scholarly journals CULTURAL VALUES PRESENTED IN U.S. TELEVISION COMMERCIALS FEATURING OLDER ADULTS

2004 ◽  
Vol 6 (2) ◽  
pp. 139-155 ◽  
Author(s):  
YAN BING ZHANG ◽  
ALYSSA AGARD
Keyword(s):  
Older Adults ◽  
Cultural Values ◽  
Television Commercials

scholarly journals Cultural values and aging in Chinese television commercials

2008 ◽  
Vol 18 (2) ◽  
pp. 209-224 ◽  
Author(s):  
Yan Bing Zhang ◽  
Yi Song ◽  
Leilani Jensen Carver
Keyword(s):  
Older Adults ◽  
Cultural Values ◽  
Chinese Culture ◽  
Television Advertising ◽  
Major Product ◽  
Television Commercials ◽  
Product Categories ◽  
Product Effectiveness ◽  
Chinese Television ◽  
Health Supplements

This study examined commercials (N = 141) featuring older adult(s) shown on three Chinese TV stations (i.e., national, provincial, and local) in the fall of 2005 to uncover the dominant value themes, the major product categories, and the association between value themes and product categories. Content analysis results revealed that three dominant value themes (i.e., health/life, product effectiveness, and family) appeared frequently in the Chinese television commercials featuring older adults, in which some major product categories such as food/drink, food/health supplements, and medicine were promoted. Results also indicated that the value of health/life was presented frequently in commercials for medicine and food/health supplements and that the family value appeared frequently in food/drinks commercials. Altogether these results demonstrated the importance of health and a lack of emphasis of modern values in Chinese television commercials which feature older adults, indicating a mixed view of aging (i.e., passive and negative). Findings are discussed in the context of the Chinese culture, aging, and television advertising.

scholarly journals UNIMAGINED FUTURES: THE PARADOX OF FAMILISM AND ELDERCARE AMONG AGING LATINOS IN THE CHICAGOLAND AREA

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S715-S715
Author(s):  
Melissa Howe ◽  
Alexis Howard ◽  
Wendy Hsieh ◽  
Lissette M Piedra
Keyword(s):  
Older Adults ◽  
Cultural Values ◽  
Old Age ◽  
Social Life ◽  
Successful Aging ◽  
Older Adulthood ◽  
Nativity Status ◽  
North Americans ◽  
Physical Independence ◽  
Latino Older Adults

Abstract Scholars of gerontology highlight the ways aging varies cross-culturally. Whereas North Americans tend to describe “successful aging” as the maintenance of social and physical independence, Latin Americans tend to view aging as a natural process of social transition. In this study, we conducted a content analysis of nine focus groups (N =101) and 20 interviews with Latino older adults in the Chicagoland area to examine how they characterize successful aging and view the health declines that accompany aging. We found that Latino older adults often used rhetoric associated with “successful aging,” which tended to emphasize the maintenance of independence and physical functioning. Even immigrant respondents employed this language, suggesting that descriptions of “good old age,” may be more culturally transferable than previously thought. At the same time, the cultural values of respeto and familismo also emerged. Regardless of the participant’s nativity status, centrality of family and the importance of respect represented constant sources of support. Still, adherence to these values came with considerable drawbacks for those intensely focused on self-sacrifice for the sake of their families. Taken together, “successful old age” was defined by the participants as one in which a person maintains physical independence in the context of an interdependent, kin-focused, social life. This paradoxical combination of valuing independence and familial interdependence produced a number of benefits and challenges for Latino adults as they transitioned into to older adulthood.

scholarly journals Age differences in recall and liking of arousing television commercials

2015 ◽  
Vol 40 (3) ◽  
Author(s):  
Margot J. van der Goot ◽  
Eva A. van Reijmersdal ◽  
Mariska Kleemans
Keyword(s):  
Older Adults ◽  
Age Differences ◽  
Practical Implication ◽  
Television Commercials ◽  
Target Groups ◽  
Younger Adults ◽  
Brand Recall ◽  
Advertising Effects ◽  
Linear Relationships ◽  
Better Than

AbstractThis article examines whether there are differences between older and younger adults in recall and liking of arousing television commercials. As hypothesized, the experiment demonstrated that older adults remembered brands and products in calm commercials better than in arousing commercials, and they also liked calm commercials more. In contrast, younger adults remembered brands and products in arousing commercials better and they liked these commercials more. In addition, (curvi)linear relationships showed that for older adults arousal deteriorates their recall and liking, whereas for younger adults arousal – up to a certain point – is beneficial. These findings strongly suggest that advertising effects found in younger samples are unlikely to be the same for older target groups. An important practical implication is that it currently seems wise to make commercials targeted towards older adults calm instead of arousing when the aim is to generate brand recall and liking.

scholarly journals LGBT Older Adults at a Crossroads in Mainland China: The Intersections of Stigma, Cultural Values, and Structural Changes Within a Shifting Context

2019 ◽  
Vol 88 (4) ◽  
pp. 440-456 ◽  
Author(s):  
Boya Hua ◽  
Vickie F. Yang ◽  
Karen Fredriksen Goldsen
Keyword(s):  
Older Adults ◽  
Human Rights ◽  
Cultural Values ◽  
Cultural Context ◽  
Filial Piety ◽  
Structural Changes ◽  
Mainland China ◽  
Chinese Society ◽  
Loss Of Face ◽  
And Bisexual

In this article, we explore the lives of lesbian, gay, bisexual, and transgender (LGBT) older adults in mainland China, with an emphasis on the shifting nature of the cultural context. Based on a culturally informed perspective, the intersection of LGBT stigma with cultural values (familial responsibility, filial piety, and loss of face) and larger structural changes (the aftermath of the one-child policy, economic reforms and globalization, LGBT human rights, and HIV policies) are creating dramatic shifts in Chinese society and impacting the lives of LGBT older adults. The increasing prevalence of HIV among gay and bisexual older men, although rarely acknowledged, is also contributing to challenges facing LGBT older adults and their families. These changes render LGBT older adults and those living with HIV and their caregivers at risk of economic insecurity. Resilience and resistance of LGBT older adults in China must be considered in both practice and policy to strengthen LGBT human rights globally.

Culturally Congruent Health Activities for the Prevention of Functional Disabilities Among Older Adults in Japan’s Forest Communities

2021 ◽  
pp. 104365962110420
Author(s):  
Yasuko Irie ◽  
Naohiro Hohashi ◽  
Shunji Suto ◽  
Yu Fujimoto
Keyword(s):  
Older Adults ◽  
Cultural Values ◽  
Forest Cover ◽  
Community Identity ◽  
Forest Community ◽  
Forest Communities ◽  
Community Members ◽  
Culturally Congruent ◽  
Functional Disabilities ◽  
Gender Based

Introduction: In Japan’s forest areas, cultural capital and older adults play key roles in helping to sustain the community. The purpose was to explore cultural values/beliefs related to culturally congruent health activities among older adults in forest communities. Method: The qualitative ethnonursing research method was used. Data were collected through fieldwork and key informants’ interviews ( n = 14) over 1 year. The setting was a traditional village with 80% forest cover. Results: Findings included two universal cultural values/beliefs, which were “community identity as a community member” and “our cohesion and connection as community members.” Additionally, two diverse cultural values/beliefs were found: “gender-based differences” and “differences between those having experience working outside the forest community and those without this experience.” These were related to community-based health activities. Discussion: These values/beliefs were suggested to develop a multilayered network around health activities in order to prevent functional disabilities among older adults.

Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials in 1990 and 1995

1997 ◽  
Vol 74 (4) ◽  
pp. 773-796 ◽  
Author(s):  
Hong Cheng
Keyword(s):  
Content Analysis ◽  
Cultural Values ◽  
Television Commercials ◽  
Melting Pot ◽  
Western Values ◽  
Advertising Law ◽  
Chinese Television ◽  
Chinese Advertising ◽  
Contemporary Chinese

Based on Richard Pollay's concept that advertising is a “distorted mirror,” the author analyzed the content of 483 Chinese television commercials in 1990 and 1995. Results show that “modernity,” “technology,” and “youth” predominate in Chinese advertising in the 1990s, and the dominance of “quality” in 1990 was superseded by “tradition” in 1995. Symbolic values from both Eastern and Western cultures occurred more frequently in 1995. This change implies that contemporary Chinese advertising is not only a “distorted mirror” but a “melting pot” of cultural values. Results also indicate that the new advertising law taking effect on 1 February 1995 did not reduce Western values depicted in Chinese commercials.

scholarly journals Canned Peaches and Chicken Parts: Postmodern Food in Don DeLillo's White Noise

Elements ◽  
2009 ◽  
Vol 5 (1) ◽  
Author(s):  
Nicole Wong
Keyword(s):  
White Noise ◽  
Cultural Values ◽  
Well Being ◽  
Consumer Society ◽  
Allen Ginsberg ◽  
The Novel ◽  
Television Commercials ◽  
Thorstein Veblen ◽  
Food Items

Descriptions and interactions with food serve as signifiers of cultural values in the postmodern society of Don DeLillo's novel, <em>White Noise</em>. Amid a constant stream of name brand advertisements and flashy television commercials, characters struggle to find substantive meaning in their lives. DeLillo presents a consumer culture swamped in excess, belongings, and commodities, where food items characterize their buyers and even commodify their outlooks on life. From family bargain packs of potato chips indicating success and well-being, to plastic-wrapped slices of cheese facilitating an efficient yet isolated life, this essay discusses DeLillo's different uses of food imagery throughout the novel. DeLillo's portrayal of a postmodern consumer society is put into dialogue with acclaimed experts and critics Jean Baudrillard and Thorstein Veblen, as well as artistic work that comments on the role of 'pop foods' in contemporary American culture, incluidng works by pop artists Andy Warhol and Roy Lichtenstein and poet Allen Ginsberg.

scholarly journals Enhancing Memory of Television Commercials through Message Spacing

1994 ◽  
Vol 31 (3) ◽  
pp. 384-392 ◽  
Author(s):  
Surendra N. Singh ◽  
Sanjay Mishra ◽  
Neeli Bendapudi ◽  
Denise Linville
Keyword(s):  
Older Adults ◽  
Laboratory Experiment ◽  
Marketing Strategy ◽  
Television Advertising ◽  
Delay Condition ◽  
Television Commercials ◽  
Media Planning ◽  
Television Commercial ◽  
Delay Interaction ◽  
Measurement Delay

Though advertising repetition is a frequently used marketing strategy, its effects are not well understood. The authors report findings from a laboratory experiment in which they investigated the effects of repeating a television commercial as a function of varying the message spacing or lag (i.e., the number of intervening commercials between two presentations of the target commercial) and the delay in memory measurement. In two different samples—younger and older adults—the results show a lag by measurement delay interaction. In general, results show that in the long measurement delay condition, the recall of message contents was significantly higher with the long lag than with the short lag. However, in the short measurement delay condition, recall was significantly higher with the short lag than with the long lag. The results are explained by a variation of encoding variability theory. The implications of the findings for media planning and television advertising to older adults are discussed.

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