scholarly journals Sensory in Psychology Branding

2018 ◽  
Vol 3 (9) ◽  
pp. 123
Author(s):  
Mohd Raziff Jamaluddin ◽  
Mohd Hafiz Hanafiah ◽  
Muhammad Izzat Zulkifly

With the rapid growth of information communication technology, tangible benefit is considered to be the critical element in communicating brand and building long lasting relationship. This paper attempts to establish the connection between sensory attributes of human to cognitive and affective elements that consequently lead to the brand loyalty. The data is collected by using self-reported questionnaire to the respondents who had stayed in the selected Five-star hotels in Kuala Lumpur. It is concluded that human senses were significant and positively influence the decision to stay loyal with the Five-star hotel brand.    Keywords: Sensory, cognitive, affective, psychology. eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.  

2020 ◽  
Vol 5 (13) ◽  
pp. 359-367
Author(s):  
Jamalunlaili Abdullah ◽  
Raziah Ahmad ◽  
Muhammad Hafiz Zainal

The extraordinary societal challenges demand cities to be innovative and adaptable to the needs of urban citizens. In the Malaysian context, the Blue-Green Infrastructure (BGI) has not been well incorporated into the ULLs. This paper seeks to address this gap by exploring the potential of the Blue-Green Urban Living Labs (BGULLs) at the Sungai Bunus catchment area. Using Google Form, survey questionnaire is conducted among professionals and the public. Findings of this unprecedented study suggest the BGULLs offer beyond beautification works, and it is voicing the virtual idea of the BGULLs into a real setting that reflects the public-private-citizen partnerships.Keywords: Urban living labs; Blue-Green Infrastructure; Innovation; societal challengeseISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v5i13.2072


2016 ◽  
Vol 1 (3) ◽  
pp. 293
Author(s):  
Wan Hashimah Wan Ismail ◽  
Low Hui Ching

The back lane is often associated with annoying, disgusting, narrow and dark. This paper concerns the use of the back lanes of the old shop houses in China Town, Kuala Lumpur. The instruments used in collecting data include observation, unstructured interview and literature review. The use and physical characteristics of back lanes were identified. It was found that the back lanes of China Town in Kuala Lumpur showed the success of turning back streets into lively alleys. Thus, the back lane could be considered as part of urban design strategies and not as leftover spaces.© 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: back lane; social place; pedestrian; urban


2018 ◽  
Vol 3 (13) ◽  
pp. 88 ◽  
Author(s):  
Lin Yola ◽  
Ho Chin Siong

Urban configuration modification is an efficient approach to mitigating Urban Heat Island (UHI) effect. This study investigates the significant impact of urban canyon direction on solar radiation and airflow which influences microclimate and thermal comfort. The Envi-met (V3.1 beta) simulation indicates that East-West Canyon received the worst level of air temperature and meant radiant temperature compared to when the canyon was directed perpendiculars to the wind direction (South East – North West). The finding scientifically demonstrates that in Kuala Lumpur context, with the weak influences of urban wind, solar radiation plays the significant impact on the microclimate.Keywords: Solar radiation; airflow; urban canyon, urban simulation.eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.146


2016 ◽  
Vol 1 (3) ◽  
pp. 33
Author(s):  
Jamalunlaili Abdullah ◽  
Che Bon Ahmad ◽  
Sri Rahayu Mohd Sa’ad ◽  
Shariman Abdul Wahab

Local Plan of every city in the world reflects its policies and public needs. Hence, it is vital to decide the suitable process representing the public voice. This paper analyses the process of public participation during the preparation of the Kuala Lumpur City Plan (KLCP). Its objective is to determine the levels of awareness and activism, and the planning issues, objectives, and comments that concern the public most. The outcome is expected to shed more insights into the process of public participation in planning in Malaysia concerning the urban development of the Malaysian capital.2398-4295 © 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK.. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Public participation; Kuala Lumpur Draft City Plan 20; participatory planning; Kuala Lumpur


2020 ◽  
Vol 5 (SI2) ◽  
pp. 69-74
Author(s):  
Oliver Hoon Leh Ling ◽  
Hazirah Azami ◽  
Marlyana Azyyati Marzukhi ◽  
Qi Jie Kwong

Urbanisation, a human settlement is growing from a village to a megacity. However, there are few cases of villages, which had been lacking behind in the trend of urbanisation. For instance, Kampong Bharu (New Village) had been maintained as a village setting even though it is located within the boundary of Kuala Lumpur city. A study has been carryout to examine the residents’ well-being of the Kampong Bharu by using a questionnaire survey and statistical analysis. In general, the well-being of villages was within a moderate level. The social and economic developments were contributed to the psychological well-being of residents. Keywords: City; correlation; quality of life; satisfaction eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v5iSI2.2523.


2017 ◽  
Vol 2 (2) ◽  
pp. 117-132 ◽  
Author(s):  
Norsidah Ujang

This paper focused on place attachment and its significance in defining place identity with reference to three main shopping streets in the city center of Kuala Lumpur, Malaysia. Place identity refers to the identification of emotion and feelings to a particular place and the distinctive characteristics of the place in which human-place bonding is developed. The weakening of place identity has been identified as one of the urban design issues for contemporary cities. This paper identified the issues concerning place identity; concepts of place and place attachment constructs, the identification of place attachment constructs and place attributes that could be used as assessment indicators for future redevelopment of local urban places. A questionnaire survey and interviews were conducted to examine place attachment and to identify the characteristics of the places that exerted influence and would then benefit in terms of securing place identity which in turn sustained attraction and thus brought greater economic and tourism advantages to the city. Keywords: Place, Attachment, Identity, Kuala Lumpur City Centre. © 2017 The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, UniversitiTeknologi MARA, Malaysia.


2016 ◽  
Vol 1 (4) ◽  
pp. 33
Author(s):  
Hazreena Hussein ◽  
Zaliha Omar ◽  
Syaidatul Azzreen Ishak

This paper introduces a joint program between the University of Malaya and Kuala Lumpur City Hall undertaking the Therapeutic Sensory Stimulation Garden at University of Malaya Medical Centre to promote an inclusive society through sensory therapy. Good universal design practices of sensory gardens visited in the UK, Singapore, and Hong Kong is highlighted. Outcomes showed that users’ engagement with the landscape features promotes positive developments in social behaviours. In contrary, it proved a limited partnership between practitioners, researchers, authorities and users as well as non-availability of design guidelines for these gardens. Both outcomes are a significant argument in the conclusion.2398-4295 © 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK.. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Inclusive society; sensory garden; sensory therapy; universal design


2018 ◽  
Vol 3 (10) ◽  
pp. 149
Author(s):  
Nadiyanti Mat Nayan ◽  
Mohd Khedzir Khamis ◽  
Siti Rasidah Md Sakip ◽  
Norhafizah Abdul Rahman

In 1888, a first recreational area was created in Kuala Lumpur as a place for the British residents. Now, after more than 120 years this lake area still exists. Reintroducing the Sydney Lake Garden as the historical park is not about enhancing the colonial heritage but more on the history that this area once had. With the used of Greater Kuala Lumpur/Klang Valley (GKL/KV) as one of the main references, this paper will try to relate it on reviving this recreational area as one of new tourist attraction of Kuala Lumpur, the Sydney Lake Historical Park.Keywords: Heritage Conservation; Historic Park; Heritage Place; Greater Kuala Lumpur/Klang Valley (GKL/KV)eISSN 2398-4279 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.


2018 ◽  
Vol 3 (9) ◽  
pp. 165
Author(s):  
Norsidah Ujang ◽  
Amine Moulay ◽  
Juriah Zakaria

This paper discusses visitors' attachment to historic tourism places in the city of Kuala Lumpur in the context of urban regeneration. The study found that despite having a short duration of visits, the visitors' functional and emotional attachment to attractions was fairly strong. Future regeneration of the places has been linked to improvement of the physical setting and preservation of historic places. The visitors identified strongly with the cultural image and the need to experience the places with comfort. Sustainable urban regeneration within the tourism context demands a good understanding of place attachment reflected in the relationship between people and the destinations that go beyond the attractive image of tourism places.Keywords: urban regeneration; urban tourism; place attachmenteISSN: 2398-4287 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.https://doi.org/10.21834/e-bpj.v3i9.1521


2020 ◽  
Vol 5 (SI1) ◽  
pp. 205-210
Author(s):  
Siti Sarah Sulaiman ◽  
Nur Ezan Rahmat ◽  
Najwa Azizun

Kuala Lumpur is a historical city with heritage significance for tourism destination. However, the heritage significance of the city may be challenged by several issues. One of which is the number of immigrants who have manipulated business activities in the busy street which is known as Silang Street. The issue of immigrants at Silang Street is not only on the matter of licence to operate business, but also involved the immigration aspect. This paper highlights the challenges faced by the stakeholders in regulating business activities conducted by the immigrants at Silang Street and possible improvements are suggested.    Keywords: heritage; Kuala Lumpur; legal issues; tourism destination.    eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.   DOI: https://doi.org/10.21834/ebpj.v5iSI1.2321


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