PEMASARAN SELEDRI DI DESA OEPAHA KECAMATAN NEKAMESE KABUPATEN KUPANG

The research, which was conducted in the village of Oepaha, Nekamese District, Kupang Regency, from June to July 2019, aims to identify marketing channels, capabilities and margins, and the share and benefits of celery marketing for farmers. The location of the research was determined using purposive sampling methods, considering that the location was the most important supplier area for celery in Kupang Regency. The population in this study was the farming community in Oepaha Village, Nekamese district, Kupang Regency,in the amount of 96 celery farmers. The sampling methods is carried out by simple random sampling according to the Slovenian formula, so that a sample of 49 celery farmers is obtained. Sampling for marketing institutions was determined by selecting the marketing institutions which directly involved in celery marketing using snowball sampling methods. In the end, respondents selected marketing institutes consisting of village collectors amounted to 4 people and retailers amounted to 4 people. The analysis of the data used in this study includes descriptive analysis, marketing margin analysis, farmer's share analysis and marketing profit analysis. The results showed that the marketing channel for celery carried out by farmers consisted of two channels, namely farmers directly to consumers and farmers to consumers through intermediaries, namely village collectors and retailers. Celery marketing functions that arise are the functions of sales, purchases, transport, standardization and financing and market information on the zero level channel,while sales, purchasing, transportation, storage, standardization, and financing, as well as market information, run on the second level channel. The marketing margin at zero level is Rp. 51.000,-, while the second level marketing channel is Rp. 17,000 at the collector and Rp. 34,000 at the retailer. The percentage of farmer’s share received by farmers is 25% at zero level and 25% at second level channel. The profit from celery marketing in the zero level marketing channel is Rp. 8.261 (farmers), the second level marketing channel is Rp. 16,688 (farmers), Rp. 15.267 (collectors' traders), Rp. 28,029 (retailers).

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AGROFORESTRI BERBASIS ROTAN TERHADAP SOSIAL EKONOMI MASYARAKAT DI BARITO SELATAN

Jurnal Hutan Tropis ◽

10.20527/jht.v4i1.2886 ◽

2017 ◽

Vol 4 (1) ◽

pp. 93

Author(s):

Johanna Maria Rotinsulu ◽

Sosilawaty Sosilawaty ◽

Yanarita Yanarita

Keyword(s):

Random Sampling ◽

Sampling Methods ◽

Simple Random Sampling ◽

The Other ◽

Average Yield ◽

Natural Conditions ◽

Central Kalimantan ◽

Economic Level ◽

The Village ◽

Society Research

South Barito is an area of rattan and rattan production center of the province of Central Kalimantan, on the other hand is one area that has natural conditions very conducive to the development of rattan. This study reveals how patterns in addition to planting and processing of rattan traditionally also analyze the socio-economic level of society. Research conducted in South Barito regency, District Karau in Two Villages is Bangkuang and New Salat. The village of the second sample is determined gardens and population are farmers who cultivate cane with sampling methods by simple random sampling, because the peasant population is homogeneous, the number of samples in each village 34 respondents or 68 farmers overall. The result showed that in general the rattan garden where the studies were not well-maintained, where the average of respondents (45%) said that maintenance is only performed at the time of going to the harvesting or one for rattan planting. Besides the low price of rattan is led to a reduction of land management / rattan gardens intensively. and production of rattan average yield of 2.6 tons ha-1 or 245.5 clumps of cane ha-1. For the villagers of business administration studies despite conditions that are considered less favorable, but they still look forward to the Government's policy to remain aligned to the Farmers Rattan. In addition, because cane is inherited and used as a hallmark of South Barito society in general.Barito Selatan merupakan daerah penghasil rotan dan sentra produksi rotan provinsi Kalimantan Tengah, selain itu merupakan salah satu wilayah yang memiliki kondisi alam yang sangat mendukung bagi perkembangan rotan. Penelitian ini selain untuk mengungkapkan bagaimana pola tanam dan pengolahan rotan secara tradisional juga menganalisis tingkat sosial ekonomi masyarakat. Penelitian dilaksanakan di Kabupaten Barito Selatan, Kecamatan Karau di Dua Desa yaitu Bangkuang dan Salat Baru. Dari kedua Desa tersebut ditentukan kebun sampel dan populasi masyarakat yaitu petani yang mengusahakan rotan dengan metode pengambilan sampel secara simple random sampling, karena populasi petani bersifat homogen, jumlah sampel di masing-masing desa 34 responden atau keseluruhan 68 petani. Dari hasil penelitian diperoleh bahwa pada umumnya kebun rotan di tempat penelitian tersebut tidak terpelihara dengan baik, dimana rata-rata responden (45%) menyebutkan bahwa pemeliharaan hanya dilakukan pada saat akan dilakukan pemanenan atau satu kali selama rotan itu di tanam. Selain itu rendahnya harga rotan sangat berdampak pada berkurangnya pengelolaan lahan/kebun rotan secara intensif. dan hasil produksi rotan rata-rata diperoleh 2,6 ton ha-1 atau 245,5 rumpun rotan ha-1. Bagi masyarakat Desa studi walaupun kondisi tataniaga yang dianggap kurang menguntungkan, namun mereka masih berharap kebijakan Pemerintah tetap berpihak kepada Petani Rotan. Di samping itu karena pada umumnya rotan merupakan warisan dan digunakan sebagai ciri khas masyarakat Barito Selatan.

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Analisis Pemasaran Bawang Merah (Allium cepa) di Desa Lam manyang Kecamatan Peukan Bada Kabupaten Aceh Besar

Jurnal Ilmiah Mahasiswa Pertanian ◽

10.17969/jimfp.v2i1.2259 ◽

2017 ◽

Vol 2 (1) ◽

pp. 134-140

Author(s):

Nurida Arafah ◽

Elvira Iskandar ◽

T. Fauzi

Keyword(s):

Allium Cepa ◽

Descriptive Analysis ◽

Marketing Channel ◽

Survey Method ◽

Type I ◽

Type Ii ◽

Channel One ◽

Marketing Efficiency ◽

Marketing Analysis ◽

The Village

Bawang merah merupakan komoditi holtikurtura yang tergolong sayuran rempah di mana komoditi ini cukup penting sebagai sumber penghasilan petani dan pendapatan Negara. Itu artinya produk bawang merah sangat besar kontribusinya untuk masyarakat dan Negara, karena selain di pasarkan didalam negeri komoditi ini juga diekspor. Desa Lam Manyang merupakan daerah sentra penghasil bawang merah di Kecamatan Peukan Bada. Tujuan penelitian ini adalah untuk mengetahui jenis saluran pemasaran, besarnya margin dan efisiensi pemasaran bawang merah di Desa Lam Manyang Kecamatan Peukan Bada. Penelitian ini dilakukan dengan metode survei. Metode analisis yang digunakan adalah metode deskriptif, metode analisis margin dan efisiensi pemasaran. Hasil penelitian menunjukkan bahwa: (1) Saluran pemasaran bawang merah menggunakan saluran satu tingkat dan saluran dua tingkat; (2) Margin pemasaran bawang merah pada Tipe I sebesar Rp.25.140 per kg dan pada Tipe II sebesar Rp.25.000 per kg; (3) Efisiensi pemasaran bawang merah pada Tipe I sebesar 55,86%% dan pada Tipe II 55,55%.Marketing Analysis Onion (Allium Cepa) In The Village Of Lam Manyang Sub-District Of Peukan Bada Aceh Besar RegencyOnion is a vegetable horticulture classified as herbs, where commodities is quite important as a source of farmers' income and state revenue. That means that the product is very large onion contribution to society and the state, because in addition to the domestic market this commodity is also exported. The village of Lam Manyang an onion-producing centers in the sub-district of Peukan Bada. The purpose of this study was to determine the type of marketing channels, the amount of margin and marketing efficiency onion in the village of Lam Manyang sub-district of Peukan Bada. This study was conducted by survey method. The analytical method used is descriptive analysis method margin and marketing efficiency. The results of study showed that: (1) Onion marketing channel using channel one and channel two-tier level; (2) Marketing margin onion on Type I Rp. 25 140 per kg and the Type II Rp. 25,000 per kg; (3) Marketing efficiency of onion by 55.86 % of Type I and Type II at 55.55%.

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KONTRIBUSI PENDAPATAN INDUSTRI RUMAH PANGGUNG TERHADAP PENDAPATAN RUMAH TANGGA MASYARAKAT DI DESA WOLOAN SATU UTARA KEC. TOMOHON BARAT

AGRI-SOSIOEKONOMI ◽

10.35791/agrsosek.11.2.2015.8488 ◽

2015 ◽

Vol 11 (2) ◽

pp. 41

Author(s):

Yosua Kalangi . Kalangi ◽

Paulus A. Pangemanan ◽

Juliana R. Mandei ◽

Caroline B. D. Pakasi

Keyword(s):

Household Income ◽

Descriptive Analysis ◽

Secondary Data ◽

Simple Random Sampling ◽

District Office ◽

North West ◽

Main Work ◽

Home Industries ◽

The Village ◽

Made In

This study aims to determine the contribution of revenue from industrial houses on stilts on household income. This research was conducted for four months starting in February 2015 to May 2015 in the village of Woloan One North district. Tomohon West. The population in this study was people who became workers in home industries stage. Of the population of 30 samples has taken using simple random sampling method. In this study, the data used are primary and secondary data obtained from the relevant agencies, namely the Village district office Woloan One District Tomohon North West. The data is processed using descriptive analysis. The results showed that the contribution of revenue from the industry is a stilt house by 84% and are potentially in employment. The amount of revenue contribution from home industry is very influential stage in household income, while contributions outside the home industry are less influential stage in household income. For the second job in industry stilt house can be made in the main work as a source of household income communities Woloan One Village North.

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Challenges in marketing channel selection by smallholder pineapple growers in Samarahan, Sarawak, Malaysia

Food Research ◽

10.26656/fr.2017.4(s5).020 ◽

2020 ◽

Vol 4 (S5) ◽

pp. 77-85

Author(s):

A. Nahar ◽

A.R. Saili ◽

N.M. Hamzah ◽

F. Abdul Fatah ◽

Z. Yusop ◽

...

Keyword(s):

Supply And Demand ◽

Descriptive Analysis ◽

Distribution Channel ◽

Price Volatility ◽

Principal Component ◽

Marketing Channel ◽

Simple Random Sampling ◽

Channel Selection ◽

Primary Data ◽

Farm Income

Pineapples are very perishable and require an immediate sale to consumers. This has triggered the local growers to market their produce and rely on the middleman. Thus, this present study was conducted to identify the challenges that affect the marketing channel selection of smallholder pineapple growers in Samarahan, Sarawak. The primary data used for this study were collected from 123 smallholder pineapple growers using simple random sampling method with a well-structured close-ended questionnaire via face-toface survey. The descriptive analysis was used to describe the socio-demographic characteristics of the pineapple growers meanwhile exploratory factor analysis (EFA) using principal component analysis approach with orthogonal rotation (varimax) was used to reduce data to a smaller set of summary variables and to identify the structure of the relationship between the variables and the respondents. The findings revealed that five main challenges have caused pineapple growers to carefully select the marketing channel in marketing their produce namely; lack of market information; inefficient transportation; price volatility; market distance; and product perishability. Inadequate marketing information about supply and demand markets, potential buyers, bargaining, and negotiation have caused concerned for the pineapple growers to take the risk in marketing their produce to various customers. Lack of transportation facility and high transportation cost has caused the pineapple growers to sell their produce at the farm gate to reduce losses during the distribution channel. Moreover, the unstable pineapple price has created a risk to the growers due to its negative effect on farm income stability. Besides, the distance between farms and marketplace has significantly affected marketable surplus of pineapple fruits thus resorts to the growers to rely on the middleman to market their produce. Conclusively, all the challenges highlighted in this study should be given adequate attention by the relevant agencies to improve and continue their effective roles in the pineapple market and to enhance farmers’ livelihoods. This can be achieved by strengthening the fruit supply chain management, adopting comprehensive approaches such as policies, programs and strategies pertaining to the marketing of pineapple fruits that require a collective effort and commitment from the public and private sectors.

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Pola Saluran Tataniaga Pola di Kenagarian Tanjung Sani Kecamatan Tanjung Raya Kabupaten Agam

MIMBAR Jurnal Sosial dan Pembangunan ◽

10.29313/mimbar.v32i1.1732 ◽

2016 ◽

Vol 32 (1) ◽

pp. 148

Author(s):

Devi Analia ◽

Faidil Tanjung ◽

Syofyan Fairuzi ◽

Ramita S. Pimura

Keyword(s):

Risk Management ◽

Descriptive Analysis ◽

Marketing Channel ◽

Research Purpose ◽

Market Information ◽

Channel Pattern ◽

Information Risk ◽

Marketing Function

The research purpose is to describe nutmeg’s marketing channel pattern and to identify the marketing instutional function involves in marketing channel. The used method is survey and descriptive analysis. The survey is conducted by following the marketing channel pattern and the observation activity that is do by farmer as producers to middlemen or finar consumers. The result shows that 2 pattern of marketing channel are applied in location. First pattern marketing channel is farmers – man in village second patter marketing channel is farmers – whole saler. Their activity, according to marketing function consists of exhange function(selling and buying), phisic function (transportation, saving, sortation) and fasility (finance, market information, risk management).

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ANALISIS EFISIENSI PEMASARAN BUDIDAYA RUMPUT LAUT (Eucheuma Cottonii) DI KABUPATEN SUMENEP

Jurnal Agrosains Karya Kreatif dan Inovatif ◽

10.31102/agrosains.2017.4.2.11-24 ◽

2017 ◽

Vol 4 (2) ◽

pp. 11

Author(s):

Doni Ferdiansyah

Keyword(s):

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Snowball Sampling ◽

Profit Margins ◽

Channel Efficiency ◽

Marketing Efficiency ◽

Total Profit ◽

Exchange Function ◽

Margin Analysis

This research was conducted at the Central Pakandengan District of Bluto Sumenep, with the aim of: (1) determine the marketing channels and marketing functions, (2) calculate the amount of marketing and profit margins, (3) calculate the percentage level of marketing efficiency at each institution seaweed marketing. Sampling method on farmers is done by using simple random sampling number of 30 respondents and sample marketing agencies using snowball sampling, whereas the method of analysis using the marketing margin analysis, marketing distribution, farmer's share and marketing efficiency. The results show that the first discussion, the marketing channel in the Middle Pekandengan village there are two channels, namely farmer - traders - wholesalers - enterprises and farmers - traders - companies. Marketing functions performed by each agencymarketing is exchange function which consists of sales and purchases, as well as physical function consists of drying, storage, packaging and transport. Second, marketing and profit margins every marketing agencies in each marketing channel is the first marketing channels total marketing margin is Rp. 10,500/kg and the total profit was Rp. 10,250/kg, while the marketing channel II total marketing margin is Rp. 6,000/kg and the total profit was Rp. 5,850/kg. Third, based on the percentage level of efficiency is <50% means it efficiently. I value marketing channel efficiency by 2.08% while the value of the second marketing channel efficiency of 0.83% .

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Saluran Pemasaran dan Daya Serap Lembaga Pemasaran Jagung Varietas Bisi-2 di Kabupaten Muna

Jurnal Ilmiah Membangun Desa dan Pertanian ◽

10.37149/jimdp.v5i5.14165 ◽

2020 ◽

Vol 5 (5) ◽

pp. 178

Author(s):

La Sinaini ◽

La Baru

Keyword(s):

Animal Feed ◽

Descriptive Analysis ◽

Economic Value ◽

Sampling Technique ◽

Marketing Channel ◽

Marketing Channels ◽

Primary Data ◽

Snowball Sampling ◽

Corn Production ◽

Qualitative Descriptive

Corn marketing is the activity of distributing corn production from farmers to consumers. Corn production produced by farmers is not of economic value if the production of corn does not reach the hands of consumers. Corn marketing creates a price difference between what farmers receive and the price that consumers receive. This is due to the involvement of middlemen/traders of corn production from the hands of farmers in the hands of consumers. The purpose of this study was to analyze the marketing channels and absorptive capacity of Bisi-2 corn marketing institutions in Muna District. This research was conducted from January 2019 until May 2019 in Kabangka sub-district. The research location is one of the corn production centers of Bisi-2 varieties in Muna District. Sources of data in this study are primary data obtained directly from informants. The selection of informants used snowball sampling technique with the number of informants being 10 village collector traders, 1 sub-district trader collector, 5 animal feed traders, and 3 breeders. Data is collected by cross-section. Analysis of the data used in this study is qualitative descriptive analysis. Research results show the marketing channel for corn in Muna District, there are five patterns, namely; (1) marketing channels (farmers - village collector traders –sub-district collector traders - corn collecting companies); (2) marketing channels (farmers - village collector traders –sub-district collector traders - animal feed traders - breeders); (3) marketing channel (farmer - village collector trader - rancher) and (4) marketing channel (farmer - rancher). The marketing channel (farmer - village collector trader –sub-district collector trader - corn collecting company) is a channel that absorbs corn production the largest in Kabangka District, Muna District.

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ANALISIS EFISIENSI PEMASARAN BAGLOG DAN JAMUR TIRAM PUTIH PADA UD AROMA JAMUR DI KABUPATEN LUMAJANG

JSEP (Journal of Social and Agricultural Economics) ◽

10.19184/jsep.v11i3.5832 ◽

2018 ◽

Vol 11 (1) ◽

pp. 9

Author(s):

Dadang Adi Kusuma ◽

Evita Sholiha Hani ◽

Julian Adam Rijal

Keyword(s):

Risk Function ◽

Secondary Data ◽

Marketing Channel ◽

Oyster Mushroom ◽

Snowball Sampling ◽

Zero Level ◽

Channel One ◽

Marketing Function ◽

Margin Analysis ◽

Profit Share

Demand for white oyster mushroom continues to increase because it has a good nutritional content. The increasing mushroom demand positively affects the needs of baglog and white oyster mushroom, causing many producers who work baglog and white oyster mushroom one of them is UD Aroma Jamur. Research conducted at UD Aroma Jamur aims to know: (1) marketing channel of baglog and white oyster mushroom; (2) marketing function of each marketing agency of baglog and white oyster mushroom; (3) the efficiency and marketing margin of baglog and white oyster mushroom. Location of research in UD Aroma Jamur is determined intentionally (Purposive Method). Sampling used is purposive sampling and snowball sampling. The data used are primary and secondary data analyzed by using margin analysis and marketing efficiency. The results of the study showed that: (1) The marketing channel of baglog consist of zero-level channel, one-level, two-level. The white oyster mushroom marketing channel consists of a zero-level, a two-level, three-level, and four-level: (2) marketing functions undertaken by marketing agencies of baglog and white oyster mushroom, is a function of purchasing, sales function, transport function, storage function, market information function, risk function, packaging function, and sorting function: (3) an efficient marketing channel of baglog is a one level channel with marketing margin of Rp. 1,000 / baglog and profit share equal to 87,5% and efficiency value equal to 12,5%. The most efficient white oyster mushroom marketing channel is a two-tier channel with a marketing margin of Rp. 5.250 / kg and a profit share of 94.77% and an efficiency rating of 4.54%.

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ANALISIS PEMASARAN JAGUNG DI DESA DIMEMBE KECAMATAN DIMEMBE KABUPATEN MINAHASA UTARA

AGRI-SOSIOEKONOMI ◽

10.35791/agrsosek.14.3.2018.22326 ◽

2019 ◽

Vol 14 (3) ◽

pp. 305

Author(s):

Cendy Claudia Wowiling ◽

Lyndon R. J. Pangemanan ◽

Joachim N. K. Dumais

Keyword(s):

Sampling Method ◽

Secondary Data ◽

Marketing Channel ◽

Primary Data ◽

Snowball Sampling ◽

The North ◽

North Sulawesi ◽

Marketing Costs ◽

Consumer Marketing ◽

The Village

The purpose of this research is to analyze the marketing of corn in each marketing channel in the village of Dimembe, Dimembe Subdistrict, North Minahasa Regency. The data used in this study are primary and secondary data. Primary data was obtained from interviews with 15 farmers while secondary data from the Village Office, North Minahasa Statistics Agency and the North Sulawesi Provincial Statistics Agency. The sampling method used the snowball sampling method. Data analysis methods are analysis of Marketing Channel, Marketing Agency, Marketing Margin and Marketing Costs. The results showed that there were three types of marketing channels, namely the first marketing channel: Farmers to Consumers; second marketing channel 2 from Farmers toRetailers then to Consumers; and the third marketing channel from Farmers to Collector Traders then arrived at the Consumer. Marketing margin on marketing channel I is Rp 213.33 / kg, on marketing channel II is Rp 1,500.00 / kg, and on marketing channel III is Rp 2,500.00 / kg. The highest share received by farmers is in the marketing channel I at 93.90%. While the lowest share received by farmers is in marketing channel III, which is equal to 58.33%. Thus it can be concluded that the longer the marketing channel, the greater the marketing margin and vice versa. And also the shorter the marketing channel the greater the share received by the farmer and vice versa. *lrr + eprm *

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Analisis Pemasaran Susu Segar di Kabupaten Klaten

Sains Peternakan ◽

10.20961/sainspet.9.1.41-52 ◽

2017 ◽

Vol 9 (1) ◽

pp. 41

Author(s):

Sugiharti Mulya Handayani ◽

Ivana Nurlaila

Keyword(s):

Descriptive Analysis ◽

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Observation Data ◽

Snowball Sampling ◽

Dairy Farmers ◽

Fresh Milk ◽

Milk Marketing ◽

Marketing Margins

This study aimed to determine the marketing channels of fresh milk in Klaten , costs, benefits, marketing margin and efficiency. The basic method used was the descriptive analysis and purposive sampling with the Kayumas Village, Jatinom was selected as a place for the research. In total, 30 dairy farmers were taken as samples by random sampling method. Meanwhile, traders samples taken by snowball sampling consisted of two traders, 3 and 1 meddle retailers. The data used were primary and secondary data taken in April 2010 with interview techniques, recording and observation. Data was analyzed using cost margin analysis.The results of this study showed that there were two patterns of fresh milk marketing channels. Channels I: dairy farmers → TPS → KUD → IPS, home industry, retailers and consumers. Channel II: dairy farmers → collectors → traders from outside of Jatinom. In the first line the total marketing cost was Rp. 263.76, total marketing profit was Rp. 143.26 and marketing margins was Rp. 328.26 per liter. For marketing channel II total marketing cost was Rp. 52.93, total marketing profit was Rp. 60.07 and marketing margins was Rp. 81.50 per liter. Both of the channels were efficient with the farmer's share of 89.06% for channels I and 97.24% for channel II.

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