scholarly journals EFEK NILAI KONSUMSI TERHADAP NIAT PEMBELIAN KEMBALI PADA GREEN PRODUCT

2016 ◽  
Vol 12 (1) ◽  
pp. 83
Author(s):  
Yosephine Angelina Yulia ◽  
Wisnu Untoro
Keyword(s):  
Social Value ◽  
Epistemic Value ◽  
Green Product ◽  
Repurchase Intention ◽  
Green Products ◽  
Factors Affecting ◽  
Product Consumption ◽  
Consumption Values ◽  
Functional Value ◽  
Emotional Value

Abstrak: Efek Nilai Konsumsi terhadap Niat Pembelian Kembali pada Green Product. Tujuan dari penelitian ini adalah untuk menerapkan teori nilai konsumsi untuk menentukan faktor-faktor yang mempengaruhi perilaku pilihan konsumen mengenai produk ramah lingkungan, dan meneliti pengaruh nilai-nilai konsumsi seperti nilai fungsional, nilai sosial, nilai emosional, nilai kondisional, dan nilai epistemis terhadap niat membeli kembali produk ramah lingkungan. Populasi penelitian ini adalah konsumen yang menggunakan produk ramah lingkungan yang ada di kota Surakarta. Penelitian ini mengambil sampel sebanyak 100 responden secara purposive. Analisis data menggunakan analisis regresi berganda. Berdasarkan data dapat diketahui bahwa nilai konsumsi yang terdiri dari nilai fungsional, nilai sosial, nilai emosional, nilai kondisional dan nilai epistemik terbukti berpengaruh positif terhadap niat pembelian kembali pada produk ramah lingkungan. Kata kunci: Produk ramah lingkungan, nilai konsumsi, sikap konsumen, niat pembelian kembali. Abstract: The Effect of Consumption Values to Repurchase Intention of Green Products. This study was aimed to apply the theory of consumption values to determine the factors affecting the behavior of consumers regarding the selection of green products, and examine the influence of consumption values such as the functional value, social value, emotional value, conditional value, and epistemic value to repurchase intention of green products. The population of this research is green product customers in Surakarta city. This research selected 100 respondents purposively. Based on the data showed that the consumption values that consist of functional value, social value, emotional value, conditional value and epistemic value had a positive effect on repurchase intention of green products. Keywords: Green product, consumption values, consumer behavior, repurchase intention.

scholarly journals A Study of Motives in Choosing Natural Cosmetics Among Indonesian Women

2020 ◽  
Vol 5 (8) ◽  
pp. 60-71
Author(s):  
Sabila Anjani Syahrul ◽  
Lidia Mayangsari
Keyword(s):  
Social Value ◽  
Epistemic Value ◽  
Epistemic Values ◽  
Continuous Growth ◽  
Consumption Values ◽  
Functional Value ◽  
Marketing Planning ◽  
Confirmatory Factor ◽  
Emotional Value ◽  
Value Functional

Due to its stable yet continuous growth, the beauty industry has intensely diversified both its marketing and managerial orientation toward consumer demands. The growth is in response to customer trends towards healthier lifestyles, where women aged within the range of 18 and 34 are concerned regarding the ingredients of the beauty products they purchase when it comes to selecting a specific cosmetic product. This study aims to measure the influence between consumption value (functional value, social value, conditional value, epistemic value, and emotional value) on motives in choosing natural cosmetics among 243 Indonesian Women specifically in Jabodetabek and Bandung. This research is conducted by questionnaire and analyzed using Confirmatory Factor Analysis in SmartPLS Software. The result of this research indicates that functional value, conditional value, epistemic value, and emotional value have positively influenced motives in choosing natural cosmetic products, where social value negatively influences motives in choosing natural cosmetics products. In applying the results of this research into marketing planning, natural cosmetics SMEs in Indonesia are advised to consider incorporating consumption values such as functional values, emotional values, conditional values, and epistemic values associated with the marketing of the product itself.

scholarly journals Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Heikki Karjaluoto ◽  
Richard Glavee-Geo ◽  
Dineshwar Ramdhony ◽  
Aijaz A. Shaikh ◽  
Ashna Hurpaul
Keyword(s):  
Structural Equation ◽  
Social Value ◽  
Epistemic Value ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Banking Services ◽  
Content Type ◽  
Consumption Values ◽  
Functional Value ◽  
Emotional Value

PurposeThis study develops a theoretical model of consumption values regarding the technology adoption of mobile banking (m-banking) services, with the financial service sector as the empirical context. This study aims to evaluate whether consumption values influence trust and intention. Furthermore, the authors explore how the consumer type (i.e. urban vs rural) differs in consumption values regarding adopting m-banking services.Design/methodology/approachThe data for this study were gathered from 246 responses collected from individuals living in a country with a developing market, using a survey instrument. The six study hypotheses were tested using partial least squares structural equation modeling.FindingsThe authors found support for effects from functional, epistemic and emotional value on intention. Functional and emotional value significantly influenced trust, while social and epistemic value did not. Social value was a significant moderator between functional value and intention. Consumers who were relatively unconcerned with social value were more motivated by functional value, while consumers who placed great emphasis on social value were motivated by epistemic value. Multigroup analysis showed that the effect from functional value on trust was stronger for urban than rural customers, while the effect from emotional value on trust was stronger for rural than urban customers.Practical implicationsOverall, functional value is the strongest predictor of trust and intention; therefore, bank managers are encouraged to promote m-banking services' functional value to increase trust and attract more users by promoting their companies' m-banking application. M-banking customers can also be classified based on the benefits in which they are most interested.Originality/valueThe study is one of the first attempts to demonstrate empirically how consumption values' dimensions drive m-banking use among different types of customers in a developing market context with a high m-banking penetration rate.

scholarly journals THE IMPACT OF CONSUMPTION VALUES ON HOUSEHOLD’S BUYING BEHAVIOUR TOWARDS GREEN GROCERY PRODUCTS

2020 ◽  
Vol 5 (21) ◽  
pp. 01-12
Author(s):  
Mei Ling Goh ◽  
Seng Huat Tan ◽  
Sook Fern Yeo ◽  
Pui Yen Tan
Keyword(s):  
Structural Equation ◽  
Marketing Strategies ◽  
Social Value ◽  
Epistemic Value ◽  
Consumption Values ◽  
Functional Value ◽  
Buying Behaviour ◽  
Emotional Value ◽  
Grocery Products ◽  
The Impact

This study aims to examine the impact of consumption values on household’s buying behaviour towards green grocery products. Concern for healthy lifestyles among households has created a high demand for environmental-friendly or natural products. This has shown that the green products market has the perspective to grow. In order to have an effective marketing strategy, there is a need for marketers to understand the buying behaviour of households towards green grocery products. The theory of consumption values was used to explain the household’s buying behaviour towards green grocery products. Five variables from the theory, namely functional value, emotional value, social value, epistemic value, and conditional value were included in the research model to explain household buying behaviour towards green grocery products. A total of 200 households were recruited using a convenience sampling approach. Data were collected with a set of self-administered questionnaires. The variables were validated and tested using Structural Equation modelling (PLS-SEM). The findings have shown that both conditional value and functional value positively influence household’s buying behaviour towards greengrocery products with the exception of emotional value, social value, and epistemic value. This study has thus indicated that elements such as quality, price, and promotion of the green grocery products are important in the marketing strategies planning in attracting more consumers. This study has also provided an insight into the household’s buying behaviour towards green grocery products in Malaysian context.

scholarly journals The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

Environments ◽  
2019 ◽  
Vol 6 (5) ◽  
pp. 53 ◽  
Author(s):  
Saqib Ali ◽  
Muhammad Danish ◽  
Faiz Muhammad Khuwaja ◽  
Muhammad Shoaib Sajjad ◽  
Hasan Zahid
Keyword(s):  
Partial Least Square ◽  
Social Value ◽  
Epistemic Value ◽  
Green It ◽  
Consumption Behavior ◽  
Intention To Adopt ◽  
Consumption Values ◽  
Environmental Deterioration ◽  
Functional Value ◽  
Emotional Value

Over the last decades, prompt economic growth and the resulting overconsumption has deteriorated the environment in an accelerated way. This environmental deterioration has prompted academicians and practitioners to study ecological consumption behavior. E-waste and energy consumption play a major part in this environmental deterioration, which makes consumer conscious regarding their consumption pattern. In this regard, the emergence of green Information Technology (IT) enables individuals to become involved in environmental protection and sustainability programs to reduce the negative impact of IT products on the environment. This study aims to investigate individual intentions to adopt green IT products in Pakistan by the theoretical foundation of the theory of consumption values (functional value, social value, epistemic value, emotional value, and conditional value). Whereas, an additional value, i.e., the religious value, is included in the model, due to its significant impact in green consumption behavior of individuals. Cross-sectional data is used to obtain a total of 536 valid questionnaires to test the hypothesis. The Partial Least Square Modeling approach is used to test the proposed model (variance-based SEM). The results infer that functional value, social value, epistemic value, emotional value, conditional value, and religious value have significant positive impact on the consumer intention to adopt green IT products. The reasons for the results and implications for the practitioners are discussed. Furthermore, directions for future research have also been suggested.

scholarly journals Gen Z Switching Behaviour in Indonesia Smartphone Industry

2020 ◽  
Vol 11 (1) ◽  
pp. 56-56
Author(s):  
Timotius ◽  
Klemens W. Prasastyo
Keyword(s):  
New Technologies ◽  
Social Value ◽  
Product Consumption ◽  
Consumption Values ◽  
Brand Switching ◽  
Switching Behaviour ◽  
Functional Value ◽  
Emotional Value ◽  
Future 2 ◽  
Post Purchase

Smartphone companies are rapidly launching their products by introducing its new features and technologies to maintain their market. However, this condition drive consumers, especially Gen Z, to change their smartphone, moreover switch their smartphone brand frequently. In the 2020s, Indonesia predicted have bonus demography for the Gen Z. This momentum can make smartphone producers get more market in Indonesia, nevertheless, different way to approach Gen Z needed to gain their intention by understanding their characteristics. Smartphone companies must take this advantage to grab Gen Z by adapt Gen Z's behaviour to have them nor Gen Z will freely switch their smartphone brand frequently. Therefore, this study focus to explore the tendency of Gen Z in switching its smartphone brand. Gen Z characteristic that product-centric and widely open to new technologies drive them to tend to buy a smartphone based on the specification instead of the brand itself. Product consumption values comprise of functional value, emotional value, social value, and epistemic value assigned to evaluate the product-centric characteristic of Gen Z toward their commitment and brand switching behaviour of the smartphone. Furthermore, satisfaction assigned to evaluate the post-purchase perceived value of their current smartphone and its effect toward commitment and brand switching behaviour. Researchers designed this study to observed two problems; (1) How strong these variable can prevent Gen Z possibility to switch their smartphone brand in the future? (2) Do their smartphone proper to respond the emergence of Gen Z? Keywords: Gen Z, Smartphone, Switching Behaviour

scholarly journals Determinants of Intention to Purchase Halal Cosmetic Products: A Study on Muslim Women in West Malaysia

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
CHOOI YI WEI ◽  
ZAM ZURIYATI MOHAMAD ◽  
YOKE CHIN KUAH
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Partial Least Square ◽  
Least Square ◽  
Social Value ◽  
Epistemic Value ◽  
Cosmetic Products ◽  
Intention To Purchase ◽  
Functional Value ◽  
Emotional Value

The demand on global halal cosmetics market is anticipated to reach USD 53 billion by the end of 2023. In fact, the rising awareness about percutaneous essence of conventional cosmetic products has made consumers shift to “halal” cosmetics. Malaysia is one of the country in providing full support to promote “halal” certification process on halal cosmetic products. Products certified “halal” by JAKIM are Halal products as it is safe to consume, nutritious and also the products are quality controlled. In accordance to it, the purpose of this research conducted is to identify the intention in consuming halal cosmetic products among Muslim females in West Malaysia. As aforementioned, this study has identified five factors that influence consumers’ intention in consuming halal cosmetic products. These factors served as independent variables namely functional value, conditional value, social value, epistemic value and emotional value which is extracted from the Theory of Consumption Value (TCV). This research employed a structured online survey targeting approximately 400 Muslim females from the age 16 to 60 years old in West Malaysia. Data obtained was analysed using Partial Least Square- Structural Equation Modelling (PLS-SEM). The findings revealed that conditional value, emotional value and epistemic value has positively contributed significantly on the intention in purchasing halal cosmetic products. On the other hand, functional value and social value has revealed being insignificant on intention to purchase halal cosmetic products. This study further contributed by providing a comprehensive theoretical framework on the intention to purchase halal cosmetic products.

Factors affecting Brand Loyalty on Green Product Consumption

2021 ◽  
Vol 6 (1) ◽  
pp. 16-23
Author(s):  
Khamtanet Khamtanet ◽  
Premruedee Jitkuekul
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Statistical Significance ◽  
Green Product ◽  
Brand Trust ◽  
Green Products ◽  
Factors Affecting ◽  
Brand Engagement ◽  
Product Consumption ◽  
Beta Coefficient

Objective - This study aims to investigate the importance of brand trust affecting green product repeat purchases using a statistics program with structural equation modelling (SEM) to conduct confirmation factor analysis and correlation analysis between the independent and dependent variables. Methodology/Technique – This study collected data from 820 green-product consumers in the northeast region of Thailand. Samples were recruited from 20 local department stores across 20 provinces. The study used a stratified sampling technique to stratify each province’s residents. Findings - SEM analysis shows that brand trust has a positive correlation to brand engagement and loyalty with a statistical significance value of 0.05, together with a beta coefficient value of 0.68 and 0.54. The study also found that brand engagement has positive correlation to loyalty with a statistical significance value of 0.05, together with a beta coefficient value of 0.75. These results mean that when the customer trusted the brand, it would lead to brand engagement and being big a fan of the brand. This is because the customer is unfamiliar with green products, and there are some critical factors such as price and quality. Thus, building brand trust would decrease customer apprehension. When customers feel safe, they will feel engage to the brand. Accordingly, when customers are engaged to the brand, they become loyal to the brand leading to repeat purchasers, word of mouth, and brand advocacy. Novelty – This paper contributes to the understanding on green product consumption and customer behaviour and can be used to formulate the right strategies for promoting green products, based on critical factors that influence the customer buying process. Type of Paper: Empirical. JEL Classification: M31, M39 Keywords: Brand Engagement; Brand Trust; Green Products; Loyalty; Structural Equation Modelling; Customer Buying Process; Brand Loyalty Reference to this paper should be made as follows: Khamtanet, Jitkuekul, P. (2021). Factors affecting Brand Loyalty on Green Product Consumption, Journal of Management and Marketing Review, 6(1) 16 – 23. https://doi.org/10.35609/jmmr.2021.6.1(2)

scholarly journals Understanding Perceived Value and Purchase Intention toward Eco-Friendly Athleisure Apparel: Insights from U.S. Millennials

2021 ◽  
Vol 13 (14) ◽  
pp. 7946
Author(s):  
Ting Chi ◽  
Jessica Ganak ◽  
Lauren Summers ◽  
Olabisi Adesanya ◽  
Lindsay McCoy ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Product Information ◽  
Social Value ◽  
Epistemic Value ◽  
Sustainable Solutions ◽  
Sustainable Products ◽  
Functional Value ◽  
Value Perceptions ◽  
And Performance ◽  
Emotional Value

Given the recent trend of the athleisure lifestyle in the U.S., this study sought to examine female millennial consumers’ value perceptions for purchasing recycled polyester-made athleisure apparel. Using an inductive approach with grounded theory, the perceived green value (PGV) framework was applied to guide data collection through the in-depth interviews and data analysis. The findings of the study provide theoretical insights and sustainable solutions for the industry and academia. Five main values identified include functional value, social value, emotional value, conditional value, and epistemic value. Within these perceived values, 13 sub-themes emerged. Female millennials consider price and performance key deciding factors for purchasing recycled polyester-made athleisure apparel. However, this is contingent upon products being fashionable, comfortable, and versatile for numerous occasions. The perceived social value reaffirms that peers and family can strongly influence purchasing decisions. Female millennials are more likely to purchase from well-known sustainable companies whose products are aligned with their beliefs and are exempted from false advertising. Companies need to empower consumers with the necessary product information and environmental knowledge. Epistemic value relies on consumers being educated and aware of sustainable products and their benefits.

scholarly journals Consumer Perceived Value in Understanding Herbal Medicine Consumption: A Conceptual Model

2019 ◽  
Vol 5 (1) ◽  
pp. 9-18 ◽  
Author(s):  
Adeline Y. L. Tam ◽  
Rohaizat Baharun ◽  
Zuraidah Sulaiman
Keyword(s):  
Herbal Medicine ◽  
Conceptual Framework ◽  
Customer Loyalty ◽  
Perceived Value ◽  
Social Value ◽  
Repurchase Intention ◽  
Consumption Behavior ◽  
Holistic Treatment ◽  
Functional Value ◽  
Emotional Value

Introduction: Facing extensive competition, the marketers and producers of herbal medicine products (HMP) should pay more concern to maintaining repeat purchases and keeping customers loyal with their products.  Purpose: This study aims to (1) propose the dimensions of consumer perceived value (CPV) for HMP; and (2) propose a conceptual framework to test CPV influences on consumption behavior, repurchase intention and customer loyalty.  Methodology: The value dimensions of HMP included functional value (price), functional value (quality), social value, emotional value (feeling), and conditional value (holistic treatment value).  CPV was proposed as an antecedent of repurchase intention and customer loyalty.  Implications:  A conceptual framework with a second-order multi-dimensional CPV as the antecedent of repurchase intention and customer loyalty was proposed.  This article proposed a conceptual framework to analyze the influence of value dimensions on HMP.  This could provide useful theoretical insights into the values perceived in HMP consumption behavior.

scholarly journals The Relationship Among Consumption Value, Consumption Propensity, and Tourist Satisfaction of Korean Tourists to Visit China

2021 ◽  
Vol 5 (4) ◽  
pp. 1
Author(s):  
Wenhui Shan
Keyword(s):  
Social Value ◽  
Epistemic Value ◽  
Significant Positive Effect ◽  
Tourist Satisfaction ◽  
Functional Value ◽  
Emotional Value ◽  
The Relationship ◽  
Positive Effect ◽  
Value Functional ◽  
Consumption Value

The purpose of this study is to investigate the relationship between consumption value and consumption propensity and tourist satisfaction and to verify the mediating effect of consumption propensity on tourists visiting China. A total of 300 surveys were conducted from December 1, 2018, to January 30, 2019, Overall, 286 surveys were conducted for SPSS 23.0. The empirical results of this study are as follows. First, five sub-factors of the consumption value were selected: social value, functional value, epistemic value, emotional value, and conditional value. For consumption propensity, two sub-factors labeled practical propensity and others-conscious propensity were chosen. Tourist satisfaction was set to be a single factor. Second, as for the results of identifying the importance of sub-factors of the consumption value, the order was social value, functional value, epistemic value, emotional value, and conditional value. Third, the relationship between the consumption value and tourist satisfaction showed that all factors of consumption value had a significant positive effect on tourist satisfaction. Fourth, the result of examining the relationship between the consumption value and consumption propensity showed that the factor of consumption value such as social value, functional value, epistemic value, the emotional value had a significant positive effect on tourist satisfaction while the conditional value had not, and all five factors of consumption value and others-conscious propensity had significant positive regression weight. Fifth. the result of checking the relationship between the consumption propensity and tourist satisfaction showed that all factors of consumption propensity had a significant positive effect on tourist satisfaction. Sixth, the analyses of mediating effect revealed as follows; the relationship between consumption value and tourist satisfaction was partially mediated by four factors, functional, emotional, epistemic, social, of the practical propensity of consumption propensity; and the relationship between consumption value and tourist satisfaction was partially mediated by all factors, of the others-conscious propensity of consumption propensity.

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