling in farmer level and in marketing channel as snowball sampling. Data analysis were done by calculating marketing margin, share, and marketing profit. The results of this study showed that there are two marketing channels in reserach location are channel of level zero and channel of level one. Marketing margin in farmer level was Rp40.39 kg-1 and margin in whole trader level was Rp314.44 kg-1. The average share of farmer level was 97.58% and in trader level was 81.48%. Margin and share that profitable for farmer is at channel of level zero. The average of profit in whole trader level of fresh fruit bunches was 112.75%, that meant marketing by whole trader is profitable.

customR2: A hybrid push/pull scheduling method with network coding in P2P live streaming systems

2010 ◽  
Vol 30 (2) ◽  
pp. 285-288 ◽  
Author(s):  
Hui WANG ◽  
Wei-tao CHEN ◽  
Ya-jie LIU
Keyword(s):  
Network Coding ◽  
Live Streaming ◽  
P2p Live Streaming ◽  
Scheduling Method ◽  
Streaming Systems
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