scholarly journals ANALISIS ORIENTASI PASAR, MODAL SOSIAL DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN PEDAGANG DI PUSAT GROSIR SOLO

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Reny Dwi Astuti ◽  
Bambang Mursito ◽  
Rochmi Widayanti
Keyword(s):  
Social Capital ◽  
Regression Analysis ◽  
Hypothesis Testing ◽  
Market Orientation ◽  
Product Innovation ◽  
Coefficient Of Determination ◽  
Sampling Techniques ◽  
F Test ◽  
Marketing Performance

This research is k a test of the influence of marketk orientation, social capital and product innovation lon marketing performance at Pusat Grosir Solo. The populationkin this studylis traders in Pusat Grosir Solo, the sample of the research amounted to 100 people, sampling techniques using accidental sampling, which is done by givingpa questionnairepto be filled out by traders at Pusat Grosir Solo. The data analysiss method used inn this study is descriptivepstatistical analysisoand regressionpanalysis. Descriptiveo statistical analysisiis thekinterpretation of datakobtained in the studypand the results of data aprocessing that has been carried out by giving explanations and explanations. Regression analysis includes validityy and reliabilityk test, classic assumptionm test, mmultiple regressionn analysiss, determination test, F test and t ttest. The results of the F test show that market orientation, social capital, and product innovation concurrent influence on the marketing performance at the Pusat Grosir Solo. Based on the results of partial hypothesis testing market orientationn has a positivee and significantt effect on marketing performance at the Pusat Grosir Solo. Social capital has a positive and significant effect on marketing performance at the Pusat Grosir Solo. Product innovation has a positive and significant effect on marketing performance at the Pusat Grosir Solo. The results of the coefficient of determination, the results of the calculation of multiplee linearr regressione analysis cann bee seenn that thee adjusted amount of R2 obtained is 0.651 or 65.1%. This shows that market orientation, social capital and product innovation has an influence on the marketing performance of traders at Pusat Grosir Solo by 65.1%. Keyword: Market Orientation, Social Capital, Product Innovation, Marketing Perfomance

scholarly journals Pengaruh Kedisiplinan, Kecerdasan Emosional Dan Komunikasi Terhadap Kinerja Pegawai Balai Desa Wiladeg Gunungkidul

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Wais Al Kurnia
Keyword(s):  
Emotional Intelligence ◽  
Regression Analysis ◽  
Hypothesis Testing ◽  
Employee Performance ◽  
T Test ◽  
Test Reliability ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
F Test ◽  
Positive Effect

This study aims to know the effect of discipline, emotional intelligence and communication to employee performance. This study uses primary data by distributing questionnaires. The population of this study was all 35 employees of the Wiladeg Gunungkidul Village Hall. Data analysis method used multiple regression analysis, validity test, reliability, hypothesis testing (T test and F test) and test the coefficient of determination. The result of this study concluded that based on regression analysis obtained the following equation Y =  0,123 + 0,120X1 + 0,066X2 + 0,364X3 + e. Based on the hypothesis testing, the F test is known that joinly (simultaneously) variable discipline, emotional intelligence and communication significant effect on employee performance. The result of the t test (partial testing), variable discipline, emotional intelligence  and communication has significant positive effect on employee performance.

scholarly journals Pengaruh Promosi, Atribut Toko (Store Attributes), dan Inovasi Produk Terhadap Keputusan Pembelian Ulang pada Nick Coffe di Kota Bengkulu

2020 ◽  
Author(s):  
Munifah Khomilah
Keyword(s):  
Hypothesis Testing ◽  
Product Innovation ◽  
Coefficient Of Determination ◽  
Linear Regression Coefficient ◽  
F Test ◽  
Significance Level ◽  
Analysis Techniques ◽  
Product Innovations ◽  
Store Attributes ◽  
Positive Effect

This study aims to determine the effects of Promotions, Store Attributes, andProduct Innovations on Repurchase Decisions on Nick Coffe in Bengkulu City.This research is a quantitative study with a sample of 96 respondents, usingaccidental sampling techniques. collection techniques using observation andquestionnaires. Data analysis techniques using the classic assumption test,multiple linear regression, coefficient of determination (R2) and hypothesistesting. The results of this study can be seen from the multiple linear regressiontests using SPSS namely Y = 2.063 + 0.192X1 + 0.036X2 + 0.713X3. From theresults of hypothesis testing that Promotion (X1) has a positive effect onRepurchase Decisions on Nick Coffe in Bengkulu City, with T test resultsshowing a significance value of 0.000 <0.05, Store Attribute (X2) has a positiveeffect on Repurchase Decisions on Nick Coffe in Bengkulu City, with T testresults showing a significance value of 0.037 <0.05, Product Innovation (X3) hasa positive effect on Repurchase Decisions on Nick Coffe in Bengkulu City, with Ttest results showing a significance value of 0,000 < 0.05, Hypothesis testing of theT test and F test shows that Promotion, Store Attributes, and Product Innovationhave a significant effect on Repurchase Decisions with a significance level <0.05.This means that Ho was refused Ha was accepted. In other words Promotions,Store Attributes, and Product Innovations have a significant effect both partiallyand simultaneously on Repurchase Decisions on Nick Coffe Customers. This isevidenced by the F test showing a significance value of 0.000 <0.05. Keywords: Promotion, Store Attributes, and Product Innovation and RepurchaseDecisions

scholarly journals Pengaruh orientasi pasar, orientasi kewirausahaan terhadap kinerja pemasaran UMKM batik di Kabupaten Jombang

2017 ◽  
Vol 5 (1) ◽  
pp. 56
Author(s):  
Yahya Reka Wirawan
Keyword(s):  
Regression Analysis ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Marketing Performance ◽  
Retail Service ◽  
Marketing Suggestions

<p><em>This study aims to determine the effect of market orientation and entrepreneurial orientation toward marketing performance partially or simultaneously. The population in this study are traders batik SMEs in Jombang district and samples taken 94 respondents obtained by the calculation formula Slovin. The sampling technique used was purposive random sampling. Methods of analysis, linear regression analysis using SPSS 22.0. The results of this study with regression analysis of Y = 0.131 + 0,510X2 0,436X1 + + e. Partial test results show the market orientation and entrepreneurial orientation have a significant effect on the performance marketing. The test results simultaneously obtained Fhitung =</em></p><p align="center"><em>55.478 with a significance of 0.000 &lt; 0.05. The coefficient of determination (Adjusted R2) of</em></p><p><em>0.54, in that it can be interpreted that unplanned purchases described by the retail service and the atmosphere in the store by 54%, while the remaining 46% is explained by other variables not examined in this study. Conclusions from this research is the higher market orientation and entrepreneurial orientation, the higher the level of performance marketing. Suggestions for merchants batik SMEs in Jombang district for more attention to what is in demand by consumers. As well as more courageous in taking risks to bring new fashions.</em></p>

scholarly journals The Effect of Product Promotion and Innovation Activities on Marketing Performance in Middle Small Micro Enterprises in Cianjur

2021 ◽  
Vol 4 (1) ◽  
pp. 528-540
Author(s):  
Nurjaya Nurjaya ◽  
Azhar Affandi ◽  
Heri Erlangga ◽  
Denok Sunarsi ◽  
Jasmani Jasmani
Keyword(s):  
Hypothesis Testing ◽  
Product Innovation ◽  
Small And Medium Enterprises ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Innovation Activities ◽  
Medium Enterprises ◽  
Micro Enterprises

This study aims to determine the effect of promotional activities and product innovation on marketing performance in Micro, Small and Medium Enterprises in Cianjur. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study that promotional activities have a significant effect on marketing performance by 40.0%, hypothesis testing is obtained t count> t table or (7.915> 1.986). Product innovation has a significant effect on marketing performance by 38.5%, the hypothesis test obtained t count> t table or (7,669> 1,986). Promotional activities and product innovation simultaneously have a significant effect on marketing performance with the regression equation Y = 11.022 + 0.374X1 + 0.360X2. Contribution of influence is 49.3%, hypothesis testing obtained F count> F table or (45,302> 2,700).

scholarly journals Pengaruh CR, NPM, DAR, dan ITO terhadap Return Saham pada Perusahaan Barang Konsumsi yang Terdaftar di BEI

Owner ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 450
Author(s):  
Karla Karla ◽  
Roisantri Marpaung ◽  
Ona Lastri Saragih ◽  
Novaria Br Tobing ◽  
Yois Nelsari Malau
Keyword(s):  
Hypothesis Testing ◽  
Stock Returns ◽  
Stock Return ◽  
Financial Statements ◽  
Coefficient Of Determination ◽  
Sampling Techniques ◽  
Current Ratio ◽  
Independent Variables ◽  
Net Profit ◽  
Inventory Turnover

The purpose of the researchers conducted research to examine how the influence between the current ratio, net profit margin, debt to asset ratio and inventory turnover on stock returns. The population of 50 companies and 92 samples multiplied by four years, using documentation data and purposive sampling techniques with the results of the 2015-2018 IDX financial statements. Hypothesis testing of data is tested using classical assumptions. The coefficient of determination is obtained Adjusted R2 0.081, where the variation of stock return variables described by CR, NPM, DAR, and ITO is 8.1% and other independent variables are 91.9%. The results of the study said that partially CR, DAR, and ITO had no effect but NPM had an effect on stock returns. CR, NPM, DAR, and ITO as a whole have no effect on stock returns.

scholarly journals The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance

2022 ◽  
Vol 6 (1) ◽  
pp. 9-16 ◽  
Author(s):  
Khamaludin Khamaludin ◽  
Syahriani Syam ◽  
Febri Rismaningsih ◽  
Lusiani Lusiani ◽  
Lily Arlianti ◽  
...  
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Orientation ◽  
Product Innovation ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Marketing Performance

The purpose of this study is to analyze the influence of social media marketing, product innovation, market orientation on marketing performance. The study uses quantitative methods and data analysis techniques are based on Structural Equation Modeling using SmartPLS 3.0 software. The sample selection method uses the snowball sampling method. Online questionnaires are sent to 320 SMEs in Banten Province, where 300 responses are used. The results of data analysis show that social media marketing has a significant effect on marketing performance, product innovation has a significant effect on marketing performance and market orientation has a significant effect on marketing performance.

scholarly journals Pengaruh Profitabilitas, Solvabilitas, dan Aktivitas Persediaan terhadap Audit Delay pada Perusahaan Retail yang terdaftar di Bursa Efek Indonesia Periode 2014-2015

2018 ◽  
Vol 9 (2) ◽  
Author(s):  
Debbianita ◽  
Vinny Stephanie Hidayat ◽  
Ivana
Keyword(s):  
Regression Analysis ◽  
Hypothesis Testing ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Stock Exchange ◽  
T Test ◽  
F Test ◽  
Research Hypothesis ◽  
Inventory Activity

AbstractThe aim of this research is to determine the effect of profitability, solvability, and inventory activity toward the Audit Delay on retail companies that are listed in Indonesia Stock Exchange. The population of this research is whole of the retail companies that are listed in the Indonesia Stock Exchange in 2014-2015. The method used in this research is explanatory research, and the sampling method used was judgement sampling method. Research hypothesis testing using T test, F test, and multiple regression analysis using SPSS version 20.0. The results show that profitability, solvability, and inventory activity have no effect on audit delay on retail companies that are listed in Indonesia Stock Exchange.Keywords: Audit Delay,  Inventory Activity, Profitability, and Solvability 

scholarly journals Analisis Islamic Social Reporting pada Perbankan Syariah di Indonesia

2021 ◽  
Vol 1 (3) ◽  
pp. 572-585
Author(s):  
Rizki Setiawan ◽  
Hasbi Assidiki Mauluddi ◽  
Dadang Hermawan
Keyword(s):  
Hypothesis Testing ◽  
Firm Size ◽  
Commercial Banks ◽  
T Test ◽  
Social Reporting ◽  
Annual Reports ◽  
Coefficient Of Determination ◽  
Company Size ◽  
Net Income ◽  
F Test

This study aims to determine and analyze the effect of profitability, liquidity, company size and leverage on Islamic Social Reporting on Islamic commercial banks in Indonesia in the 2014-2018 period with the board of commissioners as a moderating variable. The main problem in this study is how much influence the profitability of the ISR is calculated through return on assets (ROA), namely the ratio between net income and total assets, liquidity to ISR calculated through the current ratio (CR), namely the ratio between current assets with current debt, the size of the company against ISR calculated by the natural logarithm of total assets, the effect of leverage on ISR calculated through the debt to assets rasio (DAR) and the board of commissioners as a moderating variable measured by the number of sharia board of commercial banks. The sampling technique using purposive sampling and obtained 7 company samples from a total of 14 population of Muamalat Indonesia Bank, BRI Syariah, BNI Syariah Bank, Mandiri Syariah Bank, Mega Syariah Bank, Syariah Bank Bukopin, BCA Syariah Bank. This type of research used in this study is quantitative. The data used in this study are secondary data in the form of finansial and annual reports. Data analysis techniques that researchers use are descriptive statistical analysis, classic assumption tests, Modereted Regression Analysis (MRA), partial hypothesis testing (t test), simultaneous hypothesis testing (f test), and coefficient of determination (R test). The R test of this study shows that the overall contribution of the independent variables, namely Profitability, Liquidity, Firm Size and Leverage to the dependent variable, namely ISR which is moderated by the Board of Commissioners variable is 70%, while 30% is determined by other variables not examined in this study. The F test of this study shows that simultaneously profitability, liquidity, firm size and leverage have a positive effect on ISR. The T test shows that profitability, liquidity, company size and leverage partially affect the ISR. The results of the moderation test are only liquidity and company size which are well moderated by the size of the board of commissioners in conducting ISR disclosures.

scholarly journals PENGARUH MODAL KERJA DAN BIAYA OPERASIONAL TERHADAP PROFITABILITAS

2020 ◽  
Vol 7 (2) ◽  
pp. 116-126
Author(s):  
Ani Widosari Trisnaningsih ◽  
Haryono Umar
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Research Method ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Working Capital ◽  
F Test ◽  
Operational Costs

In making a profitability decision, of course the company must have sufficient capital to finance operations in the company. This is to see how the influence of working capital and operational costs on profitability. The research method used by researchers is the method of multiple linear regression analysis, the coefficient of determination test, also performed a classic assumption test that is the Normality, Multicollinearity, Heteroscedasticity and Autocorrelation Tests and also the Hypothesis Test which consists of the F Test and the t Test.Based on the t test (partially) it can be seen that working capital has a significant effect on profitability. Whereas Operational Costs do not affect the profitability. And based on the F Test the value of Fcalculates that working capital and operational costs affect profitability. 

scholarly journals The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

2015 ◽  
Vol 18 (3) ◽  
pp. 351
Author(s):  
Ag. Sunarno Handoyo
Keyword(s):  
Social Capital ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Small And Medium Enterprises ◽  
Marketing Innovation ◽  
Marketing Performance ◽  
Central Java ◽  
Structure Equations ◽  
Medium Enterprises ◽  
Central Java Province

This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. The samples are 150 respondents as the owners of the embroidery business in Central Java Province. The technical analysis used is Structure Equations Modeling with AMOS Software version 22. The results show that: (1) marketing innovation has significant effect on competitive advantage; (2) market orientation has significant effect on competi-tive advantage; (3) social capital has significant effect on competitive advantage; (4) competitive advantage has significant effect on marketing performance; (5) marketing innovation has significant effect on marketing performance; (6) market orientation has significant effect on marketing performance; (7) social capital has no significant effect on marketing performance. The implication of this study is that the MSMEs of embroidery could improve marketing performance by increasing marketing innovation, market orientation, social capital and competitive advantage. This study also shows that competitive advantage is an intervening variable on marketing performance.

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