scholarly journals Impact of Corporate Social Responsibility on Sustainable Competitive Advantage: A Case Study of Leading Noodle Companies in Nepal

2017 ◽  
Vol 4 (4) ◽  
pp. 275-283
Author(s):  
Dinesh Raj Pant ◽  
Opas Piansoongnern
Keyword(s):  
Corporate Social Responsibility ◽  
Data Collection ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Business Environment ◽  
Sustainable Competitive Advantage ◽  
Sustainable Business ◽  
Mutual Cooperation ◽  
Corporate Social

The debate in the field of Corporate Social Responsibility (CSR) in achieving Sustainable Competitive Advantage (SCA) was ongoing from the beginning of the twenty first century. The role of stakeholders and CSR in achieving sustainable business has increased in recent years. The purpose of this qualitative study was to achieve deeper understanding about the CSR initiative that may contribute to achieve SCA for the company. A single case study with three unit of analysis was used to achieve a deeper understanding on how CSR in planned, aligned and implemented in the noodle companies in Nepal and how those initiative may contribute to the company in the form of SCA and to community in the form of societal development.The stakeholder theory was used as theoretical framework with semi structured interview as data collection method. For the data collection purpose, two groups of stakeholders were interviewed. The first group was internal stakeholders including managerial level employees and second group consisted of external stakeholders including suppliers, customers, local community members and environmental activist. The findings of the study clearly indicated that, the strategic approach to CSR contributes to company in the form of SCA and helps in fulfilling the expectations of the local communities. The findings indicated that, stakeholder management is a key tool in today’s business environment and strategic CSR initiatives contributes in sustainable business and mutual cooperation between company and stakeholders.Int. J. Soc. Sc. Manage. Vol. 4, Issue-4: 275-283

Corporate Social Responsibility Practices in Indian Petroleum Companies: A Case Study of Selected PSUs

Think India ◽  
2018 ◽  
Vol 21 (3) ◽  
pp. 13-18
Author(s):  
Abhijit Ranjan Das ◽  
Subhadeep Mukherjee
Keyword(s):  
Corporate Social Responsibility ◽  
Public Sector ◽  
Social Responsibility ◽  
Business Environment ◽  
Annual Reports ◽  
Net Worth ◽  
Net Profit ◽  
Petroleum Companies ◽  
Corporate Social

Corporate Social Responsibility (CSR) is not a very new concept, it is an old concept. Earlier, in India it was optional to the company that they may contribute voluntarily towards CSR but after the Companies Act 2013, it was formally introduced in the business environment and was made mandatory for those companies whose net worth and profit cross a threshold limit. They should contribute 2% of the average net profit of just preceding three years profit. This paper primarily focuses on CSR practices of some selected public sector petroleum companies in India. The study has been conducted based on the Annual Reports of seven selected public sector companies. Five years of data on CSR spending from 2009–10 to 2014–15 were examined. Moreover, the pattern of expenses was also examined. Since petroleum companies are giants of the India economy and contribute significantly towards the Gross Domestic Product (GDP) of our country. Thus it is necessary to look into how these companies are contributing towards CSR. An attempt has been made to examine the early impact of Section 135 of the Companies Act.

The Influence of CSR on B2B Relationships

2018 ◽  
pp. 1-21
Author(s):  
Susan Saurage-Altenloh ◽  
Phillip M. Randall
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Brand Equity ◽  
Brand Management ◽  
Sustainable Competitive Advantage ◽  
Corporate Brand ◽  
B2b Relationships ◽  
Management Experience ◽  
Corporate Social

The chapter addresses how ethical actions deliver value through sustainable competitive advantage. Corporate social responsibility (CSR) has a proven role in developing audience trust that increases brand equity among target audiences and stakeholders, thus ensuring that the brand sustains its competitive advantage through improved profitability and reputation in the market. Not only do businesses have a social responsibility to the markets from which they earn revenues, but buyers expect ethical businesses to have an established CSR program in place. Businesses that engage in CSR activities within the process of corporate brand management experience stronger reputation that drives loyalty and sales, resulting in a competitive, sustainable market advantage.

scholarly journals IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MEWUJUDKAN PARIWISATA BERBASIS MASYARAKAT BERKELANJUTAN

2020 ◽  
Vol 4 (1) ◽  
pp. 21
Author(s):  
Ni Wayan Juniari ◽  
Luh Putu Mahyuni
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Local Community ◽  
Sustainable Business ◽  
Community Based ◽  
Tourist Destination ◽  
Sustainable Community ◽  
Corporate Social

Peningkatan kunjungan wisatawan ke suatu destinasi wisata selain membawa manfaat positif juga meninggalkan dampak negatif. Peran manajer sangat signifikan untuk memastikan operasional perusahaan pengelola destinasi wisata dapat mendukung perekonomian masyarakat lokal dan tidak merusak lingkungan, sehingga terwujud praktik bisnis berkelanjutan. Penelitian ini bertujuan mengeksplorasi bagaimana corporate social responsibility (CSR) dipraktikkan untuk dapat mewujudkan pariwisata berbasis masyarakat berkelanjutan. Untuk mencapai tujuan penelitian, penelitian kualitatif dengan pendekatan studi kasus dilakukan di kawasan wisata Monkey Forest Ubud, Gianyar, Bali. Berlandaskan pada konsep CSR dan pariwisata berbasis masyarakat, data dikumpulkan melalui wawancara kemudian dianalisis secara kualitatif dengan bantuan software NVivo12. Penelitian ini mengindikasikan bahwa Monkey Forest Ubud mengimplementasikan berbagai bentuk CSR yang memungkinkan masyarakat lokal berpartisipasi penuh dalam operasional kawasan wisata dan memperoleh manfaatnya secara langsung. Penelitian ini memberikan inspirasi mengenai bagaimana suatu destinasi/kawasan wisata dapat mengimplementasikan CSR untuk memastikan terwujudnya bisnis berkelanjutan dan pada saat bersamaan berkontribusi bagi pengembangan pariwisata berbasis masyarakat berkelanjutan.   Increasing tourist arrivals in a touristic area, besides bringing positive impacts also leaving negative footprints. The role of managers is significant to ensure that the business operational supports the local community and preserve the environment, so as sustainable business can be attained. This study aims at exploring how corporate social responsibility (CSR) is practiced to develop sustainable community-based tourism. To address the research objective, a qualitative case study was conducted at Ubud Monkey Forest, Gianyar, Bali. Guided by the concept of CSR and community-based tourism, data was collected through interviews and analyzed qualitatively with the help of NVivo12 software. This research indicates that Ubud Monkey Forest implements various CSR activities that allow the local community to participate in the operational of the forest and obtain the benefits from the operational. This research exemplifies how a tourist destination could implement CSR to ensure business sustainability and at the same time contribute to the development of sustainable community-based tourism.

scholarly journals Corporate social responsibility and stakeholders: Review of the last decade (2006–2015)

2017 ◽  
Vol 8 (1) ◽  
pp. 133-146 ◽  
Author(s):  
Andrija Barić
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Business Model ◽  
Communication Technologies ◽  
Information Communication Technologies ◽  
Sustainable Competitive Advantage ◽  
Information Communication ◽  
Natural Connection ◽  
Corporate Social

AbstractBackground: Globalization, strong development of information-communication technologies and the emergence of new burning challenges for the global communities enabled the concept of corporate social responsibility to be perceived as a business model that allows for successful differentiation of companies, as well creating sustainable competitive advantage. Objective: The goal of the paper is to offer a short overview of the role of internal and external stakeholders within the concept of corporate social responsibility and point out the importance of quality relationships between the company and its stakeholders with the aim of improving the standard of living of all community members. Methods/approach: The paper is based on a systematic analysis of previously published relevant international scientific papers in the field of corporate social responsibility, stakeholder theory and information-communication technologies. Results: This paper demonstrates that the concept of corporate social responsibility has gone, in its several decades of existence, from the "unnecessary dependency" phase to the critical business model phase. Conclusions: As there is a natural connection between the concept of corporate social responsibility and the stakeholders, it can be concluded that the quality of the relationship between the company and its stakeholders represents a key factor that affects the success of the company in its notion of differentiating itself from competitors and creating sustainable competitive advantage.

scholarly journals CORPORATE SOCIAL RESPONSIBILITY: A MULTIPLE CASE STUDY OF THE CIVIL CONSTRUCTION INDUSTRY IN THE STATE OF BAHIA, BRAZIL

2020 ◽  
Vol 11 (3) ◽  
pp. 73-82
Author(s):  
Paulo Melo ◽  
Manoel Joaquim F. de Barros ◽  
Edson Jorge M. de Sousa
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Construction Industry ◽  
Multiple Case Study ◽  
Business Environment ◽  
The State ◽  
Business Strategies ◽  
Multiple Case ◽  
Corporate Social

The main aim of this research is to verify the importance of corporate social responsibility (CSR) in the context of the civil construction industry in the State of Bahia. The CSR became relevant as business environment is increasingly more complex and competitive, and society has demanded from organizations concrete actions about issues such as sustainability and social development. Those actions are aligned with the ten principles suggested by the United Nations Global Compact. To carry out this research, a multiple case study strategy was used through interviews with key respondents from six construction companies based in the State of Bahia. The findings showed that CSR is a relevant issue as far as business strategies are concerned for 67% of companies surveyed. Despite the theme is not a consensus, this study showed that several actions have been developed informally related to CSR, especially those linked to the welfare of communities surrounding construction sites and the use of modern technologies that help reducing environmental impact, the management of construction waste (debris).

Corporate social responsibility: a pathway to sustainable competitive advantage?

2019 ◽  
Vol 38 (1) ◽  
pp. 159-174 ◽  
Author(s):  
Syed Shujaat Ali Shah ◽  
Zia Khan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Banking Industry ◽  
Sustainable Competitive Advantage ◽  
Continuance Commitment ◽  
Content Type ◽  
Moderation Effect ◽  
Corporate Social

Purpose The purpose of this paper is to investigate the impact of customers’ perceptions of corporate social responsibility (CSR) on affective and continuance commitment. It analyses the moderation effect of relationship age on the CSR-commitment relationships in the banking industry of an emerging economy. Design/methodology/approach Partial least squares based structural equation modeling was used to test the proposed hypotheses in a sample of 360 respondents collected from the retail banking sector of Pakistan. Findings Customers’ CSR perceptions directly and positively influence affective and continuance commitment. The findings also confirm that relationship age is a positive moderator of the CSR-continuance commitment relationship, but does not influence the CSR-affective commitment relationship. Practical implications Marketers should use CSR activities to enhance customers’ commitment. Given the moderating role of relationship age, marketers should devise different strategies for new and long-term customers. The results clearly show that relationship age affects the CSR-continuance commitment relationship. Long-term banking customers will more likely be in a binding relationship when their banks do CSR activities and disseminate those activities to long-term customers. The study explicitly indicates that maintaining long-term customers’ base through CSR activities helps the marketers in achieving sustainable competitive advantage. Originality/value First, it is the pioneering study to empirically investigate the understudied relationship between CSR and continuance commitment. Second, it examines the moderation effect of relationship age on CSR-commitment relationships in the banking industry of an emerging economy.

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