scholarly journals Personality traits and variables of the individual’s planned behavior: a study of its effects on entrepreneurial intentions

Author(s):  
Edicreia Andrade dos Santos ◽  
Gabriel Lourenço Xavier ◽  
Cristiane Alves da Silva Moura ◽  
Luiz Miguel Renda dos Santos

Objective: This study aims to investigate the effects of personality traits on the entrepreneurial intentions of students concluding Accounting courses at two private higher education institutions and a public one, located in the Midwest region of Brazil. Methodology: Descriptive study, carried out from a survey, with the sample consisting of 173 students, 86 from a public university and 87 from two private universities. The survey instrument was applied in person to the respondents and for data analysis, the structural equation modeling technique was adopted. Results: Among the results, it was found that attitudes affect students’ entrepreneurial intentions in a statistically significant way, allowing inferring that it is one of the strongest principles to start an entrepreneurial career due to the evaluation of the pros and cons. It was also confirmed that personality traits (proactive personality and locus of control) are very relevant to understanding an individual’s entrepreneurial interests. The proactive personality is a characteristic that positively affects the attitude, the subjective norm, the perceived behavioral control and also the entrepreneur’s intentions. The locus of control in turn affects both the subjective norms and the perceived behavioral control of the individual. Contributions of the study: Its results allow inferring that the personality traits and the variables of the Theory of Planned Behavior are in good parts predictors of the behavioral intentions.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Guan-Yu Lin ◽  
Yi-Shun Wang ◽  
Yu-Min Wang ◽  
Meng-Hsuan Lee

PurposeThe study aims to examine the relationships among personality traits (i.e. the Big Five personality traits and locus of control), self-perceived facial attractiveness, motivations (i.e. intrinsic and extrinsic motivation) and intention toward live stream broadcasting. It also investigates the moderating role of perceived behavioral control in the relationship between motivations and intention.Design/methodology/approachData collected from a sample of 637 participants are used to examine the research model and test the hypotheses with the employment of partial least squares structural equation modeling.FindingsThe study shows that motivations and perceived behavioral control are significant predictors of intention. Perceived behavioral control has a significant moderating effect between motivations and intention. Intrinsic motivation is positively influenced by self-perceived facial attractiveness, agreeableness, extraversion and internal locus of control, while extrinsic motivation is positively predicted by self-perceived facial attractiveness, conscientiousness and extraversion.Originality/valueThis study enhances our understanding of the determinants of intention toward live stream broadcasting by exploring its relationships with motivations, self-perceived facial attractiveness and personality, as well as the moderating effects of perceived behavioral control.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alberto Magtoto Otchengco Jr. ◽  
Yuri Walter Dulay Akiate

Purpose This study aims to explore the association between the tricycle drivers’ personal attitude and perceived behavioral control and their entrepreneurial intention. Moreover, the study was conducted to determine whether such a relationship is moderated by structural support. Design/methodology/approach A total of 349 tricycle drivers in the Philippines were randomly selected and served as the respondents of this study. To determine if there is a significant relationship between the variables, structural equation modeling was used. Findings Tricycle drivers denoted that the more positive their perceived behavior control and personal attitude is, the greater their entrepreneurial intention is likely to be. Hence, the relationship of perceived behavioral control and personal attitude on entrepreneurial intention is moderated by perceived structural support. Originality/value By learning individuals’ perceived behavioral control, personal attitude and their entrepreneurial intention of specific classes of people, specifically tricycle drivers, it is possible to assess the feasibility of entrepreneurial efforts initiated by the government even before it is implemented, avoiding wastage of both times, resources and effort.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordana Soares de Lira ◽  
Marconi Freitas da Costa

PurposeThis study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations, on Slow Fashion Consumption in the region known as Agreste Pernambucano, in Brazil, which is known for being an apparel manufacturing area.Design/methodology/approachTo achieve this purpose, descriptive quantitative research using non-probabilistic sampling was conducted. Data were collected through an online survey and distributed through the snowball technique. The sample consists of 486 respondents and relies on structural equation modeling for data analysis.FindingsThe results highlight that the Slow Fashion Consumption, in the scope of Local Productive Arrangement (LPA) of clothing manufacturing in the Agreste region, is influenced by the intention of conscious consumption, the ethical considerations in consumer behavior and the perceived behavioral control. Moreover, the results highlight the role of the influence of subjective norms both in the attitudes of consumers and the intention of conscious consumption.Originality/valueThe primary contribution of this study is to demonstrate that perceived behavioral control is positively associated with Slow Fashion Consumption, which, in turn, shows that respondents believe they have control over their sustainable actions.


2017 ◽  
Vol 25 (3) ◽  
pp. 438-445 ◽  
Author(s):  
Elske Stolte ◽  
Marijke Hopman-Rock ◽  
Marja J. Aartsen ◽  
Theo G. van Tilburg ◽  
Astrid Chorus

The predictive value of the Theory of Planned Behavior (TPB) on intention and physical activity (PA) over time was examined. Data from the Aging Well and Healthily intervention program (targeting perceived behavioral control and attitude, not subjective norm) were analyzed, including pretest (T0), posttest (T1, except subjective norm) and 4–6 months follow-up (T2, PA outcomes only) (N = 387, M age 72 years). Structural equation modeling was used to test a TPB model. PA was measured subjectively using the Voorrips sports subscale (T0 and T2), items measured perceived increase in PA (T1), and adherence to exercises (T1 and T2). Model fit was good. The TPB explained variation in intention well (R2 .54–.60) and some PA behavior (R2 .13–.16). The intervention successfully got participants to exercise independent of the measured TPB concepts. More TPB studies in the context of interventions are needed.


2013 ◽  
Vol 21 (02) ◽  
pp. 153-174 ◽  
Author(s):  
XIAOHUA LIN ◽  
ALAN CARSRUD ◽  
KALINGA JAGODA ◽  
WANQING SHEN

This study examines the factors influencing the intention of students to start up a new venture. Using both the "Theory of Planned Behavior" and "Theory of Reasoned Action", a model is tested using survey data collected from 353 undergraduate business students in Sri Lanka. Results of structural equation modeling show entrepreneurial intentions are positively influenced by perceived behavioral control and macro-environment support. However, the effects of attitudes towards entrepreneurship and subjective norms were not significantly related to intentions. Interestingly, beliefs about entrepreneurship had a negative relationship with attitudes toward entrepreneurship. Theoretical and practical implications of these findings are discussed in the context of developing countries like Sri Lanka.


2018 ◽  
Vol 7 (1) ◽  
pp. 79
Author(s):  
Agnes Findia Novianti ◽  
Nurul Hasanah Uswati Dewi

The individual taxpayers’ low awareness has become the main problem of developing countries in tax aspect. Thus, this study aimed to examine the determinant factors of tax noncompliance using Ajzen’s (1991) Theory of Planned Behavior as a theoretical framework. Specifically, Tax Amnesty is added to the theory’s constructs: attitude, subjective norms, and perceived behavioral control. Tax Amnesty is expected to be a moderating influence. The population of this study is individual taxpayer in KPP Pratama Sukomanunggal. Based on convenience sampling method, the number of sample in this study are 145 samples. The data was analyzed using Structural Equation Modeling (SEM) with SmartPLS.3.0 and SPSS 21. The results indicated that first, attitude and subjective norms are significantly influence behavioral intention except perceived behavioral control. Second, the model including Tax Amnesty provides a significant influence of tax noncompliance in two constructs; attitude and subjective norms. However, the interaction effect of perceived behavioral control does not appear significantly.


2021 ◽  
Author(s):  
Dariusz Drążkowski ◽  
Radosław Trepanowski

BackgroundWe aimed to identify factors that affected COVID-19 vaccination intention within the framework of the theory of planned behavior (TPB). These were variables associated with the TPB, sex, age, perceived severity of COVID-19, knowing someone who was afflicted with COVID-19, and psychological reactance, which was an individual difference crucial for planning strategies to encourage people to get vaccinated.MethodsA total of 551 Polish people answered an online research panel between December 8 and 14, 2020.ResultsWe used structural equation modeling and showed that attitude (utility beliefs) toward COVID-19 vaccination was the strongest predictor, followed by social norms beliefs, and perceived behavioral control. Older age and knowing someone afflicted with COVID-19 led to higher vaccination intention by perceiving higher severity of COVID-19 and higher levels of all TPB components. Being female and having higher trait reactance negatively affected COVID-19 vaccination intention through lower levels of all TPB components. ConclusionsThe results indicate that COVID-19 vaccination intention is directly determined by all TPB components and affected by sex, age, COVID-19-related variables, and reactance. Our results contribute to the scientific pursuit of encouraging people to take the COVID-19 vaccine by suggesting changeable determinants that could be targeted in health campaigns.


2015 ◽  
Vol 6 (1) ◽  
pp. 479
Author(s):  
Andrian Haro

ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIKAndrian HaroFakultas Ekonomi Universitas Negeri Jakartae-mail: [email protected] objective of this research is to examine the consumer purchase intention of natural and organic shampoo products based on the Theory of Planned Behavior (TPB). Specifically, this research considers that consumer values as antecedents of consumers’ attitude toward buying natural and organic shampoo products. A survey was conducted with many respondents from graduate students of Magister Management, Trisakti University, Jakarta, and structural equation modeling techniques was used to test the relationships among the variables. The results show that environmental consciousness and appearance consciousness have a positive effect on attitude. Meanwhile, health consciousness has no significant effect on consumers’ attitude. Moreover, the results showed that TPB predictors which consist of attitude and perceived behavioral control are significantly correlated with purchase intention for natural and organic shampoo products, but not with subjective norm. This research provides valuable insight into consumer purchase intention behavior regarding natural and organic shampoo products by examining the factors that influence consumers’ attitude toward buying natural and organic shampoo products and consumers’ purchase intentions for the products.Keywords: Consumer Behaviour, Theory of Planned Behavior, Attitude, PurchaseIntention, Personal Care


2018 ◽  
Vol 48 (2) ◽  
pp. 365-374 ◽  
Author(s):  
Michael A. Close ◽  
Leslie A. Lytle ◽  
Ding-Geng Chen ◽  
Anthony J. Viera

Purpose This study aims to test the utility of the theory of planned behavior (TPB) for explaining intention to eat a healthful diet in a sample of Southeastern US office workers. Design/methodology/approach Participants in a worksite nutrition study (n = 357) were invited to complete an online questionnaire including measures of TPB constructs at baseline. The questionnaire included valid and reliable measures of TPB constructs: behavioral beliefs, normative beliefs, control beliefs, attitudes toward behavior, subjective norm, perceived behavioral control and intention. Data were collected from 217 participants (60.8 per cent response rate). Confirmatory factor analysis and structural equation modeling were conducted to test the hypothesized TPB model. Findings The model fit was satisfactory (χ2 = p < 0.0001, RMSEA = 0.06, CFI = 0.91, TLI = 0.90, SRMR = 0.09). All structural relationships between TPB constructs were statistically significant in the hypothesized direction (p < 0.05). Attitude toward behavior, subjective norm and perceived behavioral control were positively associated with intention (R2 = 0.56). Of all TPB constructs, the influence of perceived behavioral control on intention was the strongest (β = 0.62, p < 0.001). Originality/value Based on this sample of Southeastern US office workers, TPB-based interventions may improve intention to eat a healthful diet. Interventions that strengthen perceived control over internal and external factors that inhibit healthful eating may be particularly effective in positively affecting intention to eat a healthful diet, and subsequent food intake.


Author(s):  
Ayu Ekasari ◽  
Syeliya Md Zaini

This study analyzes the influence of three variables in the theory of planned behavior (TPB) along with the moral norm variable to predict pro-environmental behavior, specifically the use of eco-friendly reusable bags. The sample population in this study was 280 people who were aware of the existence of eco-friendly reusable bags and understood its use. Data were analyzed using structural equation modeling. The results of hypothesis testing showed a positive influence of moral norm, attitude, and perceived behavioral control on the intention to use eco-friendly reusable bags. However, the influence of subjective norms on the intention to use eco-friendly reusable bags was found to be negative. This is a pioneering research in the use of the expanded TPB model with the moral norm variable to predict the use of eco-friendly reusable bags, a behavior that is rarely studied. As is well-known, the TPB has been widely used in explaining pro-environmental behavior; however, studies that include the moral norm variable are scarce. The results of the study suggest that decision-makers and retailers need to design social advertisements that can encourage consumers to use eco-friendly reusable bags that would minimize the use of plastic bags.


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