ALONE OR IN COOPERATION: WHAT IS THE BEST STRATEGY FOR THE PERFORMANCE OF RADICAL PRODUCT INNOVATION IN THE VIDEO GAME INDUSTRY?

The aim of this research is to study the impact of inter-organisational strategies on performance of radical product innovation. We distinguish three kinds of strategies: (1) individual strategy, (2) cooperation with non-rivals strategy, and (3) coopetition strategy. We study innovation at the product level, and we analyse the market performance. We develop and test the hypotheses comparing the effects of these three strategies on the market performance of radical product innovation. An empirical research is carried out to study the video game publishing industry. We perform a quantitative analysis on a sample of 100 video games that involve radical innovations, identified among 822 video games launched between 2006 and 2011. The main results show that coopetition is the most fruitful strategy for developing a radical innovation. In this process, a direct competitor becomes the best and the most viable partner for that type of innovation.

Managing the product innovations paradox: the individual and synergistic role of the firm inside-out and outside-in marketing capability

PurposeBuilding upon the firm market orientation theories, this study aims to examine the individual and synergistic effects of the firm inside-out and outside-in marketing capability on its incremental and radical product innovation outcomes.Design/methodology/approachBy collecting cross-sectional data from 203 manufacturing firms in Pakistan, confirmatory factor analysis in AMOS and hierarchical multiple regression analysis in SPSS are performed to validate the study measurement models and test the hypothesized relationships, respectively.FindingsThe findings of this study suggest both inside-out and outside-in marketing capability critical for incremental and radical product innovation. Specifically, inside-out marketing capability is found positively associated with incremental product innovation and non-linearly (inverted U-shaped) associated with radical product innovation. Conversely, outside-in marketing capability is found positively associated with radical product innovation but non-linearly (inverted U-shaped) associated with incremental product innovation. However, the results indorse that developing synergy between the inside-out and outside-in marketing capability positively impacts both incremental and radical product innovation.Originality/valueDrawing from the firm inside-out and outside-in market orientation theories, the study extends the existing research on product innovation outcomes from the marketing capabilities perspective. Previous literature highly recognized the value of the firm market orientation and being market-driven in market-based product innovations. However, there was a lack of understanding of how the firm marketing capabilities facilitate incremental and radical product innovation. This study provides a novel understanding of the firm inside-out and outside-in marketing capability role in inducing incremental and radical product innovation which enrich and extend the current literature on firm capabilities and product innovations from a marketing perspective.

The missing links of sustainable supply chain management and green radical product innovation between sustainable entrepreneurship orientation and sustainability performance

Purpose Anchored on the natural resource-based view and stakeholder theories, this study aims to investigate the mediating roles of sustainable supply chain management and green radical product innovation (GRPI) in the link between sustainable entrepreneurial orientation (SEO) and sustainability performance. Design/methodology/approach The comprehensive research model developed in this study is empirically tested by using data garnered from 248 managers of Ghanaian small and medium-sized enterprises. Partial least square structural equation modeling is applied as the methodological technique to test all the hypothesized relationships. Findings Results of the study indicate that SEO has a direct significant positive impact on environmental performance and social performance but not financial performance. However, through sustainable supply chain management and GRPI (both mediating variables), SEO tends to have significant impact on all sustainability performance dimensions (environmental, financial and social performance). Originality/value This study offers fresh empirical evidence by developing a unified research model that validates the specific mediation role of sustainable supply chain management between SEO and green radical product innovation, as well as the mediating roles of both sustainable supply chain management and GRPI between SEO and sustainability performance dimensions.

Design process innovation on brock commons tallwood house

Purpose The purpose of this paper is to study the design process innovations that enabled the successful delivery of a hybrid, mass-timber high-rise building in Canada, the Brock Commons Tallwood House at the University of British Columbia. It is one of a set of papers examining the project, including companion papers that describe innovations used during the mass timber construction process and the impact of these innovations on construction performance. Design/methodology/approach A mixed-method, longitudinal case study approach was used in this research project to investigate and document the Tallwood House project over a three-year period. Both quantitative and qualitative data collection and analysis techniques were used. Graduate student researchers were embedded within the project team to observe meetings and decision-making and to conduct periodic interviews. Findings The research highlights a case of a balanced triple-helix system that provided a context for the successful “clustering” of product and process innovation, which were developed and implemented to flow throughout the project’s lifecycle and across its supply chain to provide benefits at each stage. Four significant process-based innovations were implemented at the design phase of the building project to support radical product innovation: an integrated design process, virtual design and construction, designing for manufacturing and assembling and a rigorous quality control and quality assurance process. The product innovations developed through these process innovations were the structural system and the prefabricated envelope system. The context of innovation was seen to allow this “clustering,” which is believed to be a key condition of success and enabled the efficient and successful delivery of the project. Generally, the approach was successful; however, some factors including the number of stakeholders and good-faith collaboration may limit the replicability of these strategies. Originality/value This paper presents an in-depth investigation into the instantiation of an innovation system, identified as a balanced triple-helix system, which enabled and facilitated the design and decision-making process for a radical product innovation. Moreover, this paper describes the deployment of a “cluster” of process innovations that flowed throughout the project’s lifecycle and across the project supply chain. This was seen as a key factor in ensuring the successful delivery of the project.

Pengaruh puasa intermiten 5:2 terhadap kadar malondialdehida pada karyawan pria dewasa dengan obesitas

Effect of intermittent fasting 5:2 on plasma malondialdehyde levels in adult male employees with obesityBackground: Obesity is a major risk factor for various non-communicable diseases such as type 2 diabetes mellitus and cardiovascular disease. In obesity, the free radical product will be produced, such as malondialdehyde (MDA) which plays a role in the pathogenesis of various diseases. Intermittent fasting (IF) is an alternative way to reduce free radical levels in the body therefore it can prevent complications of obesity. However, the effect of IF on MDA level in an obese adult male in Jakarta has not been reported.Objective: The objective of this study was to determine the effect of IF on malondialdehyde levels in adult male employees with obesity in Jakarta.Methods: This study used a randomized controlled clinical trial. The subjects were men aged 19-59 years with a body mass index (BMI) ≥ 25 kg/m2, divided into fasting and control groups, each group consists of 25 subjects. Intermittent fasting 5:2 is calorie restriction up to 20-25% was done every Monday and Thursday, and not allowed to eat and drink during 14 hours of fasting. Before the intervention, both groups were given education about balanced nutrition. Association of intermittent fasting with MDA and catalase was analyzed by means of difference formula with a significance limit of 5%.Results: MDA levels post-intervention significantly decreased compared to the pre-intervention both in the fasting group [1,3(0,9-2) nmol/mL to 0,4(0,3-0,6) nmol/mL] and in the control groups [1,4(0,9-1,9) nmol/mL to 0,5(0,3-0,7) nmol/mL]. MDA level post-intervention in the fasting group was significantly lower (p<0,05) compared to the control group.Conclusions: Intermittent fasting 5:2 during 8 weeks can decrease MDA levels in adult males with obesity in Jakarta.

Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry)

PurposeThis study aims to offer and validate an integrated marketing capability-product innovations framework. Particularly, it aims to examine the role of adaptive marketing capability in enabling market ambidexterity and incremental as well as radical product innovation. Also it intends to investigate the moderating role of transformational leadership between adaptive marketing capability and market ambidexterity.Design/methodology/approachManufacturing firms in Pakistan, an emerging economy, are taken as the context for this study. A designed survey questionnaire is used for data collection. Partial least square technique is employed to empirically validate and test the hypothesized model with a sample of 192 manufacturing firms. Particularly, the two-stage approach in SmartPLS is used to validate measurement models, and structural equation modeling technique is used to test the proposed hypothesis.FindingsThe findings not only confirm that adaptive marketing capability is instrumental to both incremental and radical product innovations but also reveal that adaptive marketing capability serves an important antecedent to market ambidexterity shedding new lights on its mediating role in the relationship of adaptive marketing capability with incremental and radical product innovations. Moreover, the results find that the effectiveness of adaptive marketing capability to support market ambidexterity may involve a possible trade-off between exploitation and exploration when the leaders exhibit a low or high level of transformational leadership behavior.Originality/valueThis study contributes to outside-in strategic perspective and contextual ambidexterity literature by revealing the role of adaptive marketing capability as an important enabler of market ambidexterity which, in turn, allows the firm to simultaneously introduce incremental and radical product innovations. In this way, this study advances the current understanding of the antecedents and consequences of contextual ambidexterity. Also, this study provides insight into the types of capabilities needed for the firm's contextual and employees' behavioral adaptation to simultaneously manage exploitation and exploration within the same business unit which was lacking in the previous literature. Further, this study also offers a novel understanding of the conditional role of transformational leadership between adaptive marketing capability and market ambidexterity.

Exploring the emergence and shifting of new and radical product concepts in the context of In-vitro Diagnostics industry.

This thesis explores how new radical product concepts emerge under uncertainty in the context of the In-vitro Diagnostics (IVD) industry. Specifically, it studies how new product concepts that build on fundamentally new technology are elaborated, defined and modified in an early development stage within a globally operating corporation. An inductive single-case study design with two embedded cases within an IVD corporation is employed, building on a wide range of primary and secondary data to study this phenomenon. Data collection and analysis within and across the embedded cases were informed by Grounded Theory methods and techniques. Theory building led to the development of Scoping as a core-variable to explain the emergence of new product concepts under uncertainty. It is further characterised by a temporal as well as capability dimension, each building on two interlinked concepts, respectively: exploring and normalising for the temporal dimension, and substantive as well as dynamic organisational abilities from a capability perspective. This thesis sheds light on the dynamics of new, radical product development in complex market and corporate environments, contributing to our understanding of constant adaptation processes (concept shifts) during early development phases; suggesting that well-established exploration and exploitation phases of NPD are connected through an additional normalising phase that is bridging these two.

Electrochemical and Mechanistic Study of Superoxide Elimination by Mesalazine through Proton-Coupled Electron Transfer

The elimination of superoxide radical anions (O2•−) by 5-amino-2-hydroxybenzoic acid (mesalazine, 5-ASA), 4-amino-2-hydroxybenzoic acid (4-ASA), and related compounds used for ulcerative colitis treatment was investigated using cyclic voltammetry and electron spin resonance (ESR) analyses aided by density functional theory (DFT) calculations. Quasi-reversible O2/O2•− redox was found to be modified by the compounds, suggesting that an acid–base reaction in which a hydroperoxyl radical (HO2•) is formed from O2•− occurs. However, the deprotonated 5-ASA anion can eliminate O2•− through proton-coupled electron transfer (PCET), forming a radical product. This electron transfer (ET) was confirmed by ESR analysis. The 4-aminophenol moiety in 5-ASA plays an important role in the PCET, involving two proton transfers and one ET based on π-conjugation. The electrochemical and DFT results indicated that O2•− elimination by 5-ASA proceeds efficiently through the PCET mechanism after deprotonation of the 1-carboxyl group. Thus, 5-ASA may act as an anti-inflammatory agent in the alkali intestine through PCET-based O2•− elimination.