scholarly journals Gen Z Switching Behaviour in Indonesia Smartphone Industry

2020 ◽  
Vol 11 (1) ◽  
pp. 56-56
Author(s):  
Timotius ◽  
Klemens W. Prasastyo
Keyword(s):  
New Technologies ◽  
Social Value ◽  
Product Consumption ◽  
Consumption Values ◽  
Brand Switching ◽  
Switching Behaviour ◽  
Functional Value ◽  
Emotional Value ◽  
Future 2 ◽  
Post Purchase

Smartphone companies are rapidly launching their products by introducing its new features and technologies to maintain their market. However, this condition drive consumers, especially Gen Z, to change their smartphone, moreover switch their smartphone brand frequently. In the 2020s, Indonesia predicted have bonus demography for the Gen Z. This momentum can make smartphone producers get more market in Indonesia, nevertheless, different way to approach Gen Z needed to gain their intention by understanding their characteristics. Smartphone companies must take this advantage to grab Gen Z by adapt Gen Z's behaviour to have them nor Gen Z will freely switch their smartphone brand frequently. Therefore, this study focus to explore the tendency of Gen Z in switching its smartphone brand. Gen Z characteristic that product-centric and widely open to new technologies drive them to tend to buy a smartphone based on the specification instead of the brand itself. Product consumption values comprise of functional value, emotional value, social value, and epistemic value assigned to evaluate the product-centric characteristic of Gen Z toward their commitment and brand switching behaviour of the smartphone. Furthermore, satisfaction assigned to evaluate the post-purchase perceived value of their current smartphone and its effect toward commitment and brand switching behaviour. Researchers designed this study to observed two problems; (1) How strong these variable can prevent Gen Z possibility to switch their smartphone brand in the future? (2) Do their smartphone proper to respond the emergence of Gen Z? Keywords: Gen Z, Smartphone, Switching Behaviour

scholarly journals EFEK NILAI KONSUMSI TERHADAP NIAT PEMBELIAN KEMBALI PADA GREEN PRODUCT

2016 ◽  
Vol 12 (1) ◽  
pp. 83
Author(s):  
Yosephine Angelina Yulia ◽  
Wisnu Untoro
Keyword(s):  
Social Value ◽  
Epistemic Value ◽  
Green Product ◽  
Repurchase Intention ◽  
Green Products ◽  
Factors Affecting ◽  
Product Consumption ◽  
Consumption Values ◽  
Functional Value ◽  
Emotional Value

Abstrak: Efek Nilai Konsumsi terhadap Niat Pembelian Kembali pada Green Product. Tujuan dari penelitian ini adalah untuk menerapkan teori nilai konsumsi untuk menentukan faktor-faktor yang mempengaruhi perilaku pilihan konsumen mengenai produk ramah lingkungan, dan meneliti pengaruh nilai-nilai konsumsi seperti nilai fungsional, nilai sosial, nilai emosional, nilai kondisional, dan nilai epistemis terhadap niat membeli kembali produk ramah lingkungan. Populasi penelitian ini adalah konsumen yang menggunakan produk ramah lingkungan yang ada di kota Surakarta. Penelitian ini mengambil sampel sebanyak 100 responden secara purposive. Analisis data menggunakan analisis regresi berganda. Berdasarkan data dapat diketahui bahwa nilai konsumsi yang terdiri dari nilai fungsional, nilai sosial, nilai emosional, nilai kondisional dan nilai epistemik terbukti berpengaruh positif terhadap niat pembelian kembali pada produk ramah lingkungan. Kata kunci: Produk ramah lingkungan, nilai konsumsi, sikap konsumen, niat pembelian kembali. Abstract: The Effect of Consumption Values to Repurchase Intention of Green Products. This study was aimed to apply the theory of consumption values to determine the factors affecting the behavior of consumers regarding the selection of green products, and examine the influence of consumption values such as the functional value, social value, emotional value, conditional value, and epistemic value to repurchase intention of green products. The population of this research is green product customers in Surakarta city. This research selected 100 respondents purposively. Based on the data showed that the consumption values that consist of functional value, social value, emotional value, conditional value and epistemic value had a positive effect on repurchase intention of green products. Keywords: Green product, consumption values, consumer behavior, repurchase intention.

scholarly journals A Study of Motives in Choosing Natural Cosmetics Among Indonesian Women

2020 ◽  
Vol 5 (8) ◽  
pp. 60-71
Author(s):  
Sabila Anjani Syahrul ◽  
Lidia Mayangsari
Keyword(s):  
Social Value ◽  
Epistemic Value ◽  
Epistemic Values ◽  
Continuous Growth ◽  
Consumption Values ◽  
Functional Value ◽  
Marketing Planning ◽  
Confirmatory Factor ◽  
Emotional Value ◽  
Value Functional

Due to its stable yet continuous growth, the beauty industry has intensely diversified both its marketing and managerial orientation toward consumer demands. The growth is in response to customer trends towards healthier lifestyles, where women aged within the range of 18 and 34 are concerned regarding the ingredients of the beauty products they purchase when it comes to selecting a specific cosmetic product. This study aims to measure the influence between consumption value (functional value, social value, conditional value, epistemic value, and emotional value) on motives in choosing natural cosmetics among 243 Indonesian Women specifically in Jabodetabek and Bandung. This research is conducted by questionnaire and analyzed using Confirmatory Factor Analysis in SmartPLS Software. The result of this research indicates that functional value, conditional value, epistemic value, and emotional value have positively influenced motives in choosing natural cosmetic products, where social value negatively influences motives in choosing natural cosmetics products. In applying the results of this research into marketing planning, natural cosmetics SMEs in Indonesia are advised to consider incorporating consumption values such as functional values, emotional values, conditional values, and epistemic values associated with the marketing of the product itself.

scholarly journals Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Heikki Karjaluoto ◽  
Richard Glavee-Geo ◽  
Dineshwar Ramdhony ◽  
Aijaz A. Shaikh ◽  
Ashna Hurpaul
Keyword(s):  
Structural Equation ◽  
Social Value ◽  
Epistemic Value ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Banking Services ◽  
Content Type ◽  
Consumption Values ◽  
Functional Value ◽  
Emotional Value

PurposeThis study develops a theoretical model of consumption values regarding the technology adoption of mobile banking (m-banking) services, with the financial service sector as the empirical context. This study aims to evaluate whether consumption values influence trust and intention. Furthermore, the authors explore how the consumer type (i.e. urban vs rural) differs in consumption values regarding adopting m-banking services.Design/methodology/approachThe data for this study were gathered from 246 responses collected from individuals living in a country with a developing market, using a survey instrument. The six study hypotheses were tested using partial least squares structural equation modeling.FindingsThe authors found support for effects from functional, epistemic and emotional value on intention. Functional and emotional value significantly influenced trust, while social and epistemic value did not. Social value was a significant moderator between functional value and intention. Consumers who were relatively unconcerned with social value were more motivated by functional value, while consumers who placed great emphasis on social value were motivated by epistemic value. Multigroup analysis showed that the effect from functional value on trust was stronger for urban than rural customers, while the effect from emotional value on trust was stronger for rural than urban customers.Practical implicationsOverall, functional value is the strongest predictor of trust and intention; therefore, bank managers are encouraged to promote m-banking services' functional value to increase trust and attract more users by promoting their companies' m-banking application. M-banking customers can also be classified based on the benefits in which they are most interested.Originality/valueThe study is one of the first attempts to demonstrate empirically how consumption values' dimensions drive m-banking use among different types of customers in a developing market context with a high m-banking penetration rate.

scholarly journals THE IMPACT OF CONSUMPTION VALUES ON HOUSEHOLD’S BUYING BEHAVIOUR TOWARDS GREEN GROCERY PRODUCTS

2020 ◽  
Vol 5 (21) ◽  
pp. 01-12
Author(s):  
Mei Ling Goh ◽  
Seng Huat Tan ◽  
Sook Fern Yeo ◽  
Pui Yen Tan
Keyword(s):  
Structural Equation ◽  
Marketing Strategies ◽  
Social Value ◽  
Epistemic Value ◽  
Consumption Values ◽  
Functional Value ◽  
Buying Behaviour ◽  
Emotional Value ◽  
Grocery Products ◽  
The Impact

This study aims to examine the impact of consumption values on household’s buying behaviour towards green grocery products. Concern for healthy lifestyles among households has created a high demand for environmental-friendly or natural products. This has shown that the green products market has the perspective to grow. In order to have an effective marketing strategy, there is a need for marketers to understand the buying behaviour of households towards green grocery products. The theory of consumption values was used to explain the household’s buying behaviour towards green grocery products. Five variables from the theory, namely functional value, emotional value, social value, epistemic value, and conditional value were included in the research model to explain household buying behaviour towards green grocery products. A total of 200 households were recruited using a convenience sampling approach. Data were collected with a set of self-administered questionnaires. The variables were validated and tested using Structural Equation modelling (PLS-SEM). The findings have shown that both conditional value and functional value positively influence household’s buying behaviour towards greengrocery products with the exception of emotional value, social value, and epistemic value. This study has thus indicated that elements such as quality, price, and promotion of the green grocery products are important in the marketing strategies planning in attracting more consumers. This study has also provided an insight into the household’s buying behaviour towards green grocery products in Malaysian context.

scholarly journals Gen Z Switching Behaviour in Indonesia Smartphone Industry

2020 ◽  
Vol 5 (4) ◽  
pp. 260-266
Author(s):  
Timotius Timotius ◽  
Klemens W. Prasastyo
Keyword(s):  
Jel Classification ◽  
Mediation Effect ◽  
Brand Commitment ◽  
Capital Cities ◽  
Face To Face ◽  
Product Consumption ◽  
Consumption Values ◽  
Brand Switching ◽  
Switching Behaviour ◽  
Consumption Value

Objective – This paper investigates the effect of satisfaction, product consumption, values on the brand commitment, and switching behaviour of Gen Z in the Indonesian smartphone industry. The study focuses on the potential of this generation as a big smartphone market in Indonesia. The behaviour of Gen Z in switching its smartphone brand is also examined. Methodology/Technique – This research evaluates the relationship between variables and their mediation using the PLS-SEM approach. A total of 944 Gen Z’s responses were collected through a face-to-face paper-based questionnaire from 4 capital cities of 4 provinces in Java Island. Findings – According to the results, satisfaction significantly influences brand switching. Product consumption value is essential in boosting commitment, an essential aspect that influences the switching of smartphone brands. Previous studies established that commitment mediates between product consumption values and brand switching behaviour. However, it has no mediation effect between satisfaction and brand switching behaviour. Novelty - This research provides new theoretical insight, specifically showing that Gen Z product consumption values and brand commitment could drive them to switch their smartphone brand. These two aspects mediate between product consumption value commitment and brand switching behaviour. Type of Paper: Empirical. JEL Classification: M30, M31, M39 Keywords: Product Consumption Values; Satisfaction; Brand Commitment; Brand Switching Behaviour; Gen Z; Smartphone Reference to this paper should be made as follows: Timotius, Prasastyo, K.W. (2020). Gen Z Switching Behaviour in Indonesia Smartphone Industry, J. Mgt. Mkt. Review, 5(4) 260 – 266. https://doi.org/10.35609/jmmr.2020.5.4(8)

scholarly journals The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

Environments ◽  
2019 ◽  
Vol 6 (5) ◽  
pp. 53 ◽  
Author(s):  
Saqib Ali ◽  
Muhammad Danish ◽  
Faiz Muhammad Khuwaja ◽  
Muhammad Shoaib Sajjad ◽  
Hasan Zahid
Keyword(s):  
Partial Least Square ◽  
Social Value ◽  
Epistemic Value ◽  
Green It ◽  
Consumption Behavior ◽  
Intention To Adopt ◽  
Consumption Values ◽  
Environmental Deterioration ◽  
Functional Value ◽  
Emotional Value

Over the last decades, prompt economic growth and the resulting overconsumption has deteriorated the environment in an accelerated way. This environmental deterioration has prompted academicians and practitioners to study ecological consumption behavior. E-waste and energy consumption play a major part in this environmental deterioration, which makes consumer conscious regarding their consumption pattern. In this regard, the emergence of green Information Technology (IT) enables individuals to become involved in environmental protection and sustainability programs to reduce the negative impact of IT products on the environment. This study aims to investigate individual intentions to adopt green IT products in Pakistan by the theoretical foundation of the theory of consumption values (functional value, social value, epistemic value, emotional value, and conditional value). Whereas, an additional value, i.e., the religious value, is included in the model, due to its significant impact in green consumption behavior of individuals. Cross-sectional data is used to obtain a total of 536 valid questionnaires to test the hypothesis. The Partial Least Square Modeling approach is used to test the proposed model (variance-based SEM). The results infer that functional value, social value, epistemic value, emotional value, conditional value, and religious value have significant positive impact on the consumer intention to adopt green IT products. The reasons for the results and implications for the practitioners are discussed. Furthermore, directions for future research have also been suggested.

scholarly journals Produtos Verdes: uma análise comparativa dos valores de consumo entre acadêmicos de administração brasileiros e espanhóis ## Green Products: a comparative analysis of the consumption values between Brazilian and Spanish administration academics

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Luciana Aparecida Barbieri da Rosa ◽  
Francies Diego Motke ◽  
Leticia Lengler ◽  
Jeanne Margareth Mainardi ◽  
Marcelo Trevisan ◽  
...  
Keyword(s):  
Sustainable Consumption ◽  
Social Value ◽  
Survey Method ◽  
Sustainable Products ◽  
Consumption Values ◽  
Environmental Value ◽  
Functional Value ◽  
Data Collection Instrument ◽  
Brazilian Students ◽  
The One

Atualmente é preciso reavaliar o comportamento do consumidor e seus modos de consumo, pois buscando contribuir para um mundo mais equilibrado, com menos desperdício e impacto ambiental, percebe-se uma maior conscientização da sociedade acerca do que se consome. Neste sentido, este estudo possui como objetivo analisar o comportamento de consumo sustentável e compreender as similaridades e diferenças do consumo de produtos verdes de acadêmicos dos cursos de Administração de uma universidade brasileira e outra, espanhola. Para tanto, utilizou-se o método survey, com uma amostra caracterizada como não-probabilística e por acessibilidade mediante a aplicação de um questionário, que obteve o retorno de 289 respondentes. O instrumento de coleta de dados foi adaptado do estudo desenvolvido por Biswas e Roy (2015), o qual aborda a teoria dos valores de consumo, composta pelo valor funcional, valor social, valor condicional, valor ambiental e valor conhecimento. Os resultados obtidos revelam que, tanto para os acadêmicos brasileiros, quanto para os espanhóis, os constructos valor condicional e valor ambiental apresentaram as maiores médias, enquanto o constructo valor social apresentou uma média baixa. Também se observou que, por um lado, os estudantes brasileiros são mais propensos a adquirir produtos sustentáveis por sugestão de seus grupos sociais e que estão mais preocupados com o fato de que a escassez dos recursos naturais ameace o futuro das gerações posteriores. Por outro lado, os estudantes espanhóis são mais dispostos a comprar produtos de empresas que investem em questões ambientais. ABSTRACTNowadays it is necessary to reevaluate consumer behavior and consumption modes, as seeking to contribute to a more balanced world, with less waste and environmental impact, there is a greater awareness of society about what is consumed. In this sense, this study aims to analyze the sustainable consumption behavior of academics in Administration courses in Brazil and Spain, through comparative research. For this, the survey method was used, with a sample characterized as non-probabilistic and for accessibility through the application of a questionnaire, which obtained the return of 289 respondents. The data collection instrument was adapted from the study developed by Biswas and Roy (2015), which addresses the theory of consumption values, composed of functional value, social value, conditional value, environmental value, and knowledge value. The results obtained reveal that, for both Brazilian and Spanish academics, the conditional value and environmental value constructs had the highest averages, while the social value construct had a low average. It was also noted that, on the one hand, Brazilian students are more likely to purchase sustainable products at the suggestion of their social groups and that they are more concerned that the scarcity of natural resources threatens the future of later generations. On the other hand, Spanish students are more willing to buy products from companies that invest in environmental issues.

scholarly journals An Empirical Examination of the Relation between Consumption Values, Mobil Trust and Mobile Banking Adoption

2016 ◽  
Vol 9 (12) ◽  
pp. 131 ◽  
Author(s):  
Murat Burucuoglu ◽  
Evrim Erdogan
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Empirical Examination ◽  
Banking Services ◽  
Consumption Values ◽  
Functional Value ◽  
The Social ◽  
Emotional Value

<p>The purpose of this study is to examine the relations among consumption values of the consumers relevant to mobile banking services, adoption to mobile banking and mobile trust. For this purpose, we propose a structural model which demonstrates the relations between consumption values, mobile banking adoption and mobile trust of consumers. The data had been collected through survey applied on individuals who are using mobile banking services in Turkey. It had been reached to 175 participants in total. The obtained data had been analyzed by partial least squares path analysis (PLS-SEM) which is known as second generation structural equation modeling. As the result of the research, it had been concluded that the conditional value, emotional value and epistemic value –from among consumption values- have positive and statistically meaningful effect on adoption to mobile banking, and that the social value has negative and statistically meaningful effect. It is being observed that there is positive and statistically meaningful relation in between trust relevant to mobile banking and conditional value, emotional value and functional value. And there are positive and statistically meaningful relations on trust relevant to mobile banking and adoption to mobile banking.</p>

scholarly journals The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food

2019 ◽  
Vol 16 (7) ◽  
pp. 1106 ◽  
Author(s):  
Haroon Qasim ◽  
Liang Yan ◽  
Rui Guo ◽  
Amer Saeed ◽  
Badar Ashraf
Keyword(s):  
Behavioral Intention ◽  
Sustainable Consumption ◽  
Organic Food ◽  
Positive Influence ◽  
Self Identity ◽  
Consumption Values ◽  
Functional Value ◽  
Food Market ◽  
Emotional Value

Consumption values and self-identity are the essential antecedents of consumer sustainable behavior. By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional), environmental self-identity and the behavioral intention to consume organic food. The data was collected from 406 organic food consumers through a structured questionnaire in Lahore (Pakistan). Using the PLS-SEM approach, we find that conditional value, emotional value, epistemic value, and functional value quality have a significant positive influence on consumers’ behavioral intention to consume organic food. We further find that environmental self-identity significantly mediates the structural relationship between consumption values and the behavioral intention to consume organic food. Our results imply that the interventions targeting environmental self-identity are a promising way to promote sustainable consumption behavior. Our findings also have important implications for the development of the organic food market based on consumption values and self-identities.

scholarly journals Determinants of Intention to Purchase Halal Cosmetic Products: A Study on Muslim Women in West Malaysia

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
CHOOI YI WEI ◽  
ZAM ZURIYATI MOHAMAD ◽  
YOKE CHIN KUAH
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Partial Least Square ◽  
Least Square ◽  
Social Value ◽  
Epistemic Value ◽  
Cosmetic Products ◽  
Intention To Purchase ◽  
Functional Value ◽  
Emotional Value

The demand on global halal cosmetics market is anticipated to reach USD 53 billion by the end of 2023. In fact, the rising awareness about percutaneous essence of conventional cosmetic products has made consumers shift to “halal” cosmetics. Malaysia is one of the country in providing full support to promote “halal” certification process on halal cosmetic products. Products certified “halal” by JAKIM are Halal products as it is safe to consume, nutritious and also the products are quality controlled. In accordance to it, the purpose of this research conducted is to identify the intention in consuming halal cosmetic products among Muslim females in West Malaysia. As aforementioned, this study has identified five factors that influence consumers’ intention in consuming halal cosmetic products. These factors served as independent variables namely functional value, conditional value, social value, epistemic value and emotional value which is extracted from the Theory of Consumption Value (TCV). This research employed a structured online survey targeting approximately 400 Muslim females from the age 16 to 60 years old in West Malaysia. Data obtained was analysed using Partial Least Square- Structural Equation Modelling (PLS-SEM). The findings revealed that conditional value, emotional value and epistemic value has positively contributed significantly on the intention in purchasing halal cosmetic products. On the other hand, functional value and social value has revealed being insignificant on intention to purchase halal cosmetic products. This study further contributed by providing a comprehensive theoretical framework on the intention to purchase halal cosmetic products.

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