scholarly journals The Reach of the “Don’t Fry Day” Twitter Campaign: Content Analysis

10.2196/14137 ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. e14137 ◽  
Author(s):  
Jennifer Nguyen ◽  
Lauren Gilbert ◽  
Lianne Priede ◽  
Carolyn Heckman
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Skin Cancer ◽  
Cancer Prevention ◽  
Qualitative Content Analysis ◽  
The United States ◽  
Skin Cancer Prevention ◽  
National Council ◽  
Original Material ◽  
Self Interest

Background Skin cancer is the most common cancer in the United States, disproportionately affecting young women. Since many young adults use Twitter, it may be an effective channel to communicate skin cancer prevention information. Objective The study aimed to assess the reach of the National Council on Skin Cancer Prevention (NCSCP)’s 2018 Don’t Fry Day Twitter campaign, categorize the types of individuals or tweeters who engaged in the campaign, and identify themes of the tweets. Methods Descriptive statistics were used, and a content analysis of Twitter activity during the 2018 Don’t Fry Day campaign was conducted. The NCSCP tweeted about Don’t Fry Day and skin cancer prevention for 14 days in May 2018. Twitter contributors were categorized into groups. The number of impressions (potential views) and retweets were recorded. Content analysis was used to describe the text of the tweets. Results A total of 1881 Twitter accounts, largely health professionals, used the Don’t Fry Day hashtag, generating over 45 million impressions. These accounts were grouped into nine categories (eg, news or media and public figures). The qualitative content analysis revealed informative, minimally informative, and self-interest campaign promotion themes. Informative tweets involved individuals and organizations who would mention and give further context and information about the #DontFryDay campaign. Subthemes of the informative theme were sun safety, contextual, and epidemiologic information. Minimally informative tweets used the hashtag (#DontFryDay) and other types of hashtags but did not give any further context or original material in the tweets. Self-interest campaign promotion involved businesses, firms, and medical practices that would utilize and promote the campaign to boost their own ventures. Conclusions These analyses demonstrate the large potential reach of social media public health campaigns. However, limitations of such campaigns were also identified, for example, the relatively homogeneous groups actively engaged in the campaign. This study contributes to the understanding of the types of accounts and messages engaged in social media campaigns utilizing a hashtag, providing insight into the messages and participants that are effective and those that are not to achieve campaign goals. Further research on the potential impact of social media on health behaviors and outcomes is necessary to ensure wide-reaching implications.

scholarly journals The Reach of the “Don’t Fry Day” Twitter Campaign: Content Analysis (Preprint)

2019 ◽  
Author(s):  
Jennifer Nguyen ◽  
Lauren Gilbert ◽  
Lianne Priede ◽  
Carolyn Heckman
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Skin Cancer ◽  
Cancer Prevention ◽  
Qualitative Content Analysis ◽  
The United States ◽  
Skin Cancer Prevention ◽  
National Council ◽  
Original Material ◽  
Self Interest

BACKGROUND Skin cancer is the most common cancer in the United States, disproportionately affecting young women. Since many young adults use Twitter, it may be an effective channel to communicate skin cancer prevention information. OBJECTIVE The study aimed to assess the reach of the National Council on Skin Cancer Prevention (NCSCP)’s 2018 <italic>Don’t Fry Day</italic> Twitter campaign, categorize the types of individuals or tweeters who engaged in the campaign, and identify themes of the tweets. METHODS Descriptive statistics were used, and a content analysis of Twitter activity during the 2018 <italic>Don’t Fry Day</italic> campaign was conducted. The NCSCP tweeted about <italic>Don’t Fry Day</italic> and skin cancer prevention for 14 days in May 2018. Twitter contributors were categorized into groups. The number of impressions (potential views) and retweets were recorded. Content analysis was used to describe the text of the tweets. RESULTS A total of 1881 Twitter accounts, largely health professionals, used the <italic>Don’t Fry Day</italic> hashtag, generating over 45 million impressions. These accounts were grouped into nine categories (eg, news or media and public figures). The qualitative content analysis revealed informative, minimally informative, and self-interest campaign promotion themes. Informative tweets involved individuals and organizations who would mention and give further context and information about the #DontFryDay campaign. Subthemes of the informative theme were sun safety, contextual, and epidemiologic information. Minimally informative tweets used the hashtag (#DontFryDay) and other types of hashtags but did not give any further context or original material in the tweets. Self-interest campaign promotion involved businesses, firms, and medical practices that would utilize and promote the campaign to boost their own ventures. CONCLUSIONS These analyses demonstrate the large potential reach of social media public health campaigns. However, limitations of such campaigns were also identified, for example, the relatively homogeneous groups actively engaged in the campaign. This study contributes to the understanding of the types of accounts and messages engaged in social media campaigns utilizing a hashtag, providing insight into the messages and participants that are effective and those that are not to achieve campaign goals. Further research on the potential impact of social media on health behaviors and outcomes is necessary to ensure wide-reaching implications.

scholarly journals Temporal trends in primary and secondary skin cancer prevention in the United States

2020 ◽  
Vol 83 (4) ◽  
pp. 1191-1192
Author(s):  
Nicole L. Bolick ◽  
Linglin Huang ◽  
Arash Mostaghimi ◽  
Rebecca I. Hartman
Keyword(s):  
United States ◽  
Skin Cancer ◽  
Cancer Prevention ◽  
Temporal Trends ◽  
The United States ◽  
Skin Cancer Prevention

scholarly journals Teens, Tweets, and Tanning Beds: Rethinking the Use of Social Media for Skin Cancer Prevention

2017 ◽  
Vol 53 (3) ◽  
pp. S86-S94 ◽  
Author(s):  
Ashley E. Falzone ◽  
Claire D. Brindis ◽  
Mary-Margaret Chren ◽  
Alexandra Junn ◽  
Sherry Pagoto ◽  
...  
Keyword(s):  
Social Media ◽  
Skin Cancer ◽  
Cancer Prevention ◽  
Skin Cancer Prevention ◽  
Tanning Beds ◽  
Use Of Social Media

scholarly journals What Can Twitter Tell Us about Skin Cancer Communication and Prevention on Social Media?

Dermatology ◽  
2020 ◽  
Vol 236 (2) ◽  
pp. 81-89 ◽  
Author(s):  
Carina Vasconcelos Silva ◽  
Dilki Jayasinghe ◽  
Monika Janda
Keyword(s):  
Public Health ◽  
Social Media ◽  
Skin Cancer ◽  
Cancer Prevention ◽  
Skin Cancer Prevention ◽  
Cancer Communication ◽  
Prevention Interventions ◽  
Health Related ◽  
Quantitative And Qualitative Methods ◽  
Protective Behaviours

Background: Skin cancer places a substantial burden on the health system in Australia. The modernisation of skin cancer prevention interventions by using social media may enhance their contemporary reach and relevance, especially among the youth. This study aimed to analyse Twitter posts in Australia to establish a baseline of skin cancer and sun-related communication trends. Methods: Tweets posted over the summer of 2018/2019 relating to relevant keywords and hashtags such as “slipslopslap” and “sunscreen” were analysed using quantitative and qualitative methods. The number of tweets, related communication patterns, and possible factors for sudden changes in tweet volume were studied. Results: Results showed that Australians are using Twitter to communicate about their sun-related and skin cancer experiences and to share advice and information on this matter. Overall, Australians use Twitter more frequently to talk about sunscreen (number of tweets between December 2018 and February 2019 = 5,842) and/or skin cancer (n = 3,936), but not so often to communicate about other sun-protective behaviours (n = 1,972) or skin cancer prevention campaigns (n = 108). The number of tweets is greatly affected by the increase in temperature. Celebrities, non-health-related organisations with a high number of followers, and individuals sharing their own skin cancer experiences achieve a substantial number of likes and retweets and thus influence on Twitter regarding skin cancer-related communication. Conclusions: The results allow deeper understanding of important determinants for effective social media use for health promotion and public health messaging in the future. Linking tweets with temperature, sharing by celebrities or non-health-related organisations and individuals with a high following can all contribute to greater spread of skin cancer and sun-related messages.

scholarly journals Skin Cancer Prevention, Tanning and Vitamin D: A Content Analysis of Print Media in Germany and Switzerland

Dermatology ◽  
2015 ◽  
Vol 232 (1) ◽  
pp. 2-10 ◽  
Author(s):  
Daphne Reinau ◽  
Christoph R. Meier ◽  
Ralf Blumenthal ◽  
Christian Surber
Keyword(s):  
Vitamin D ◽  
Content Analysis ◽  
Skin Cancer ◽  
Cancer Prevention ◽  
Print Media ◽  
Skin Cancer Prevention

scholarly journals Associations Between Emotions, Social Media Use, and Sun Exposure Among Young Women: Ecological Momentary Assessment Study (Preprint)

2020 ◽  
Author(s):  
Jessica Fitts Willoughby ◽  
Jessica Gall Myrick ◽  
Stephanie Gibbons ◽  
Clark Kogan
Keyword(s):  
Social Media ◽  
Skin Cancer ◽  
Cancer Prevention ◽  
Young Women ◽  
Ecological Momentary Assessment ◽  
Media Use ◽  
Skin Cancer Prevention ◽  
Social Media Use ◽  
Ecological Momentary ◽  
Momentary Assessment

BACKGROUND Research has pointed to a connection between social media use, emotions, and tanning behaviors. However, less is known about the role specific emotions may play in influencing social media use and how emotions and social media use may each be associated with outdoor tanning. OBJECTIVE This paper aims to examine the connection between emotions, social media use, and outdoor tanning behaviors among young women, a group particularly important for skin cancer prevention efforts. METHODS We used ecological momentary assessment to collect data from 197 women aged 18 to 25 years 3 times a day for 7 days in July 2018. We collected data from women in 2 states. RESULTS We found that boredom was associated with increased time spent on social media and that increased time spent on social media was associated with increased time spent outdoors without sun protection. CONCLUSIONS Our results highlight that social media may be a particularly important channel for skin cancer prevention efforts targeting young women, as more social media use was associated with increased time spent outdoors with skin exposed. Researchers should consider the role of emotions in motivating social media use and subsequent tanning behaviors. Additionally, as boredom was associated with social media use, intervention developers would benefit from developing digital and social media interventions that entertain as well as educate.

scholarly journals Receptiveness and Responsiveness of Using Social Media for Safe Firearm Storage Outreach (Preprint)

2020 ◽  
Author(s):  
Esther Lam ◽  
Ali Rowhani-Rahbar ◽  
Elizabeth Bennett ◽  
Megan Moreno
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Negative Feedback ◽  
Qualitative Content Analysis ◽  
The United States ◽  
Kappa Statistics ◽  
Effective Measure ◽  
Firearm Injury ◽  
Significant Difference ◽  
Positive And Negative Feedback

BACKGROUND Childhood and adolescent firearm injury and death have increased over the past decade and have remained as major public health concerns in the United States. Safe firearm storage has shown to be an effective measure to prevent firearm injury and death among youth. Social media has been used as an avenue to promote safe firearm storage, but perceptions of this tool still remain unknown. OBJECTIVE To determine receptiveness and responsiveness in promoting firearm lock box and trigger lock giveaway events on social media and describe METHODS We conducted a mixed-methods study combining a content analysis of Facebook comments, quantitative analysis on positive and negative feedback on social media and a descriptive analysis of event participant characteristics. Through a qualitative content analysis approach, we thematically coded comments from each event postings. Inter-rater reliability and Kappa statistics were calculated. Positive and negative feedback data were gathered. Prevalence of these measures was calculated, in addition, to calculating descriptive statistics for demographic characteristics gathered from event surveys. Chi-square and t-tests were used to examine whether there was a significant difference between collected measures based on how the participant found out about the event. RESULTS Among the 414 comments from 13 events, 7 themes emerged through the comment coding process with the most prevalent being “positive receptiveness” (71.0%). There was a greater proportion of positive feedback interactions compared to the negative ones. Among the 4,509 survey participants, approximately 35.7% found out about the event through social media. On average, the participants who found out about the event through social media were significantly younger than those who found out through other means (-6.4 years, 95% CI: [-5.5, -7.3]). A greater proportion of those who found out about the event through social media were female (54.7%) compared to those who found out through other means (32.9%; P <0.01). CONCLUSIONS Though firearm storage can be a sensitive and controversial topic, there was positive receptiveness and responsiveness towards these events when they were promoted on social media. Social media has the ability to reach those who are younger and those who identify as females. Future studies should extend this research to find out whether or not there is a difference in these findings specifically comparing rural and urban settings.

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