Internet As A Destination Marketing Tool: A Case Study (Spanish National Tourism Organisation)

2000 ◽  
pp. 438-449 ◽  
Author(s):  
M. Castelltort ◽  
J. I. Mora ◽  
G. Navarro ◽  
J. I. Pernas ◽  
M. J. Zapata
Keyword(s):  
Destination Marketing ◽  
Marketing Tool

scholarly journals IWEARUP.COM USER INTERFACE ANALYSIS

VISUALITA ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 31-44
Author(s):  
Irma Rochmawati
Keyword(s):  
User Interface ◽  
Web Design ◽  
Website Design ◽  
Interface Analysis ◽  
Instrumental Case Study ◽  
Fashion Products ◽  
Visual Hierarchy ◽  
Instrumental Case ◽  
Marketing Tool

IWEARUP.COM is a website that is an e-commerce based. It contains information about buying, selling, distributing, and marketing fashion products. A business website is an example of using design as a marketing tool. Display of charming website with design is an attraction. However, a good website design must be able to display information clearly. Especially how to make the interface possible as it is not confused with the information displayed. Poor interfaces affect the users productivity or experience in visiting a website. This is a visual hierarchy which is the most important principles behind every website design. With an instrumental case study of the approach to produce conclusions that can be applied in designing e-commerce-based website. The goal is to make the website design in line with the content that will increase the website design and increase knowledge about the visual hierarchy of web design and its relation to the user interface.

Contemporary Art Museums' Marketing Strategies

2014 ◽  
pp. 371-388
Author(s):  
Zeynep Guney Celebi
Keyword(s):  
Literature Review ◽  
Contemporary Art ◽  
Modern Art ◽  
Art Museums ◽  
Marketing Strategies ◽  
Entertainment Industry ◽  
Museum Marketing ◽  
Marketing Tool ◽  
The Relationship

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.

Collaborative destination marketing: A case study of Elkhart county, Indiana

2007 ◽  
Vol 28 (3) ◽  
pp. 863-875 ◽  
Author(s):  
Youcheng Wang ◽  
Daniel R. Fesenmaier
Keyword(s):  
Destination Marketing

scholarly journals Website Evaluation for the Local Tourism Offices of Indonesia’s Top 10 Priority Destinations

2017 ◽  
Author(s):  
Mohamad Robbith Subandi ◽  
Fajar Kusnadi Kusumah Putra
Keyword(s):  
Local Government ◽  
General Information ◽  
Government Official ◽  
The Internet ◽  
Destination Marketing ◽  
Website Evaluation ◽  
Culture History ◽  
Information And Communication ◽  
Processing Information ◽  
Marketing Tool

The recent growth of Information and Communication Technology (ICT) has a significant impact to people’s way of searching and processing information. Increasing number of travelers is using the internet to assist them in planning their journey especially as a source of information. This has made internet as an important destination marketing tool for travel & tourism organizations including local and national tourism offices. The aim of this study is to provide updated overview of the official websites of local tourism offices or local government in provincial and city or regency’s level in which Top 10 Priority Tourism Destination are located, based on the facilities and services offered by the websites. Subsidiary aim of this study is to determine the features that are used most frequently on the Local Tourism offices' websites. This study should be of interest to researchers, government official as well as industry professionals by applying the content analysis on the feature of tourism websites. The findings of the research will enable the local government official to understand how effective their websites in delivering information for the visitors. The results will assist them also in judging website performance against competitors so that they have useful information to facilitate continuous improvement on their own websites. The results indicated that official websites of the local tourism offices already provides sufficient general information regarding the destination; however it lacked facilities or features which allow visitor to interact more with the tourism office or even fellow visitors. The most frequent features available in the evaluated websites are Culture/history information which was the feature with highest percentage (77%) followed by Contact (email/fax) with (74%) Picture gallery and use of animated pictures were scored at (71%) and Newsletter at (68%), In the bottom of the list are Terms & Condition, Chatting/News Group, Virtual Postcard at (0%)or virtually non-existent. The results also show that local tourism offices still have much room for improvement in the term of using the internet to boost and maximize their destination marketing effort. It is recommended that local tourism offices significantly upgrade and modify their official websites into more efficient and effective marketing instrument to exploit the potential internet based market.

scholarly journals How to use a survey as a marketing tool: a case study of Loughborough University Library

2008 ◽  
Vol 32 (101) ◽  
pp. 39-56 ◽  
Author(s):  
Tracy Marie Marshall ◽  
Sharon Deborah Reid
Keyword(s):  
Academic Library ◽  
Communication Training ◽  
External Information ◽  
Electronic Format ◽  
University Library ◽  
Engineering Team ◽  
Marketing Tool ◽  
The University ◽  
Survey Approach

With increasing competition from external information sources academic libraries need to undertake strong marketing initiatives to redress the balance. Evidence-based practice and evaluation of internal services may help to secure the future permanency of the academic library. In light of this, an initiative was undertaken by the Engineering Team at the University Library, Loughborough University to market its services and resources to the Engineering Faculty. A survey was utilised as the marketing tool. It was made available in electronic format and marketed via the Library website, Team Blog and targeted emails. Evaluation of the results enabled the Team to further raise its profile by taking various issues directly to the Faculty and actively marketing avenues of communication, training sessions and the Institutional Repository. As a marketing tool the survey approach was largely successful and subject teams may wish to utilise this approach as a component of their marketing strategy.

scholarly journals Green branding as a tool and future potential for destination marketing: Implications from a case study in Veszprém, Hungary

2021 ◽  
Author(s):  
Katalin Lőrincz ◽  
Éva Kruppa-Jakab ◽  
Renáta Szabó ◽  
János Csapó
Keyword(s):  
Best Practice ◽  
Open Space ◽  
Destination Marketing ◽  
City Image ◽  
Structured Interviews ◽  
Family Friendly ◽  
Future Potential ◽  
Future Vision ◽  
The Impact

AbstractIn recent years, the city of Veszprém was able to obtain several significant achievements concerning its green branding: it was awarded the “Hungary in Bloom” and the “Climate Star” titles together with the “Gold” prize of the Entente Florale Europe award and the special “President’s Award for the Restoration of a Public Open Space”. This case study examines the impact and results of the preparation work and participation in national and an international green branding contests on destination marketing and city image through the analysis of the literature and structured interviews with the theme specialists of the contests. The implications of the research, based on the result of displaying the future vision of Veszprém, offer best practice advice for communities that are considering using green branding tools such as entering a horticultural contest. The results of the research confirm that a potential winning entry, apart from having an attractive cityscape, needs to meet the more novel assessment criteria of these contests as well, i.e. the development of family friendly and accessible infrastructure, multilingual tourist information and digital accessibility.

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