Multidimensional Audience Analysis for Dynamic Information

2003 ◽  
Vol 33 (3) ◽  
pp. 263-279 ◽  
Author(s):  
Michael J. Albers

As technical communication gains the technology to deliver dynamic custom documents, the importance of audience analysis increases. As a major factor in supporting dynamic adjustment of document content, the audience analysis must clearly capture the range of user goals and information needs in a flexible manner. Replacing a linear audience analysis model with a multidimensional model provides one method of achieving that flexibility. With a minimum of three separate dimensions to capture topic knowledge, detail required, and user cognitive ability, this model provides the writer a means of connecting content with information requirements and ensuring the dynamic document fits varying audience needs.

2021 ◽  
pp. 084456212110132
Author(s):  
Sarah J. Liptrott ◽  
Penny Bee ◽  
Karina Lovell

Background Telephone-based interventions are frequently used to address cancer patient’s needs, often delivered by nurses; however, little is known about nurses’ opinions of such interventions. Purpose The objective of this study was to investigate expert nurses’ perceptions of hemato-oncology patient’s needs, use of telephone interventions providing support and symptom management and intervention acceptability from a service provider perspective. A qualitative study was undertaken with focus group and individual interview. Inductive and deductive data analysis was performed using Framework Analysis and the Theoretical Framework of Acceptability. Results Two themes emerged: (1) perceived needs of haemato-oncology patients across the cancer trajectory – multifactorial influences, dynamic information needs, and continuity of care, (2) acceptability for nurses delivering interventions was determined by identification of need, agreed expectations and organisational support for the intervention. Conclusions Greater understanding of contextual factors for recipients and individuals delivering healthcare interventions may contribute to identification of potential barriers and facilitators to adoption in clinical practice.


Facilities ◽  
2019 ◽  
Vol 37 (1/2) ◽  
pp. 103-118 ◽  
Author(s):  
Simon Ashworth ◽  
Matthew Tucker ◽  
Carsten K. Druhmann

PurposeThis paper aims to describe the development and testing of an employer’s information requirements (EIR) template and guidance document designed to meet client and facility management (FM) needs in the building information modelling (BIM) process.Design/methodology/approachA qualitative design approach was used and triangulation of methods which included a focus group with the British Institute of Facilities Management (BIFM), semi-structured interviews with the case study Glasgow Life Burrell Renaissance Project who trialled the EIR and peer-reviews and interviews with BIM/CAFM experts from the BIM Academy and FM180.FindingsSpecific guidance to help clients and facility managers prepare key BIM documents like the EIR are needed. They are aware of industry BIM standards and guidance but often not in detail. The Glasgow Life case study illustrated the EIR as a useful collaboration-tool to bring together stakeholders in early planning stages to understand client information needs.Social implicationsAssets and buildings account for most of the energy and material use in society. A well-structured EIR will help ensure the right information is available to enable optimisation of running costs and utility-use over their whole life, thus contributing to long-term sustainability.Originality/valueThis paper provides a new EIR template and guidance document ideal for practitioners in industry as a practical starting point to plan the client information requirements for BIM projects. It can be downloaded atwww.bifm.org.uk/bifm/knowledge.


2020 ◽  
Vol 16 (2) ◽  
pp. 161-171
Author(s):  
Margaret Zimmerman ◽  
Heather Beam

Purpose The purpose of this article is to provide insight into the HISB of this group. Immigrants and refugees are at a heightened risk for negative health outcomes upon resettlement. However, little scholarship reports on the health information-seeking behaviors and information needs of this population. Design/methodology/approach This study reports the findings of a study into the health information-seeking behaviors of 85 immigrant and refugee women. Women were asked to fill out a survey in their native language with both multiple choice and open-ended questions that requested information on what health information they required the most, which means they used to get it and paired this with demographic information. Findings In their own words, the participants reported information requirements regarding dental care, nutrition, general, reproductive and child health, as well as assistance in navigating the healthcare system. However, they believed that medical professionals are the most reliable sources of information and that they frequently turned to less credible sources such as friends and family or the internet. This may be because of their self-reported barriers of language and cost, as wells difficulty in understanding how to obtain information in the USA. What sources the participants used and what their informational needs were was influenced by their age, education and time living in the USA. Some comparisons are made with a group of local women in a similar study conducted concurrently by the author. Originality/value The research presented in this study provides a clearer understanding of the health information requirements and behaviors of refugee and immigrant women.


1983 ◽  
Vol 13 (4) ◽  
pp. 319-330 ◽  
Author(s):  
Dwight W. Stevenson

This paper discusses crosscultural differences in audience analysis, using research conducted during a series of consulting trips in Japanese industries. The paper identifies problems implicit in the way technical writing is taught to nonnative speakers in this country and abroad, and shows how awareness of and experience with audiences in non-American and non-Western cultures can benefit instruction in technical communication classes for American students.


1979 ◽  
Vol 9 (4) ◽  
pp. 337-347 ◽  
Author(s):  
George A. Barnett

Technical materials often do not produce the response desired by their authors. Reasons for the failure of the document are errors in audience analysis and the rapid obsolence of the materials. This article suggests that communication theory, in general, and cybernetics, in specific, may help ameliorate these problems. The knowledge of communication theory and systems analysis could sensitize writers and editors of technical materials to a variety of factors such as the dynamic nature of the communication process and the fact that the process is interactive rather than unidirectional. It is suggested that the application of these theories could increase the effectiveness of technical communication.


2018 ◽  
Vol 1 (2) ◽  
pp. 47
Author(s):  
Atiqa Nur Latifa Hanum

Abstract Human behavior in searching different information but can establish a pattern that can be known the model search. In the case of this study, the focus is the behavior of students in searching information to meet the learning needs on campus. Exploratory research methodology with a quantitative approach. Collecting data through distributing questionnaires to 93 respondents to the survey technique as the primary data and conducting interviews as secondary data. Data analysis techniques performed by regression analysis model tiered or SEM (structural equation modeling) with Partial Least Square approach using tools SmartPls 2.0 and SPSS program to test for normality of data. The results showed that the characteristics of all respondents belonging to the Internet generation (net generation) or better known as a digital native with instant information search behavior patterns and digital in meeting information needs. Amounting to 68.82% of respondents chose the resources in the form of electronic media format as a medium of learning than the printed media. Amounting to 62.37% of respondents prefer to access information to support their learning tasks derived from internet and as much as 54.84% using the smartphone as a support tool accessing such information. In conclusion digital native generation tend to like information search patterns that come into contact with technology, is fast and easy, and like source of information in electronic media. Thus forming the pattern of searches ranging from needs information analysis (task/add insight) – environment (economic) - access location (internet/library) – selection (source of relevant information). Keywords: behavior, information retrieval, digital native


2010 ◽  
Vol 40 (2) ◽  
pp. 161-177 ◽  
Author(s):  
Daniel D. Ding

On Technological Subjects, written and completed by Song Yingxing in 1628, is China's first comprehensive technical writing book intended for a general audience. Its 18 chapters cover nearly all the major technological subjects of its time, such as growing grains, weaving clothes, making sugar and salt, and building ships. The book accommodates various audiences' information needs by combining equipment and material descriptions, process explanations, and task instructions. To help audiences understand his descriptions and to follow his instructions more effectively, the author integrates 100 full-page detailed drawings. Another mechanism that the author uses to help his audiences complete the described tasks is using names (nouns) instead of action-oriented phrases for most of the chapter titles. Song's book embodies several important features in modern technical communication, especially in China's modern technical communication. The book should help international technical communicators understand China's modern technical communication from the perspectives of audience's awareness, organization of information, and use of visuals.


1980 ◽  
Vol 10 (2) ◽  
pp. 125-132 ◽  
Author(s):  
Michael J. Baresich

Efficient information flow in technical communication depends upon accurate audience analysis. The presentation of information must be adjusted relative to the knowledge and interests of the writer's audience. Problems arise when the relative differences in audiences are slight, but nonetheless important. Albert Einstein's writing can be used as an example of skillful adaptation of material for audiences with subtle differences. A prime example is his special theory of relativity, which he published in three versions for technical, semitechnical, and nontechnical audiences. Students, teachers, and technical writers can learn much from the way Einstein uses tone, personal address, varying levels of diction, definitions, and concrete examples of each of the three expositions of his special theory of relativity.


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