scholarly journals Proposition Analysis of Fixed Broadband Services Based on Product Segmentation And Purchasing Power of Urban Society

2016 ◽  
Vol 7 (1) ◽  
pp. 75
Author(s):  
Triyono Budi Santoso
Keyword(s):  
Urban Area ◽  
Market Segmentation ◽  
Statistical Approach ◽  
Urban Society ◽  
Purchasing Power ◽  
Broadband Service ◽  
Price List ◽  
Good Product ◽  
The Will ◽  
Product Segmentation

Tight competition in the broadband industry has forced the provider to have a good product propotition and strategy in the market, including market segmentation and type of services delivered based on customer’s expextation and intention to buy. This research aims to make a product proposition based on two major criteries in fixed broadband service, which are speed and price of the product, by looking into the competition in existing market (competitor’s product). As many players in Indonesia have created very tight situation, the will be launched product should have an attractive matter or differentiation in order to compete and get a “buy in” of the customer. In the research, some analysis was conducted across all the propositions by spreading questionnaires to respondents in urban area especially in Jakarta and Bandung, thus the provider can create product with an appropriate specifications to answer the needs of customers on their affordable price to buy. Some close-ended questions in the questionairres were scaled and performed by basic statistical approach methods. The result shows that product with affordable price is still become the choice of respondents in each segment (low, medium and high income). Price list per speed which is fitted to any segments is also suggested in this research. The result of the research can also be used to develop the product as a differentiation to be the choices and preferencesof customers.

Geographic Mobility and Market Segmentation

1966 ◽  
Vol 3 (4) ◽  
pp. 341-348 ◽  
Author(s):  
Alan R. Andreasen
Keyword(s):  
Market Segmentation ◽  
Geographic Mobility ◽  
Purchasing Power ◽  
Consumer Markets

The study reported here attempts to demonstrate the value of geographic mobility as a dimension for segmenting consumer markets. After offering a tentative theory of geographic mobility, the author provides evidence showing geographic mobiles to be high in purchasing power, important customers for particular products and services and likely to engage in product, brand and store switching.

Visitors' Spatial Movement Patterns and Market Segmentation in Washington, DC

2020 ◽  
Vol 25 (1) ◽  
pp. 1-20
Author(s):  
Jinyang Deng ◽  
Rogelio Andrada
Keyword(s):  
Urban Area ◽  
Market Segmentation ◽  
Linear Models ◽  
Urban Forests ◽  
Movement Patterns ◽  
Washington Dc ◽  
Segmentation Analysis ◽  
Spatial Movement ◽  
Log Linear ◽  
The City

Visitors' movement patterns can provide important information on popular sites visited and the timing of visits. Such information can be used for transportation planning, appropriate use and management of tourism resources/facilities, and market segmentation. Traditional market segmentation methods typically use one or more nonspatial variables, which cannot reflect the spatial consumption of a destination if the spatial movement patterns are not considered. While studies on visitors' spatial movements in an urban area have recently gained popularity, few, if any, have investigated visitors' spatial movements in relation to urban forests (i. e., parks, gardens, and green spaces in an urban area). In view of this, this study segments visitor markets in Washington, DC based on dominant movement patterns of 1,090 visitors. General log-linear models are used to identify dominant movement patterns and poLCA in R Studio is used for segmentation analysis. Ten significant movement patterns are identified, including seven two-ward patterns and three three-ward patterns, with the National Mall as the most visited area in the city. Findings of this study are useful for the maintenance of urban forests, the design of visitor itineraries, and the effective marketing and management of attractions and facilities in the city.

A New Statistical Approach for Landslide Susceptibility Assessment in the Urban Area of Napoli (Italy)

2017 ◽  
pp. 881-889 ◽  
Author(s):  
Francesco Carotenuto ◽  
Anna Claudia Angrisani ◽  
Akram Bakthiari ◽  
Maria Teresa Carratù ◽  
Diego Di Martire ◽  
...  
Keyword(s):  
Urban Area ◽  
Landslide Susceptibility ◽  
Statistical Approach ◽  
Susceptibility Assessment ◽  
Landslide Susceptibility Assessment

scholarly journals Redesign Woodeco Stool

2021 ◽  
Vol 3 (2) ◽  
pp. 037-047
Author(s):  
Jhon Viter Marpaung ◽  
Muhammad Fauzi ◽  
Desy Prastyani
Keyword(s):  
Qualitative Methods ◽  
Trend Analysis ◽  
Market Segmentation ◽  
Urban Society ◽  
Cultural Knowledge ◽  
Cultural Products ◽  
First Choice ◽  
Creative Workers ◽  
Traditional Cultures

The concept applied to the design of stool furniture this time carries the theme that will be used, namely Scandinavian. A product that will be designed through trend analysis, through the uniqueness of the design owned. The uniqueness is presented through a combination of foreign and traditional cultures, being a style inspiration for designers and becoming the first choice product for the community in its needs. Qualitative methods with an event approach that is carried out make a direct source for designers to conduct a renewable data research so as to gain knowledge about the style and concept of a broader design to be applied to a design design this time. Market segmentation or User is intended is an urban society that has a standardization of modern living, as well as the characteristics of users who have uniqueness in a work such as creative workers oriented in the field of art or creative. This product is intended for families who have a modern lifestyle, with the implementation of modern product styles making this design has a concept of styling organic design that is combined with the application of batak toba motifs as the preservation of cultural products to preserve cultural knowledge to make their own scandinavian-style products

scholarly journals To Count the Absent (or the Problem of the Total Number of Genoese Merchants in Byzantium)

2021 ◽  
pp. 79-87
Author(s):  
Sergey Shpirko
Keyword(s):  
Mathematical Theory ◽  
Statistical Approach ◽  
Likelihood Function ◽  
Statistical Problem ◽  
Uniform Structure ◽  
13Th Century ◽  
The Third ◽  
Data Source ◽  
The Will ◽  
Natural Way

The author develops a mathematical-statistical approach to the problem of estimating the size of Genoese medieval population in Byzantium. The data source is notarial acts covering commercial partnerships, freightage, wills, purchase and sale of houses, goods and people drawn up in the Genoese colony of Constantinople at the end of the 13th century. The will form has a fairly uniform structure. In addition to the mandatory record of names of the contracting parties and witnesses of the transaction, it may also register names of the third parties. Thus, these data on the clientele of Genoese notaries represent a dataset which may indirectly indicate the size of the entire trading Genoese community of Byzantium. This approach is based on a constructed formalized model that describes the behavior of merchants when visiting and concluding a transaction attested by a notary. This makes it possible to pass in a natural way from the initial to the statistical problem of estimating the size of a finite aggregate and use this mathematical theory for its calculation. In this case, the author applies the approach associated with the use of the maximum likelihood function that is a novelty. The resulting formula allows (with a certain degree of probability) one to estimate the required size of the Genoese population. It is interesting that this estimate, on the whole, coincides with the result of A.L. Ponomarev obtained earlier for the same problem using Zipf's empirical law.

Does Higher Price Signal Better Quality?

2004 ◽  
Vol 29 (2) ◽  
pp. 67-78 ◽  
Author(s):  
D P S Verma ◽  
Soma Sen Gupta
Keyword(s):  
Market Segmentation ◽  
Critical Factor ◽  
Positive Influence ◽  
High Price ◽  
Target Market ◽  
Purchasing Power ◽  
Significant Difference ◽  
Quality Image ◽  
Colour Television ◽  
The Relationship

With differentiated products, consumers may not be aware of the quality and features of the products they buy. They are often unable to make a quality comparison among various brands. Moreover, they often gather little information even when the financial commitment involved is substantial. A popular belief is: ‘You get what you pay for.’ Therefore, consumers tend to believe that high price is an indicator of better quality. Although many studies conducted on price-quality relationship have supported this belief, there are other studies that have found the relationship to be product-specific and weak in general. This study seeks to examine the relationship between the price of the product and the buyers' perception of quality in respect of durable, semi-durable, and non-durable products in the Indian context. Three products were selected for the purpose of the study: colour television as a durable product; T-shirt as a semi-durable product; and toothpaste as a non-durable product. Data were collected from the primary sources with the help of a non-disguised, pre-structured questionnaire. In particular, the authors sought to explore answer to two questions: (1) Does high price have a positive influence on the buyers' perception of product quality? (2) Is there a significant difference in the buyers' perception of the quality of products falling in different price ranges? The major findings of the study are as follows: For a durable product, like colour television, setting the price too low will negatively affect the quality image of the product and the consumer would be reluctant to buy a low-priced brand as it might lower his image in the society. Pricing it reasonably high will give the product a high-quality image. However, the marketer should take care of the competitors' pricing policies and the buyers' purchasing power. The target market for T-shirt in India consists mainly of the young, especially the college students, having limited purchasing power. They prefer local, or little known, but trendy brands of T-shirts rather than expensive ones. Also, they would opt for a T-shirt of a reputed brand if it is within their purchasing power. However, reducing the price of the T-shirt may dilute its brand image. Hence, the marketer of the T-shirt should think of market segmentation strategies and select the appropriate target segment(s) and price the product accordingly. For toothpaste, brand reputation is a critical factor and the marketer should price the product according to the reputation enjoyed by the brand. However, the price-quality relationship for this product has been found to be weak in comparison to colour television and T-shirt. The marketer, therefore, should be wary of charging a very low price as it would create an inferior quality image in the mind of the buyer. The findings have important marketing implications for pricing, market segmentation, target marketing, and product positioning.

scholarly journals Spatio-temporal variations of sulfur dioxide concentrations in industrial and urban area via a new statistical approach

2018 ◽  
Vol 11 (7) ◽  
pp. 801-813 ◽  
Author(s):  
A. A. Landim ◽  
E. C. Teixeira ◽  
D. Agudelo-Castañeda ◽  
I. Schneider ◽  
Luis F. O. Silva ◽  
...  
Keyword(s):  
Sulfur Dioxide ◽  
Urban Area ◽  
Statistical Approach ◽  
Temporal Variations ◽  
Spatio Temporal
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