7. Destination Marketing via Gamification: A Case Study of the Austria Adventure Game

2021 ◽  
pp. 118-132
Author(s):  
Feifei Xu ◽  
Shaojin Li
Keyword(s):  
Destination Marketing ◽  
Adventure Game

Players’ Experience in a Sport Geocaching Game

2014 ◽  
pp. 127-143 ◽  
Author(s):  
Pirita Ihamäki ◽  
Mika Luimula
Keyword(s):  
Game Design ◽  
Design Research ◽  
Academic Research ◽  
Internet Survey ◽  
Complex Environments ◽  
Outdoor Sports ◽  
Adventure Game ◽  
Player Experiences ◽  
Prevalent Form

Geocaching is a multiplayer outdoor sports game. There is a lack of extensive research on this game, and there is a need for more academic research on this game and its application to other contexts worldwide. There are about 5 million people participating in the geocaching game in 220 different countries worldwide. The geocaching game is interesting because the players create it. The players’ role in game design increases its value in human-centred design research. Digital games are a prevalent form of entertainment in which the purpose of the design is to engage the players. This case study was carried out with 52 Finnish geocachers as an Internet survey. The purpose of this conceptual analysis is to investigate how the geocaching sports game might inform game design by looking at player experiences, devices, and techniques that support problem solving within complex environments. Specifically, this analysis presents a brief overview of the geocaching sports game, its role in popular adventure game design, and an analysis of the underlying players’ experiences and enjoyment as a structure to be used in game design.

Collaborative destination marketing: A case study of Elkhart county, Indiana

2007 ◽  
Vol 28 (3) ◽  
pp. 863-875 ◽  
Author(s):  
Youcheng Wang ◽  
Daniel R. Fesenmaier
Keyword(s):  
Destination Marketing

scholarly journals Green branding as a tool and future potential for destination marketing: Implications from a case study in Veszprém, Hungary

2021 ◽  
Author(s):  
Katalin Lőrincz ◽  
Éva Kruppa-Jakab ◽  
Renáta Szabó ◽  
János Csapó
Keyword(s):  
Best Practice ◽  
Open Space ◽  
Destination Marketing ◽  
City Image ◽  
Structured Interviews ◽  
Family Friendly ◽  
Future Potential ◽  
Future Vision ◽  
The Impact

AbstractIn recent years, the city of Veszprém was able to obtain several significant achievements concerning its green branding: it was awarded the “Hungary in Bloom” and the “Climate Star” titles together with the “Gold” prize of the Entente Florale Europe award and the special “President’s Award for the Restoration of a Public Open Space”. This case study examines the impact and results of the preparation work and participation in national and an international green branding contests on destination marketing and city image through the analysis of the literature and structured interviews with the theme specialists of the contests. The implications of the research, based on the result of displaying the future vision of Veszprém, offer best practice advice for communities that are considering using green branding tools such as entering a horticultural contest. The results of the research confirm that a potential winning entry, apart from having an attractive cityscape, needs to meet the more novel assessment criteria of these contests as well, i.e. the development of family friendly and accessible infrastructure, multilingual tourist information and digital accessibility.

scholarly journals Applications of Experience Economy in Craft Beer Tourism: A Case Study in Thailand’s Context

2021 ◽  
Vol 13 (18) ◽  
pp. 10448
Author(s):  
Rangson Chirakranont ◽  
Sirijit Sunanta
Keyword(s):  
Qualitative Research ◽  
Sustainable Development ◽  
Destination Marketing ◽  
Experience Economy ◽  
Four Dimensions ◽  
Craft Beer ◽  
Qualitative Research Design ◽  
Strategic Approach ◽  
Beer Tourism

With Thailand as a context, this study explores the applications of Pine and Gilmore’s experience economy framework in two forms of craft beer tourism, namely brewpubs and festivals. A three-pronged qualitative research design is used wherein data was collected through observations, interviews (n = 26), and netnography (n = 203). The findings revealed that both forms of craft beer tourism implement four dimensions of the experience economy in different measures. Esthetic and escapist dimensions benefit from natural, scenic settings and a man-made environment. In addition, they advance the framework by proposing the dimension of entrepreneurship, which orchestrates the entertainment and education elements that enhance tourists’ experiences. The application of the experience economy framework is a useful strategic approach for craft beer tourism which can be applied in niche or special interest tourism, while also providing a significant influence on destination marketing and sustainable development.

Internet As A Destination Marketing Tool: A Case Study (Spanish National Tourism Organisation)

2000 ◽  
pp. 438-449 ◽  
Author(s):  
M. Castelltort ◽  
J. I. Mora ◽  
G. Navarro ◽  
J. I. Pernas ◽  
M. J. Zapata
Keyword(s):  
Destination Marketing ◽  
Marketing Tool

Marketing local food and cuisine culture online: a case study of DMO’s websites in Egypt

2019 ◽  
Vol 6 (4) ◽  
pp. 1045-1068 ◽  
Author(s):  
Mohamed E. Mohamed ◽  
Mahmoud Hewedi ◽  
Xinran Lehto ◽  
Magdy Maayouf
Keyword(s):  
Local Food ◽  
Developing Economies ◽  
Food Culture ◽  
Qualitative Assessment ◽  
Destination Marketing ◽  
Content Type ◽  
Future Potential ◽  
Food Tourism ◽  
Tourism Potential

Purpose Given the increased importance of food in tourists’ travel experience, the purpose of this paper is to explore the current and future potential of local food and foodways in marketing Egyptian destinations online. Design/methodology/approach The content of 20 Egyptian destination marketing organization (DMO) websites was subject to a content analysis. A checklist was developed based on literature analysis. The frequencies of information related to food culture and cuisine marketing were tallied, followed by a qualitative assessment of contents from the various websites. The results were further discussed with DMO representatives to provide contextualized insights as to the future potential of utilizing local food and food tourism initiatives as a component of DMOs website marketing in Egypt. Findings The study noted some initial efforts for Egyptian DMO websites to market food culture and gastronomic practices; however, the results suggest that the usage of food culture on Egyptian DMOs websites is still in its infancy. The study also highlights the challenges that need to be tackled as well as the resources required for food tourism development. Practical implications This study illustrates the need and potential capacity of Egyptian DMO websites to market food culture and local cuisines (including traditional foods and table manners). These results are expected to help Egyptian DMOs to strategically embrace local cuisine and food culture as a vehicle for destination marketing. Originality/value This case study provides insights for African and other developing economies in their destination marketing. The proposed framework and guidelines are intended to potentially serve as a framework for destination marketers and entrepreneurs to optimize the tourism potential of food culture.

Overtourism: a result of the Janus-faced character of the tourism industry

2019 ◽  
Vol 11 (5) ◽  
pp. 552-565 ◽  
Author(s):  
Guillaume Avond ◽  
Chaarani Bacari ◽  
Isabelle Limea ◽  
Hugues Seraphin ◽  
Vanessa Gowreesunkar ◽  
...  
Keyword(s):  
Design Methodology ◽  
Tourism Industry ◽  
Analysis Approach ◽  
Destination Marketing ◽  
Study Analysis ◽  
Content Type ◽  
Case Study Analysis ◽  
Academic Literature ◽  
Negative Impacts

Purpose This paper aims to evaluate the “Janus-faced” character and causes of overtourism to propose recommendations to tackle such a phenomenon. Design/methodology/approach A case study analysis approach is adopted for this study. Studies of practitioners are presented and reflected upon with reference to academic literature on overtourism. Findings The study presents practical examples from Haiti, Nicaragua and Zanzibar. Tourism practitioners’ studies on overtourism are presented and general recommendations on tackling overtourism are proposed. Research limitations/implications This study will be of interest to tourism practitioners and Destination Marketing Organisations (DMOs) worldwide who seek understanding of the overtourism phenomenon and the associated negative impacts. The study provides useful recommendations that can be used in similar situations of overtourism. Originality/value The paper extends understanding of overtourism causes and consequences. While overtourism is generally looked at from impact studies, this paper argues the urgent need for solutions to tackle the phenomenon.

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