scholarly journals EVALUATION OF PARTNERSHIP RELATIONSHIP IN ORGANIC VEGETABLE SUPPLY CHAIN IN CV. KURNIA KITRI AYU FARM MALANG

2020 ◽  
Vol 20 (4) ◽  
pp. 327-334
Author(s):  
Nur Amir ◽  
Jabal Ibrahim ◽  
Gumoyo Ningsih ◽  
Zubdatul Asror

Market demand for organic vegetables at CV. Kurnia Kitri Ayu Farm continues to grow according to consumer needs. Market development is determined by the quality and continuity of the marketing distribution. To maintain this, in its business activities CV. Kurnia Kitri Ayu Farm established partnerships with several parties. The objectives of the research were 1) Knowing the supply chain of organic vegetables both in partnership and non-partnership with CV. KKAF, 2) Knowing the partnership patterns formed in the CV. KKAF, 3) Evaluating trust, commitment, communication, satisfaction, and dependence in organic vegetable supply chain partnerships. Respondents in this study consisted of the head of partner farmer groups, owners of CV. Kurnia Kitri Ayu Farm and the head of staff as a permanent partner for the home industry (baby care). The results showed 1) The flow of the organic vegetable supply chain consisted of the flow of goods, the flow of money, and the flow of information, 2) the partnership patterns contained in the organic vegetable supply chain, namely the plasma core partnership pattern, subcontracts, and general trading, 3) All parties in the supply chain on average feel very confident, have a very good commitment, communicate frequently, feel satisfied, and are very dependent on the performance of its partner members.

Symmetry ◽  
2018 ◽  
Vol 10 (11) ◽  
pp. 549 ◽  
Author(s):  
Zilong Song ◽  
Shiwei He ◽  
Baifeng An

This paper investigated, for the first time, the game and coordination of a dual-channel, three-layered, green fresh produce supply chain, with regard to its economic, social, and environmental performance. Considering that the market demand is dual-channel priced and sensitive to the degree of greenness and the freshness-level, four game models, under different scenarios have been established. These included a centralized scenario, a decentralized scenario, and two contractual scenarios. The equilibrium solutions under the four scenarios were characterized. From the perspective of a sustainable development, the economic, social, and environmental performance of the supply chain was analyzed. To enhance the supply chain performance, two contract mechanisms were designed and the conditions for a multi-win outcome were obtained. Accordingly, many propositions and management implications were provided. The results showed that, (1) compared to the centralized supply chain case, the performance of the decentralized supply chain case is inferior; (2) in addition to increasing the concentration of the supply chain decisions, the two contracts proposed can effectively coordinate the green supply chain and improve its sustainable performance; and (3) the performance of the supply chain is positively driven by the consumers’ sensitivity to greenness degree and the freshness level of fresh produce. This paper fills a research gap and helps the participants of the channel recognize the operational decision principle of a complex green supply chain, in order to achieve a higher and a long-term sustainable-development performance.


Author(s):  
Guo Lifang ◽  
Cui Yuwen ◽  
Wu Yamin ◽  
Ma Jiaqi

The innovation and development of manufacturing supply chain alliance is an important way for enterprises to meet the increasing market demand and maintain the competitive advantage. From the perspective of embeddedness, the research model of relation embeddedness on innovation performance of manufacturing supply chain was constructed based on AMOS. Shared mental model was selected as intermediary variable to study the influence of relation embeddedness, shared mental model and innovation performance of manufacturing supply chain alliances. Expert fuzzy rule based system is utilized for measuring the performance of manufacturing supply chain alliances. The conclusion shows that relation embeddedness is significantly positive shared mental model and innovation performance. Shared mental model is positively affects alliance innovation performance and plays a part of intermediary role between relational embedding and alliance innovation performance. Practice implicates that enhance the level of relation embeddedness can promote the formation of shared mental model and improve the innovation performance of manufacturing supply chain alliance.


2021 ◽  
Vol 13 (13) ◽  
pp. 7499
Author(s):  
Zongyu Mu ◽  
Yuangang Zheng ◽  
Hao Sun

The potential broad market of green consumption has encouraged an increasing number of enterprises to carry out green technology innovation activities. This paper examines a two-stage supply chain of e-commerce sales channels under different cooperative models. We find that consumers’ green preferences are the main factor that affects green product market demand. The manufacturer and the retailer can raise the levels of green technology innovation and extend green promotional services to expand product market demand in online and offline channels. However, consumers’ e-commerce preferences and online free-riding behaviors affect the manufacturer’s sales channel choice. The retailer can improve the level of green promotional services to hold offline channel market demand, while promotional behaviors have a positive/negative spillover effect on online market demand if the level of free riding falls above/below consumers’ e-commerce preferences. The higher the cooperative level is, the later the manufacturer will open the online channel and close the offline channel to ensure a high level of green promotional service from the cooperative retailer. The results show that the stronger the level of cooperation among all members is, the better the economic, ecological, and social benefits will be. Therefore, we design a revenue-cost sharing contract that can effectively motivate green technology innovation and green promotional services and afford all members win-win profits.


Author(s):  
Dooho Lee

As awareness of environmental protection increases worldwide, enterprises have been building their supply chains in ways that conserve natural resources and minimize the creation of pollutants. One of the practical ways to make supply chains more sustainable is for enterprises to utilize green innovation strategies and to increase resource reuse. In this work, we focus on a closed-loop supply chain (CLSC) consisting of a manufacturer, a retailer, and a collector. In the investigated CLSC, the manufacturer and the retailer drive the green innovation strategy either individually or simultaneously to boost market demand. In the reverse flow of the CLSC, the collector is responsible for collecting consumers’ used products and transferring them to the manufacturer for remanufacturing. By combining two types of the market leadership and three types of green innovation strategies, we establish six different Stackelberg game models and solve them analytically. Through an extensive comparative analysis, we show who should have market leadership and who should drive the green innovation strategy in the CLSC. Various numerical examples are also given to support our major findings. One of our key findings suggests that the supply chain members must participate in green innovation activities at the same time to achieve a win-win scenario in the CLSC.


2021 ◽  
Vol 13 (22) ◽  
pp. 12446
Author(s):  
Kelei Xue ◽  
Guohua Sun ◽  
Yuyan Wang ◽  
Shuiye Niu

Green product design is a vital measure to support sustainable development in a circular economy era. This paper studies the multi-product pricing and green product design strategies under different supply chain structures and government subsidy strategies. Considering different channel leadership, we establish the centralized (C), manufacturer-led (MS), and retailer-led (RS) supply chain models, respectively. By applying a game-theoretical approach, corresponding equilibrium pricing, green product design, and government subsidy decisions under different supply chain structures are obtained. Through comparison and numerical analysis, we find that: (1) the different subsidy strategies of the government have an important impact on green product development. When the government provides a uniform subsidy strategy, a RS supply chain can bring greener product, more market demands, more profit, and more social welfare; (2) when the government provides a differentiated subsidy strategy, MS and RS supply chain structures can bring greener product and more market demand than the centralized supply chain. They can also bring the same social welfare and the same product to the green design level. However, the MS supply chain structure can bring more profit for the firm; (3) the consumers’ green awareness positively impacts the design and development of green product. Therefore, it is beneficial for the firm to adopt reasonable measures to boost the environmental awareness of consumers in order to realize the sustainable development of our society.


2017 ◽  
Vol 5 (1) ◽  
pp. 15
Author(s):  
Gema Wibawa Mukti ◽  
Rani Andriani Budi Kusumo ◽  
Pandi Pardian

Broccoli is one of the prospective horticultural products to be developed, beside it has a good nutrition for health, broccoli also hasan interesting physical form. Broccoli is generally preferred by consumers of modern market, sold as fresh with adjust table size with consumer demand. On the other hand, broccoli has aperishable nature, with an unique morphological characteristics. Modern market demand requires a certainspec for broccoli, it cause farmers had tochange the way they do in their  business, so that their products are well received by the modern market. There fore, this study aims to determine the entrepreneurial orientation offarmersso it canmeet the demand ofbroccolito themodernmarket. Broccoli’s Farmer has a high entrepreneurial spirit, as seen from the orientation of farmers in view the future. Farmers see the modern market as an alternative market with a huge potential market in the future, so that the farmers do a variety of creative effort to make their business performance more efficiently so it can serve the  modern market better. The method usedinthisstudyis thecase studies method, theanalysis techniqueused isdescriptive qualitativeanalysis. Research shows that broccoli farmers as an entrepreneur has an unique characteristics and valuesin running their business. Broccoli farmes entrepreneurial orientation in Kecamatan Lembang emphasizes the creation of business innovation, always doing to do the improvement process of their supply chain product, namely with implementing strategies for business collaboration with other actors in the broccoli supply chain. They also always proactivein receivinga request from the modern market as an alternative market for their business, so their businesses can be more competitive and be able to runcontinuously.


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