Corporate Sustainability

Everyone talks about corporate social responsibility when there is discussion on the profitability issue. As the society is the major stakeholder in any corporate, it is natural duty of the concerned company to full fill its responsibility towards the society. There are many issues which can be included in the corporate social responsibility but the question arise is that what will happen if a company don't focus on sustainability. The obvious answer is that without sustainability, the fulfilment of certain types of social responsibility activities by the company will not provide the true advantage of the CSR to the society. It can be put in this way that at the cost of long term benefits of the society, the short term benefits are provided if sustainability is sacrificed. The future generation will cry like anything for the loss we are making today. This paper is aimed to discuss the Corporate Sustainability Reporting through case study of Tata Consultancy Services (TCS).

Corporate Social Responsibility in Tourism and Hospitality

The chapter integrates the concept of corporate social responsibility and its applications in the field of tourism. At the outset appropriate introductory information followed by a brief outline of historical evolution of CSR is presented, followed by the reflections on various practices carried out by several organisations across the globe intended to leave positive impacts on society and environment, substantiates the chapter structure. The flow of chapter is systematic and language simple for general comprehension. The target audience of the chapter include academicians and industry managers. Various examples from tourism and non-tourism sectors are being used. Selected books for further reading are listed in the end.

CSR in Hotel Industry in India

The objective of this study is to know the role of hotel industry in revenue generation and to know the CSR activities expected from the hotel industry in India. The present study highlights the significance of hotel industry in Indian economy, their demand and supply forces, and various challenges before hotel Industry and Government efforts to remove the problem associated with this industry. The Indian business environment has many its merits and it is therefore the CSR has a large role to play because it has guidelines to help in its progression and the guidelines require playing up India's strengths like innovation. Inter-alia, the CSR should encourage exchange of ideas, systems thinking and problem solving. Further the CSR should support transparency in work culture, innovation, stakeholder engagement besides consumer empowerment, all in order to make businesses do better with new products and services that put human and environmental health at the forefront. We cannot consider these goals as policy because it will result in a stagnation of CSR. These are the mandatory spend encourages. The business sector in India for the development of the society as a whole has to share responsibility with government.

Encouraging Corporate Social Responsibility and Sustainable Tourism Development in Global Tourism

This chapter aims to encourage corporate social responsibility (CSR) and sustainable tourism development in global tourism, thus describing the theoretical and practical concept of CSR; CSR and corporate financial performance (CFP); the overview of sustainable tourism development; the significance of CSR in global tourism; the significance of sustainable tourism development in global tourism; sustainable tourism development and stakeholders; and sustainable tourism development and environmental situations. The accomplishment of CSR and sustainable tourism development is vital for tourism businesses that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and attain regular success in global tourism. Thus, it is necessary for tourism businesses to encourage their CSR and sustainable tourism development toward satisfying customers' needs. The chapter argues that encouraging CSR and sustainable tourism development has the potential to enhance organizational performance and gain sustainable competitive advantage in global tourism.

Corporate Social Responsibility in Tourism Industry

The company act defines Corporate Social Responsibility “As activation that promote poverty reduction, education, health, environment sustainability, gender quality and vocational skill development.” The Indian tourism industry is one of the biggest contribute in the service sector and contribute significantly in the economic development of the country. The tourism industry impact highly on the environmental issues, legal issues and social condition of a particular place in a significant manner. The basic objectives of Corporate Social Responsibility are to maximize the company's overall influence on the various stakeholders of society. This study will discussed the contribution and existing scenario of Corporate Social Responsibility in the tourism industry for the better quality of services and corporate obligations to all the stake holders. This chapter begins with the concept of Corporate Social Responsibility, its origin and various Issues and Challenges faced by organizations while applying corporate social responsibility in the tourism industry.

Harmonising CSR and Climate Change Mitigation and Adaptation Strategies to Build Community Adaptive Capacity in Bali's Tourism Sector

Building community adaptive capacity to tackle climate change risks in the tourism sector is challenging. It is limited by poverty, poor communication and knowledge, low levels of institutional capacity and a lack of support from government or tourism authorities. Using Bali as a case study, this chapter aims to demonstrate how tourism businesses could implement mitigation and adaptation strategies through their Corporate Social Responsibility (CSR) initiatives, as well as help host communities to enhance their capacity to tackle climate change risks. In-depth interviews, focus group discussion (FGD), and observations were used to collect data. The findings of this study indicate that the CSR of tourism industries could enhance community adaptive capacity to climate change through environmental, economic and social responsibility. It is also concluded that the tourism industry's CSR initiatives can play an importance role in empowering communities to tackle environmental challenges.

Dimensions of CSR in Tourism Industry in India

Tourism in India should be developed in such a way that it accommodates and entertains visitors in a way that is minimally intrusive or destructive to the environment and sustains and supports the native cultures in the locations it is operation in. Moreover, since tourism is a multi-dimensional activity, and basically a service industry, it would be necessary that all wings of the Central and State governments, private sector and voluntary organizations become active partners in the Endeavour to attain sustainable growth in tourism if India is to become a world player in the tourism industry. The study is based on the secondary data and the main objective of this study is to study the Indian government policies and programmes of CSR and to analyze the corporate social responsibility (CSR) activities undertaken by the tourism industry. India is the first country in the world which made CSR compulsory for business houses as per Companies Act -2013. In the Indian economy for promoting the community development, the corporate sector in India has to share responsibility with government.

CSR in Indian Tourism and Hospitality Industry

Corporate Social Responsibility means that a company should be responsible for its actions in society in the form of - social, ethical, and environmental. Tourism industry is one of the fastest growing service sectors around the world. It provides jobs to under skill, semi skilled and skilled worker on various designations. This research article explores the concept of corporate social responsibility in hospitality industry in which selected hotels and airlines in India are discussed. CSR initiatives of Punjab, Haryana and Himachal Tourism were explored. The article is based on critical literature review and analyzed to establish the connection between tourism and the physical and social environments.. Results showed a stronger focus on environmental issues than on the social or economic dimensions of CSR. Although a large number of airlines and hotels publishing CSR reports discussed their achievement of major goals only a much smaller number have provided detailed information relating to specific initiatives implemented in order to contribute to these goals.

Study of Relation between CSR and Employee Engagement in Hotel Industry

Research evidence has shown that there can be no magic formula or set of ‘off the shelf' prescriptions that can be applied in securing employee commitment and involvement towards the organizational goals. Still organizations are trying one or another formula and investing to create a culture of harmony, wellbeing and a productive environment. It has been proved that psychological wellbeing of employees is directly proportional to positive work culture and growth. Positive Psychology focus on wellbeing, satisfaction, hope, optimism, flow and happiness. Its focus is building positive qualities in life and work rather than repairing negative aspects. One of these attributes is Employee Engagement. CSR is an emerging field which has garnered increased attention in recent years; a development which displays a changing mindset about the role and responsibilities of the businessmen and employees toward the society. This paper discusses and proposes a model that positive perception of employees about the CSR initiatives enhances the engagement level of employees.

Impacts of Several Factors in Tourism Industry

Generally all firms can operate only in the environment of the economy. The changes in corporate performance are closely related to expansion and contraction of the business cycle. The economic climate might have a greater impact on profits than the firm's performance within its industry. The corporate performance in the hotel industry may also rely on economic conditions. Thus, the significance of a firm is closely tied to the state of the economy (or economic climate).